Klue Overview

Klue empowers product marketers and revenue teams with a competitive intelligence platform designed to streamline the collection, curation, and distribution of market insights. By consolidating competitor profiles and creating a centralized knowledge hub, Klue ensures no critical intel is overlooked. This tool supports over 200,000 users in gaining a strategic edge by providing real-time insights, enabling teams to make informed decisions and win more competitive deals. Klue’s platform integrates seamlessly with existing workplace tools, offering a scalable workflow that enhances competitive strategy and improves the effectiveness of battlecards.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Klue.

Other use cases:

  • Playbook Creation
  • Collaboration
  • Objection Handling
  • Content Publishing
  • Content Curation
  • Training & Onboarding
  • Communication Management
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Klue.

Other priorities:

  • Grow Market Share
  • Improve Digital And Social Presence
  • Improve ROI
  • Acquire Customers
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Klue Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...We save a lot of time allowing Klue to source news headlines for us and in turn, our engagement with our salesforce has increased with using the weekly intel digest functionality...." Peer review by Administrator

Klue, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Klue provides continuous updates on competitors to help businesses win more. Market insights are captured, managed, and communicated using existing platforms.

Popular Business Setting

for Klue

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Klue is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on Klue Use Cases

How does Klue address your Competitive Intelligence Challenges?

How does Klue facilitate Product Marketing?

What makes Klue ideal for Engaging And Following Up?

How does Klue facilitate Collaboration?

12+ more Business Use Cases

166 buyers and buying teams have used Cuspera to assess how well Klue solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Financial Services

CASE STUDY DailyPay

DailyPay faced rapid growth in the payments space, with many new competitors entering the market. Their Market Strategy team needed better technology to manage competitive insights and support sales ...reps. They chose Klue for its strong integration, reporting, and usability. With Klue, DailyPay saw exponential increases in competitive win rates and triple-digit year-over-year revenue growth. 92% of Sales and Client Success teams adopted Klue, and competitive enablement became standard in onboarding. The team now has real-time insights, better organization, and improved understanding of their competitive landscape.

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Information Technology and Services

CASE STUDY Matillion

Matillion wanted to improve their sales process and understand why they win or lose deals. They used Klue for competitive intelligence and DoubleCheck for win-loss interviews. The Product and Sales t...eams used these insights to update sales tools and strategies. As a result, reps using Klue won 8 times more deals and saw a 4 times higher competitive win rate. Matillion now uses these insights across the company to guide product, marketing, and sales decisions.

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Computer Software

CASE STUDY Greenhouse Software

Greenhouse Software had trouble keeping competitive information organized. Their sales team grew fast, making it hard for new reps to find up-to-date insights. They chose Klue for its easy-to-use pla...tform, strong integrations, and helpful reporting. After using Klue, reps won $85M more in revenue, doubled their deals, and felt more confident. Over 70% of reps use Klue weekly, and new reps learn faster.

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Information Technology and Services

CASE STUDY VMware

VMware faced a highly competitive market with many products and limited time to keep up with competitors. Their teams struggled to find up-to-date competitive insights in one place. VMware used Klue ...to centralize and organize their competitive intelligence. They focused on customer-centric insights and created a repeatable system for sharing and measuring intel. As a result, VMware saw a 250% increase in Klue usage in one year, higher win rates, and more accurate sales conversations.

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Computer Software

CASE STUDY UiPath

UiPath had trouble collecting and curating useful competitive information. Their small team struggled with too much news and not enough actionable insights. Klue helped them collect and organize impo...rtant intel and share it easily across the company. Sales teams got fresh, time-stamped updates, which made them more confident in the information. The CI team increased their competitive coverage by 8 times while spending less time.

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Computer Software

CASE STUDY JFrog

JFrog faced a fast-growing market with more competitors and lots of new information to manage. Their teams needed a better way to share and update competitive insights. Manual processes were slow and... hard to scale. JFrog used Klue to automate and centralize competitive intelligence. The new system made it easy to share updates and track usage. As a result, almost 100% of users adopted Klue, 80% of reps used the content in most deals, and sales confidence increased year over year.

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Video

Klue vs. ChatGPT | The Competitive Enablement Show

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Peers used Klue for competitive intelligence and product marketing

Klue Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.36/5 ★

Read Reviews (6)
Analytics

4.92/5 ★

Read Reviews (37)
Custom Reports

4.22/5 ★

Read Reviews (16)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.36/5 ★

Read Reviews (6)
Analytics

4.92/5 ★

Read Reviews (37)
Custom Reports

4.22/5 ★

Read Reviews (16)

Software Failure Risk Guidance

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for Klue

Top Failure Risks for Klue

Klue LLC Profile

Company Name

Klue LLC

Company Website

//klue.com

HQ Location

128 West Pender Street, Suite 203, Vancouver, British Columbia V6B1R8, CA

Employees

11-50

Social

Linkedin Twitter

Financials

SERIES B