Klue Overview

Klue empowers product marketers and revenue teams with a competitive intelligence platform designed to streamline the collection, curation, and distribution of market insights. By consolidating competitor profiles and creating a centralized knowledge hub, Klue ensures no critical intel is overlooked. This tool supports over 200,000 users in gaining a strategic edge by providing real-time insights, enabling teams to make informed decisions and win more competitive deals. Klue’s platform integrates seamlessly with existing workplace tools, offering a scalable workflow that enhances competitive strategy and improves the effectiveness of battlecards.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Klue.

Other use cases:

  • Playbook Creation
  • Collaboration
  • Objection Handling
  • Content Publishing
  • Content Curation
  • Training & Onboarding
  • Communication Management
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Klue.

Other priorities:

  • Grow Market Share
  • Improve Digital And Social Presence
  • Improve ROI
  • Acquire Customers
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Klue Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Centralize Competitive Content Update sales battlecards collaborate and deliver consumable competitive strategies in the tools Sales reps use every day...." Peer review

Klue, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Klue provides continuous updates on competitors to help businesses win more. Market insights are captured, managed, and communicated using existing platforms.

Popular Business Setting

for Klue

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Klue is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Large Enterprise, and Enterprise.

Klue Customer wins, Customer success stories, Case studies

What Are the key features of Klue for Competitive Intelligence?

How can Klue optimize your Product Marketing Workflow?

What Are the key features of Klue for Engaging And Following Up?

How efficiently Does Klue manage your Collaboration?

166 buyers and buying teams have used Cuspera to assess how well Klue solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

HubSpot - Computer Software

HubSpot needed a better way to manage and scale their Competitive Intelligence program. Their old tools did not give them the value or support they wanted, and keeping content updated was hard. They ...chose Klue for its easy-to-use platform, automation, AI features, and strong integration options. With Klue, HubSpot saved 50% of their insights team's time and saw 94% seller confidence. The Compete program now supports many teams and gets positive feedback from users.

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Community Brands - Computer Software

Community Brands had a small team managing over 25 products and struggled to keep up with competitive information. They used static documents and found it hard to track competitors. After moving to t...he Sales organization, they made competitive enablement a priority and chose Klue for its features and support. With Klue, they increased win rates by up to 10% and reduced new rep ramp time by one third. The team also doubled their competitive coverage and saved time finding and sharing insights.

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Hyland - Information Technology And Services

Klue helped Hyland centralize and scale their competitive intelligence program. Hyland faced challenges with siloed intel and static documents, making it hard for sales and proposal teams to access i...nsights. Klue provided a flexible, secure platform that improved adoption and made insights easy to find. Hyland saw a 60% time savings for their CI team and a 250% increase in webinar attendance. The solution now supports 900 users across sales, customer success, and executive teams.

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Gainsight - Computer Software

Klue’s Compete Agent helped Gainsight solve the problem of scattered and outdated competitive intelligence. Sellers struggled with inconsistent messaging and missed opportunities. Compete Agent autom...ated deal-specific insights and delivered real-time answers in Slack. Gainsight saw 72% average monthly seller adoption, 243 Deal Tips delivered with a 76% open rate, and 195 questions answered via Ask Klue in six months. Sellers now get the right message and proof points exactly when needed.

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Garware Fulflex - Manufacturing

Garware Fulflex needed a way to compete globally after being acquired by a parent company in India. They wanted to capture market insights, help sales teams, and share information quickly with a grow...ing remote team. They chose Klue for its ability to collect, analyze, and distribute competitive intelligence. With Klue, they reduced the time to distribute insights by one third and increased market coverage by 12 times. Their global team can now get ready to sell in half the time.

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Benevity - Computer Software

Klue helped Benevity launch their first competitive enablement program. The team used Klue to centralize competitive intelligence and create over 10 battlecards. In just 8 months, deal cycles dropped... by 62 days. Competitive coverage increased 7X, and the team saved 5+ hours per week. Klue enabled Benevity to track 70 competitors and support sales, renewals, and product teams with real-time insights.

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Klue vs. ChatGPT | The Competitive Enablement Show

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Peers used Klue for competitive intelligence and product marketing

Klue Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.36/5

Read Reviews (6)
Analytics

4.92/5

Read Reviews (37)
Custom Reports

4.22/5

Read Reviews (16)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.36/5

Read Reviews (6)
Analytics

4.92/5

Read Reviews (37)
Custom Reports

4.22/5

Read Reviews (16)

Software Failure Risk Guidance

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for Klue

Top Failure Risks for Klue

Klue LLC News

M&A

Klue doubles down on AI with Ignition acquisition

Klue has acquired San Francisco-based Ignition to enhance its AI capabilities, integrating Ignition's technology into its Compete and Win-Loss products. This move follows Klue's shift to an AI-first strategy and aims to bolster its AI-powered business intelligence offerings. Ignition's co-founders will collaborate with Klue on AI projects, while Ignition's services will cease by September 30.

Klue LLC Profile

Company Name

Klue LLC

Company Website

//klue.com

HQ Location

128 West Pender Street, Suite 203, Vancouver, British Columbia V6B1R8, CA

Employees

11-50

Social

Financials

SERIES B