Customer stories

Product Business Settings

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising industries and is widely used by Enterprise, Mid Market, and Small Business.

Integrations

SMS Marketing
Employee Monitoring
Marketing Automation
Sales Enablement

Meltwater Consumer Intelligence Product Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

How satisfied the customers are with Meltwater Consumer Intelligence use-cases

Reviews

"When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. ...Linkfluence was one of the key enablers that helped us become a truly consumer-centric organization" - Florence Rainsard
"It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing." - Christian Veysseyre

Meltwater Consumer Intelligence Customer Insights, Testimonials and Case Studies

What makes Meltwater Consumer Intelligence ideal for Social Media Management?

What makes Meltwater Consumer Intelligence ideal for Engagement Management?

Why is Meltwater Consumer Intelligence the best choice for Communication Management?

How does Meltwater Consumer Intelligence facilitate Market Research?

What benefits does Meltwater Consumer Intelligence offer for Reputation Management?

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

Walls.Io, Statusbrew, Eclincher Social Media Management and YouScan are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman

realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

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Google - Internet

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Mary Ruth's - Consumer Goods - Medium

Meltwater Influencer Marketing helped Mary Ruth's scale its influencer program to over 1,000 creators. The brand used the Recruit feature to attract interested influencers, saving time and improving ...quality. Meltwater's dashboards gave teams clear insights into campaign and influencer performance. The Connect feature streamlined communication and reduced time spent on manual tasks. Mary Ruth's achieved 8-figure revenue from influencer partners using the platform.

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Haleon - Consumer Goods - Very Large

Meltwater's social listening and analytics helped Haleon cut market research turnaround from five weeks to five days, boosting efficiency by 80%. Haleon used Meltwater to track over 70 competitors an...d analyze online conversations, driving a 272% year-over-year increase in social engagement for Preparation-H and doubling brand mentions. The platform enabled data-driven decisions for brand and sales strategies across 25+ brands. Meltwater's robust data integrity and intuitive interface supported Haleon's in-house social intelligence unit.

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Berrett-Koehler Publishers - Publishing

Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR team uses Meltwater's media intelligence and media relations tools to track media covera...ge, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.

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World Vision Australia - Non Profit Organization Management - Large

Meltwater's media monitoring tool helps World Vision Australia respond fast to global crises. The team uses Meltwater to track news, measure sentiment, and inform their communications strategy. 24/7 ...online chat support lets them manage emergencies at any hour. Daily news bulletins sourced from Meltwater keep staff updated. The solution improves media engagement and reporting for decision-makers.

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Meltwater - All-in-one solution for your PR and marketing needs.

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Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
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FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Meltwater Consumer Intelligence Integrations

Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

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for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Product
 

Meltwater Achieves SOC 2 Type II Certification, Reinforcing Commitment ...

Meltwater has achieved SOC 2 Type II certification, highlighting its commitment to data security and trust. This certification confirms that Meltwater's systems effectively protect customer data, meeting enterprise-grade security requirements. It complements Meltwater's existing ISO certifications and underscores its proactive approach to data privacy and security.

Product
 

Meltwater Achieves SOC 2 Type

Meltwater has achieved SOC 2 Type II certification, reinforcing its commitment to data security. This certification validates the effectiveness of Meltwater's security controls, ensuring customer data protection and compliance with enterprise-grade security standards. This achievement complements Meltwater's existing ISO certifications and highlights its proactive approach to data privacy and security.

Awards
 

FinancialContent - Meltwater Earns Three Comparably Awards for ...

Meltwater received three Comparably Awards for Best CEOs, Best Company Culture, and Best Company Compensation, based on anonymous employee feedback. This recognition highlights Meltwater's dedication to fostering a collaborative and inclusive workplace culture, led by CEO John Box. The company emphasizes employee growth and support across its global presence.

Awards
 

Meltwater Named a Leader in IDC MarketScape : Worldwide Influencer Marketing Platforms for Large Enterprises 2025 - 2026 Vendor Assessment

Meltwater has been recognized as a Leader in the IDC MarketScape for Influencer Marketing Platforms for Large Enterprises 2025-2026. The evaluation highlighted Meltwater's strengths in creator reach, suite integration, and relationship management. The company plans to enhance its influencer marketing solutions with AI tools for better personalization and strategy.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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