Klue: Use-Cases, Insights and Reviews | 2025 Cuspera

HubSpot needed a better way to manage and scale their Competitive Intelligence program. Their old tools did not give them the value or support they wanted, and keeping content updated was hard. They ...chose Klue for its easy-to-use platform, automation, AI features, and strong integration options. With Klue, HubSpot saved 50% of their insights team's time and saw 94% seller confidence. The Compete program now supports many teams and gets positive feedback from users.
Show More..

Lacework needed a better way to help their sales team stand out in a crowded cloud security market. They wanted a single place for up-to-date competitive intelligence and win-loss insights. They chos...e Klue to bring these tools together in one platform. With Klue, the CI team now supports over 90% of closed won deals. The new program helps teams across the company work together and make better decisions.
Show More..

Domino Printing Sciences faced tough competition and struggled to keep up with competitor intelligence. Their old way of gathering and sharing information was slow and hard for sales teams to use. Th...ey chose Klue, Showpad, and Salesforce to automate and organize their competitive insights. This new system helped sales teams find the right information quickly. As a result, Domino Printing Sciences increased their competitive win rate by 17 points and now monitor over 150 competitors. They also saw a 16 point higher average contract value.
Show More..

Garware Fulflex needed a way to compete globally after being acquired by a parent company in India. They wanted to capture market insights, help sales teams, and share information quickly with a grow...ing remote team. They chose Klue for its ability to collect, analyze, and distribute competitive intelligence. With Klue, they reduced the time to distribute insights by one third and increased market coverage by 12 times. Their global team can now get ready to sell in half the time.
Show More..

Community Brands had a small team managing over 25 products and struggled to keep up with competitive information. They used static documents and found it hard to track competitors. After moving to t...he Sales organization, they made competitive enablement a priority and chose Klue for its features and support. With Klue, they increased win rates by up to 10% and reduced new rep ramp time by one third. The team also doubled their competitive coverage and saved time finding and sharing insights.
Show More..

Greenhouse Software had trouble keeping competitive information organized. Their sales team grew fast, making it hard for new reps to find up-to-date insights. They chose Klue for its easy-to-use pla...tform, strong integrations, and helpful reporting. After using Klue, reps won $85M more in revenue, doubled their deals, and felt more confident. Over 70% of reps use Klue weekly, and new reps learn faster.
Show More..