Meltwater Consumer Intelligence Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.

Other use cases:

  • Market Research
  • Reputation Management
  • Competitive Intelligence
  • Generation Of New Leads
  • Customer Feedback Management
  • Opportunity Management
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Efficiency
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Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.

Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.

Reviews

"With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trend...s. Social listening helps us stay one step ahead in the industry and win clients with creative, data-backed campaigns." - Gildas Launay

Peer review evidence (same sources as the product rating summary)

"...Radarly is user-friendly : you can painlessly sort social media posts and get social data you need...." Peer review by Théo J., Internet
"...It also helps having social web listening and user engagement on the same tool...." Peer review by Miguel S., Marketing and Advertising
"...By tracking this data, Hyundai can explore emerging trends, and can use this information to tailor their marketing messages and public communications...." Case Study Hyundai

Meltwater Consumer Intelligence, Walls.io, Statusbrew, Eclincher social media management, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Consumer Intelligence

Top Industries

  • Food & Beverages
  • Automotive
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Meltwater Consumer Intelligence Customer wins, Customer success stories, Case studies

How can Meltwater Consumer Intelligence enhance your Social Media Management process?

Why is Meltwater Consumer Intelligence the best choice for Engagement Management?

How can Meltwater Consumer Intelligence enhance your Communication Management process?

How does Meltwater Consumer Intelligence address your Market Research Challenges?

How does Meltwater Consumer Intelligence address your Reputation Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Nicolas Fleisch

Media and Advertising Department

Hyundai

Electrified models, hybrids, and plug-in hybrids are all very important trends. In the coming years, these should represent more than 10% of the market. That’s why we need an expert point of view to know who are the people talking about electric models, and how they are talking about this subject.” Testimonial By Nicolas Fleisch
 

Yves Rocher - Consumer Goods - Large

Rennes, France

Meltwater's Social Influencer Discovery tool helped Yves Rocher's regional marketing team find top influencers faster. Before Meltwater, the team spent too much time manually searching social media f...or suitable influencers. With Meltwater, they filtered influencers by interests and demographics, making it easier to match campaign needs. The team used data-driven insights to select influencers and measure campaign impact. This led to more effective influencer marketing and better local market reach.

 

Yogurt Top Marketing - Marketing And Advertising - Small

Manchester, UK

Meltwater helps Yogurt Top Marketing track online conversations and news. The agency uses Meltwater to map customer journeys and build content strategies. Meltwater's media monitoring tool helps them... find influencers and brand advocates. They use data from Meltwater to optimize campaigns and measure success. Historical insights from Meltwater let them analyze trends for new clients. Accurate search features help them track mentions and improve content planning.

 

Yoco - Financial Services - Medium

Cape Town, South Africa

Meltwater Engage helped Yoco manage all social media channels from one platform. The team could quickly respond to comments and complaints, including on Facebook Ads. This led to more sign-ups and be...tter customer service. Yoco used tags to track sentiment and report insights to the business. Scheduling posts saved time, and analytics improved their social media strategy. The platform was easy to use and made social media a key sales channel.

 

Ynsect - Food & Beverages - Medium

Paris, France

Meltwater helped Ynsect track media coverage and monitor their market. Before, Ynsect struggled to measure campaign results and spent hours searching for press mentions. With Meltwater, they quickly ...see all media mentions and save time. The platform also helps them watch competitors and spot trends. Ynsect uses Meltwater to prepare for international growth by finding relevant journalists.

 

YAPEAL AG - Banking - Small

Zurich, Switzerland

YAPEAL AG used Meltwater to track its brand reputation and media mentions. Before Meltwater, the team struggled to measure communication impact and manage many channels. Meltwater gave them a full vi...ew of their media presence and made it easy to measure communication results. The team now targets media and community outreach more effectively. The personalized dashboard and mobile app help them stay agile and informed.

 

Yahlive - Telecommunications - Medium

Abu Dhabi, UAE

Meltwater helps Yahlive access real-time data from social and online sources. The marketing team uses the platform to track industry changes and competitor news. Yahlive can now alert the business de...velopment team to new opportunities quickly. The company reduced costs by replacing multiple data providers with Meltwater. Insights from Meltwater support new market expansion and improve client relations.

Meltwater - All-in-one solution for your PR and marketing needs.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Meltwater Consumer Intelligence

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

Walls.Io, Statusbrew, Eclincher Social Media Management and YouScan are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Meltwater Consumer Intelligence Integrations

Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

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for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Partnership

Marketbridge and Meltwater Partner to Bring AI-Powered GTM Intelligence ...

Marketbridge and Meltwater have formed a strategic partnership to enhance AI-powered go-to-market (GTM) intelligence for B2B marketing. This collaboration integrates Marketbridge's GTM strategy with Meltwater's narrative intelligence platform, focusing on Generative Engine Optimization (GEO) to improve brand visibility and competitive analysis. The partnership aims to provide comprehensive insights into brand perception across digital and AI-driven platforms.

Partnership

Marketbridge and Meltwater Partner to Advance AI-Powered B2B Go-to ...

Meltwater and Marketbridge have formed a strategic partnership to enhance AI-powered B2B go-to-market intelligence. The collaboration integrates Meltwater's narrative and GEO intelligence with Marketbridge's first-party data and consulting expertise, providing a comprehensive view of channels influencing buying decisions. This partnership aims to optimize channel engagement and strategy for AI-driven customer journeys, with a full solution launch expected in Q4 2026.

Product

Meltwater expands MCP tools for AI integration

Meltwater has expanded its Model Context Protocol (MCP) tools to enhance AI integration within its platform. This update allows AI assistants to take action using Meltwater's trusted intelligence, enabling users to access insights, create reports, and track alerts in real time. The MCP tools integrate Meltwater's licensed data into AI workflows, providing verifiable answers without requiring direct platform access.

Product

Meltwater Expands Access to Meltwater MCP

Meltwater has expanded access to its Meltwater MCP, enhancing AI tools with actionable intelligence. The platform now allows AI assistants to take actions within Meltwater, enabling teams to access insights and create reports without logging in. This integration brings Meltwater's licensed data into any AI assistant, ensuring consistent, verifiable answers. Meltwater MCP is now generally available to customers.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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