Latest Case Studies & Customer Success Stories with LinkedIn Learning Solutions

NOVENCIA used LinkedIn Talent Solutions to attract and retain top finance and engineering talent. The company built a targeted network... and increased its visibility with 11,000 followers. LinkedIn Recruiter enabled precise candidate targeting and direct contact with potential hires. NOVENCIA shared job posts and company content to boost employer branding. The platform helped NOVENCIA recruit efficiently and strengthen its reputation in the finance sector.
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Zoho Workplace used LinkedIn Marketing Solutions to boost brand awareness in the US and India. They created short, character-led office... sitcom videos to highlight the benefits of their unified productivity platform. The campaign used video ads and Connected TV to reach business decision-makers. Zoho Workplace saw a 12% brand lift in the US and over 6 million impressions across both regions. Engagement rates were 25% higher than platform benchmarks.
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Workday used LinkedIn's multiformat campaign strategy to boost registrations for their Workday Rising 2025 event in San Francisco. They combined Thought... Leader Ads, Message Ads, Video Ads, and Event Ads to drive both in-person and virtual attendance. LinkedIn became their top digital partner for event registrations. Workday achieved a 16% lower cost per registration, a 20% higher click-through rate, and a 32% higher lead form completion rate compared to benchmarks. The campaign also increased engagement and conversions across the full funnel.
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VistaVu Solutions used LinkedIn Display Ads and Message Ads to reach a niche audience in the oilfield services sector. The company needed... to connect with key decision-makers in this industry. LinkedIn's targeting features helped them find the right people. VistaVu Solutions valued the platform's ability to focus on a specific segment. This approach improved their marketing reach and engagement.
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Securiti AI, acquired by Veeam Software, faced tough competition in over 10 global markets. Their old lead generation strategy lacked... precision and brand impact. Switching to a targeted ABM approach on LinkedIn, they focused on high-value enterprise accounts. This shift led to a 30.83% lift in top-of-mind awareness and $141M+ in pipeline generated. They reached 54% of their total addressable market and ranked #1 in CTR and CPL versus competitors.
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Talon. One used LinkedIn to boost lead generation. The marketing team ran a full-funnel strategy, focusing on top-of-funnel content and...retargeting engaged prospects. This approach led to a 20% retargeting conversion rate. One in five prospects became a lead. LinkedIn's targeting tools helped Talon.One reach the right audience.
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SoSafe used LinkedIn to generate and nurture leads for its cyber security training platform. By integrating LinkedIn Campaign Manager with... marketing automation and CRM tools, SoSafe tracked leads across the full lifecycle. In nine months, Sales Accepted Leads from LinkedIn rose by 213%. Lead volume increased by 79% while cost-per-lead stayed steady. SoSafe ran full-funnel and account-based campaigns to reach targeted audiences and support sales.
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Softtek used LinkedIn's hiring solutions to improve talent attraction. They used Recruiter, Jobs, Career Page, and Talent Insights. Softtek gained... over 70,000 new LinkedIn followers and 230,000 post views. LinkedIn helped Softtek make more than 1,000 new hires. The partnership made recruiting faster and more effective.
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Snowflake used LinkedIn Thought Leader Ads to promote their first Dev Day event. They targeted developers and data professionals to... boost event registrations. Thought Leader Ads achieved a 5.6% clickthrough rate, 2.7 times higher than Single Image Ads. A promoted post by their Principal Developer Advocate drove a 21% CTR and 64 sign-ups. The campaign secured registrations from 40 targeted accounts. Snowflake relied solely on LinkedIn for event marketing.
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Softtek used LinkedIn hiring solutions to improve talent attraction. They used tools like Recruiter, Jobs, Career Page, and Talent Insights.... Softtek gained over 70,000 new LinkedIn followers and 230,000 post views. LinkedIn helped Softtek make more than 1,000 new hires. The partnership made recruiting faster and more effective for Softtek.
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SnapLogic used LinkedIn Event Ads to promote their Global Virtual Summit. Before, their Single Image Ads had high costs and... few registrations. With Event Ads, SnapLogic saw a 76.8% lower cost per registration and a 45.25% drop in cost per lead. Click-through rates rose by 28.2%. They also automated lead routing to Marketo, saving time. This strategy helped SnapLogic get more leads and lower campaign costs.
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ServiceNow used LinkedIn’s Connected TV and BrandLink to reach C-suite leaders beyond IT. The campaign ran across NBCUniversal and top... business publications. ServiceNow saw a 19-point lift in aided awareness and a 45% higher likelihood for leads to convert. BrandLink drove a 30% increase in lead completion rates. The strategy combined brand and demand marketing for measurable results.
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ServiceMax used LinkedIn's targeted ad solutions to reach decision makers in complex B2B buying groups. They combined Lead Gen Forms,... Text Ads, Dynamic Ads, and Sponsored Content to engage high-intent prospects. By focusing on LinkedIn Groups, ServiceMax doubled click-through rates and captured 189 leads at a cost per lead 16% lower than their benchmark. Their campaigns delivered higher quality leads and improved conversion rates, making the sales and marketing teams more effective.
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ScreenCloud used Dreamdata and LinkedIn Ads to improve their marketing results. They achieved a 2.6x increase in return on ad... spend and saw revenue attributed to LinkedIn grow by over 400% in 14 months. Dreamdata revealed a 61% close rate on opportunities influenced by LinkedIn. The platform helped ScreenCloud restore trust in paid ads and uncover new buying intent. ScreenCloud gained better insights into their customer journey and ad performance.
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Salesforce used LinkedIn Event Ads to boost Dreamforce attendance and engagement. They wanted more views and a qualified audience for... their events. LinkedIn's targeting and integration with Salesforce Data Cloud helped reach business decision makers and AI-focused users. The campaign cut costs by 30% and increased connection requests by 24% and InMail acceptance by 52%. Salesforce plans to use this strategy for future events.
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Salesforce used LinkedIn Event Ads to boost Dreamforce attendance and engagement. They wanted more views and a qualified audience for... their events. LinkedIn's targeting and integration with Salesforce Data Cloud helped reach business decision makers and AI-interested users. The campaign cut costs by 30% and increased connection requests by 24% and InMail acceptance by 52%. Salesforce plans to use this strategy for future events.
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Red Hat used LinkedIn Sponsored Content and InMail to reach IT decision makers in Australia. The marketing team shifted from... a product-led approach to ongoing thought-leadership content. They tracked metrics like click-through rate, engagement, and conversions to sales opportunities. Sponsored Content achieved a 0.54% click-through rate, double the LinkedIn benchmark. The campaign brought over 1,000 new company page followers and 1,500 new contacts.
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Red Points used LinkedIn Marketing Solutions to reach new audiences for its SaaS IP protection platform. The team created tailored... content for different sectors and used LinkedIn Lead Gen Forms to drive qualified leads. Over 50% of leads from LinkedIn were qualified by sales. LinkedIn campaigns contributed to a 300% increase in turnover. Red Points credits LinkedIn with delivering the best lead quality and supporting expansion into new markets.
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NICE used LinkedIn Marketing Solutions to promote its back-office solutions. The campaign targeted decision-makers in sectors like insurance, finance, and... medical. Sponsored Content and Display Ads drove awareness and lead generation. NICE achieved a click-through rate of 0.35% and an engagement rate of 0.41%. The campaign generated leads at five times the target rate, helping NICE reach 200 key accounts.
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Microsoft wanted to boost awareness and attendance for its global AI Tour. They worked with LinkedIn to target decision-makers and... practitioners using Sponsored Content and Event Ads. Creative was tailored for each region to match local needs. Microsoft used LinkedIn Live and Thought Leader Ads to expand reach. The campaign drove over 8,000 virtual registrations, achieved a 40% lower cost per lead for live stream signups, and doubled the registration rate compared to their website.
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MoEngage used LinkedIn to grow in international markets. They created local marketing strategies for each region. In established markets, they... focused on long-term growth and nurturing key accounts. In new markets, they aimed for quick wins and brand awareness. LinkedIn campaigns influenced 35% of opportunities and led to 65 deals in six quarters.
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Microsoft Germany used LinkedIn Showcase Pages and Sponsored Updates to market the Surface device to B2B audiences. They targeted specific... industries like architecture, aviation, and legal. Engagement rates reached up to 1.2%, more than double the industry average. Organic impressions and sharing increased reach by 19%. LinkedIn enabled tailored content and precise audience targeting for Surface.
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Microsoft UK used LinkedIn to boost its account-based marketing. The campaign generated 863 new leads, with 43% at director level... or above. Microsoft increased penetration of key accounts by 26% and grew share of voice from 30% to 40%. The cost per lead was 60% below the UK tech benchmark. LinkedIn's targeting helped Microsoft reach senior decision-makers beyond IT.
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MHR used LinkedIn Marketing Solutions to launch a refreshed brand identity. They ran a multi-channel campaign to boost brand awareness... and targeted business decision-makers. This led to a 68% increase in lead volume and a 74% drop in cost per lead. Their campaign reached over 1.5 million people. MHR also reached new finance professional segments more efficiently.
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Webflow used LinkedIn to shift from product-led to sales-led growth. The team targeted enterprise buyers using LinkedIn’s skill, interest, and... job title targeting. They tested messaging and content formats to reach decision makers and marketers. LinkedIn became their top paid pipeline channel, driving a 425% year-over-year increase in MQLs and 71% revenue growth. Webflow saw a 200% increase in sales accepted opportunities in Q4.
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Teamwork. com used LinkedIn’s Conversions API and Revenue Attribution Report to track the impact of their viral video campaigns. They...wanted to connect brand awareness to real sales results. After integrating LinkedIn tools, they saw a 250% increase in lead form completions and a 12x boost in LinkedIn-driven conversions. The campaigns influenced over 350 deals and doubled their return on ad spend. Teamwork.com now links creative marketing directly to business growth.
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Templafy used LinkedIn to boost its marketing-sourced revenue in the UK, US, Nordics, and Germany. The company aligned sales and... marketing teams to target key accounts and ideal customer profiles. Templafy revamped its ad creatives and used A/B testing to improve campaign results. This led to an 81% increase in pipeline generation and a 46% drop in cost per opportunity. The strategy also increased branded search by 30% and webinar sign-ups by 61%.
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Tableau used LinkedIn Sponsored Content to target the right leads for their sales team. They improved lead quality and reduced... noise for their sales reps. LinkedIn's precise targeting and retargeting features helped Tableau reach decision-makers and key business users. Tableau achieved a click-through rate of up to 0.68% and a conversion rate over 6%, more than double LinkedIn benchmarks. Retargeting reduced cost per lead by 30%. Over 50% of LinkedIn leads were rated A-level by Tableau's lead scoring model.
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Studytube used LinkedIn to improve lead quality and drive revenue growth. The Growth Marketing team balanced brand and demand by... dedicating 25% of budget to brand marketing and 75% to demand generation. They refined their full-funnel strategy, targeting untapped audiences and using multiple ad formats. This led to stronger conversion rates from lead to sales opportunity. Studytube also personalized messages for key industries, building brand trust and expertise.
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ServiceNow used LinkedIn Business Manager to align brand and demand campaigns. They integrated ad accounts and shared targeting to reach... the same audiences. This new strategy led to a 69% improvement in conversion rates. Engagement rate rose by 50% for audiences exposed to both campaign types. Cost-per-click dropped by 27% across all ad formats. ServiceNow expanded this approach to more campaigns and markets.
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Salesforce used LinkedIn Connected TV Ads and iSpot audience measurement to improve their TV advertising. Over 70% of the audience... reached by LinkedIn CTV Ads was unique and not reached by linear TV. LinkedIn's on-target impressions were four times higher than linear TV. The CTV Ads were 11 times more cost-effective at reaching key decision-makers. Real-time insights helped Salesforce shift to an audience-first strategy and reduce wasted ad spend.
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Salesforce India ran a localised brand campaign on LinkedIn to reach mid-market decision makers. The campaign used both paid and... organic strategies, including employee advocacy. Salesforce achieved a 170% increase in share of feed versus competitors and reached 2.3 million people. Employee posts generated over 40,000 engagements. Brand awareness rose by 16 points, and perception of Salesforce as understanding Indian businesses increased by 10 points.
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Salesforce used LinkedIn Ads Personalization to boost adoption of its Agentforce product in ANZ and ASEAN. The team targeted decision-makers... with real-time, personalized ads using signals like first name and company name. This approach led to a 71% lower cost per lead and a 240% increase in lead form completions in ANZ. In ASEAN, cost per lead dropped by 63%. Salesforce scaled engagement and improved lead quality across APAC using LinkedIn's ad platform.
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Sage used LinkedIn Marketing Solutions to target software decision-makers at SMBs in Spain. They ran campaigns with Sponsored InMail and... Sponsored Content to promote Sage Live, a cloud-based business management tool. The campaign achieved over 50% open rates for Sponsored InMail and a 39% click-to-lead conversion rate. Sage generated high-quality leads by tailoring content to SMB growth challenges. LinkedIn's targeting helped Sage reach the right audience and drive strong results.
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Rocketlane used Factors. ai and LinkedIn Ads to boost lead generation. The integration with their CRM and Slack gave real-time...marketing data. Rocketlane saw a 34% increase in lead generation. Website conversion rates jumped from 0.1% to 3-4%. They measured LinkedIn Ads ROI in half the usual time. Insights from Factors.ai helped Rocketlane focus on the best marketing channels.
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LinkedIn Sponsored Content helped the Raymond A. Mason School of Business at William & Mary find more MBA leads than... Google AdWords. The school used LinkedIn to target working professionals and those needing flexible MBA options. LinkedIn campaigns delivered 60% more enrolled students than Google AdWords, with 2.5x lower ad spend. The average click-through rate was over 50% above LinkedIn benchmarks. Company Page followers grew by more than 100%. LinkedIn also helped increase applicant diversity and improve lead quality.
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Utah State University used LinkedIn Message Ads and Display Ads to attract quality graduate students. They targeted their marketing by... region, expertise, and career level. This helped them reach the right audience for their graduate business programs. The campaign improved engagement with prospective students. LinkedIn's precise targeting was key to their success.
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University of South Australia used LinkedIn to market UniSA Online. They switched from campaign-led to always-on, full-funnel marketing. This change... cut their cost per application by 21%. They used tailored messages and retargeted engaged audiences. The strategy helped drive more quality enrolments and improved brand awareness.
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Talentedge used LinkedIn's intent-based targeting to improve lead quality. They wanted to reach professionals seeking executive education and reduce irrelevant... inquiries. LinkedIn helped them target by job function and experience. Talentedge saw a 25% increase in lead conversion rate and cut cost per lead by 50%. Their campaigns averaged over 2.5 million impressions.
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SDA Bocconi School of Management used LinkedIn Marketing Solutions to run a lead generation campaign. The goal was to reach... niche audiences for its MBA and Masters programs. The campaign delivered a 40% lower cost-per-lead than target. High-quality leads came from hard-to-reach groups, including government officials. The sales team gave positive feedback on lead quality. SDA Bocconi expanded the campaign to all international programs after seeing strong results.
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O'Reilly used LinkedIn Marketing Solutions to grow in Asia Pacific. They targeted Australia, Hong Kong, India, Indonesia, and Taiwan with... tailored ads. Audiences who saw 6-10 ad impressions were 2-3x more likely to convert. Expanding targeting criteria led to a 3x increase in Lead Gen Form completions. O'Reilly cut average cost-per-lead by 65% using LinkedIn Insights. The always-on strategy helped them nurture new markets and refine their approach.
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OBS Business School used LinkedIn sponsored content and InMail to reach more students in Latin America. The school wanted better... leads to improve course enrolment. LinkedIn helped OBS target the right audience and send messages that worked. OBS saw a 289% increase in lead volume and a 1.96% average CTR in 2022. Conversion to enrolment averaged 4% during the year.
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NowToBizness used LinkedIn Marketing Solutions to reach sales professionals. They ran always-on campaigns to drive leads for their sales training... programs. By targeting specific job functions and skills, they achieved an 86% lower cost per lead. Their lead gen form completion rate was 1.75 times higher than benchmarks. Clickthrough rates were three times higher than industry averages.
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A leading financial services provider used LinkedIn Marketing Solutions to improve account sign-ups. They worked with LinkedIn to track deeper... conversion metrics, matching CRM data with campaign results. About 50% of transactions were exposed to LinkedIn paid media. Accounts exposed to LinkedIn generated 5x more revenue than those not exposed. Engaged accounts were 3x more valuable than those just exposed.
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Seed Equity used LinkedIn Dynamic Ads and Sponsored Content to find startup investors. They targeted LinkedIn members with investment expertise... and interests, not just job titles. The campaign led to a 1,205% increase in new investor signups and a 43% rise in Company Page followers. Dynamic Ads achieved click-through rates five times higher than LinkedIn benchmarks. Seed Equity expanded its member base to 33 new countries.
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TD Bank Group used LinkedIn Marketing Solutions to attract talent for technology roles. The team launched a two-month campaign with... targeted ads and authentic employee stories. The campaign delivered 47 high-quality candidates and a 14.83% talent lead rate, 33% above average. Video-through and clickthrough rates were much higher than LinkedIn benchmarks. Recruiters saved time on screening and focused on engaging interested candidates. TD gained insights to improve future talent acquisition strategies.
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Refinitiv used LinkedIn's advertising solutions to reach high-value B2B audiences. They wanted to move beyond brand awareness and generate quality... leads. Using Sponsored Content, ABM campaigns, and Lead Generation Forms, they targeted the right professionals. Their campaigns achieved over 10 million impressions and a 0.67% average CTR. Lead Generation Forms delivered a 96% lower cost per lead and a 54.6% better conversion rate. Integration with their marketing automation platform helped sales respond quickly to new leads.
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Payhawk used LinkedIn Marketing Solutions to lower their cost per lead by 85% compared to industry benchmarks. The marketing team... switched from targeting cold leads to a content-driven, full-funnel approach. They focused on raising product awareness and nurturing high-intent audiences. This strategy helped them generate more high-quality leads in the UK, Germany, and Spain. The team also used A/B testing and close sales-marketing collaboration to refine their campaigns.
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MUFG wanted to boost global brand awareness and unify its brand image. The company partnered with LinkedIn Marketing Solutions to... launch a targeted content marketing campaign. LinkedIn's platform helped MUFG reach business leaders and finance professionals in key markets. The campaign ran for six months and used sponsored content to share thought leadership. Results included a 27% uplift in aided brand awareness and increased brand familiarity in Hong Kong, Singapore, and the United States.
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Mastercard APAC used LinkedIn to launch In the Loop, a broadcast-style editorial platform. The series reached 2.6 million professionals and... delivered 9.8 million impressions in five months. Video completion rates averaged 42%, well above industry benchmarks. Click-through rates hit 4.5%, peaking at 14.96% during a major event. Brand favorability increased by 9%, reinforcing Mastercard’s leadership in finance and commerce.
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Mastercard used LinkedIn Marketing Solutions to boost brand visibility in Asia Pacific. The team adopted Thought Leadership Ads to promote... posts by business leaders. This approach led to a 130% increase in APAC followers on their Company Page. Clickthrough rate rose by 175%, and engagement rate grew by 169%. Mastercard credits consistent thought leadership for building trust and credibility.
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Velocity Global used LinkedIn’s advanced targeting to reach more buyers and grow brand awareness. They measured campaign impact with LinkedIn’s... Revenue Attribution Report, integrated with Salesforce. This let them prove how LinkedIn ads influenced leads and closed deals. The team used these insights to justify a full-funnel marketing strategy and secure more budget for brand advertising. Always-on campaigns and thought leadership content helped educate their audience at every stage.
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Talent International used LinkedIn to boost social engagement among its recruitment teams. They created processes to help recruiters write and... share fresh, engaging content. The company focused on thought leadership and avoided generic posts. This approach helped Talent International build strong connections with clients and employees. Their efforts led to recognition as the #1 medium enterprise in APAC for social engagement.
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REED used LinkedIn to attract more graduates for their Graduate Training Scheme. They targeted graduates with sponsored content, job posts,... and ads on LinkedIn. This approach made it easy for candidates to show interest and learn about REED. In the first 9 months, REED hired 84 new employees. They saw a 287% increase in relevant impressions, 42% more engagements, and a 190% rise in internal hires via LinkedIn.
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PageGroup used LinkedIn to boost social engagement and empower employees as brand ambassadors. They created an internal LinkedIn guide to... help staff improve their profiles and share branded content. This approach built trust and authenticity with candidates and clients. PageGroup focused on delivering relevant, data-driven content to engage audiences at every stage. Their strategy helped reinforce their specialist recruitment services and strengthen their brand online.
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MCG& Associates used LinkedIn to boost their authority in recruitment. They encouraged staff to create and share content, including themed... posts and videos. Their top ten tip series was picked up by local press, showing strong audience interest. Videos featuring staff and company culture gained wide exposure on social channels. The team’s polished LinkedIn profiles helped build trust and drive engagement.
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Renault used LinkedIn's Sponsored Content and a localised Showcase Page to target B2B auto buyers in France. The campaign aimed... to reinforce Renault's French identity and deliver tailored content to fleet buyers and SMB user-choosers. Renault achieved a 0.47% click-through rate and a 0.59% engagement rate, both above benchmarks. The Showcase Page gained 7,000 followers in seven months. Sponsored InMail open rates reached 38%.
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Morris Garages India used LinkedIn to reach high-value car buyers for the MG Hector launch. They ran a three-month campaign... with precise targeting and multiple ad formats. LinkedIn traffic gave them their lowest-ever bounce rate at 11%. They saw a 3X higher click-through and engagement rate than industry benchmarks. Positive sentiment reached 96%, and their content marketing score rose by 30% in two months.
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Mercedes-Benz used LinkedIn to launch the GLB, a three-row SUV aimed at young families. The campaign targeted a broader audience... beyond the brand’s traditional luxury buyers. LinkedIn’s professional platform helped Mercedes-Benz reach upwardly mobile professionals. The campaign achieved 35% more efficient CPCs than similar advertisers. Over 80% of clicks came from senior job titles, driving strong engagement and awareness.
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Maserati used LinkedIn to promote the Levante in the luxury auto market. They targeted likely buyers with Sponsored InMail and... Sponsored Content. The campaign achieved open and click-through rates over 60% higher than LinkedIn benchmarks. Combining both ad formats increased open rates by 24% and click-through rates by 53%. Maserati generated more than two qualified leads per day and extended reach by over 50%.
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The Blue Book Network used LinkedIn Marketing Solutions to reach commercial construction professionals. They switched from traditional marketing to digital... campaigns, including Sponsored Content and Display Ads. LinkedIn campaigns drove 218% more event registrations than Twitter and had a 149% higher conversion rate. Compared to Facebook, LinkedIn cut cost per lead by 86% and increased clickthrough rates by 17%. LinkedIn also delivered 42% lower cost per lead and 250% higher clickthrough rates than AdWords remarketing.
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XCMG used LinkedIn to boost brand awareness and generate qualified leads worldwide. The company worked with LinkedIn Ads to create... a localized content strategy for different regions. They tailored messages and visuals to connect with audiences in key global markets. As a result, XCMG saw a 20% rise in website visitors from LinkedIn, a 30% increase in post engagement, and 65% of LinkedIn leads were qualified. XCMG became the first Chinese machinery manufacturer to reach 100,000 LinkedIn followers.
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WSP used LinkedIn Talent Solutions to attract and engage female engineers. The #engineeredHERway campaign targeted women in engineering with sponsored... ads and content. Over 1,500 females interacted with the campaign in its first four weeks. WSP received 32 internal referrals and built a gender-balanced talent pool. The campaign helped reposition WSP as a diverse and inclusive employer.
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SMEC used LinkedIn Sponsored Content to boost brand engagement and employee advocacy. Their 70 Years of Impact campaign targeted key... clients and employees in Australia. The campaign achieved over 2 million impressions and a 5% engagement rate, far above the industry benchmark. Employee shares rose by 90%, and Net Promoter Score increased by 3.3%. SMEC won the IABC Gold Quill Award for this campaign.
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Yotpo used LinkedIn to target US eCommerce companies with multi-campaign strategies. They promoted high-value eBooks through Sponsored Content to capture... leads. This approach delivered over 1.2 million impressions and a click-through rate of 0.36%. Yotpo achieved an ROI of more than 3x from LinkedIn campaigns. The focus on precise audience targeting improved lead quality and conversions.
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Two Minute Reports helped KPI Media save 10 hours per week, equal to 25% of a full-time employee's time. By integrating with... LinkedIn Ads, KPI Media gained real-time access to all marketing channel data. This let them spot issues five times faster and make quick decisions. Their clients saw a 20% increase in conversions from LinkedIn Ads. KPI Media used TMR to show the value of paid media campaigns and improve reporting.
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SparkForce used Funnel’s LinkedIn Conversions API integration to help their client, Corpay One, improve lead quality and campaign performance. Before, SparkForce saw... many leads but few conversions. With the new integration, they found which audiences worked best and shifted budget to high-intent buyers. This led to a 4x increase in monthly free trials and an 88% drop in customer acquisition cost. SparkForce achieved Corpay One’s best month of free trials in three years.
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Muck Rack used LinkedIn Lead Gen Forms to boost its lead generation. The company ran targeted campaigns with ebooks and... surveys for PR professionals. In Q1 2020, they gained 300 marketing qualified leads and saw a 299% ROI from LinkedIn ads. Over one year, LinkedIn Ads helped influence 55 new customer deals and delivered about 2,000% ROI. Muck Rack also improved CRM integration and ad testing for better results.
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WorkMotion used LinkedIn Marketing Solutions to boost international growth. The team shifted from lead generation to a content-led, full-funnel strategy.... This approach led to a 125% increase in conversion rates. WorkMotion localized campaigns for different markets and tracked engagement at every funnel stage. They also saw a 7X increase in leads in one campaign. LinkedIn's targeting and ad formats helped nurture prospects from awareness to conversion.
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TokBox used LinkedIn's ad platform to target specific personas for its OpenTok live video platform. The company needed to generate... more leads and reach the right professionals. By using Sponsored Content and Lead Gen Forms, TokBox doubled its conversion rates. The success led TokBox to adopt an always-on lead generation strategy. LinkedIn became their most valuable tool for digital marketing and lead generation.
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talent. io used LinkedIn Marketing Solutions to double its conversions while lowering cost per conversion by 10%. The company targeted...tech professionals to drive qualified sign-ups for its recruitment platform. A full-funnel strategy used Sponsored Content, Videos, and Text Ads to reach audiences at every stage. LinkedIn's targeting helped talent.io attract more high-quality candidates than any other channel. The approach improved both the quantity and quality of sign-ups.
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Salesforce used LinkedIn Live to broadcast an 11-part web series. They wanted to increase organic viewership and engagement. By leveraging... their large LinkedIn audience, Salesforce drew over 600,000 organic viewers. The series achieved a 3% engagement rate, surpassing typical benchmarks. Their first episode had more than 83,000 views with no drop-off. Salesforce also streamed their biggest annual event, maintaining high engagement and excitement online.
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UOB used LinkedIn Marketing Solutions to grow its follower base and boost engagement across ASEAN. The bank ran always-on paid... campaigns and organic content to reach C-suite and director-level audiences. Paid campaigns drove 49% of follower growth from January to October 2022. UOB reached 1.3 million additional members for free through the network effect. Engagement rates increased 4.9 times when audiences saw both paid and organic content.
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National Australia Bank used LinkedIn carousel ads to share insights on the 2018 Australian Federal Budget. The goal was to... position NAB as a trusted partner for businesses and to build deeper customer relationships. The carousel format let NAB present multiple insights in one ad and engage business owners and decision makers. NAB achieved above the regional benchmark for engagement and click-through rate. The campaign helped NAB connect with audiences in agribusiness, health, hospitality, and retail.
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Mashreq Gold used LinkedIn to target high net worth individuals for its premium banking service. The team built custom audience... segments and used Predictive Audiences, which led to a 30% increase in leads. Sponsored Messaging drove a 70% increase in account opens and cut cost per lead by 67%. Campaigns delivered a 2x ROI and a 73% lead qualification rate. LinkedIn’s data and ad formats helped Mashreq Gold grow its pipeline and reach affluent clients.
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Telstra Wholesale used LinkedIn Lead Generation Forms to reach a niche B2B audience. Their always-on content marketing strategy increased engagement... by 150% over LinkedIn Australia technology benchmarks. Sponsored content and precise targeting drove a 60% higher conversion rate and a 145% higher click-through rate. The campaign helped grow a retargeting pool and boosted brand awareness. Data-driven feedback from LinkedIn improved campaign results.
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Rohde & Schwarz used LinkedIn to boost lead generation in Asia Pacific. The team achieved up to 80% lower cost... per lead than industry benchmarks. They combined Sponsored Content and Sponsored Messages to nurture prospects. LinkedIn's targeting and ad formats helped reach engineers and grow brand awareness. The marketing team saved time by rotating ad formats in Campaign Manager.
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BT used LinkedIn Marketing Solutions with Open Connect and Dentsu Creative to reach over 2 million LinkedIn members. The campaign focused... on video, event, and Thought Leader Ads to engage UK small and medium businesses. BT saw an 8x higher click-through rate and a 44% increase in lead-gen forms. Brand perceptions improved by 8%, and engagement benchmarks were exceeded by 576%. The campaign helped BT stand out in the cybersecurity market and drive qualified leads.
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Schneider Electric used LinkedIn to boost brand awareness and generate leads from the Hannover Messe trade show. They targeted OEMs... and senior managers in industrial automation. Their three-stage campaign used Sponsored Content, Message Ads, and Lead Gen Forms before, during, and after the event. The campaign beat all targets for event registrations and lead generation. Brand awareness rose significantly during and after the show.
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Novonesis used LinkedIn Reserved Ads to reach senior stakeholders before the COP30 climate summit in Brazil. The campaign aimed to... boost visibility and deliver complex sustainability messages. Novonesis saw a 47% increase in dwell time and a 15% rise in lead completion. Cost per lead dropped by 37%. The results show that premium ad placements can improve both attention and lead generation efficiency.
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Net Zero Now used LinkedIn’s Business Manager and HubSpot Smart CRM to improve marketing results. They integrated these tools to... streamline reporting and access the Revenue Attribution Report. This helped them clearly show a 2x return on ad spend over six months. The team could now track campaign impact and share results with leadership. LinkedIn’s targeting tools also helped them reach key decision-makers in complex buying committees.
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