Klue Overview

Klue empowers product marketers and revenue teams with a competitive intelligence platform designed to streamline the collection, curation, and distribution of market insights. By consolidating competitor profiles and creating a centralized knowledge hub, Klue ensures no critical intel is overlooked. This tool supports over 200,000 users in gaining a strategic edge by providing real-time insights, enabling teams to make informed decisions and win more competitive deals. Klue’s platform integrates seamlessly with existing workplace tools, offering a scalable workflow that enhances competitive strategy and improves the effectiveness of battlecards.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Klue.

Other use cases:

  • Playbook Creation
  • Collaboration
  • Objection Handling
  • Content Publishing
  • Content Curation
  • Training & Onboarding
  • Communication Management
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Klue.

Other priorities:

  • Grow Market Share
  • Improve Digital And Social Presence
  • Improve ROI
  • Acquire Customers
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Klue Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...It's made my job as a product marketer much easier...." Peer review by Caitlin Y, Product Marketing Manager

Peer review evidence (same sources as the product rating summary)

"...From preparing automatic or manual digests to building and maintaining battle cards, Klue makes short work out of sharing vital competitive intel...." Peer review by Jeff E, Director, Product and Partner Marketing, Computer Software
"...From an investor s standpoint, Smith notes that the key to success as a startup is the product itself The marketing and branding side is secondary to the product and the people and the technology...." An Interview With Jason Smith Co-Founder of Klue
"...Watch this webinar to learn how to make the most of your time and ensure ongoing engagement with your programs...." Competitive Strategy Resources

Klue, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Klue provides continuous updates on competitors to help businesses win more. Market insights are captured, managed, and communicated using existing platforms.

Popular Business Setting

for Klue

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Klue is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Large Enterprise, and Enterprise.

Klue Customer wins, Customer success stories, Case studies

What solutions does Klue provide for Competitive Intelligence?

What solutions does Klue provide for Product Marketing?

Why is Klue the best choice for Engaging And Following Up?

How can Klue enhance your Collaboration process?

166 buyers and buying teams have used Cuspera to assess how well Klue solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

Salesforce - Cloud Based Software - Very Large

Salesforce Disables Klue App Integration After OAuth Token Abuse ...

San Francisco, USA

Salesforce disabled the Klue Battlecards app integration due to a security breach involving OAuth token abuse, affecting customer data. An extortion group accessed Klue's integration infrastructure, ...compromising Salesforce-connected environments. Klue revoked credentials and launched an investigation. The breach highlights vulnerabilities in SaaS integrations, emphasizing the need for tighter security controls.

Read on →
 

Salesforce

Salesforce OAuth Security Incident: Klue Integration Disabled

Salesforce disabled the Klue Battlecards integration due to an OAuth security incident that exposed CRM data. Attackers used compromised OAuth tokens to extract data via REST API queries. Salesforce ...clarified the issue was with Klue's integration, not their platform. Recommended actions include revoking OAuth tokens and adopting a Zero Trust model.

Read on →
 

Salesforce - Technology - Very Large

Salesforce Disables Klue App After Data Breach

San Francisco, USA

Klue suffered a data breach via a legacy credential, leading to the theft of OAuth tokens and exposure of customer data on integrated platforms like Salesforce. As a result, Salesforce disabled the K...lue Battlecards app integration. The breach, linked to the cyber extortion group Icarus, compromised sales-related data from customers such as Huntress. Klue is investigating and assisting affected customers.

Read on →
 

SAS - Information Technology And Services - Very Large

Cary, USA

SAS used Klue and Highspot to give sales teams fast, actionable competitive insights and battlecards. The Competitive Insights team supported over 2,000 sellers worldwide. Klue Intel Digest engagemen...t rose by 200%, with 2,500 interactions in August 2023. Sales and marketing user adoption increased by 75% since August 2022. SAS doubled their competitive enablement utilization rate to over 60%.

K2 - Computer Software - Medium

Klue helped K2 boost their win rate in competitive deals. K2 saw a 10% increase in overall win rate and 16% more competitive wins. The platform made it easy for sales to find up-to-date competitive i...ntelligence. K2 cut down time spent on requests and improved document version control. Klue streamlined K2's competitive enablement program.

 

Autodesk - Computer Software - Very Large

San Francisco, USA

Autodesk used Klue to unify its competitive intelligence and win-loss analysis. The company needed better insights than internal interviews could provide. Klue delivered high-quality interviews and a...ctionable insights for sales, customer success, R&D, and marketing teams. Since launch, Autodesk saw double-digit increases in win rates where Klue was used. Quarterly reports became a key resource for decision-making and product strategy.

Klue vs. ChatGPT | The Competitive Enablement Show

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Peers used Klue for competitive intelligence and product marketing

Klue Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.36/5

Read Reviews (6)
Analytics

4.92/5

Read Reviews (37)
Custom Reports

4.22/5

Read Reviews (16)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.36/5

Read Reviews (6)
Analytics

4.92/5

Read Reviews (37)
Custom Reports

4.22/5

Read Reviews (16)

Software Failure Risk Guidance

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for Klue

Top Failure Risks for Klue

Klue LLC News

Company

An Update on the Recent Klue Security Incident

Klue experienced a security incident involving unauthorized access through a compromised legacy credential. The breach affected integration partners and customer environments but not the Klue platform itself. Klue is working with cybersecurity experts to investigate and has taken steps to contain the breach, including revoking credentials and notifying law enforcement.

M&A

Klue doubles down on AI with Ignition acquisition

Klue has acquired San Francisco-based Ignition to enhance its AI capabilities, integrating Ignition's technology into its Compete and Win-Loss products. This move follows Klue's shift to an AI-first strategy and aims to bolster its AI-powered business intelligence offerings. Ignition's co-founders will collaborate with Klue on AI projects, while Ignition's services will cease by September 30.

Klue LLC Profile

Company Name

Klue LLC

Company Website

//klue.com

HQ Location

128 West Pender Street, Suite 203, Vancouver, British Columbia V6B1R8, CA

Employees

11-50

Social

Financials

SERIES B