Klue: Product updates, Customer stories, and Insights | 2026 Cuspera

HubSpot needed a better way to manage and scale their Competitive Intelligence program. Their old tools did not give them the value or support they wanted, and keeping content updated was hard. They ...chose Klue for its easy-to-use platform, automation, AI features, and strong integration options. With Klue, HubSpot saved 50% of their insights team's time and saw 94% seller confidence. The Compete program now supports many teams and gets positive feedback from users.
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Matillion wanted to improve their sales process and understand why they win or lose deals. They used Klue for competitive intelligence and DoubleCheck for win-loss interviews. The Product and Sales t...eams used these insights to update sales tools and strategies. As a result, reps using Klue won 8 times more deals and saw a 4 times higher competitive win rate. Matillion now uses these insights across the company to guide product, marketing, and sales decisions.
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Klue helped SurveyMonkey improve its win-loss program. SurveyMonkey faced a crowded market and needed better competitive intelligence. Their old win-loss vendor gave shallow insights. Klue offered de...ep research, expert interviewers, and a strong onboarding process. With Klue, SurveyMonkey saw a 65% increase in win-rate against key competitors, influenced 10,000 deals with 50+ interviews in 12 months, and cut average deal duration by 30%. All win-loss and competitive intel is now in one place, making it easy for teams to access and use.
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Klue Win-Loss helped Seismic improve their win-loss analysis. Seismic needed better buyer feedback and cleaner data. Klue provided expert guidance and actionable insights. Seismic used these findings... to update product roadmaps and refine messaging. Nearly 100 customers switched to Seismic from competitors. The program led to higher win rates and over 100 product enhancements.
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Greenhouse Software had trouble keeping competitive information organized. Their sales team grew fast, making it hard for new reps to find up-to-date insights. They chose Klue for its easy-to-use pla...tform, strong integrations, and helpful reporting. After using Klue, reps won $85M more in revenue, doubled their deals, and felt more confident. Over 70% of reps use Klue weekly, and new reps learn faster.
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Klue helped Neon One grow ARR by 12%. The sales team used Klue to get better competitive intelligence and keep battlecards up to date. Klue made it faster to research competitors and create content. ...Seller adoption of Klue stayed above 80% one year after launch. Klue users won 14 points more deals than before. New and experienced reps learned about the market faster with Klue.
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