Latest Product Updates and Feature Enhancements in Sales Enablement

 

New and upcoming innovations for Agentforce Commerce

Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.

Read on →
 

Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce

Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.

Read on →
 

Cien.ai Product Updates: 2025 Year in Review: The Cien GTM Suite & TrueAI Platform

Cien.ai's 2025 product updates focused on transparency, strategic depth, and scalability. Enhancements include the "Peek Inside" AI model for transparency, upgraded CRM heatmaps, and advanced segment...ation for strategy. The TrueAI platform now supports enterprise-grade speed with a new data API and performance architecture improvements.

Read on →
 

AI-powered deal intelligence: Invaluable for GTM teams

Highspot has introduced AI-powered deal intelligence to enhance go-to-market (GTM) teams' efficiency. This platform provides real-time insights into buyer behavior, seller activities, and deal progre...ssion, enabling sales reps to make informed decisions and close deals effectively. By integrating CRM data, meeting recaps, and buyer interactions, Highspot's solution helps sales leaders forecast accurately and manage deals proactively, reducing reliance on manual updates and improving overall sales performance.

Read on →
 

Dialpad Launches Real-Time AI in Japan

Dialpad has launched its real-time AI capabilities in Japan, offering features like Japanese transcription, AI Recaps, and real-time coaching at no cost until April 2026. This launch, in partnership ...with SoftBank, aims to enhance productivity for Japanese enterprises by providing advanced AI tools tailored for business communication.

Read on →
 

Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat

Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.

Read on →
 

Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India

Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.

Read on →
 

Tonkean Releases Contracts Hub, AI-Native Contract Orchestration to Modernize Obligation Lifecycle - The Joplin Globe

Tonkean has launched Contracts Hub, an AI-native contract orchestration platform designed to modernize the obligation lifecycle. This new product aims to streamline contract management processes by l...everaging AI technology to enhance efficiency and compliance.

Read on →
 

Yext predicts AI will redefine online discovery by 2026

Yext forecasts a significant transformation in online discovery by 2026, driven by AI search tools and growing consumer trust in AI recommendations. The company highlights a shift from traditional se...arch results to AI-generated summaries and personalized recommendations. Yext emphasizes the need for structured data and verified knowledge to enhance AI interactions, predicting that websites will serve more as data sources for AI systems.

Read on →
 

Highspot Launches New Agentic AI to Help Sales Teams Execute with Precision and Win More Deals - Business Wire

Highspot has introduced Agentic AI, a new tool designed to enhance sales team performance by improving execution precision and increasing deal success rates.

Read on →
 

Metrics to Measure your AI Sales Role Plays

Mindtickle highlights the importance of measuring AI sales role plays using three tiers of metrics: seller engagement, skill performance, and revenue impact. These metrics help teams understand the e...ffectiveness of AI sales training in improving seller behavior and driving sales outcomes. Mindtickle's integrated AI role play platform connects practice data with real sales outcomes, ensuring that sales leaders can track and prove the impact of training on pipeline progression and win rates.

Read on →
 

Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification

Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.

Read on →
 

New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs

Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.

Read on →
 

Salesforce Enhances AI Reliability with New Observability Tools for Agents

Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.

Read on →
 

AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions

AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.

Read on →
 

Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content

Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.

Read on →
 

Rocket CRM Introduces Expanded Marketing Automation Capabilities to Streamline Customer Engagement

Rocket CRM has expanded its marketing automation capabilities to enhance customer engagement. The update focuses on simplifying workflows, coordinating cross-channel communication, and improving data... consistency. Key features include an enhanced workflow builder, multi-channel messaging support, and improved analytics. These enhancements aim to reduce manual tasks and align marketing and sales efforts, supporting scalable customer engagement systems.

Read on →
 

Salesforces Slack to stop direct service in China, The Information reports - TipRanks

Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.

Read on →
 

Seismic achieves ISO 42001 certification: Setting the standard for trusted, responsible AI

Seismic has achieved ISO 42001 certification, enhancing its reputation for trusted and responsible AI practices. This certification underscores Seismic's commitment to high standards in AI technology... and data management, positioning the company as a leader in the sales enablement software industry.

Read on →
 

Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai

Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.

Read on →
 

Salesforce Agentic AI Redefines Service Automation

Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.

Read on →
 

Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai

Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.

Read on →
 

Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai

Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.

Read on →
 

Salesforce Agentic Commerce: AI Redefines Retail

Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.

Read on →
 

Yext Deprecates Legacy Tool, Rolls Out Modular Features in Mobile-First Platform Revamp

Yext has deprecated its Knowledge Assistant tool and introduced new modular features in its digital experience platform. The update includes a user-editable schema for technical SEO, a starting locat...ion for map-based locator pages, and a customizable banner section, aligning with Yexts shift towards a mobile-first, modular web architecture.

Read on →
 

New Virtual Selling and Coaching Technologies from Bigtincan Allow Organizations to Bring the Metaverse and Web 3.0 Technologies to Sales Teams and Customers

New Virtual Selling and Coaching Technologies from Bigtincan Allow Organizations to Bring the Metaverse and Web 3.0 Technologies to Sales Teams and Customers

Read on →
 

Salesforce Story: Vibe Coding Demo - Salesforce

Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.

Read on →
 

Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa

Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.

Read on →
 

Seismic Fall 2025 Release: A New Era of AI-First Enablement

Seismic's Fall 2025 Release introduces AI-first enablement with Aura Agents, enhancing the Seismic Enablement Cloud. Key features include Aura Chat for content creation, Presentation Agent for PowerP...oint integration, Role-play Agent for training, and Analytics Agent for data insights. The release also enhances Digital Sales Rooms, Seismic Programs, and introduces the Partner Enablement Network for financial services, aiming to optimize client engagement and strategy.

Read on →
 

Bloomfire to Showcase Enterprise Intelligence Leadership at Upcoming Industry Conferences - Business Wire

Bloomfire's new report highlights a $2.4 billion opportunity for companies adopting enterprise intelligence through improved knowledge management. The study, based on data from 10,000 Bloomfire custo...mers, reveals that inefficient knowledge practices can impact 25% of annual revenue. The report emphasizes the transformative potential of treating knowledge as a strategic asset, enhancing decision-making, operational efficiency, and market dominance.

Read on →
 

Zilliant introduces new Agentic AI agents with MCP Server that integrates pricing intelligence into enterprise AI ecosystems

Zilliant has introduced Agentic AI agents and the MCP Server, enhancing pricing intelligence integration into enterprise AI ecosystems. These agents automate complex pricing tasks, offering immediate..., measurable results. The MCP Server allows seamless integration across workflows, enabling businesses to optimize pricing strategies. Available in Q1 2026, this innovation aims to make pricing intelligence accessible and affordable for organizations of all sizes.

Read on →
 

Salesforce introduces Data 360 as part of its new platform

Salesforce has introduced Data 360, a unified data foundation integrating Data Cloud, Tableau, MuleSoft, and the upcoming Informatica acquisition. This platform enhances enterprise intelligence by pr...oviding real-time contextual insights, supporting smarter decision-making and orchestrated collaboration. Data 360 strengthens Salesforce's Agentforce 360 platform, enabling digital agents to act and learn in real time with improved data governance and transparency.

Read on →
 

Introducing eVerse: Enterprise Simulation Environments to Train AI Agents

Salesforce AI Research introduces eVerse, a new enterprise simulation framework designed to train AI agents for enhanced capability and consistency. eVerse uses synthetic data, realistic testing, and... reinforcement learning to optimize AI performance in enterprise settings. The framework has shown significant improvements, such as a 69% increase in task success rates, and is being piloted with customers like UCSF Health to improve healthcare billing processes.

Read on →
 

Highspot Launches Deal Agent for Go-to-Market Performance

Highspot has launched its Deal Agent as part of its Fall Product Launch '25, designed to enhance go-to-market performance. This AI-powered tool integrates seller and buyer contexts to provide actiona...ble insights and next steps, aiming to close the gap between strategy and execution. The Deal Agent offers features like Multi-Turn AI Coaching and Content-Aware Recommendations, promising significant improvements in pipeline health, rep confidence, and buyer engagement.

Read on →
 

Agentforce AI Voice Agents Are Future-Ready - Salesforce

Salesforce introduces Agentforce Voice, an AI-powered voice assistant designed to enhance customer service by offering natural, immediate, and cost-effective support. The system uses real-time data a...nd machine learning to personalize interactions and escalate calls as needed. Key innovations include the Flash Planner for rapid decision-making and a trust layer for reliable asynchronous logging. Companies like Engine are piloting this technology to improve customer experience and reduce costs.

Read on →
 

Introducing eVerse: Enterprise Simulation Environments to Train AI Agents - Salesforce

Salesforce AI Research introduces eVerse, a framework for training AI agents in enterprise simulation environments. eVerse optimizes agent capability and consistency through synthetic data, realistic... testing, and reinforcement learning. It aims to address "jagged intelligence" in AI models, enhancing reliability in business operations. The framework is being piloted with customers like UCSF Health to improve healthcare billing systems.

Read on →
 

Salesforce boosts AI capabilities with global launch of Agentforce 360

Salesforce has globally launched its AI platform, Agentforce 360, which automates routine tasks and integrates with its cloud-based tools. The platform serves 12,000 customers, including Reddit, Open...Table, and Adecco. Additionally, Salesforce's Slack will incorporate conversational AI for task completion and data gathering.

Read on →
 

Salesforce Announces the Agentic Enterprise. - Salesforce

Salesforce has launched Agentforce 360, a platform that integrates AI agents with human workflows to enhance productivity and customer engagement. This release, part of the Agentic Enterprise initiat...ive, includes features like a conversational development studio, voice capabilities, and hybrid reasoning. It aims to transform business operations by enabling AI-driven decision-making and efficiency across various sectors.

Read on →
 

Agentic AI-Powered Contact Center Built on Salesforce - PwC

PwC has launched the Agentic AI-Powered Contact Center, built on Salesforce technologies, to enhance customer engagement. This AI-first model integrates Salesforce's Agentforce Service, providing con...versational AI and unified customer data for improved efficiency and customer satisfaction. The collaboration aims to transform customer service into a growth engine, offering significant cost reductions and CSAT enhancements across industries.

Read on →
 

Dialpad Launches Its Agentic AI Platform, Ending the Chatbot Era and Redefining the Future of Customer Service

Dialpad has launched its Agentic AI Platform, which enables businesses to create autonomous AI agents capable of understanding complex requests and executing tasks across systems. The platform aims t...o enhance customer service by replacing traditional chatbots with agents that can perform actions like scheduling and order management. It integrates seamlessly with existing tools, offering a vendor-neutral foundation for improved customer satisfaction.

Read on →
Show More

Strategic Partnerships and Integrations in Sales Enablement

 

LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews

Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.

Read on →
 

Dialpad and TD SYNNEX Partner to Bring Agentic AI Communications to Global Markets

Dialpad has partnered with TD SYNNEX to expand its global reach, offering AI-powered communications solutions through TD SYNNEX's network. This collaboration enables TD SYNNEX partners to access Dial...pad's unified communications and Agentic AI solutions, enhancing customer interactions with AI-driven insights and automation. The partnership aims to modernize communication stacks and improve global scalability.

Read on →
 

Gauge Capital Announces Strategic Growth Investment in Ecosystems - Yahoo Finance

Gauge Capital has made a strategic growth investment in Ecosystems, a leader in Customer Value Management (CVM) SaaS. This partnership aims to accelerate Ecosystems' innovation and expand its AI capa...bilities. Gauge Capital's team will join Ecosystems' Board, supporting its growth. Ecosystems' platform aligns sales and customer success, enhancing customer retention and growth.

Read on →
 

Salesforce Partners with Google to Launch Universal Commerce Protocol ...

Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.

Read on →
 

Google's Mandiant releases free Salesforce access control checker - iTnews

Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.

Read on →
 

IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance

IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.

Read on →
 

Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment

Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.

Read on →
 

Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption

Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.

Read on →
 

Royal London Asset Management Partners With Seismic to Transform How Client Relationships Deepen, Grow and Scale - Business Wire

Royal London Asset Management has partnered with Seismic to enhance and scale its client relationship management. This collaboration aims to leverage Seismic's sales enablement platform to deepen cli...ent interactions and drive growth.

Read on →
 

Dialpad and the Florida Panthers Bring Real-Time AI to its Business Communications - Business Wire

Dialpad partners with the Florida Panthers to integrate real-time AI into the team's business communications, enhancing efficiency and collaboration.

Read on →
 

3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow

3CLogic and ServiceNow have formed a partnership to enhance voice-enabled customer service using AI. This collaboration integrates 3CLogic's contact center solutions with ServiceNow's AI Voice Agents..., aiming to streamline operations and improve customer experiences. The solution, available in February 2026, will offer features like intelligent call transfers and integrated reporting, enhancing ServiceNow's CRM and IT workflows.

Read on →
 

Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters

Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.

Read on →
 

DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange

DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.

Read on →
 

Homerun Resources Advances Solar Glass Initiative with New Testing Partnership

Homerun Resources has partnered with Minerali Industriali Engineering to test silica sand from Brazil for antimony-free solar glass production. This collaboration is part of Homerun's feasibility stu...dy to establish Latin America's first solar glass manufacturing plant, enhancing its position in the clean energy sector.

Read on →
 

Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...

Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.

Read on →
 

Arize AI and Infogain Partner to Accelerate Enterprise AI Outcomes With ...

Arize AI and Infogain have formed a strategic partnership to enhance enterprise AI outcomes. This collaboration integrates Infogain's Ignis AI innovation engine with Arize's AI engineering and observ...ability platform. The partnership aims to help enterprises design, evaluate, and scale AI systems efficiently, ensuring reliability and alignment with business KPIs.

Read on →
 

Kordia becomes managed services partner for Dialpad

Kordia becomes managed services partner for Dialpad

Read on →
 

Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance

Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.

Read on →
 

Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs

Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.

Read on →
 

Dialpad and Verint Partner to Resell Enterprise-Grade Workforce Management Integration

Dialpad and Verint Partner to Resell Enterprise-Grade Workforce Management Integration

Read on →
 

Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global

Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.

Read on →
 

Salesforce, Google Expand Partnership with Agentforce 360, Gemini - Salesforce

Salesforce and Google have expanded their strategic partnership by integrating Salesforce's Agentforce 360 platform with Google's Workspace and Gemini models. This collaboration enhances AI capabilit...ies, enabling seamless integration of sales and service functions across Google Workspace and improving AI-driven business processes. The partnership aims to boost productivity and streamline operations for enterprises by leveraging advanced AI models and interoperability.

Read on →
 

Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia

Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes ...new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.

Read on →
 

Strategy Collective and Yext Unveil Pulse to Boost Local Marketing and Scalable Growth for ... - KTLA

Strategy Collective and Yext Unveil Pulse to Boost Local Marketing and Scalable Growth for ... - KTLA

Read on →
 

Salesforce, AWS Collaboration Accelerates AI Transformation - Salesforce

Salesforce and AWS have deepened their collaboration to accelerate AI transformation for shared customers. This partnership focuses on integrating Salesforce's Data 360 and AWS technologies to enhanc...e AI deployment, data access, and customer experiences. Key initiatives include unified data management, secure AI agent interoperability, and streamlined procurement via AWS Marketplace, enabling businesses to harness AI's potential securely and efficiently.

Read on →
 

Salesforce Announces Support for Agentic Commerce Protocol with Stripe - Salesforce

Salesforce, in collaboration with Stripe and OpenAI, announced support for the Agentic Commerce Protocol (ACP) to enhance its Agentforce Commerce platform. This partnership aims to integrate AI-drive...n instant checkout capabilities, improving customer experiences and operational efficiency for merchants. The collaboration leverages Stripe's financial infrastructure to facilitate seamless transactions, marking a significant advancement in AI-powered commerce.

Read on →
 

Salesforce will bring Agentforce to OpenAI ChatGPT

Salesforce is expanding its partnerships with AI developers Anthropic and OpenAI. Agentforce data will be integrated into OpenAI's ChatGPT, allowing mutual customers to sell products via an instant c...heckout feature. Salesforce will also deploy Anthropic's Claude Code across its engineering team. The company plans further collaboration with Anthropic to enhance Agentforce 360 for regulated industries like financial services.

Read on →
 

Singlife partners Salesforce to launch AI agent for service staff - Insurance Asia

Singlife has partnered with Salesforce to launch an AI agent for its customer service staff. This tool, utilizing Salesforces Data Cloud, enables instant access to Singlifes internal resources, enhan...cing service efficiency. Singlife is the first in Singapore to adopt Salesforces Agentforce, aiming to extend its use to financial advisers for improved client interactions.

Read on →
 

PwC & Salesforce Launch AI-Powered Contact Center Solution

Perficient and Salesforce have formed a strategic partnership to drive AI-powered business transformation. This alliance focuses on creating "agentic enterprises" by leveraging AI and data to enhance... decision-making and customer experiences. The collaboration includes deploying Salesforce's Agentforce and other AI-first technologies to unify data and accelerate business outcomes.

Read on →
 

Salesforce partners with Google Android and Zebra Technologies for POS deployment

Salesforce, Google Android, and Zebra Technologies have partnered to launch Retail Cloud POS, available on Android in December 2025. This joint solution aims to enhance retail operations by providing... hardware flexibility and improving store associate productivity. The collaboration integrates Zebra's Android-based solutions with Salesforce's platform, enabling seamless inventory management and customer engagement.

Read on →
 

Madhive invests in Precise.AI and names new CEO

Madhive has invested in Precise.AI, an AI-led data collaboration company, and announced leadership changes. Jim Wilson, previously president of Madhive, will become CEO, while Spencer Potts will lead... Precise.AI. The partnership aims to integrate Precise.AI's technology into Madhive's platform to enhance advertising capabilities for local media companies.

Read on →
Show More

Mergers, Acquisitions, and Business Moves in Sales Enablement

 

CIEN Acquires Nubis: How it Turns Buyouts Into Competitive Advantage - TradingView

CIEN has acquired Nubis, leveraging this buyout to enhance its competitive edge. This strategic acquisition is expected to bolster CIEN's market position and expand its technological capabilities.

Read on →
 

Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator

Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.

Read on →
 

Tonkean - Tonkean Acquires Israeli-based AI Finance Startup Cinch (Geektime) | AI-Powered Enterprise Intake &Process Orchestration

Tonkean has acquired Cinch, an Israeli-based AI finance startup, to enhance its AI-powered enterprise intake and process orchestration capabilities.

Read on →
 

Salesforce to Acquire Qualified to Boost AI Marketing Capabilities

Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.

Read on →
 

Salesforce (CRM) Completes Informatica Acquisition - GuruFocus

Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.

Read on →
 

Salesforce Completes Acquisition of Informatica

Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.

Read on →
 

Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance

Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.

Read on →
 

Vector Capital Completes Acquisition of Showpad | News - The Bakersfield Californian

Vector Capital has completed its acquisition of Showpad, a leader in AI revenue enablement technology. Following the acquisition, Apratim Purakayastha has been appointed as the new CEO of Showpad.

Read on →
 

Vector Capital creates new Sales Enablement powerhouse with Showpad and ...

Vector Capital has acquired Showpad and will merge it with Bigtincan to form a new sales enablement powerhouse. The combined entity will focus on AI-driven revenue effectiveness for field sales. Apra...tim Purakayastha, formerly of Skillsoft, has been appointed CEO. The merger aims to create a leading AI-native platform for complex sales environments, leveraging Showpad's existing customer base and Bigtincan's capabilities.

Read on →
 

Showpad & Bigtincan unite under new CEO to drive AI sales growth - IT Brief Australia

Vector Capital has acquired Showpad and merged it with Bigtincan, creating a global leader in AI-powered revenue enablement under the Showpad brand. Apratim Purakayastha is appointed as the new CEO. ...The combined entity will focus on enhancing sales effectiveness for field sales-centric organizations by addressing challenges like fragmented systems and disconnected AI tools.

Read on →
 

Salesforce to acquire Apromore, a push toward agentic process automation

Salesforce has signed a definitive agreement to acquire Apromore, a leader in process intelligence software, to enhance its agentic process automation capabilities. This acquisition will integrate Ap...romores technology into Salesforce, offering real-time process visibility and intelligent automation across business workflows. The deal is expected to close in Salesforces fiscal year 2026, strengthening its position in the process intelligence and automation market.

Read on →
Show More

Leadership and Executive Team Updates in Sales Enablement

 

Denave appoints Subir Mahapatra as President Global Strategy, Sales and Marketing - Mediabrief.com

Denave has appointed Subir Mahapatra as President of Global Strategy, Sales, and Marketing. With over 25 years of experience in IT, mobility, and cloud services, Subir will focus on enhancing Denave'...s global strategy and go-to-market execution. His leadership aims to deepen customer and partner relationships and support Denave's growth in international markets.

Read on →
 

Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro

Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.

Read on →
 

Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media - PRWeb

Madhive has appointed Nicki Harkrider-Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations. These appointments aim to enhance Madhive's leadership in data-driven ...advertising for local media. Harkrider-Probey will focus on revenue strategy, while Buckalew will oversee digital operations. Both bring extensive experience to support Madhive's growth in the local advertising market.

Read on →
 

Homerun Resources Inc. Announces Engagement of Jiri Skopek as Corporate Development ...

Homerun Resources Inc. has appointed Jiri Skopek as Corporate Development Advisor to aid in the commercialization of its Long Duration Energy Storage System, integrated with the AI-driven "The Hub" E...nergy Management Platform. This strategic move aligns with Homerun's collaboration with the U.S. Department of Energy's NREL and aims to enhance sustainable energy solutions.

Read on →
 

Tonkean Hires Aaron Bromagem As GM of LegalWorks - Business Wire

Tonkean has appointed Aaron Bromagem as General Manager of LegalWorks, highlighting a strategic executive change within the company.

Read on →
 

Yext (YEXT): Evaluating Valuation After Strategic Leadership Hire and Global Expansion Push

Yext has appointed Wendi Sturgis as Senior Vice President International to drive growth in the EMEA region. This strategic leadership hire aligns with Yext's global expansion efforts. The company is ...experiencing a significant increase in share price and total shareholder return, driven by digital innovation and new product launches like Yext Scout. Despite its high price-to-earnings ratio, Yext is considered undervalued with a fair value estimate of $9.44.

Read on →
 

Yext appoints Wendi Sturgis as SVP International

Yext appoints Wendi Sturgis as SVP International

Read on →
 

VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments

Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deploy...ment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.

Read on →
Show More

Awards, Recognitions, and Industry Achievements in Sales Enablement

 

Tonkean - Tonkean Named Finalist in "Leaders in Tech Law Awards" for Contracts, AI, and Legal Ops | AI-Powered Enterprise Intake &Process Orchestration

Tonkean has been named a finalist in the "Leaders in Tech Law Awards" for its contributions in contracts, AI, and legal operations.

Read on →
 

SalesHood Recognized as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms - GlobeNewswire

SalesHood has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms. The company's AI-driven platform enhances sales enablement by automating tasks and provi...ding personalized training. SalesHood's strengths include comprehensive training paths, customizable content management, and AI Role Play for instant feedback. This recognition highlights SalesHood's impact in improving sales performance and onboarding.

Read on →
 

Cien In The News: Cien.ai Co-Founder named 2025 Top AI Innovator by D CEO

Cien.ai's Co-Founder has been recognized as a 2025 Top AI Innovator by D CEO, highlighting the company's influence in the AI industry.

Read on →
 

Highspot Named a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms

Highspot has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms, highlighting its strong position in the market.

Read on →
 

Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica

Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.

Read on →
 

Tonkean - Tonkean featured in PYMNTS Magazine | AI-Powered Enterprise Intake &Process Orchestration

Tonkean - Tonkean featured in PYMNTS Magazine | AI-Powered Enterprise Intake &Process Orchestration

Read on →

Corporate News and Organizational Updates in Sales Enablement

 

Salesforce launches startup program in Malaysia and the Philippines - TNGlobal

Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.

Read on →
 

Introducing the new Mediafly website: built for clarity, value, and modern revenue enablement

Mediafly launched a new website to reflect its evolution into a value-centric, enterprise-grade revenue enablement platform. The site is designed to streamline the buyer journey, focusing on outcomes... and impact rather than features. It positions Mediafly as a cohesive platform supporting the entire revenue lifecycle, emphasizing clarity and business value transformation.

Read on →
 

Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance

Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.

Read on →
 

Salesforce refuses to accept hacker ransom demands - The Royal Gazette | Bermuda News , Business , Sports , Events , & Community

Salesforce has refused to comply with ransom demands from hackers claiming to have accessed its systems. The attackers, known as Scattered LAPSUS$ Hunters, allege they stole over a billion records fr...om 39 companies, including major brands, through phishing scams involving Salesforce Data Loader. Salesforce stated that their platform remains uncompromised and is working with authorities to address the issue.

Read on →