Real-World Case Studies and Customer Success Stories with Optimizely, Inc.

Optimizely helped Yamaha WaterCraft Group redesign their websites for better personalization and lead generation. The new sites use automatic landing... pages to boost organic search traffic. Yamaha WaveRunners saw an 84% increase in site traffic, while Yamaha Boats saw a 92% increase. The sites now feature interactive quizzes and persona-based content. This helps users find the right products and dealer locations easily.
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Optimizely B2B Commerce Cloud helped Weiler Abrasives launch a global, fully-responsive, multi-lingual ecommerce site. The new platform integrated with their... PIM, improving product content and user experience. Dynamic search lets users quickly find products and resources. Customers can access product info and purchase options anytime, anywhere. The site supports Weiler's digital transformation and growth goals.
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Vertiv used Optimizely to build a global hierarchy of websites in 18 languages. The platform let Vertiv personalize content for... different regions and drive engagement. Internal teams could easily manage and localize product information. Optimizely integrated with BrandMaker, Okta, and Translations.com. The solution now supports 4 to 5 million visitors each year.
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Toolstream used Optimizely's Customized Commerce platform to improve their brand image. They focused on creating a better customer experience. The... new platform helped Toolstream modernize their commerce operations. This change made their brand stand out and improved how customers interact with them. Toolstream now delivers a more customer-centric experience online.
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Thermon used Optimizely Content Cloud to upgrade their digital presence. Their old homegrown platform lacked CMS and commerce features. With... Optimizely and Guidance, Thermon gained a scalable CMS for B2B commerce. The new system supports content management and future growth. This improved their ability to serve industrial clients online.
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Optimizely B2B Commerce Cloud helped TestEquity double daily quote requests in under three months. The new eCommerce site integrated with... ERP, PIM, payment gateway, and live chat. Customers can now research and buy from over 10,000 products online. RFQs rose from 15 to 27-30 per day, with average order value more than doubling in a year. TestEquity improved efficiency and enabled more customer self-service.
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Optimizely B2B Commerce Cloud helped Source Atlantic double their monthly web visitors. The company now showcases 160,000 SKUs online. Their... new eCommerce platform improved product search and catalog management. Sales teams and customers can access information more easily. Source Atlantic uses built-in SEO and B2B features to grow customer engagement and share of wallet.
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Optimizely CMS 12 helped SCA move from a legacy on-premise CMS to a headless cloud solution. SCA consolidated multiple websites... and improved brand consistency. The new platform boosted Google Lighthouse speed scores from 43 to 70 on the start page. Other pages also saw speed gains, and mobile navigation improved. SCA reduced costs and improved security and privacy compliance with the cloud-based system.
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Optimizely helped Royal Terberg Group manage 20 websites in 6 languages. The company needed a digital platform to connect with... customers worldwide and support unique sales processes by country. Using Optimizely's CMS, Terberg quickly built flexible, integrated microsites for each division and region. The platform lets them share news, events, and job postings across all sites. Terberg is migrating all its sites to Optimizely, showing strong confidence in the solution.
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Optimizely helped Royal Terberg Group manage 20 websites in 6 languages. The company needed a digital platform to connect with... customers worldwide and support unique sales processes by country. Using Optimizely's content management system, Terberg quickly built flexible, integrated microsites. The platform now supports content management, partner integrations, and dynamic updates across divisions. Terberg is migrating all sites to Optimizely, showing strong confidence in the solution.
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Optimizely's Configured Commerce helped Royal Canin grow their B2B ecommerce business by 49%. The platform managed flexible pricing and supported... different customer types. Royal Canin saw a 54% increase in orders after switching to Optimizely. Customer satisfaction improved and CSRs became more effective. The new solution enabled Royal Canin to better serve veterinarians, breeders, and pet retailers.
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Optimizely helped Reyes Beverage Group modernize their customer ordering platform. The new system made it easier for wholesale customers to... order and manage accounts online. After launch, Reyes saw an 18% increase in usership and a 22% rise in shopping cart pageviews. Product page views went up by 28%. The platform now supports over 70,000 retail accounts and enables faster, more efficient ordering. Reyes plans to use AI for real-time upselling and expand multilingual support.
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Optimizely B2B Commerce Cloud helped Young Specialties move from a legacy eCommerce system to a modern, integrated platform. The new solution... made it easier for buyers to purchase online and for the team to manage the site. Integration with their ERP removed manual order entry and pricing errors. The platform supports growth by making it easy to scale and adapt to industry changes. Young Specialties aims to double their online revenue with this digital transformation.
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Optimizely B2B Commerce Cloud helped Northern Radiator grow online sales to 30% of total revenue. The company replaced its old... eCommerce system to better meet customer needs. Customers now access real-time pricing and inventory online. Northern Radiator continues to add new website features. The shift to self-service supports both tech-savvy and traditional buyers.
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Optimizely’s Web Content Recommendations helped Norsk Hydro automate content personalization for their global website. Norsk Hydro used AI-powered recommendations to... deliver relevant content to each visitor in real time. The solution replaced outdated manual processes and enabled the digital team to serve content by region and persona. The built-in dashboard lets Norsk Hydro measure engagement uplift and quantify the value of personalization. The machine learning algorithm reduces manual work and empowers local editors.
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Netafim used Optimizely's Configured Commerce to build a global infrastructure for 16+ websites. They wanted to connect directly with farmers... while supporting their dealer network. Netafim used personalization and content strategies to reach diverse audiences, including farmers, investors, and governments. Their digital transformation made it easier for buyers to find information and start their journey online. SEO and digital tools helped Netafim grow as a data-driven B2B leader in irrigation solutions.
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Navico used Optimizely's Content Management System to launch a global B2C ecommerce site. The platform supports multi-language content, helping Navico... reach customers in over 100 countries. Built on Microsoft Azure, the solution ensures high uptime and seamless updates. Navico's team can easily integrate with other systems and maintain security. The company plans to expand with product recommendations and analytics for better customer experiences.
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Optimizely helped Motoral, a Finnish wholesaler, personalize its B2B online store. The platform enabled customer-specific pricing and tailored product recommendations... for over 9,000 business clients. With Optimizely Personalization, 12.5% of Motoral's orders now come from AI-driven recommendations. Automated email campaigns generated four times more clicks than manual ones. The analytics team also supports targeted sales outreach, improving customer engagement.
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Material Handling Systems used Optimizely's Digital Experience Platform to launch a new global corporate website and an online parts catalog. The company unified... multiple brands and languages on one platform. This improved their digital presence and enabled B2B customers to order parts online. MHS leveraged Microsoft Azure Cloud for scalability and reduced complexity. Future plans include adding advanced B2B commerce features and AI tools.
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Optimizely's B2B Commerce Cloud helped Macpek boost online revenue by 86%. Macpek, a heavy-duty vehicle parts distributor, needed a better... digital experience for customers. Their old eCommerce platform lacked SEO and real-time inventory features. With Optimizely, Macpek now offers 24/7 self-service, real-time inventory, and improved search. The new platform cut employee training time from one year to three months and increased monthly website transactions to 8,000.
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Optimizely B2B Commerce Cloud helped Jones Healthcare exceed their year-one ecommerce goals just one week after national launch. The company gained... over 1,100 registered users, surpassing their target of 1,000. Customers now enjoy a streamlined online ordering process and improved product visibility. The new platform increased average order value and enabled better cross-sell and upsell opportunities. Jones also improved data hygiene and customer engagement through the portal.
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Optimizely helped IBT Industrial Solutions launch a new ecommerce platform. The company digitized manual processes and improved catalog management. Customers... now self-serve, search products easily, and access rich content. Online product purchases rose by 20%. Site visitors from email campaigns jumped 6,533% in two weeks. The team uses analytics to shape marketing and content strategies.
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Optimizely helped Hyster-Yale Group transform its digital ecosystem. HYG wanted to build stronger customer relationships and simplify business in a... digital-first world. Optimizely conducted research and created a unified technology platform for Hyster and Yale brands. The new digital experience platform improved brand clarity and enabled scalable, solution-oriented content. HYG now offers a more engaging and streamlined digital buying journey for its customers.
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FLIR Systems used Optimizely to build a new B2B commerce platform. The platform helped FLIR sort and deliver products for... maritime, nuclear, and radiological applications. After launch, FLIR saw a 10% decrease in bounce rate. The new site features updated branding, improved layout, and flexible digital delivery. Optimizely Content Cloud gave FLIR more control over the customer buying experience.
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Etex switched from Sitecore to Optimizely’s Content Management System to improve scalability, uptime, and content sharing. The new CMS enabled... 550 users to create and manage content across 33 websites in over 70 languages. Etex eliminated downtime and made content creation easy for marketers worldwide. Integration with Digizuite DAM and Optimizely Data Platform unified customer data and streamlined digital asset management. Upgrading to CMS12 brought 4x faster response times and boosted SEO and site engagement.
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Electrolux used Optimizely to build a unified digital experience for over 100 sites across Europe. They needed a platform to... support non-linear buying journeys and local requirements. Optimizely enabled direct-to-consumer ecommerce and seamless content management. The solution included multi-language support and integration with Translations.com. Electrolux now delivers tailored experiences for each region and brand under one digital framework.
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DS Smith used Optimizely to boost efficiency by 30% and save 38 days per person each year. The company unified... content planning and improved collaboration across 33 markets with the Content Marketing Platform. A/B testing with Optimizely led to a 44% increase in job applications and a 40% rise in website traffic. Teams now make data-driven decisions and work together more easily. Optimizely helps DS Smith scale digital operations and align with long-term business goals.
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Zoopla used Optimizely and Contentsquare to personalize the homebuyer journey. The team built a strategy around data, journey mapping, experimentation,... and automation. They used analytics to segment users and tailor experiences across devices. Experimentation allowed product managers to test ideas quickly. Automation connected insights to digital channels, improving customer engagement.
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Optimizely helped Wonderbly, an online retailer of personalized children’s books, boost orders by 18. 1%. Wonderbly used A/B testing to...address concerns from buyers of books with short names. They tested messaging that explained short names still get full stories. The test for three-letter names led to a significant increase in conversions from Facebook ads. Data-driven optimization improved Wonderbly’s decision-making and sales.
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Optimizely’s Web Experimentation helped True Botanicals boost ROI by $2 million in one year. The team moved from gut-based decisions... to data-driven strategies. They used A/B testing to improve website conversion rates, hitting a 4.9% site-wide CVR. The platform made it easy to test mobile-first experiences and understand user behavior. True Botanicals now focuses on delivering personalized, sustainable digital experiences.
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Optimizely helped the Country Road Group boost online sales. The retailer used rapid experimentation to test new ideas. Moving the... 'Add to Bag' button increased clicks by 6% and purchases by 2%. A countdown timer on Politix drove a 9% rise in conversions. Witchery's campaign saw a 77% jump in purchases. Now, 65% of revenue comes from mobile.
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Optimizely Digital Experience Platform and Microsoft Dynamics 365 enabled The New Brunswick Liquor Company (ANBL) to launch a unified cannabis retail solution in under 6 months. ANBL needed to... comply with strict regulations and educate consumers while supporting both online and in-store sales. The integrated platform provided scalability, seamless omnichannel operations, and easy compliance management. ANBL can now manage legislation, deliver a smooth customer experience, and expand with new omnichannel features.
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Optimizely helped the Country Road Group boost online sales with rapid experimentation. The retailer tested changes like moving the Add... to Bag button, which led to a 19% rise in Add to Wishlist clicks and a 6% increase in Add to Bag clicks. Overall, purchase conversions rose 2%, driving a 5% revenue increase. A countdown timer on the Politix site lifted Add to Bag clicks by 4% and conversions by 9%. For Witchery, a campaign doubled homepage clicks and raised purchases by 77%. Mobile now drives 65% of revenue.
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SRAM used Optimizely Commerce Connect to upgrade their consumer-facing website. They wanted to expand their B2C reach and better understand... customer buying patterns. BlueBolt built the new site on Optimizely, adding features like a custom product configurator and shared shopping cart. The site now lets customers buy directly or through partners, access order history, and create wish lists. Integration with SAP ERP and PIM improved inventory and order management.
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Optimizely One helped The Royal Mint double web traffic and boost conversions by 50%. The platform enabled the team to... handle one sale every 10 seconds for three weeks during the King Charles III Coronation, with zero downtime. Digital Collections drove 20,000 sign-ups and 1,500 new users daily. The Royal Mint unified customer data and launched hyper-personalized journeys for collectors. A small team used AI-powered experimentation to refine customer experiences and grow subscriptions by over 50%.
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quip used Optimizely’s experimentation tools to boost average order value and customer lifetime value. The company wanted to test ideas... faster and empower all teams to run their own experiments. Optimizely’s Web and Feature Experimentation platforms let technical and non-technical staff launch and validate tests easily. Integrations with Segment and Contentful streamlined event tracking and content testing. A key experiment on product detail pages increased conversion rates and subscription units for refillable products.
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Optimizely Content Cloud helped Prezzo launch a new digital brand. Prezzo needed to attract more casual diners and build loyalty.... They built a mobile-optimized website with online booking and personalized content. Integration with marketing automation and CRM enabled tailored emails and a single customer view. After launch, Prezzo saw more voucher redemptions, takeaways, and gift card orders.
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Polarn O. Pyret used Optimizely Commerce Cloud to launch a fast, mobile-first e-commerce site. The new platform connects online and... physical stores, giving staff a 360 view of each customer. Parents can shop easily with one-hand navigation. The site also lets customers buy and sell used clothes. This unified solution improves customer engagement and sets a high standard for digital retail.
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Optimizely Content Management System helped Nobia unify its brand websites into one flexible platform. Nobia increased organic traffic by 30%... after launching the new solution. Appointment bookings with kitchen designers rose by 20%. The new platform made it easier for customers to find inspiration and book meetings. Nobia now uses a single dashboard to track KPIs and improve digital marketing.
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Mailchimp used Optimizely to test changes in their sign up flow. They focused on experimenting with upgrade moments. This approach... helped Mailchimp drive millions of dollars in new revenue. By removing bias from decisions, they started segment-based experiments. Optimizely's web experimentation tools enabled these results.
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Optimizely's CMS helped the International Fresh Produce Association launch a new website in under six months. The new site improved... content management and enabled easy updates for a small team. IFPA saw a 41% increase in organic search traffic and a 33% rise in user engagement after launch. Website interactions grew by 19% with better search and navigation. The CMS also allowed for gated content and Salesforce integration, supporting IFPA's content strategy and member experience.
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Optimizely Commerce Cloud helped Gardener's Supply Company modernize their ecommerce site. They upgraded their ERP and unified their retail stack.... After launch, site traffic surged and sales doubled in just two weeks. The new platform improved customer experience and enabled data-driven growth. Integration with Microsoft AX 2012 was key to their success.
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Optimizely Data Platform helped Fox Rent-A-Car boost email revenue by 300% year-over-year. The company used advanced segmentation and automation to... improve email deliverability and sender reputation. They reduced spam trap hits by 98% through better list hygiene and targeted campaigns. Personalized, location-specific emails now achieve a 32% open rate, 6% click rate, and 21% conversion rate. Fox Rent-A-Car relies on real-time analytics to optimize ongoing campaigns and engage customers.
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Optimizely helped Fjällräven launch a new ecommerce site in under four months. The project used the Luminosity Optimizely Accelerator to... speed up discovery, design, and development. Fjällräven integrated inRiver PIM and their ERP, syncing product and stock data automatically. The new platform supports multiple markets, currencies, and languages. Fjällräven can now scale the solution to other brands and markets easily.
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Optimizely helped E-Wheels double their orders and grow revenue by 90%. E-Wheels used Optimizely to automate product and order management,... improve site navigation, and enhance customer experience. The platform enabled E-Wheels to handle spikes in site traffic and streamline workflows. Automated notifications increased cross-sell and upsell opportunities. E-Wheels now plans to expand further using Optimizely’s tools for recommendations and experimentation.
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Dorothee Schumacher used Optimizely to relaunch its digital shopping platform. The brand needed a modern, flexible website to support global... expansion and better user experience. Optimizely provided a unified SaaS platform for content management, merchandising, and data-driven marketing. The solution enabled weekly content updates, targeted campaigns, and personalized shopping for each market. Dorothee Schumacher now has a scalable, customer-focused online store that supports growth and brand consistency.
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Optimizely helps re:member deliver a seamless digital experience to 2 million customers across Scandinavia. re:member uses Optimizely's content management system... to personalize content and optimize engagement for both mobile and desktop users. The platform enables targeted messaging based on customer behavior and product interest. re:member highlights the value of responsive design and easy-to-use CMS features. The result is a more relevant, transparent, and user-friendly online experience for financial services.
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Optimizely Content Cloud helped P&N Bank create a digital bank with a responsive, accessible design. The new platform lets users... manage products and services on any device. P&N Bank can now easily control content and deliver a consistent user experience. The digital bank supports business growth and improves customer journeys.
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Perpetual used Optimizely’s Content Management System to support global expansion. The company unified multiple brands across Australia, the UK, and... the US on a single platform. This move improved scalability, cost efficiency, and regulatory compliance. Perpetual reduced reliance on legacy technology and onboarded smaller brands quickly. The platform helped break down silos and fostered better collaboration across regions. Optimizely’s CMS enabled Perpetual to streamline operations while maintaining brand autonomy.
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Optimizely’s Web Experimentation and Content Management System helped Perpetual Limited expand globally. The company unified its diverse businesses on one... platform for better scalability and cost efficiency. Perpetual reduced reliance on legacy technology and improved collaboration across regions. The solution enabled onboarding of smaller brands and supported regulatory compliance. Data-driven decision-making and AI now drive marketing and customer experience improvements.
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Pepper Group Limited needed a new digital experience management solution to replace their old CMS. Their goal was to simplify... enhancements and streamline content authoring for editors. They required integration with Salesforce CRM and Marketing Cloud, plus a secure broker portal. Pepper chose Optimizely's Digital Experience Platform for its integration, managed hosting, and scalable infrastructure. The new platform supports Pepper's digital and customer experience goals, helping them better serve brokers and customers.
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NGM Group used Optimizely CMS to improve their digital properties. They saw a 500% increase in digital homeloan inquiries. The... solution focused on content management for financial services. Optimizely helped NGM Group achieve record-breaking results online. The case highlights the impact of digital tools in banking.
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Marginalen Bank used Optimizely's content management system to improve customer engagement. The bank focused on enhancing its digital experience for... users. This led to a 30% increase in brand awareness. The bank also saw a surge in app downloads. The project aimed to boost customer satisfaction and digital interaction. Optimizely helped Marginalen Bank achieve these results.
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Optimizely helped Global Credit Union boost site engagement by over 20%. The credit union moved its main website to Optimizely’s... digital experience platform. This let the marketing team update content faster and target messages by location. They saw a 10% rise in sessions from organic search and over 50% more traffic to key product pages. Members praised the new site’s security and the team now publishes more financial wellness articles each month.
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Eftsure used Optimizely's CMS (SaaS) to boost website speed by over 200%. The marketing team gained full independence, no longer... relying on developers for updates. Localization and content management became seamless across Australia, New Zealand, and the US. The new platform improved security, search, and global operations. Eftsure now delivers faster, safer digital experiences for their customers.
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Optimizely One and Opal helped the University of Technology Sydney unify its digital presence. The team replaced a fragmented CMS... with a modular platform, consolidating over a thousand editors and sites. Open Day registration targets were exceeded by 20%. New visitors increased by 24% and engagement rates rose by 20%. Opal AI automated admin tasks, letting the team focus on strategy and experiments. UTS also improved its Google search ranking for the first time in two years.
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Optimizely helped University of Technology, Sydney cut drop-off rates by 45%. UTS used Optimizely to build a student-focused digital hub... for postgraduate learning. The new platform increased returning visitors by 400% and achieved a 100% conversion rate for those visitors. UTS now offers a single gateway for enterprise and individual learners. The solution enabled flexible engagement and new revenue streams during COVID-19.
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Optimizely Content Cloud helped the Norwegian Institute of Public Health handle a 7000% surge in website traffic during the Covid-19 pandemic. The organization migrated... its entire digital platform to Optimizely in just 48 hours. This ensured reliable delivery of critical health information to the public. The scalable cloud solution reduced resource strain and improved content management. Staff could focus on content and service while Optimizely managed technical operations.
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Optimizely One helped Road Scholar double their monthly web tests from 5 to 10. The platform unified content management, digital... asset management, and workflow, making content creation faster and easier. Road Scholar used Optimizely’s multi-armed bandit feature to safely test new checkout options for older users. Integration of data and recommendations enabled more personalized marketing and improved conversion rates. The new system reduced bottlenecks and made digital operations more efficient.
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Optimizely powers Mid Sweden University's digital channels, unifying public and internal sites on one platform. The university moved its student... portal and image archive to the cloud, improving accessibility and reliability. Over 100 editors manage 7,500 web pages, supporting virtual learning and seasonal traffic spikes. Personalization features deliver tailored information to staff and students. ImageVault integration enables AI-powered media management and automated video subtitling.
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TrustRadius used Optimizely to run over 90 experiments in a year. The team focused on improving user experience for millions... of B2B tech buyers. By testing TrustMaps, they reduced page load time by 0.2 seconds and cut exit rates by 3 percent. A new CTA button location doubled demo clicks and increased vendor profile claims by over 200 percent. Optimizely helped TrustRadius quickly act on user feedback and make better product decisions.
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Optimizely's Content Marketing Platform helped Pure Storage centralize and accelerate content requests. The team built structured intake forms and standardized... workflows for content creation and review. Integrations with Bynder, Marketo, and Salesforce enabled seamless distribution and measurement. Pure Storage transformed its content operations, saving time and supporting business goals. The platform allowed the team to focus on strategic, high-value content.
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DocuSign used Optimizely's experimentation platform to grow its testing programs. The platform helped DocuSign run more experiments across its web... and product features. This led to a shift in company culture toward data-driven decisions. DocuSign improved how it tests and learns from new ideas. The company scaled its experimentation efforts with Optimizely.
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Diligent used Optimizely Content Marketing Platform and Opal AI to speed up content creation. The team replaced manual, fragmented workflows... with automated, AI-powered processes. Briefs that once took hours or days are now generated instantly. Opal also drafts articles and social promotions with little human input. Diligent plans to use AI agents for weekly content reports and to automate campaign management. This shift helps Diligent scale content and align marketing across regions and business lines.
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Diligent used Optimizely CMP and Opal AI to transform their content operations. The seven-person team built nearly 100 custom AI... instructions, saving tens of thousands in agency costs. They reclaimed 65% of their time by automating content briefs, sales emails, and social posts. This freed the team to launch new projects, like a podcast series. Engagement rates increased and bounce rates dropped after relaunching product pages with AI-generated copy.
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Optimizely's Content Marketing Platform helped Sodexo double its campaign execution. Sodexo unified campaign planning and centralized asset management for 90+... marketers across five countries. The platform improved collaboration, automated workflows, and made content sharing easy. Teams now produce and deliver more campaigns, with all assets stored in a shared library. Sodexo enjoys better visibility, faster production, and seamless stakeholder collaboration.
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Optimizely and Opal helped Robinson Club generate over €4 million in proven revenue through experimentation. The team used customer feedback... to identify friction points, leading to two key tests that drove most of the revenue. Opal now creates production-ready landing pages in seconds, replacing days of manual work. The solution supports experimentation across five brands and ten languages. AI agents also benchmark competitors and audit content for quality, freeing up time for creative work.
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Robinson Club used Optimizely to boost conversions by 13% and earn €2. 5 million in extra revenue. They ran experiments...like simplifying checkout steps and displaying unavailable rooms, which improved user flow and sales. The team used AI for headline testing and data analysis, making marketing smarter. Optimizely’s tools helped them manage ideas, collaborate, and track results. After 10 years, Robinson Club values Optimizely for its support and easy-to-use platform.
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Optimizely One helped Outrigger boost bookings by 77% and revenue by 63% in under a year. Outrigger unified its scattered... web presence and built a new digital experience using Optimizely's CMS, data platform, and personalization tools. The team launched a full experimentation and personalization program in just five months. Real-time segmentation and web experimentation made updates six times faster. Outrigger now delivers a personalized guest journey and plans to expand with more segments and a branded app.
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Optimizely Content Recommendations helped SME boost engagement by 167%. SME used AI-driven content delivery to show the right articles to... each visitor. The web team saved time by automating content curation. The solution launched in just 22 days. SME now delivers more relevant content to manufacturing professionals. This supports their goal of a more inclusive workplace.
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POSH Group used Optimizely’s Web and Feature Experimentation tools to drive growth. They tripled key metrics like Gross Merchandise Value,... new attendees, and event organizers in under a year. App users became twice as likely to purchase, buying four times more often. Optimizely helped cut meeting times by 50% and sped up testing. POSH built a culture of experimentation and data-driven decision making.
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Optimizely helped Nautilus International boost returning users by 164%. Nautilus needed a digital hub to connect 22,000 global members, even... in low bandwidth areas. The new site, built on Optimizely and Azure, offers multilingual support, personalized experiences, and seamless CRM integration. Members now access information easily, and the platform works on submarines. Nautilus saw strong feedback and improved member engagement.
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Optimizely helped Discovery Communications boost video engagement and ad viewability. The team ran a "Ken Burns Effect" experiment on 20,000... visitors, increasing click-throughs by 6%. They used Optimizely’s Moat integration to improve ad viewability across digital properties. Discovery continues to test ad placement and page load speed to enhance user experience and drive revenue. Their focus is on optimizing both content engagement and ad performance.
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Optimizely reports a 42% quarter-over-quarter ARR growth for its AI agent orchestration platform, Optimizely Opal. The platform is widely adopted... by nearly 1,700 companies, facilitating over 172,000 executions in marketing workflows. Customers are building AI agents to automate tasks across experimentation, content production, and reporting, significantly enhancing efficiency and output.
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Optimizely reports a 42% quarter-over-quarter ARR growth for its AI Agent Orchestration Platform, Optimizely Opal. Nearly 1,700 companies have built... over 4,000 AI agents, executing more than 172,000 tasks across marketing workflows. The platform's adoption is accelerating, with significant increases in campaign production and content reuse, enhancing efficiency and reducing manual effort.
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Optimizely's AI-powered digital experience platform, Optimizely One, delivered a 446% ROI over three years, according to a Forrester study. The platform improved... digital conversions by 8% and session visits by 5%, generating $40.3 million in incremental revenue. It enhanced productivity for developers and marketers, reduced legacy system costs, and provided significant value through centralized data and AI-driven personalization.
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