Meltwater Consumer Intelligence Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.

Other use cases:

  • Market Research
  • Reputation Management
  • Competitive Intelligence
  • Generation Of New Leads
  • Customer Feedback Management
  • Opportunity Management
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Efficiency
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Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.

Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.

Reviews

"It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing." - Christian Veysseyre

Meltwater Consumer Intelligence, Walls.io, Statusbrew, Eclincher social media management, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Consumer Intelligence

Top Industries

  • Food & Beverages
  • Automotive
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Meltwater Consumer Intelligence Use Cases

Why is Meltwater Consumer Intelligence the best choice for Social Media Management?

What solutions does Meltwater Consumer Intelligence provide for Engagement Management?

How efficiently Does Meltwater Consumer Intelligence manage your Communication Management?

What solutions does Meltwater Consumer Intelligence provide for Market Research?

What Are the key features of Meltwater Consumer Intelligence for Reputation Management?

39+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Colin T Baughman

Managing Partner

True North

Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. Testimonial By Colin T Baughman

Case Studies

COMPANY INDUSTRY CASE STUDIES
Meltwater Consumer Intelligence case study
Marketing and Advertising
Marketing and Advertising
Case Study Publicis Group

How Publicis Provides World-Class Marketing Strategy With Linkfluence

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Meltwater Consumer Intelligence case study
Financial Services
Financial Services
Case Study True North

How True North is Enhancing Patient Care and Improving Treatments with Social Intelligence

Read More
Meltwater Consumer Intelligence case study
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CASE STUDY Pernod Ricard

Pernod Ricard, a global leader in wines and spirits, uses Meltwater for social data analysis. They needed a solution to handle large volumes of social data for strategic decisions. Meltwater's consumer insights solution helps them analyze trends and audience behaviors. This enables Pernod Ricard to... innovate products and improve customer experiences. They use social listening to track consumer preferences and industry trends, enhancing their marketing and product development.

Read More

Video

Meltwater - All-in-one solution for your PR and marketing needs.

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Frequently Asked Questions(FAQ)

for Meltwater Consumer Intelligence

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

Walls.Io, Statusbrew, Eclincher Social Media Management and YouScan are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Meltwater Consumer Intelligence Integrations

Meltwater Consumer Intelligence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Product

Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release - EIN Presswire

Meltwater has launched Mira, its new AI-powered solution, as part of its 2025 Mid-Year Product Release. The update introduces advanced artificial intelligence features designed to enhance media monitoring, social listening, and analytics capabilities for enterprise customers.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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