Klue Overview

Klue empowers product marketers and revenue teams with a competitive intelligence platform designed to streamline the collection, curation, and distribution of market insights. By consolidating competitor profiles and creating a centralized knowledge hub, Klue ensures no critical intel is overlooked. This tool supports over 200,000 users in gaining a strategic edge by providing real-time insights, enabling teams to make informed decisions and win more competitive deals. Klue’s platform integrates seamlessly with existing workplace tools, offering a scalable workflow that enhances competitive strategy and improves the effectiveness of battlecards.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Klue.

Other use cases:

  • Playbook Creation
  • Collaboration
  • Objection Handling
  • Content Publishing
  • Content Curation
  • Training & Onboarding
  • Communication Management
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Klue.

Other priorities:

  • Grow Market Share
  • Improve Digital And Social Presence
  • Improve ROI
  • Acquire Customers
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Klue Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Owned by the product marketing team, Klue is a vital competitive intelligence tool that ultimately serves the needs of our sales and product teams...." Peer review by Jeff Epstein, VP Product Marketing and Communications, Comm100

Peer review evidence (same sources as the product rating summary)

"...Deeper competitive intelligence gives you the edge...." Peer review by waraga k, senior architect
"...This short PDF is perfect for product marketers and anyone else looking to "up" their competitive intel game...." Competitive Strategy Resources
"...We save a lot of time allowing Klue to source news headlines for us and in turn, our engagement with our salesforce has increased with using the weekly intel digest functionality...." Peer review by Administrator

Klue, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Klue provides continuous updates on competitors to help businesses win more. Market insights are captured, managed, and communicated using existing platforms.

Popular Business Setting

for Klue

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Klue is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Large Enterprise, and Enterprise.

Klue Customer wins, Customer success stories, Case studies

How does Klue address your Competitive Intelligence Challenges?

How can Klue enhance your Product Marketing process?

Why is Klue the best choice for Engaging And Following Up?

How can Klue optimize your Collaboration Workflow?

166 buyers and buying teams have used Cuspera to assess how well Klue solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

LastPass - Cybersecurity - Large

BeyondTrust, LastPass Impacted by Klue-Salesforce Incident

Boston, USA

Klue experienced a data breach where a threat actor accessed Salesforce instances through its systems, affecting companies like LastPass. The breach involved unauthorized access to CRM data, promptin...g affected companies to disable Klue integrations and investigate the incident.

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Salesforce - Cloud Based Software - Very Large

Salesforce Disables Klue App Integration After OAuth Token Abuse ...

San Francisco, USA

Salesforce disabled the Klue Battlecards app integration due to a security breach involving OAuth token abuse, affecting customer data. An extortion group accessed Klue's integration infrastructure, ...compromising Salesforce-connected environments. Klue revoked credentials and launched an investigation. The breach highlights vulnerabilities in SaaS integrations, emphasizing the need for tighter security controls.

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Salesforce

Salesforce OAuth Security Incident: Klue Integration Disabled

Salesforce disabled its integration with Klue Battlecards due to a security incident involving OAuth token abuse, potentially exposing CRM data. The attack exploited Klue's integration service accoun...ts to extract data via REST API queries. Salesforce confirmed the issue is specific to Klue's application, not its platform. Recommended actions include revoking OAuth tokens and adopting a Zero Trust model.

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SAS - Information Technology And Services - Very Large

Cary, USA

SAS used Klue and Highspot to give sales teams fast, actionable competitive insights and battlecards. The Competitive Insights team supported over 2,000 sellers worldwide. Klue Intel Digest engagemen...t rose by 200%, with 2,500 interactions in August 2023. Sales and marketing user adoption increased by 75% since August 2022. SAS doubled their competitive enablement utilization rate to over 60%.

K2 - Computer Software - Medium

Klue helped K2 boost their win rate in competitive deals. K2 saw a 10% increase in overall win rate and 16% more competitive wins. The platform made it easy for sales to find up-to-date competitive i...ntelligence. K2 cut down time spent on requests and improved document version control. Klue streamlined K2's competitive enablement program.

 

Autodesk - Computer Software - Very Large

San Francisco, USA

Autodesk used Klue to unify its competitive intelligence and win-loss analysis. The company needed better insights than internal interviews could provide. Klue delivered high-quality interviews and a...ctionable insights for sales, customer success, R&D, and marketing teams. Since launch, Autodesk saw double-digit increases in win rates where Klue was used. Quarterly reports became a key resource for decision-making and product strategy.

Klue vs. ChatGPT | The Competitive Enablement Show

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Peers used Klue for competitive intelligence and product marketing

Klue Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.36/5

Read Reviews (6)
Analytics

4.92/5

Read Reviews (37)
Custom Reports

4.22/5

Read Reviews (16)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.36/5

Read Reviews (6)
Analytics

4.92/5

Read Reviews (37)
Custom Reports

4.22/5

Read Reviews (16)

Software Failure Risk Guidance

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for Klue

Top Failure Risks for Klue

Klue LLC News

Company

An Update on the Recent Klue Security Incident

Klue experienced a security incident involving unauthorized access through a compromised legacy credential. The breach affected integration partners and customer environments but not the Klue platform itself. Klue is working with cybersecurity experts to investigate and has taken steps to contain the breach, including revoking credentials and notifying law enforcement.

Product

The Klue Security Incident and Its Impact on Recorded Future

Klue experienced unauthorized access to its integration layer, affecting its connection with Salesforce and impacting Recorded Future. The incident was contained quickly, with no compromise to Recorded Future's core systems. The breach involved business data fields in Salesforce, prompting Recorded Future to revoke OAuth tokens and enhance monitoring.

M&A

Klue doubles down on AI with Ignition acquisition

Klue has acquired San Francisco-based Ignition to enhance its AI capabilities, integrating Ignition's technology into its Compete and Win-Loss products. This move follows Klue's shift to an AI-first strategy and aims to bolster its AI-powered business intelligence offerings. Ignition's co-founders will collaborate with Klue on AI projects, while Ignition's services will cease by September 30.

Klue LLC Profile

Company Name

Klue LLC

Company Website

//klue.com

HQ Location

128 West Pender Street, Suite 203, Vancouver, British Columbia V6B1R8, CA

Employees

11-50

Social

Financials

SERIES B