Klue Overview

Klue empowers product marketers and revenue teams with a competitive intelligence platform designed to streamline the collection, curation, and distribution of market insights. By consolidating competitor profiles and creating a centralized knowledge hub, Klue ensures no critical intel is overlooked. This tool supports over 200,000 users in gaining a strategic edge by providing real-time insights, enabling teams to make informed decisions and win more competitive deals. Klue’s platform integrates seamlessly with existing workplace tools, offering a scalable workflow that enhances competitive strategy and improves the effectiveness of battlecards.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Klue.

Other use cases:

  • Playbook Creation
  • Collaboration
  • Objection Handling
  • Content Publishing
  • Content Curation
  • Training & Onboarding
  • Communication Management
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Klue.

Other priorities:

  • Grow Market Share
  • Improve Digital And Social Presence
  • Improve ROI
  • Acquire Customers
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Klue Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Competitive intelligence platform that helps marketing and enablement teams collect, curate, and deliver intel to sales reps...." Peer review from Klue Labs

Klue, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Klue provides continuous updates on competitors to help businesses win more. Market insights are captured, managed, and communicated using existing platforms.

Popular Business Setting

for Klue

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Klue is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on Klue Use Cases

What benefits does Klue offer for Competitive Intelligence?

Why is Klue the best choice for Product Marketing?

How does Klue facilitate Engaging And Following Up?

What benefits does Klue offer for Collaboration?

12+ more Business Use Cases

166 buyers and buying teams have used Cuspera to assess how well Klue solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Computer Software

CASE STUDY UiPath

UiPath had trouble collecting and curating useful competitive information. Their small team struggled with too much news and not enough actionable insights. Klue helped them collect and organize impo...rtant intel and share it easily across the company. Sales teams got fresh, time-stamped updates, which made them more confident in the information. The CI team increased their competitive coverage by 8 times while spending less time.

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Computer Software

CASE STUDY Gainsight

Klue’s Compete Agent helped Gainsight solve the problem of scattered and outdated competitive intelligence. Sellers struggled with inconsistent messaging and missed opportunities. Compete Agent autom...ated deal-specific insights and delivered real-time answers in Slack. Gainsight saw 72% average monthly seller adoption, 243 Deal Tips delivered with a 76% open rate, and 195 questions answered via Ask Klue in six months. Sellers now get the right message and proof points exactly when needed.

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Computer Software

CASE STUDY SurveyMonkey

Klue helped SurveyMonkey improve its win-loss program. SurveyMonkey faced a crowded market and needed better competitive intelligence. Their old win-loss vendor gave shallow insights. Klue offered de...ep research, expert interviewers, and a strong onboarding process. With Klue, SurveyMonkey saw a 65% increase in win-rate against key competitors, influenced 10,000 deals with 50+ interviews in 12 months, and cut average deal duration by 30%. All win-loss and competitive intel is now in one place, making it easy for teams to access and use.

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Information Technology and Services

CASE STUDY Hyland

Klue helped Hyland centralize and scale their competitive intelligence program. Hyland faced challenges with siloed intel and static documents, making it hard for sales and proposal teams to access i...nsights. Klue provided a flexible, secure platform that improved adoption and made insights easy to find. Hyland saw a 60% time savings for their CI team and a 250% increase in webinar attendance. The solution now supports 900 users across sales, customer success, and executive teams.

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Financial Services

CASE STUDY DailyPay

DailyPay faced rapid growth in the payments space, with many new competitors entering the market. Their Market Strategy team needed better technology to manage competitive insights and support sales ...reps. They chose Klue for its strong integration, reporting, and usability. With Klue, DailyPay saw exponential increases in competitive win rates and triple-digit year-over-year revenue growth. 92% of Sales and Client Success teams adopted Klue, and competitive enablement became standard in onboarding. The team now has real-time insights, better organization, and improved understanding of their competitive landscape.

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Information Technology and Services

CASE STUDY Seismic

Klue Win-Loss helped Seismic improve their win-loss analysis. Seismic needed better buyer feedback and cleaner data. Klue provided expert guidance and actionable insights. Seismic used these findings... to update product roadmaps and refine messaging. Nearly 100 customers switched to Seismic from competitors. The program led to higher win rates and over 100 product enhancements.

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Video

Klue vs. ChatGPT | The Competitive Enablement Show

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Peers used Klue for competitive intelligence and product marketing

Klue Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.36/5 ★

Read Reviews (6)
Analytics

4.92/5 ★

Read Reviews (37)
Custom Reports

4.22/5 ★

Read Reviews (16)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.36/5 ★

Read Reviews (6)
Analytics

4.92/5 ★

Read Reviews (37)
Custom Reports

4.22/5 ★

Read Reviews (16)

Software Failure Risk Guidance

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for Klue

Top Failure Risks for Klue

Klue LLC Profile

Company Name

Klue LLC

Company Website

//klue.com

HQ Location

128 West Pender Street, Suite 203, Vancouver, British Columbia V6B1R8, CA

Employees

11-50

Social

Linkedin Twitter

Financials

SERIES B