Real-World Case Studies and Customer Success Stories with Meltwater Consumer Intelligence

Meltwater Social helps LEWIS Pulse win new business pitches by providing deep insights into digital footprints and competitor activity. The platform gives... access to over 12 months of historical Twitter data and more from other social channels. LEWIS Pulse uses these insights to create visually engaging proposals and back up creative ideas with hard data. Meltwater Social enables the agency to compare campaign performance across markets and identify key influencers. The tool allows unlimited keyword searches, supporting flexible analytics and reporting.
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Seven A. D., a top independent ad agency in the Philippines, used Meltwater's media intelligence platform to improve digital strategy...and win new business. Before Meltwater, they struggled to track social media trends and audience sentiment. With Meltwater Explore, they analyzed real-time conversations, identified consumer pain points, and tailored campaigns for clients like SKY Fiber and Chippy Philippines. Automated dashboards made reporting easier and helped them give better advice to clients. The agency credits Meltwater for helping them win pitches and build stronger client relationships.
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Meltwater helps DIFY track gaming and esports trends fast. DIFY uses Meltwater for media monitoring and real-time analytics. The platform... lets DIFY quickly report campaign results and earned media value to clients. DIFY saves time and gives clients clear PR metrics. Meltwater's dashboard makes reporting easy for DIFY's team.
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Meltwater helps TEAM LEWIS, a global marketing agency, track social conversations and brand mentions. The agency uses Meltwater's analytics to... understand audience demographics and behaviors. They leverage the influencer database to find and manage media partners for digital campaigns. With these tools, TEAM LEWIS delivers data-driven marketing and PR campaigns, saving time and providing in-depth insights for clients. Real-time monitoring and automated reporting support their international client portfolio.
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Big Valley Marketing uses Meltwater to power its analytics and insights for B2B tech clients. The agency relies on Meltwater’s... social listening and analytics to deliver fast, actionable insights. Meltwater dashboards help teams access real-time data and spot trends. AI features like Mira cut research time from 30 minutes to 5 minutes. The solution supports smarter strategies and efficient workflows for client campaigns.
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Meltwater helped Ogilvy & Mather Namibia automate media monitoring and reporting. Manual tracking was too slow as the agency grew.... With Meltwater, they quickly analyzed online media and found key influencers. The team spent less time on reports and more on digital strategy. They tracked 74 articles about their work and saw bigger campaign donations. Meltwater support made onboarding easy and fast.
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Meltwater helped Digital Business Lab run influencer marketing campaigns for INFINITI's Taiwan Instagram launch. DBL used Meltwater to find qualified... influencers and track campaign performance. The tool provided detailed data on reach and engagement, helping DBL identify the best audience groups. With Meltwater, DBL reached 185,200 people and got over 17,000 engagements. The insights allowed DBL to improve future marketing actions.
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Meltwater helps Fifty Acres, a communications agency, track media conversations and measure campaign impact. The agency uses Meltwater’s media intelligence... and social listening tools to gather insights and build strategies for not-for-profit clients. Visual dashboards let them show clients real-time results and the value of their work. The platform supports new business pitches and targeted media outreach. Fifty Acres can now demonstrate campaign effectiveness quickly and clearly.
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Mailchimp uses Meltwater to power its social media strategy. The team leverages Meltwater's social media monitoring to spot trends and... guide content planning. Meltwater automates much of Mailchimp's social activity. This lets the social team focus on strategic work. Mailchimp's Senior Manager of Social Media says Meltwater helps him prepare better for internal meetings.
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Meltwater helps imageseven, a marketing agency for independent schools, monitor public sentiment and manage reputation risks. The agency uses Meltwater... to react quickly to crises and track media coverage for their clients. Real-time social listening lets imageseven measure public opinion and demonstrate the impact of their strategies. The team values Meltwater’s local support and partnership approach. This helps imageseven stay ahead of issues before they escalate.
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Meltwater helps Hill + Knowlton Strategies quickly analyze media coverage for clients. The platform is easy to use and lets... users change keyword searches without technical support. Roxana Tintea uses Meltwater to benchmark brands, spot trends, and understand the media landscape. The tool helps show clients the value of PR efforts and spot opportunities or threats. Visual metrics make it easier to justify campaign effectiveness to clients.
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Red Havas, a global PR agency, used Meltwater to unify media monitoring, social listening, and influencer marketing. The agency streamlined... workflows for teams in over a dozen markets, cutting costs and improving collaboration. Meltwater’s analytics helped Red Havas create custom influencer strategies and develop the Merged Media Score for client reporting. Real-time monitoring enabled the agency to manage crises, including a major automotive recall, by tracking sentiment and media exposure. These tools supported new business wins and enhanced client reputation management.
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Domino's Pizza France brought its social media management in-house using Meltwater. The team replaced its agency to gain more control... and insight into social engagement. With Meltwater, Domino's achieved a 5,000% increase in social media engagement during a single influencer campaign. The platform helped the team monitor brand mentions, manage influencer partnerships, and create custom reports. Real-time analytics and unified inboxes improved customer response times and satisfaction.
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Meltwater Explore and Radarly help Sapporo Breweries, Ltd. track consumer insights and social media trends. The company needed to understand... brand strength through user-generated content but had not done social listening before. Meltwater's tools let them analyze brand penetration, consumer reactions, and compare with competitors. Employees now value social networking more, and brand managers use UGC data to plan sales launches. Fast customer support and easy-to-use dashboards make the process efficient.
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HEINEKEN used Meltwater to bring brand monitoring in-house, moving away from agency reliance. The company saw a 2x increase in... monthly active users after adopting Meltwater. HEINEKEN gained 360° brand visibility across traditional, social, and generative AI platforms. Meltwater's tools helped democratize insights, improve crisis management, and enhance reputation monitoring. Executive teams now access real-time data to guide communications and campaign strategies.
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Pernod Ricard uses Meltwater’s social intelligence solution to track campaign performance across 240 brands. The Consumer Insights team measures sentiment,... reach, and key conversations with custom dashboards. Meltwater integrates social and review data, giving a full view of brand health and consumer experience. Automated reports and AI-powered insights help the team respond quickly to leadership questions. A custom ESG barometer tracks sustainability progress and breaks down silos between teams.
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Pernod Ricard uses Meltwater to collect and analyze social data across marketing, operations, and communications. The company tracks real-time consumer... behavior, identifying when and why people choose their products. Meltwater helps Pernod Ricard spot industry trends, like the rise of organic wines, and understand barriers to entry. Insights from Meltwater guide product innovation and customer experience improvements. Pernod Ricard leverages these insights to stay ahead in the global beverage market.
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Meltwater helps World Vision Australia track and monitor global crises in real time. The communications team uses Meltwater to deliver... daily news bulletins and monitor media sentiment. During emergencies, Meltwater provides instant updates and supports 24/7 operations. The platform enables World Vision to refine media engagement and keep teams informed. Fast reporting helps decision-makers respond quickly to humanitarian issues.
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Meltwater’s influencer marketing solution helped Cancer Support Community (CSC) boost its advertising impact. CSC replaced manual influencer management with Meltwater’s... platform, saving time and effort. The team used data-driven tools to find and manage influencers who matched their mission. Their campaign reached nearly 460,000 people and delivered an AVE 19 times the budget. CSC credits Meltwater’s analytics and support for making influencer marketing a core strategy.
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Meltwater helped World Wildlife Fund boost their Twitter followers by 12 times. WWF used Meltwater's media intelligence tools during the... UN General Assembly to target key messages to the right audiences. Audience Insights and Audience Connect enabled WWF to identify influencers and tailor Twitter Ads for maximum impact. The campaign reached 1.9 million Twitter impressions. WWF improved engagement rates and expanded their digital reach.
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Meltwater helps the International Rescue Committee align 40 PR professionals across 7 countries. The platform enables real-time collaboration and instant... translation for global teams. Meltwater’s analytics and sentiment analysis tools let the IRC track media coverage and optimize outreach. The IRC used Meltwater to analyze coverage of 20 humanitarian crises, finding only 1% of global media focused on them. Fast onboarding and strong support let the IRC’s team become proficient in four days, saving many hours on reporting and strategy.
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Meltwater helps Stonewall track media mentions across print, broadcast, and online channels. The platform's Boolean search filters out unrelated results,... giving Stonewall only relevant data. Stonewall uses Meltwater's reporting to set goals and measure campaign impact. Newsletters keep internal teams updated with tailored coverage. The tool supports Stonewall in showing the value of PR and guiding future strategy.
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Meltwater Influencer Marketing helped Mary Ruth's scale its influencer program to over 1,000 creators. The brand used the Recruit feature... to attract interested influencers, saving time and improving quality. Meltwater's dashboards gave teams clear insights into campaign and influencer performance. The Connect feature streamlined communication and reduced time spent on manual tasks. Mary Ruth's achieved 8-figure revenue from influencer partners using the platform.
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Shiseido used Meltwater to unify its global social media strategy. Before Meltwater, teams managed social data with many tools, making... it hard to get clear insights. Meltwater gave Shiseido a single dashboard for social listening, analytics, and influencer marketing. Now, Shiseido tracks KPIs and ROI across all brands and markets. Teams can quickly spot trends and improve campaigns using real-time data. Meltwater helps Shiseido connect with customers and measure marketing impact worldwide.
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Neuro used Meltwater's social listening and analytics to target new audiences. The company identified gamers as a key segment and... partnered with 100 Thieves. This led to a 406% year-over-year sales increase and over 1 billion impressions in 2024. Neuro sold out its Energy & Focus collection multiple times. Monthly reports from Meltwater gave Neuro a full view of marketing performance.
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Haleon used Meltwater to boost social engagement and speed up market research. The company reduced research turnaround from five weeks... to five days, making market research 80% more efficient. Social engagement for the Preparation-H brand grew 272% year over year, with mentions doubling. Meltwater’s social listening and analytics helped Haleon refine brand strategies and target the right audiences. The platform enabled Haleon to consolidate data and deliver actionable insights across its 25+ brands.
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Meltwater helped BIC track global brand reputation and campaign performance. BIC used Meltwater’s media intelligence and social listening tools to... monitor online sentiment and mentions. The platform provided daily curated news, monthly and quarterly scorecards, and qualitative insights. BIC aligned KPIs and reporting workflows worldwide. Leadership gained a clear view of PR impact and communications ROI.
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Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses... Meltwater Media Relations and AI-powered PR Assistant to craft targeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.
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Meltwater helped the California NanoSystems Institute at UCLA expand its media outreach. The team used AI-powered PR tools to target... reporters and share stories about scientific advances. This led to coverage by Voice of America and new media partnerships. Meltwater's reporting features let CNSI prove its value to leadership. The institute now reaches more audiences and tracks its communications impact.
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Howard University used Meltwater to combine its media and social monitoring tools into one platform. The communications team now tracks... media reach, social impact, and engagement with clear data. A single social post reached 2.5 million video views, showing strong ROI. Meltwater helps the team report results to leadership and stakeholders. The university saves time and proves the value of its communications work with real metrics.
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Meltwater helped Hollard, South Africa's largest private insurance group, save R50,000 per month by automating manual reporting. Hollard gained a... holistic view of their brand and market with Meltwater's media monitoring and daily digests. The solution enabled real-time brand insights and consistent, comprehensive reporting. Productivity increased, and the team now delivers a single marketing report to business leaders.
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Meltwater helped Manulife-Sinochem improve social media monitoring and crisis alerting. The insurance company needed better data from Chinese media to... inform content strategy and manage brand reputation. Meltwater set up complex search queries and reporting, giving Manulife-Sinochem a clear view of social conversations. The solution reduced data collection time and enabled more targeted, topic-centric content. Manulife-Sinochem now connects better with audiences and manages potential crises faster.
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Meltwater helped nib Group improve their corporate relations by delivering instant media alerts and real-time news updates. The team used... Meltwater to track earned media and measure the reach of their communications. Social Echo showed how news stories spread on social media, changing how nib Group responded to media and member enquiries. Meltwater also made it easier for the team to report on their impact and find relevant media contacts.
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Meltwater Engineering used synthetic monitoring to improve the reliability of their API. They started with manual Postman tests, then automated... them with Newman, and finally built a custom monitor service for more flexibility. This approach helped them find and fix many bugs before their API reached beta. As a result, they made their system more stable and reduced incidents drastically.
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Benthos Lab lets users write, run, and share Benthos stream processor configs. Meltwater built Benthos Lab during internal hackathons to... solve workflow challenges. The team used Web Assembly to run Benthos in the browser, making execution safe and easy. After launch, Benthos Lab improved productivity and team collaboration. Hackathons made this innovation possible for Meltwater engineers.
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Asana uses Meltwater to improve social media monitoring and campaign reporting. Before Meltwater, Asana's communications team tracked media coverage manually,... which took a lot of time and gave only basic insights. With Meltwater, they now monitor media and social conversations in one place and get real-time alerts. The Media Impact Index helps Asana measure coverage quality and compare results with competitors. Quarterly reports and analytics make it easy for the team to share results and adjust their media strategy.
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