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Compare Oracle Eloqua vs Ortto

Comparison Summary

For Oracle Eloqua vs Ortto comparison, Our AI algorithm looked at 10457 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Eloqua and Ortto to solve their respective business needs.

Pros and cons of Oracle Eloqua and Ortto

Oracle Eloqua is more suited to businesses that require Campaign Management with E-Mail and Engagement Management with E-Mail where as Ortto is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Oracle Eloqua and Ortto are Marketing Automation software, peers recommend Oracle Eloqua for contact list management and social media analytics where as Ortto is more known for engagement management and engaging and following up .

logo Oracle Eloqua

Focus area

Oracle Eloqua is better than Ortto for

Software Failure Risk

  • medium

logo Ortto

Focus area

Ortto is better than Oracle Eloqua for

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

Marketing automation software to personalize the customer journey

Age

1977

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

113

86

Total Goals
(we found evidences for)

18

15

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications



generation of new leads


social media management

social media analytics

monitoring social media

engaging on social media

managing social media account

scheduling post to social media



workflow management


contact list management

creating contact list


account management



content publishing

searching for content


helpdesk management



training & onboarding




segmentation and targeting




trade show marketing




loyalty management

identify target customers

customise loyalty program

create engagement based loyalty




personalized marketing


sales document management

proposal & quote management

contract management


lead qualification

lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


products & pricelist management


international marketing


database marketing



conversion management


lifetime value management


competitive intelligence




knowledge management


influencer marketing


social media marketing


revenue cycle management


community marketing


subscription management


performance management


relationship management




opportunity management


outbound marketing








channel management


distribution management


community building


touchpoint management


customer feedback management

measuring customer satisfaction




sales review & feedback


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • Improve consistency

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • website

  • chat

  • text SMS

  • social media

  • user generated content

  • blogs

  • Slack

  • mobile

  • newsletter

  • Facebook

  • phone calls

  • mobile app

  • omnichannel

  • promotions

  • offline

  • trade shows

  • point of sale

  • video

  • See 16 more
  • e-mail

  • website

  • chat

  • text SMS

  • social media

  • user generated content

  • blogs

  • Slack

  • mobile

  • newsletter

  • Facebook

  • phone calls

  • mobile app

  • omnichannel

  • promotions

  • offline

  • trade shows

  • point of sale

  • video

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting