Meltwater Consumer Intelligence Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.

Other use cases:

  • Market Research
  • Reputation Management
  • Competitive Intelligence
  • Generation Of New Leads
  • Customer Feedback Management
  • Opportunity Management
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Efficiency
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Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.

Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.

Reviews

"Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable." - Colin T Baughman

Meltwater Consumer Intelligence, Walls.io, Statusbrew, Eclincher social media management, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Consumer Intelligence

Top Industries

  • Food & Beverages
  • Automotive
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Meltwater Consumer Intelligence Use Cases

How does Meltwater Consumer Intelligence facilitate Social Media Management?

What Are the key features of Meltwater Consumer Intelligence for Engagement Management?

How can Meltwater Consumer Intelligence optimize your Communication Management Workflow?

What solutions does Meltwater Consumer Intelligence provide for Market Research?

What benefits does Meltwater Consumer Intelligence offer for Reputation Management?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay

Case Studies

Marketing and Advertising

CASE STUDY Fifty Acres

Meltwater helped Fifty Acres, a communications agency, track national conversations and measure campaign impact. The platform provided media intelligence, media relations, and social listening tools.... Fifty Acres used Meltwater to create visual reports and dashboards for clients. This made it easy to show campaign results and value. Real-time data and interactive presentations improved client communication and business development.

Real Estate

CASE STUDY Juwai IQI

Meltwater’s Media Monitoring solution helped Juwai IQI manage global media coverage. The PR & communications team needed to track conversations in 20 countries. Meltwater let them see both the qualit...y and quantity of coverage. The dashboard made it easy to compare regions and competitors. The team could view year-on-year coverage in markets like Malaysia, China, and Australia. This improved their ability to run targeted PR campaigns.

Marketing and Advertising

CASE STUDY Hill + Knowlton Strategies

Meltwater helps Hill + Knowlton Strategies with media intelligence. Roxana Tintea needed a tool to make media monitoring easy and fast. Before Meltwater, she struggled with hard-to-use platforms and ...limited data. Meltwater is user-friendly and lets her change keyword searches quickly. She uses it to show clients the value of PR, spot trends, and understand the media landscape. The platform helps her create better strategies and respond to brand crises in real time.

Marketing and Advertising

CASE STUDY imageseven

Meltwater helps imageseven, a marketing and communications agency, monitor media and social sentiment for their clients. imageseven needed a tool to track news, trends, and public opinion in real tim...e. Their previous supplier struggled with paywalls and lacked flexibility. With Meltwater, imageseven can quickly assess crisis situations and manage reputation risks. The team values Meltwater's responsive support and real-time monitoring features.

Marketing and Advertising

CASE STUDY Ogilvy & Mather Namibia

Meltwater helped Ogilvy & Mather Namibia improve their media intelligence and social listening. The agency struggled to track online media and manage digital platforms manually. Meltwater's automated... tools saved time and made reports easier to understand. Ogilvy grew their digital strategies department and became a trusted leader in digital marketing. They tracked 74 articles about their work and saw bigger campaign donations.

Internet

CASE STUDY Google

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Meltwater - All-in-one solution for your PR and marketing needs.

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Frequently Asked Questions(FAQ)

for Meltwater Consumer Intelligence

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

Walls.Io, Statusbrew, Eclincher Social Media Management and YouScan are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Meltwater Consumer Intelligence Integrations

Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Partnership

Meltwater announces new content partnership with Dow Jones Factiva, unlocking premium content for PR, communications and marketing professionals

Meltwater has formed a new content partnership with Dow Jones Factiva, granting PR, marketing, and communication professionals access to premium content from top publications like The Wall Street Journal and MarketWatch. This collaboration enhances Meltwater's offerings, allowing users to track and analyze critical news alongside Meltwater's existing data and technology.

Product

Meltwater Debuts Industry-First GenAI Lens, Unlocking Enhanced Brand Insights

Meltwater has launched GenAI Lens, a tool that offers companies insights into how their brand and competitors are discussed across major AI platforms like ChatGPT and Gemini. This solution helps businesses monitor brand perception, detect misinformation, and refine communication strategies by analyzing AI-generated content. It provides a comprehensive view of brand representation and competitive intelligence in AI environments.

Executive

Cousins Joins Meltwater to Drive AI Adoption

Antony Cousins has joined Meltwater as VP of Product, focusing on enhancing the firm's AI capabilities, particularly the Mira AI interface. Cousins will drive the integration of generative AI into Meltwater's media monitoring and social media listening services.

Awards

Meltwater Sweeps Six Comparably Awards for Growth, Leadership

Meltwater received six Comparably Awards in 2025, including honors for best career growth and best leadership teams. These recognitions, based on employee feedback across 20 culture metrics, highlight Meltwaters strong leadership and commitment to a high-performance, people-focused workplace in the media, social, and consumer intelligence software sector.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

Social