Meltwater Consumer Intelligence Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.

Other use cases:

  • Market Research
  • Reputation Management
  • Competitive Intelligence
  • Generation Of New Leads
  • Customer Feedback Management
  • Opportunity Management
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Efficiency
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Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.

Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.

Reviews

"Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric mod...els, and how they are talking about this subject.”" - Nicolas Fleisch

Meltwater Consumer Intelligence, YouScan, Determ, Digimind Social Listening, BrandMentions, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Consumer Intelligence

Top Industries

  • Food & Beverages
  • Automotive
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Meltwater Consumer Intelligence Customer wins, Customer success stories, Case studies

How does Meltwater Consumer Intelligence facilitate Social Media Management?

What benefits does Meltwater Consumer Intelligence offer for Engagement Management?

How does Meltwater Consumer Intelligence address your Communication Management Challenges?

How can Meltwater Consumer Intelligence enhance your Market Research process?

How can Meltwater Consumer Intelligence optimize your Reputation Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay

Asana - Information Technology And Services - information technology and services

Asana needed a media intelligence solution to support its communications strategy. They chose Meltwater to monitor media and gather insights. Meltwater's tools helped Asana save time and improve medi...a strategy. The Media Impact Index provided a way to measure media impact accurately. Asana's communications team now focuses more on storytelling and engaging publications. Meltwater's reports and services help Asana track performance and highlight successes.

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California NanoSystems Institute (CNSI) at UCLA - Education - Education

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses Meltwater Media Relations and AI-powered PR Assistant to craft ta...rgeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

Read on →

imageseven - Marketing And Advertising - marketing and advertising

Meltwater helps imageseven, a marketing and communications agency, monitor media and social sentiment for their clients. imageseven needed a tool to track news, trends, and public opinion in real tim...e. Their previous supplier struggled with paywalls and lacked flexibility. With Meltwater, imageseven can quickly assess crisis situations and manage reputation risks. The team values Meltwater's responsive support and real-time monitoring features.

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SumUp - Financial Services - financial services

Meltwater helped SumUp unify its global communications. Before Meltwater, SumUp's teams struggled with fragmented data and slow reporting. Meltwater's dashboard let them track PR and social media in ...real time and customize KPIs for each market. SumUp saved 30% of reporting time and improved decision-making. The platform's support and features made SumUp's communication more efficient and effective.

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HEINEKEN - Food & Beverages - Food & Beverages

Meltwater helps HEINEKEN double its monthly active users for brand management. HEINEKEN uses Meltwater's consumer intelligence, media intelligence, and social listening tools. The company gains 360° ...brand visibility across traditional, social, and GenAI platforms. GenAI Lens lets HEINEKEN track brand reputation and reduce misinformation risk. Unified dashboards and auto-generated reports improve campaign measurement and executive decision-making.

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Manulife-Sinochem - Insurance - Insurance

Meltwater helped Manulife-Sinochem improve social media monitoring and crisis alerting. The insurance company needed better data from Chinese media to inform content strategy and manage brand reputat...ion. Meltwater set up complex search queries and reporting, giving Manulife-Sinochem a clear view of social conversations. The solution reduced data collection time and enabled more targeted, topic-centric content. Manulife-Sinochem now connects better with audiences and manages potential crises faster.

Read on →

Meltwater - All-in-one solution for your PR and marketing needs.

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Frequently Asked Questions(FAQ)

for Meltwater Consumer Intelligence

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

YouScan, Determ, Digimind Social Listening and BrandMentions are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Meltwater Consumer Intelligence Integrations

Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27, 000 customers globally

Meltwater has achieved ISO 27001 certification, enhancing data security for its 27,000 customers worldwide. This certification validates Meltwater's commitment to top-tier information security and regulatory compliance. It underscores the company's dedication to continuous improvement and maintaining trust with customers and partners.

Awards

Meltwater Recognised In G2's 2026 Best Software Awards

Meltwater has been recognized in G2's 2026 Best Software Awards, highlighting its leadership in media monitoring and PR analytics. The award, based on verified user reviews, underscores Meltwater's strong customer satisfaction and impact in media, social, and consumer intelligence.

Awards

Meltwater Named to G2's 2026 Best Software Awards

Meltwater has been named to G2's 2026 Best Software Awards, highlighting its leadership in media intelligence. The recognition is based on verified user reviews, reflecting customer satisfaction and performance. Meltwater continues to excel in media monitoring, PR analytics, and media & influencer targeting, reinforcing its impact on PR, communications, and marketing teams.

Awards

Meltwater Named to G2's 2026 Best Software Awards

Meltwater has been named to G2's 2026 Best Software Awards, recognizing its leadership in media, social, and consumer intelligence. This accolade, based on verified user reviews, highlights Meltwater's consistent customer satisfaction and performance across key product categories. The recognition underscores Meltwater's impact in helping PR, communications, and marketing teams make informed decisions.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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