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Sales Enablement Software 2026: Complete Guide

Sales Enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers. The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs.

Learn how Sales Enablement Software help your business and how to choose the right software.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Sales Enablement software to drive results.

Read more about the latest news and updates in Sales Enablement.

Updated By Cuspera

Last updated: Aug 16, 2023

Popular Sales Enablement Software

Highspot

Advanced Sales Enablement Tools and Software

4.74

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Highspot Icon

Highspot

23.69
★★★★★
★★★★★
Advanced Sales Enablement Tools and Software

Highspot is a sales enablement platform that connects sales teams to the most relevant content for each situation and provides a flexible way to present content to customers. It helps to improve the performance of their revenue teams, elevate customer conversations that drive strategic growth and more.

Highspot empowers organizations to manage content, guide, train, and coach reps, and engage customers on the #1-rated platform in the sales enablement category. It helps companies increase the impact of their customer-facing teams and offers flexible content management combined with semantic search, intelligent recommendations and customer relationship management integration, enabling businesses to engage more effectively with customers, driving increased revenue and customer satisfaction.

Key features include maximizes marketing investment, infuses guidance in every conversation with dynamic playbooks and AI-driven recommendations everywhere your sellers work, onboarding and training makes easier for reps to gain new knowledge or brush up when (and where) they need it, drive repeatable success using individual ratings and reviews or by leveraging expert methodologies and more.

Testimonials

Shawn Pillow

Director of Sales Enablement

Granicus

Highspot Icon
Highlights
Top Processes : Engagement management,Content management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Templates

Vendor: Highspot

Founded: 2012

Company Size: 101-250

HQ Location: 2401 Fourth Avenue, Suite 600 Seattle WA 98121 US

Financials: SERIES B

Zight

All-In-One Screenshots, Videos, Screen Recording & GIF

4.69

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Zight Icon

Zight

23.45
★★★★★
★★★★★
All-In-One Screenshots, Videos, Screen Recording & GIF

Zight, formerly CloudApp, creates software to assist individuals all over the world to interact more effectively asynchronously by using a unified application to produce, annotate, and share screenshots, videos, screen recordings, GIFs, and other media.

Zight supports happier and more productive organizations through improved communication, saving time and reducing misunderstandings.

Testimonials

Ryan O

VP of Growth and Marketing

LeadIQ

Zight Icon
Highlights
Top Processes : Collaboration,Content management,Content sharing
Top Features : Recording,Capture screen,Personalization

Vendor: ZIGHT, INC

Company Size: 11-50

HQ Location: 548 Market St, San Francisco, California US

Financials: SERIES A

GetAccept

Sales Enablement Platform Fully Enhances B2B Sales Experience

4.53

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GetAccept Icon

GetAccept

22.65
★★★★★
★★★★★
Sales Enablement Platform Fully Enhances B2B Sales Experience

GetAccept is a sales enablement and electronic signature solution platform for sales, sales operation, customer success and legal teams to close the deals faster and increase revenue.

It helps teams to see automatic reminders after the conversation with the customers, it provides trackable documents to close the deal faster and electronic signature to sign the contract using live video, chat.

It comes with data-driven analytics, sales automation, and personalized engagement features. It provides API to connect with any tools and electronic signature for closing deals faster.

Testimonials

Daniel Robertson

Reporting & MI Analyst

Diners Club

GetAccept Icon
Highlights
Top Processes : Sales document management,Contract management,Digital signature
Top Features : Personalization,Templates,Alerts: popups & Notifications

Vendor: GetAccept Inc

Founded: 2015

Company Size: 101-250

HQ Location: 73 Sumner St, San Francisco, CA 94103, USA

Financials: SERIES A

Seismic

Sales Enablement Software for right sales content and optimize sales process

4.53

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Seismic Icon

Seismic

22.63
★★★★★
★★★★★
Sales Enablement Software for right sales content and optimize sales process

Seismic is a sales & marketing enablement software that provides reps with the right content that compel buyer action. It is best suited for sales team to provide a personalized experience with the right data for every customer interaction.

It offers features like content management, targeted communication, training tools, data findability, content personalization & collaboration, engagement tracking, data analytics and reporting.

It offers a centralized location to manage all sales resources, information and content thereby increasing productivity and effectiveness. It provides strategic focus, cross-functional visibility and operational efficiency to orchestrate great customer experience. It supports with precise materials automatically to increase buyer engagement with appropriate information.

Testimonials

Megan Friedrich

Director of Sales Readiness

deluxe

Seismic Icon
Highlights
Top Processes : Content management,Buyer engagement,Engagement management
Top Features : Templates,Dashboard,Alerts: popups & Notifications

Vendor: Seismic Software, Inc

Founded: 2010

Company Size: 1001-5000

HQ Location: 12770 El Camino Real Suite 300 San Diego, CA 92130

Financials: SERIES G

Docsend

DocSend - Share business-critical documents with confidence

4.68

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Docsend Icon

Docsend

23.39
★★★★★
★★★★★
DocSend - Share business-critical documents with confidence

DocSend is a secure document sharing platform which enables sharing, tracking and managing important documents in a secure environment. It enables Sales Enablement, Investor Relations, Board Management, and FundRaising activities and can be used by Sales Leaders, startup founders, investment bankers, and consultants.

DocSend features include secure sharing of documents by sharing through DocSend links, which eliminates sending bulky documents as attachments. It supports all file formats and provides password and email verification for controlling access to sensitive documents. Editing of documents is possible even after sharing with the corrections getting updated automatically in all shared links.

DocSend features include analytics on the documents each time it is viewed, providing pagewise analytics, popular pages and new stakeholder info. DocSend’s feature DocSend Spaces enables sharing of multiple documents within one link enabling a single point of reference. DocSend’s eSignature feature enables converting the document into a legally binding one, with provision for audit trail and signed copies sent to stakeholders.

Testimonials

Sahil Mansuri

CEO and Co-founder

Bravado

Docsend Icon
Highlights
Top Processes : Sales document management,Content management,Content sharing
Top Features : Personalization,Alerts: popups & Notifications,White label

Vendor: Dropbox, Inc.

Company Size: 1001-5000

HQ Location: San Francisco, CA

Financials: IPO

Winmo

Win more brand and agency sales – with less friction

4.38

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Winmo Icon

Winmo

21.92
★★★★★
★★★★★
Win more brand and agency sales – with less friction

Winmo is a Sales intelligence platform supporting Agencies, Media Sales, Marketing Tech, and Sponsorship sales teams across various industries with sales prospecting information and new leads.

Winmo’s advertising database provides information on key decision makers including contact information, projected opportunity time-lines and other data that has been verified by researchers. Winmo’s filters enable filtering leads based on territory, title, revenue, industry and more.

Winmo is equipped with a Sales predictor - Winmo Edge which provides a list of lead opportunities, including new funding, product launches, new markets and more, enabling quick action and deal closures. Winmo Alerts allow setting up of custom alerts to get information on changes in the prospects in the selected areas. The software integrates with all the sales systems in the business.

Testimonials



Eric Flood

Business Development Manager

Pocono Raceway

Winmo Icon
Highlights
Top Processes : Advertisement,Generation of new leads,Contact list management
Top Features : Personalization,Alerts: popups & Notifications,Recording

Vendor: List Partners, LLC.

HQ Location: 3098 Piedmont Road, suite 200, Atlanta, GA 30305, US

Membrain CRM

Sales Enablement CRM for B2B Sales

4.62

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Membrain CRM Icon

Membrain CRM

23.09
★★★★★
★★★★★
Sales Enablement CRM for B2B Sales

Membrain is a Sales Enablement CRM built for B2B sales teams enabling execution on Sales strategy and build processes for deal winning behaviours.

Membrain Sales Enablement CRM can co-exist or complement an existing CRM and provides tools to enable Sales teams to get coached for better performance, to optimize and execute on Sales strategy.

Membrain includes features such as a CRM database, tools for building Sales enablement process workflow, templates for content, Sales forecasting and analytics tools, and productivity and collaboration tools.

Testimonials

Brett Opie

VP Sales

Skender Constructions

Membrain CRM Icon
Highlights
Top Processes : Coaching,Engagement management,Engaging and following up
Top Features : Recording,Dashboard,Personalization

Vendor: Membrain AB

Founded: 2012

Company Size: 11-50

HQ Location: Industriv. 17, 171 48 Solna, Sweden.

Financials: PRIVATE

Showpad Content

Sales Enablement and Marketing Platform

4.50

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Showpad Content Icon

Showpad Content

22.48
★★★★★
★★★★★
Sales Enablement and Marketing Platform

Showpad Content is a content platform made available for the sales team to leverage visually engaging on-brand content developed by the marketing teams.

It provides the sales team a centralized location from where the sales team can discover present, latest and most appropriate on-brand content which can be used during their business pitches to their customers. Key features include Sales content management, content recommendations, content personalizations, showpad experiences, shared spaces, 3D models and augmented reality, and Pages.

The Sales content management centralizes asset management through automatic content sync with existing CMS or DAM systems. The platform is equipped with data access, security compliance, integration with CRM, Marketing Automation Systems or custom using APIs or SDKs ; Content Recommendation for sellers provides intelligent recommendations for Salesforce using AI and ML; Personalized or Visually engaging experiences delivered using Showpad Experiences; Collaborate with buyers through shared spaces helps all stakeholders get a holistic view of the buying process; Using Analytics and AI measure key metrics - content analytics (marketing), prospect insights (sales), user analytics (sales leadership). Using MeetingIQ understand how content is used in field, helping to optimize content strategy.

Testimonials

Jeremy McCullough

Business Development Manager

Schneider Electric

Showpad Content Icon
Highlights
Top Processes : Content management,Engagement management,Content sharing
Top Features : Personalization,Alerts: popups & Notifications,Interactive content

Vendor: Showpad Inc

Founded: 2011

Company Size: 251-500

HQ Location: Moutstraat 62 9000 Ghent Belgium

Financials: SERIES D

Enablix

Sales Enablement Platform for Marketers

4.55

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Enablix Icon

Enablix

22.73
★★★★★
★★★★★
Sales Enablement Platform for Marketers

Enablix is a content enablement platform for marketing, sales teams to drive sales and increase revenue.

Enablix helps marketing team to manage and drive content enablement that spans the entire buyer’s journey and drive marketing efficiency. It helps in managing content by buyers personas, it enables partners with content and manages event content. It provides process and data driven enablement. It helps in taking sales feedback to make informed content investment. Enablix brings a toolset for marketers to drive quality content without the need for high maintenance. It helps sales reps by providing the right content to enable them.

Enablix comes with integrations to marketing and sales apps to gain content insights, it automates sales communication to keep sales on message, it provides a central hub for trusted content both sales and marketing can easily access which in turn helps in driving sales numbers and increase revenue

Testimonials

Sales Representative

Enablix Icon
Highlights
Top Processes : Content management,Content sharing,Helpdesk management
Top Features : Widgets,Recording,Alerts: popups & Notifications

Vendor: Enablix Inc

Company Size: 1-10

HQ Location: 23452 Somerset Crossing Place, Ashburn, VA 20148, US

Financials: NA

Mediafly

Sales Enablement Software & Content Management Platform

4.69

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Mediafly Icon

Mediafly

23.44
★★★★★
★★★★★
Sales Enablement Software & Content Management Platform

Mediafly is an AI-powered sales enablement platform that gives marketers and sales reps a comprehensive solution that helps to engage with their buyers effectively at every stage of the buyer's journey. It covers the entire range of sales enablement from content management to value selling and customer engagement to revenue intelligence. Mediafly provides conversation intelligence, sales coaching & training in one platform so you can onboard and ramp sellers faster. Overall it helps to improve win rates, faster deal cycles and greater preparedness of sales reps.

Mediafly's flagship solution Revenue 360 connects sales enablement, value selling, customer engagement and revenue intelligence to create a personalized and interactive buyer experience. It enables sales reps in real-time with contextual training and guided selling. It helps to improve pipeline visibility and forecast accuracy with ML-powered dashboards. Overall helps to achieve revenue goals. It also provides high-quality leads and accelerates sales cycles quantifying the business value and even helps to convert buyer-seller interactions into actionable insights.

Some of the key capabilities include the ability to measure content ROI by tracking what content is resonating with the audience and what is not working with centralized content management. It provides a 360º view of the customer journey improving sales efficiency and effectiveness. Communicating and quantifying the value pre and post-sale, delighting buyers with interactive presentations, proactively spot risk, improving forecast accuracy, inspecting pipelines, reporting on any metric, and driving predictable revenue growth with AI-powered revenue intelligence.

Testimonials

Gabriel De La Torriente

Sales Leader T&I, Distribution & Wind

Huntsman Advanced Materials

Mediafly Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Interactive content,Calculator

Vendor: Mediafly, Inc

Company Size: 501-1000

HQ Location: 150 N. Michigan Avenue, Suite 2000, Chicago, IL 60601, US

Financials: PRIVATE

Show More

What is Sales Enablement?

Sales Enablement

Sales reps get limited opportunities to understand, engage, and convert the customer to a paid member. The customer will ask questions about why the product is better than the competition or may want to read the experience of existing customers etc. To answer these questions in the best possible way and improve the chances of executing the sale better and communicate the benefits of the product effectively, the sales team needs to be supported in terms of tools and information. This process of supporting the sales team with content, tools, knowledge and information necessary to close the deal throughout the customer journey is called sales enablement. Sales enablement is closely tied to content management systems.

Gartner Definition

“The activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.”

What are Sales Enablement Tools?

Sales enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content (blogs, case studies, white papers, videos, etc) that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers.

Some tools have content creation capabilities while others can upload content into them. Marketers create a repository of all types of content that can be used for pitches or presentations by the sales reps. Some content is only meant for internal use like research tools, best practices, product information, etc. Many managers use these tools to train and onboard new employees.

The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs.

They store all types of content

  • Presentations / Pitches / Infographics
  • Videos
  • Case studies
  • Reports / White papers
  • Pricing/discount info
  • Competitive comparisons

and aim to democratize the sales process by giving all reps the same content so they can hit quota is a scalable and repeatable way.

Who are the Users of Sales Enablement software?

Sales Reps

Sales Reps use sales enablement tools to find the most relevant content to improve the chances of conversion. They can easily find and share the most relevant information with the customers so that their concerns are addressed. Being able to track the content really helps understand their buyers’ interest so that they can take the conversation forward accordingly.

Sometimes people confuse sales ops and sales enablement, but sales ops are a much broader role which includes sales planning, revenue, and post-sales engagements as well. Sales enablement, on the other hand, includes only improving the efficiency of the sales rep to win more deals.

Marketers

Marketers use enablement tools primarily for two reasons: Content creation and feedback on content created. Usually, marketing teams struggle to get feedback on how well their content is performing on the field. These tools give them detailed feedback even to the level that buyers are engaging which slide the most.

Channel Partners

Channel partners use enable tools for training and content purposes. Having all the content in one place helps them ramp up with the product faster and handle objections/questions better with superior search capabilities.

4 Benefits of Sales Enablement Software

High Quota Achievement

Since sales enablement tools focus on increasing the efficiency of the sales rep, it directly translates to the increase in conversation rates and thereby in high quota achievement.

A study conducted at Aberdeen found that companies with excellent successful Sales Enablement programs have:

  • 32% of higher team sales quota attainment,
  • 24% better individual quota achievement, and

Better Buyer Engagement/Conversations

Enablement strategy involves charting out the buyer journey and figuring out what content (highly relevant, contextual, and high quality) will be needed at what stage of the buyer journey. This keeps buyers engaged across channels throughout the lifecycle of buying.

Consistent Messaging

Enablement tools help provide sales reps with material for having better conversations with the buyers. Since marketing creates the content and sales reps across the organization use the same content, it ensures consistent messaging around the product.

Improved Sales Training and Onboarding

Since all the content can reside in the enablement tools, even internal-facing content like product information, best practices, buyer history, etc sits inside enablement tools. Managers can use these tools to even onboard new reps and train them for new product/customers/

Why is Sales Enablement Important?

Why is Sales Enablement Important?

Sales enablement tools come in very different shapes and sizes. There are so many different ways you can enable the sales rep to close the deal faster and each of them has multiple products in that space. Below we discuss the top few ways of sales enablement :

Content Management

Any Sales content, anytime, anywhere. Marketers can create/upload all their marketing collateral in one central place be it infographics, PDFs, explainer videos, reports, value analysis, etc. The tools deeply index this content and search can get results from the content inside these documents. They have an advanced content management system and this really makes it easy for the sales rep to find content for specific queries. The sales and marketing teams can collaborate on which content is needed by the market with reps giving feedback on existing content with comments and likes. This feedback is further backed by the engagement analytics that the software provides. Another feedback comes from content scoring and content similarity capabilities that the system provides. Over time these systems learn and recommend content that has been most effective depending on the stage of the buyer journey. Highspot and Seismic are leaders in this space.

Incredibly easy to use, solves a massive challenge of the right content, available to the right people at the right time AND enables salespeople to actually use the content and "pitch" more effectively with analytics on how prospects are engaging with the content.

J P M

John Paul M

Director of Sales Enablement

Knowledge Management

These solutions work on the knowledge that is created inside the company. All internal wikis, FAQs, Q&A are included in Knowledge Management. They enable users to create documents and maintain versions. They allow approval workflows for this content to be published. Once the content is published, these tools auto tag them, deeply index them and they become searchable for the content inside the documents as well. Some tools have a voice and a chat interface over this knowledge base which makes looking for content even easier. This content is readily available for the sales rep in places where he needs them like writing an email or chatting with customers etc. Reps can use this content to find answers to their questions/objections raised by the customers and provide feedback to creators in the form of comments. Guru and Bloomfire are the top-recommended tools here (though the main purpose of these tools is internal knowledge management, they can serve as enablement tools as well).

Guided Selling

This is the newest breed of software that leverages AI creatively to enable the sales rep in diverse ways. For example, some tools interview the sales rep post each meeting to figure out what worked, did not work, and profile customers, and next time guides the rep which content works, what action to take for which account, competitive analysis, etc. Some new solutions work by profiling reps based on selling behavior and identifying individual attributes to mentor on. Or Some tools study the profile of your client and give you individual client attributes so that selling to him becomes easier. Some tools give live tips when the customer asks some questions after looking at your internal knowledge databases or Cue repository.

Value Selling

Many buyers need to be convinced about the ROI of the purchase. They need to know what kind of return on their investment they can expect and by when. These tools specialize in helping marketing and sales guys communicate the value proposition of the tool. They include tools such as ROI calculator, TCO tools, benchmarking tools, etc. and visually engaging detailed reports that help guide a value-based discussion with buyers.

Video Selling

In marketing and sales, nothing works like sending a personalized note to improve response rates, especially when it is a video that has been recorded only for the buyer. These tools help in bringing personality and personal connection back to the process of selling.

Referral Management

One of the most critical things that buyers are interested in is listening to customers who are already using the product. Case studies help but they may not be from customers from similar industries. These tools help to manage customer references so that happy customers can be leveraged to get referrals and new business. This is referred to as referral management. They create a central repository of customer contact details, workflows to solicit experiences, tracking to help prevent misuse and analytics to show engagement.

Playbook Creation

These solutions help to create a sales playbook and guide the rep during the sales process to follow the playbook. Dooly, Vplaybook are some examples of this kind of software.

There are many other solutions that specialize in presenting the content using presentation, AR, VR, or all in one enablement solutions.

Top KPIs of Sales Enablement

  • Content ROI
  • Content Engagement
  • Average sales cycle
  • Reps achieving quota
  • Total quota achievement

AI in Sales Enablement

Content Management / Knowledge management

AI is primarily used to understand which content is working for different stages of the user journey and makes content recommendations that would work

Guided Selling

Each solution that does guide selling uses AI very differently.

Bridge Funnel uses AI to study the interactions with the customers, CRM data, deal value to prioritize high-value risky deals and give deal level, contextual recommendations to increase the win percentage. Cein studies your reps’ activities and uses AI to identify skills, behaviors, and opportunities that managers can leverage to guide reps to success. Dooly uses AI to identify customer objections and gives live recommendations to answer those queries. This is a new evolving space so expect a lot more solutions to come here.

AI Assistants

Some tools act as AI assistants to the sales rep and capture the meeting activity data all through the day. They also prompt and nudge the rep to remind him of meetings, follow-ups, and other next steps based on past behavior which helps increase close rates. Tact.ai, get vymo are leaders in this space.

How to Choose the Right Sales Enablement Software

Remember that sales enablement is about buyer engagement and how the sales rep can use content to engage the buyer throughout. So when planning to buy a sales enablement solution, keep the buyer at the center and think about capabilities you need in the tool to cater to those needs. Both sales and marketing co-own the sales enablement program, they collaborate on what content needs to be created, marketing owning the content creation and sales own the content distribution and buyer engagement.

How do you want to enable your sales team?

This depends on what is the nature of the problem your sales team is facing.

Do your reps struggle with finding the right content for their customers? Content management and knowledge management solutions would best fit the need. The biggest problem is finding and creating relevant content for your customers.

Do they struggle with establishing the value proposition of a product? Value selling solutions come in really handy when the product you are selling is expensive and users want more confidence before making a decision.

Do they help to stick to the sales process? If most of your sales reps follow different processes and lead leakage is a problem, then AI assistants, guided selling, and playbook solutions are designed to address these issues.

Do they need to establish a more personal connection with the buyer? Having a good relationship is what makes sales click and video engagement is on the rise. Video selling software leverages the benefits of videos to make a deeper connection with the buyer.

Who should buy a sales enablement solution?

Size of the org/sales team? Usually, the larger sales teams in bigger companies are ideally suited to use enablement solutions where there are too many products/features or complicated products which have a high learning curve and they are being constantly updated and it's tough to be on top of all these changes. Also to leverage the tribal knowledge of sales guys, there has to be a large number of sales reps for the AI to do a good job of recommendations. The complexity of the product where the buyer needs to be educated more makes more use of enablement solutions. Also, verticals, where products are complex like technology, manufacturing, life sciences, etc, are the top industries that use enablement solutions.

How do you want to use AI?

Enablement solutions leverage AI heavily, especially guided selling solutions. So if you want AI capabilities in your product, guided selling software or AI assistants do a good job of leveraging AI to give actionable recommendations to the sales rep.

Pointed vs Horizontal

Some solutions offer much more than sales enablements like sales engagement, prospecting, training, and coaching while others focus on solving just the content problem or video selling or value selling problems. So if your need is to buy an enablement solution that is the center of all content-related activities and integrates with a host of software for adjacent needs such as training and coaching, then a platform suits you best.

Integrations

They have integrations with all major software that help enablement of the sales reps

  • Documents - google docs, dropbox, etc so that you can easily import all your existing documents to highspot and have them in one place.
  • Web conferencing - zoom, uber conference, etc when you are talking to a customer online, you will need to show some content to answer some of his questions. Direct integration helps you access the content right there.
  • Similarly for email and social media - when you are engaging with customers on email, social media or a sales engagement solution direct integration helps you get access to all the content right where you need it. You don't have to leave the platform to find content.

Finally, learning solutions - Mindtickle, Brainshark, Lessonly, etc as they have courses and material that help reps train and ramp up on existing product knowledge faster.

  • CRM integrations for the AI-based guided selling, assistant solutions that need to crunch a lot of customer data to give tactical recommendations.

Mobile Ready

Being mobile-ready is a key part of sales enablement solutions as sales reps need to send mails / interact on social media etc on the go and demo presentations and videos to buyers when meeting them. All this means that mobile readiness is highly desirable.

Top challenges in adopting Sales Enablement software

Adoption

The tool should fit into their daily process and workflows else it becomes really hard to get good adoption by sales reps as they are usually resistant to new technology. To truly leverage the benefit of the enablement solution, it has to be adopted equally well by the marketing team so that they create content that actually helps close deals.

Superior Search

This is key to successful adoption. Users don't care about file structure or content management systems and don’t want to browse through them to get their content. They want superior search like google or amazon that looks through the content and returns relevant documents.

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207 Sales Enablement Software

Streamz

AI powered Sales Enablement and Sales Readiness Platform

4.43

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Streamz Icon

Streamz

4.43
★★★★★
★★★★★
AI powered Sales Enablement and Sales Readiness Platform

Streamz is an AI-based Sales readiness platform that empowers companies to build and maintain engaged and differentiated sales teams. It's ‘Always-on: Continuous Measurement, Continuous Improvement’ approach to sales enablement and readiness has been deployed across widely distributed teams in several countries and languages across the world.

Highlights
Top Business Usecases : Sales rep engagement,Sales content management,Training & onboarding
Top Features : Gamification,Rewards,Personalization
Streamz Icon

Vendor: TeamStreamz Pte Ltd

Showpad

Sales Enablement and Marketing Platform Leader

4.53

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Showpad Icon

Showpad

4.53
★★★★★
★★★★★
Sales Enablement and Marketing Platform Leader

Showpad is a sales enablement platform for training and coaching that enables centralized content for sales, marketing, onboarding, training, coaching and conversational content in an intuitive user interface and locates and recommends the right content.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Recording,Alerts: popups & Notifications
Showpad Icon

Vendor: Showpad Inc

Founded: 2011

Company Size: 251-500

HQ Location: Moutstraat 62 9000 Ghent Belgium

Financials: SERIES D

PamFax

Send and receive faxes without phone lines and fax machines.

4.61

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PamFax Icon

PamFax

4.61
★★★★★
★★★★★
Send and receive faxes without phone lines and fax machines.
Highlights
Top Business Usecases : Sales call management,Call recording,Collaboration
Top Features : Recording,Personalization,Auto scheduler & reminder
PamFax Icon

Vendor: PamConsult GmbH

Company Size: 11-50

HQ Location: Gospodska 21, Belgrade, 11080, RS

SmartWinnr

Sales Productivity Platform to drive sales contests, sales learning and sales coaching for remote sales teams.

4.44

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SmartWinnr Icon

SmartWinnr

4.44
★★★★★
★★★★★
Sales Productivity Platform to drive sales contests, sales learning and sales coaching for remote sales teams.

SmartWinnr is a software as a service based gamification platform for sales teams to increase sales and maintain compliance.

Highlights
Top Business Usecases : Customer feedback management,Measuring customer satisfaction,Sales coaching
Top Features : Gamification,Contests/quizes,Leaderboards
SmartWinnr Icon

Vendor: SmartWinnr, Inc

Company Size: 11-50

HQ Location: Walnut, California

Financials: PRIVATE

iDeals Virtual Data Room

Virtual Data Room Features - idealsvdr.com

4.74

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iDeals Virtual Data Room Icon

iDeals Virtual Data Room

4.74
★★★★★
★★★★★
Virtual Data Room Features - idealsvdr.com
Highlights
Top Business Usecases : Sales document management,Helpdesk management,Collaboration
Top Features : Alerts: popups & Notifications,Personalization
iDeals Virtual Data Room Icon

Vendor: iDeals Solutions Group.

Company Size: 51-100

HQ Location: New York, New York

Financials: PRIVATE

Riva

Trusted platform for enterprise CRM, calendar and inbox sync enabling meeting of sales engagement targets

4.37

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Riva Icon

Riva

4.37
★★★★★
★★★★★
Trusted platform for enterprise CRM, calendar and inbox sync enabling meeting of sales engagement targets

Riva is a CRM and email integration solution. It helps companies improve CRM adoption and satisfaction, drive sales productivity, and bridge integration gaps between CRM, Line-of-Business, and email systems. It helped customers change how they integrate CRM data with their email systems.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Collaboration
Top Features : Personalization,Dashboard,Recording
Riva Icon

Vendor: Riva Engine, Inc.

Company Size: 11-50

HQ Location: 440 North Wolfe Road, Sunnyvale, CA 94085, US

Financials: PRIVATE

Centrical

Enterprise Gamification Software as a Service Platform

4.39

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Centrical

4.39
★★★★★
★★★★★
Enterprise Gamification Software as a Service Platform

Centrical is an employee engagement and performance management platform that improves employee engagement, proficiency and performance. It is suited for any businesses looking to boost employee performance, employee engagement and improve business agility.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Performance management
Top Features : Gamification,Personalization,Microlearning
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Vendor: Centrical

Company Size: 51-100

HQ Location: 33 W 60th St, New York, 10023, US

Financials: SERIES C

Saleshood

Sales Enablement Platform to quickly boost sales performance

4.47

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Saleshood

4.47
★★★★★
★★★★★
Sales Enablement Platform to quickly boost sales performance

Saleshood is a Sales Enablement platform used by Sales and Marketing teams to boost up sales performance by increasing Sales productivity.

Highlights
Top Business Usecases : Training & onboarding,Coaching,Engagement management
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: Saleshood

Founded: 2013

Company Size: 11-50

HQ Location: 595 Pacific Avenue, Suite 120 San Francisco, CA 94133

Financials: SERIES A

CapLinked

Virtual Data Room | CapLinked

4.45

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CapLinked

4.45
★★★★★
★★★★★
Virtual Data Room | CapLinked
Highlights
Top Business Usecases : Sales document management,Content sharing,Content management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: CapLinked, Inc.

Company Size: 11-50

HQ Location: 3770 Highland Ave #101, Manhattan Beach, California 90266, US

Financials: SERIES B

SentiSum Platform

Customer enablement software to deep dive customer friction

4.00

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SentiSum Platform

4.00
★★★★★
★★★★★
Customer enablement software to deep dive customer friction

SentiSum is a Customer Analytics Software that connects and understands customer moments across the business to accelerate and action insight in the moments that matter. It also helps to enhance customer relationships, improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Customer feedback management,Measuring net promoter score,Rating and review management
Top Features : Ticketing,Feedback surveys,Dashboard
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Vendor: SentiSum

Company Size: 11-50

HQ Location: 2 Leman Street, London, England GB

Financials: SEED

RepZio

Mobile Sales Rep Software

4.41

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RepZio

4.41
★★★★★
★★★★★
Mobile Sales Rep Software
Highlights
Top Business Usecases : Proposal & quote management,Sales document management,Products & pricelist management
Top Features : Personalization,Alerts: popups & Notifications
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Vendor: RepZio, Inc.

Company Size: 11-50

Financials: PRIVATE

Chameleon Intelligent

Chameleon - User Onboarding & Product Adoption for Web Apps

4.33

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Chameleon Intelligent

4.33
★★★★★
★★★★★
Chameleon - User Onboarding & Product Adoption for Web Apps
Highlights
Top Business Usecases : Engagement management,Training & onboarding,Engaging and following up
Top Features : Feedback surveys,Personalization,Dashboard
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Vendor: Chameleon.

Company Size: 11-50

HQ Location: 77 Van Ness Ave , San Francisco, CA 94102, US

Financials: SEED

Folloze Platform

Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

4.50

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Folloze Platform

4.50
★★★★★
★★★★★
Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Alerts: popups & Notifications
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Vendor: Folloze, Inc

Company Size: 11-50

HQ Location: 950 Tower Lane, #750, Foster City, California 94404, US

Financials: SERIES A

Hubspot Sales Hub

Fully featured Sales CRM and Sales Engagement Software

4.47

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Hubspot Sales Hub

4.47
★★★★★
★★★★★
Fully featured Sales CRM and Sales Engagement Software

HubSpot sales hub is a sales service platform for sales teams which helps them to get all sales activities organized in one place. Using Hubspot sales teams can get lead notifications, automate tracking of all sales interactions.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Templates,Personalization,Alerts: popups & Notifications
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Vendor: HubSpot, Inc

Founded: 2006

Company Size: 1001-5000

HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States

Financials: IPO

Drift

Revenue Acceleration Platform for personalized customer experiences

4.47

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Drift

4.47
★★★★★
★★★★★
Revenue Acceleration Platform for personalized customer experiences

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Playbook creation
Top Features : Bot,Personalization,Alerts: popups & Notifications
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Vendor: Salesloft, Inc

Founded: 2011

Company Size: 251-500

HQ Location: 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Financials: SERIES D

QorusDocs

Powerful proposal management tools for accurate responses to RFPs

4.41

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QorusDocs

4.41
★★★★★
★★★★★
Powerful proposal management tools for accurate responses to RFPs

QorusDocs is AI-powered proposal development software that automates the creation of strategic sales responses that stand out and win deals. Personalized for each prospect, proposals are professional, on brand, and error-free, and include data insights proven to lead to better win rates. Easily produce high-quality proposals that give the team the best chance to win.

Highlights
Top Business Usecases : Sales document management,Proposal & quote management,Content management
Top Features : Personalization,Templates
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Vendor: QorusDocs

Founded: 2007

Company Size: 51-100

HQ Location: 3120 139th Ave SE, Suite 500, Bellevue, WA 98005

Financials: PRIVATE

Frontline Selling

Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

4.40

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Frontline Selling

4.40
★★★★★
★★★★★
Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

Frontline Selling provides sales prospecting software to help B2B organizations to effectively engage their buyers and create quality sales opportunities. It is designed for the sales team to create high-quality conversations and engage in effective activity that drives outcome.

Highlights
Top Business Usecases : Content management,Engaging and following up,Engagement management
Top Features : Personalization
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Vendor: Frontline Selling

Founded: 2001

Company Size: 101-250

HQ Location: 6505 Shiloh Road, 3rd Floor Alpharetta, GA 30005

Financials: PRIVATE

Salesloft

Sales Engagement platform for creating better buying experiences and closing more revenue.

4.39

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Salesloft

4.39
★★★★★
★★★★★
Sales Engagement platform for creating better buying experiences and closing more revenue.

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win.

Highlights
Top Business Usecases : Engagement management,Engaging with scheduling & cadence,Communication management
Top Features : Personalization,Templates,Recording
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Vendor: Salesloft, Inc

Founded: 2011

Company Size: 251-500

HQ Location: 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Financials: SERIES D

Instabot

A Conversion Chatbot for Your Website

4.39

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Instabot

4.39
★★★★★
★★★★★
A Conversion Chatbot for Your Website

Instabot a Marketing Attribution platform is a conversion chatbot that understands the users, and then curates information, answers questions, captures contacts, and books meetings instantly. It helps to increase sales and revenue and improve ROI.

Highlights
Top Business Usecases : Engagement management,Generation of new leads,Engaging and following up
Top Features : Bot,Personalization,Alerts: popups & Notifications
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Vendor: Instabot

Company Size: 11-50

HQ Location: 27 West 24th Street, New York, NY 10010

Financials: PRIVATE

Bloomfire

Best in Class Knowledge Sharing Platform

4.38

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Bloomfire

4.38
★★★★★
★★★★★
Best in Class Knowledge Sharing Platform

Bloomfire is a knowledge sharing platform to create one secure, searchable and easily accessible platform. The solution helps eradicate information silos by allowing the teams to securely share content with their peers.

Highlights
Top Business Usecases : Knowledge management,Content management,Collaboration
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: Bloomfire, Inc.

Founded: 2010

Company Size: 11-50

HQ Location: 1717 W. 6th Street, #100 Austin, TX 78703

Financials: SERIES B

Klue

Competitive Intelligence Software for Enterprise Sales

4.37

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Klue

4.37
★★★★★
★★★★★
Competitive Intelligence Software for Enterprise Sales

Klue is a competitive intelligence software for marketing, sales teams to deliver intel to sales, to close more deals and increase revenue.

Highlights
Top Business Usecases : Competitive intelligence,Product marketing,Engagement management
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Vendor: Klue LLC

Company Size: 11-50

HQ Location: 128 West Pender Street, Suite 203, Vancouver, British Columbia V6B1R8, CA

Financials: SERIES B

Consensus

Consensus Enterprises - Scale Presales Effortlessly

4.36

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Consensus

4.36
★★★★★
★★★★★
Consensus Enterprises - Scale Presales Effortlessly

Consensus is a sales enablement software built to help the pre-sales, sales and marketing team create, send and track interactive video demos. These interactive video demos empowers the presales teams to scale, sales teams to close deals faster, marketers to convert, and channel managers to boost partners.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Templates
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Vendor: Consensus Sales, LLC

Company Size: 11-50

HQ Location: 1633 W. Innovation Way, 5th Floor Lehi, UT 84043

Financials: PRIVATE

Allego

Sales Training and Readiness Software that combines video training, practice, coaching and collaboration

4.36

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Allego

4.36
★★★★★
★★★★★
Sales Training and Readiness Software that combines video training, practice, coaching and collaboration

Allego is a sales enablement platform that helps sales team with their readiness. It enables sales team to build their skills and enhance the knowledge.

Highlights
Top Business Usecases : Training & onboarding,Engagement management,Engaging and following up
Top Features : Personalization,Recording,Interactive content
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Vendor: Allego, Inc.

Founded: 2013

Company Size: 51-100

HQ Location: 117 Kendrick Street Suite 80 Needham, MA 02494 USA

Financials: PRIVATE

Yesware

All-in-One Toolkit for Sales Professionals with personalized outreach resulting in increased sales and customer engagement

4.35

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Yesware

4.35
★★★★★
★★★★★
All-in-One Toolkit for Sales Professionals with personalized outreach resulting in increased sales and customer engagement

Yesware is a sales software that allows you to easily connect with buyers, schedule meetings, follow up effectively and deliver more business. It is suited for sales team of any business who are looking for easy to use sales engagement software with Enterprise-Level Security.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Engagement management
Top Features : Templates,Personalization,Alerts: popups & Notifications
Yesware Icon

Vendor: Yesware, Inc.

Founded: 2010

Company Size: 51-100

HQ Location: 75 Kneeland St, 15th Fl, Boston, MA 02111

Financials: SERIES C