Meltwater Consumer Intelligence Overview

Meltwater-consumer-insights leverages AI and social data to deliver deep, actionable consumer intelligence. Markets and customer behaviors are understood better than ever.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Consumer Intelligence.

Other use cases:

  • Market Research
  • Reputation Management
  • Competitive Intelligence
  • Generation Of New Leads
  • Customer Feedback Management
  • Opportunity Management
  • Advertisement
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Consumer Intelligence.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Efficiency
See all business priorities See less business priorities

Meltwater Consumer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Consumer Intelligence works with different mediums / channels such as Social Media.

Meltwater Consumer Intelligence's features include Dashboard, Personalization, Feedback Surveys, etc. and Meltwater Consumer Intelligence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Meltwater Consumer Intelligence analytics capabilities include Custom Reports, and Analytics.

Reviews

"When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. ...Linkfluence was one of the key enablers that helped us become a truly consumer-centric organization" - Florence Rainsard

Meltwater Consumer Intelligence, Walls.io, Statusbrew, Eclincher social media management, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Consumer Intelligence

Top Industries

  • Food & Beverages
  • Automotive
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Meltwater Consumer Intelligence is popular in Food & Beverages, Automotive, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Meltwater Consumer Intelligence Customer wins, Customer success stories, Case studies

How does Meltwater Consumer Intelligence facilitate Social Media Management?

How can Meltwater Consumer Intelligence enhance your Engagement Management process?

How efficiently Does Meltwater Consumer Intelligence manage your Communication Management?

What solutions does Meltwater Consumer Intelligence provide for Market Research?

How can Meltwater Consumer Intelligence enhance your Reputation Management process?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Consumer Intelligence solved their Social Media Marketing needs. Cuspera uses 1218 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre
CUSTOMERS TESTIMONIALS
Meltwater Consumer Intelligence testimonial

Florence Rainsard

Global Consumer Insights Director

Pernod Ricard

When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. Linkfluence was one of the key enablers that helpe...d us become a truly consumer-centric organization

Testimonial By Florence Rainsard
Meltwater Consumer Intelligence testimonial

Gildas Launay

Director of Everyday Content

Publicis Group

With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead i...n the industry and win clients with creative, data-backed campaigns.

Testimonial By Gildas Launay
Meltwater Consumer Intelligence testimonial

Christian Veysseyre

Director of Social Media Intelligence and Evaluation

Danone

It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. Testimonial By Christian Veysseyre

realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

Read on →

Google - Internet

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

Read on →

Asana - Information Technology And Services

Asana needed a media intelligence solution to support its communications strategy. They chose Meltwater to monitor media and gather insights. Meltwater's tools helped Asana save time and improve medi...a strategy. The Media Impact Index provided a way to measure media impact accurately. Asana's communications team now focuses more on storytelling and engaging publications. Meltwater's reports and services help Asana track performance and highlight successes.

Read on →

nib Group - Health, Wellness And Fitness - Large

Meltwater helped nib Group speed up media alerts and track their media reach. The Corporate Relations team used Meltwater to get instant news alerts and measure earned media success. Social Echo show...ed how news stories spread on social media. This helped nib Group respond better to media and member questions. Meltwater made it easier to report on team impact and find key media contacts.

Read on →

Daimler Commercial Vehicles MENA - Automotive

Meltwater Social Listening & Analytics helped Daimler Commercial Vehicles MENA improve PR and marketing. Daimler used Meltwater to automate weekly updates and share insights with 80+ employees and de...alers in 19 countries. The platform saved $16,300 per year in PR reporting costs. Daimler tracked ROI and measured PR effectiveness with automated reports. The marketing team made faster decisions using data from Meltwater.

Read on →

Pernod Ricard - Wines And Spirits

Pernod Ricard, a global leader in wines and spirits, uses Meltwater for social data analysis. They needed a solution to handle large volumes of social data for strategic decisions. Meltwater's consum...er insights solution helps them analyze trends and audience behaviors. This enables Pernod Ricard to innovate products and improve customer experiences. They use social listening to track consumer preferences and industry trends, enhancing their marketing and product development.

Read on →

Meltwater - All-in-one solution for your PR and marketing needs.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Meltwater Consumer Intelligence

What is Meltwater Consumer Intelligence?

Meltwater consumer Intelligence platform is a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends. It helps marketers find consumer insights that have a powerful impact on the business with the ability to get always-on insight into consumer behaviors and attitudes in real-time, without waiting for research studies.

It helps to build a deeper understanding of the customers and markets in real-time, measure brand equity through spontaneous conversations and better segment the customers and engage them with more authenticity. It automatically analyzes ratings, reviews, customer feedback, or social conversations to improve the product, service and retail performance enabling the prediction of future consumer trends with high confidence so the business can stay ahead of the curve.

It helps empower the marketing team with consumer insights, Creating a clear view of consumer trends that impact, exploring and analyzing real-time data from social media and tapping into online conversations that are happening right now.

What is Meltwater Consumer Intelligence used for?

Meltwater Consumer Intelligence is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Consumer Intelligence?

Dashboard, Personalization and Feedback surveys are some of the top features of Meltwater Consumer Intelligence.

Who uses Meltwater Consumer Intelligence?

Meltwater Consumer Intelligence is used by Food & Beverages, Automotive and Marketing And Advertising among other industries.

What are Meltwater Consumer Intelligence alternatives?

Walls.Io, Statusbrew, Eclincher Social Media Management and YouScan are popular alternatives for Meltwater Consumer Intelligence.

Where is Meltwater Consumer Intelligence located?

Meltwater Consumer Intelligence is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Consumer Intelligence for social media management and engagement management

Meltwater Consumer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (41)
Custom Reports

4.66/5

Read Reviews (176)
Analytics

4.65/5

Read Reviews (277)

Software Failure Risk Guidance

?

for Meltwater Consumer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Consumer Intelligence

Meltwater News

Awards

Meltwater Named a Leader in IDC MarketScape : Worldwide Influencer Marketing Platforms for Large Enterprises 2025 - 2026 Vendor Assessment

Meltwater has been recognized as a Leader in the IDC MarketScape for Influencer Marketing Platforms for Large Enterprises 2025-2026. The evaluation highlighted Meltwater's strengths in creator reach, suite integration, and relationship management. The company plans to enhance its influencer marketing solutions with AI tools for better personalization and strategy.

Executive

Tres Thompson joins Meltwater as Chief Financial Officer - The Manila Times

Tres Thompson has been appointed as the Chief Financial Officer at Meltwater, a company specializing in media, social, and consumer intelligence.

Awards

Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing

Meltwater received three Comparably Awards for employee happiness, perks, and work-life balance, highlighting its commitment to a positive workplace culture. These awards are based on anonymous employee feedback across various metrics, reflecting Meltwater's dedication to employee well-being and satisfaction.

Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

Social