Optimizely Content Cloud Overview

This is a summary of the comprehensive capabilities and benefits of Optimizely Content Cloud based on over 1543 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Optimizely Content Cloud, Sitefinity, Kentico Kontent, Adobe Experience Manager, Sitecore Experience Platform, etc., all belong to a category of solutions that help Content Management Systems. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Optimizely Content Cloud is right for your needs? Our Cuspera AI engine can evaluate how Optimizely Content Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.

Optimizely Content Cloud supports business activities such as:

  • Content Management
  • Engagement Management
  • Collaboration
  • Communication Management
  • Training & Onboarding

Optimizely Content Cloud can help you with many business goals, such as Acquire Customers, Improve Digital And Social Presence, Enter New Markets Internationally Or Locally, Enhance Customer Relationships, Launch New Products, etc. It can help manage these activities if you use Website for these needs. As a solution, Optimizely Content Cloud's capabilities include Personalization, Templates, Landing Page, etc.

Optimizely Content Cloud Hospitality Vertical is its biggest customer base.

Reviews

"The website is our most important channel when it comes to getting donations to Barncancerfonden so we’re really depending on Authority as a partner to help us. Optimizely’s CMS helps to bring a smooth, good experience to our donors on the web. The ...gala serves as a perfect use case where our partnership truly shines. " - Martin Bergseth

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Optimizely Content Cloud solved their Content Management Systems needs. Cuspera uses 1543 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Management Systems needs.

Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities peers achieved using Optimizely Content Cloud.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Build Brand Awareness
  • Improve ROI
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Brand Engagement
See all business priorities See less business priorities

Use Cases

Peers recommend Content Management , Engagement Management , Collaboration , as the business use cases that they have been most satisfied while using Optimizely Content Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Content Management with Website

4.91/5 ★

Read Reviews (107)

"...Ian mentions, the key to successfully promoting their content through Episerver is about delivering relevance...." Case Study EPG Health
content curation

4.82/5 ★

Read Reviews (19)

"...Manage the roles and approvals among the teams creating content, digital assets, product information, and promotions and offers...."
content publishing

4.52/5 ★

Read Reviews (13)

"...Previews - EPiServer has built-in templates (emulators) that allow you to easily confirm how your content is going to be displayed on a variety of devices before you publish your content...."
content sharing

4.24/5 ★

Read Reviews (4)

"...Social media integration also allows this content to be shared beyond the Swinton site, using geo-targeted twitter campaigns to alert those in potentially hazardous areas...."
searching for content

3.34/5 ★

Read Reviews (1)

"...We ve launched 50+ Optimizely websites (plus 150+ websites on alternative platforms) and integrated with: Optimizely s AI suite (Web Product Recommendations, Content Recommendations, Content Intelligence, Search and Navigation) ..."
content tracking

3.34/5 ★

Read Reviews (1)

"...The platform delivers capabilities that enables the team to monitor content performance for its audience...."
Engagement Management with Website

4.86/5 ★

Read Reviews (80)

"...Users on the site engage at a higher rate, visiting nearly four pages per session and converting nearly 36% of the time. ..." Case Study Grantham Mayo Van Otterloo
engaging and following up

4.84/5 ★

Read Reviews (58)

"...We are an entity with 250+ consultants, we continuously invests in improving customer engagement and omnichannel competences...."
engaging with scheduling & cadence

3.42/5 ★

Read Reviews (1)

"...They also have one of the best update cadences that I've ever seen...."
Collaboration

4.79/5 ★

Read Reviews (44)

"...In collaboration with...." Case Study Helen Oy
PEER EXPERIENCES
Content Management with Website

4.91/5 ★

Read Reviews (107)

"...Ian mentions, the key to successfully promoting their content through Episerver is about delivering relevance...." Case Study EPG Health
content curation

4.91/5 ★

Read Reviews (19)

content publishing

4.91/5 ★

Read Reviews (13)

content sharing

4.91/5 ★

Read Reviews (4)

searching for content

4.91/5 ★

Read Reviews (1)

content tracking

4.91/5 ★

Read Reviews (1)

Engagement Management with Website

4.86/5 ★

Read Reviews (80)

"...Users on the site engage at a higher rate, visiting nearly four pages per session and converting nearly 36% of the time. ..." Case Study Grantham Mayo Van Otterloo
engaging and following up

4.86/5 ★

Read Reviews (58)

engaging with scheduling & cadence

4.86/5 ★

Read Reviews (1)

Collaboration

4.79/5 ★

Read Reviews (44)

"...In collaboration with...." Case Study Helen Oy

44+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1543 insights from peers and experts to help you assess how these Optimizely Content Cloud use cases fit your Content Management Systems needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Martin Bergseth

Barncancerfonden

The website is our most important channel when it comes to getting donations to Barncancerfonden so we’re really depending on Authority as a partner to help us. Optimizely’s CMS helps to bring a smooth, good experience to our donors on the web. The gala serves as a perfect use case where our partne...rship truly shines.

Testimonial By Martin Bergseth

Chelsea Jarvis

Bidwells

Companies like us that have multiple campaigns happening concurrently run the risk of diluting the brand and messaging. By using Optimizely’s Visitor Groups and Recommendations, we can negate that risk. Testimonial By Chelsea Jarvis

Morten Jørgensen

Carl Ras

I’ve never been so proud to launch a new website. Despite a complex set of factors, we can live up to our motto that shoppers should always be able to find what they’re looking for. Testimonial By Morten Jørgensen
CUSTOMERS TESTIMONIALS

Martin Bergseth

Barncancerfonden

The website is our most important channel when it comes to getting donations to Barncancerfonden so we’re really depending on Authority as a partner to help us. Optimizely’s CMS helps to bring a smooth, good experience to our donors on the web. The gala serves as a perfect use case where our partne...rship truly shines.

Testimonial By Martin Bergseth

Chelsea Jarvis

Bidwells

Companies like us that have multiple campaigns happening concurrently run the risk of diluting the brand and messaging. By using Optimizely’s Visitor Groups and Recommendations, we can negate that risk. Testimonial By Chelsea Jarvis

Morten Jørgensen

Carl Ras

I’ve never been so proud to launch a new website. Despite a complex set of factors, we can live up to our motto that shoppers should always be able to find what they’re looking for. Testimonial By Morten Jørgensen

Case Studies

COMPANY CASE STUDIES
Case Study Terberg Group

Royal Terberg Group runs 20 websites in 6 languages on Optimizely

Read More
Case Study The Student Hotel

Learn how The Student Hotel scaled up to deliver the Complete Connected Community

Read More
Case Study AGI

AGI decreases bounces rates by 15.6%

Read More

Based on peer insights

Cuspera recommends Optimizely Content Cloud for

Use Cases Content Management , Engagement Management , Collaboration
Medium Website
Features Personalization, Templates, Landing Page
Business Priorities Acquire Customers, Improve Digital And Social Presence, Enter New Markets Internationally Or Locally
Industries Hospitality, Utilities, Computer Software

Frequently Asked Questions(FAQ)

for Optimizely Content Cloud

What is Optimizely Content Cloud?

Optimizely Content Cloud is a Content Management System for managing content of Omni channels as well as media channels. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive. It enables users to easily manage content and marketing campaigns in one screen.

What is Optimizely Content Cloud used for?

Optimizely Content Cloud is a Content Management Systems Software mainly used by its customers to Acquire Customers and Improve Digital And Social Presence by Content Management, Engagement Management and Collaboration .

What are the top features of Optimizely Content Cloud?

Personalization, Templates and Landing page are some of the top features of Optimizely Content Cloud.

Who uses Optimizely Content Cloud?

Optimizely Content Cloud is used by Hospitality, Utilities and Computer Software among other industries.

What are Optimizely Content Cloud alternatives?

Sitefinity, Kentico Kontent, Adobe Experience Manager and Sitecore Experience Platform are popular alternatives for Optimizely Content Cloud.

Where is Optimizely Content Cloud located?

Optimizely Content Cloud is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.

Popular Business Setting

for Optimizely Content Cloud

Top Industries

  • Hospitality
  • Utilities
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Optimizely Content Cloud to Acquire customers and Improve digital and social presence

Peer and Expert Opinion on Features

for Optimizely Content Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.23/5 ★

Read Reviews (98)
Templates

4.25/5 ★

Read Reviews (22)
Landing page

3.73/5 ★

Read Reviews (12)
Alerts: popups & Notifications

3.68/5 ★

Read Reviews (12)
SEO

3.42/5 ★

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.23/5 ★

Read Reviews (98)
Templates

4.25/5 ★

Read Reviews (22)
Landing page

3.73/5 ★

Read Reviews (12)
Alerts: popups & Notifications

3.68/5 ★

Read Reviews (12)
SEO

3.42/5 ★

Read Reviews (6)

IT and Other Capabilities

for Optimizely Content Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.35/5 ★

Read Reviews (110)
Data Export

3.08/5 ★

Read Reviews (34)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.35/5 ★

Read Reviews (110)
Data Export

3.08/5 ★

Read Reviews (34)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.01/5 ★

Read Reviews (172)
Chat Support

2.98/5 ★

Read Reviews (10)
Email Support

2.62/5 ★

Read Reviews (7)
Phone Support

2.62/5 ★

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.01/5 ★

Read Reviews (172)
Chat Support

2.98/5 ★

Read Reviews (10)
Email Support

2.62/5 ★

Read Reviews (7)
Phone Support

2.62/5 ★

Read Reviews (7)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.65/5 ★

Read Reviews (16)
Analytics

4.16/5 ★

Read Reviews (51)
Custom Reports

3.75/5 ★

Read Reviews (200)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.65/5 ★

Read Reviews (16)
Analytics

4.16/5 ★

Read Reviews (51)
Custom Reports

3.75/5 ★

Read Reviews (200)

Software Failure Risk Guidance

?

for Optimizely Content Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Content Cloud

Vendor Profile Details

Company Name

Optimizely

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D