Real-World Case Studies and Customer Success Stories with dscout

Change. org used Dscout to study mobile app user experience. One researcher ran two projects with 50 users in three...weeks. The team collected 500 data points to understand how users interact with the app in daily life. They tested the Android app before launch and gathered feedback on first impressions, highs, lows, and overall thoughts. The research helped Change.org find ways to improve the app for real users.
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Steady used Dscout Diary to run a large longitudinal study with 50 participants. The goal was to build foundational user... personas for their income-building app. Dscout helped Steady recruit a diverse participant pool and capture real, in-context user experiences. The research gave Steady deep insights into users' financial goals and behaviors. Leadership and marketing teams now use these insights to guide product and messaging decisions.
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Groupon used Dscout to run a diary study with small business owners in the food and drink space. The goal was... to understand what drives customer loyalty and the daily challenges these owners face. Dscout enabled flexible participation, letting busy owners use their phones at their own pace. The study gathered rich data, including videos and photos, from 23 participants across the USA. Insights helped Groupon see the real people behind their "supply" and informed product decisions.
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Dscout enabled Google’s Project Ara team to run global co-creation research with 17,000 participants. Users worldwide contributed ideas, prototypes, and... 34,000 measurements, directly shaping the modular phone’s design. Dscout’s platform handled tens of thousands of posts and helped identify key user demographics. The research data influenced both engineering and marketing decisions for Project Ara. Dscout’s social mission feature fostered community and engagement among participants.
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Groupon used Dscout to better understand small business owners in the food and drink industry. The team ran a diary... study to reach a hard-to-access group and gather deep insights. Dscout enabled flexible participation, letting busy owners use their phones at their own pace. The study had 23 participants who shared photos and videos, giving rich, real-life stories. These insights helped Groupon see the human side of their customers and inform product decisions.
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Google used Dscout to run global co-creation research for Project Ara. Over 17,000 people worldwide joined the study using the... Dscout app. Participants shared tens of thousands of posts and 34,000 measurements. Dscout helped Google make key engineering decisions for the modular phone. The platform enabled fast, large-scale, and community-driven product insights.
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Shopify used Dscout to study how shoppers feel during online checkout. Emma Craig, a senior UX researcher, ran diary studies... and card sorts to learn what makes checkout stressful or playful. She found shoppers want cost clarity early and dislike surprises at payment. The research showed people enjoy playful moments in the cart but want a fast, clear checkout. Insights from Dscout helped Shopify improve the user experience for millions of online shoppers.
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Change. org used Dscout to run a diary study on its new Android app. The research team collected video and...survey responses from users, gaining deep insights into what mattered most to them. Dscout made it easy to manage participant communication and data analysis, even for a one-person team. The study revealed the importance of local topics to users and inspired Change.org to focus on localizing their app experience. The entire research process, from setup to analysis, took just four weeks.
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Dscout helped Change. org run a diary study for their new Android app. The platform made it easy to collect...and share user video feedback. This saved time for the one-person research team. Dscout simplified recruiting, participant management, and data analysis. The study revealed the importance of local topics to users. Change.org used these insights to improve app localization.
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Dropbox used Dscout to run a four-week longitudinal study for their new desktop app. The team collected in-context feedback through... video and diary entries, gaining deeper insights than standard usability tests. Dscout enabled stakeholders to interact directly with participants and spot recurring usability issues. This approach helped Dropbox identify key blockers and shape new features for better collaboration. The study improved understanding of how users work with the app daily.
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Dscout helped Ten Gun Design run mobile ethnography studies. The team used Dscout’s video platform to gather real user insights.... This gave them deeper understanding than surveys. They could see and hear users in real-life settings. The platform let them do research more often and at every stage of development. This improved their product storytelling and decision making.
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Ten Gun Design used Dscout to gather real-time, in-context user insights for a project on digital-first workers. The team leveraged... Dscout’s remote video platform to capture authentic mobile moments and user stories. This approach gave them deeper, more actionable data than traditional surveys. With Dscout, Ten Gun Design could run ongoing, scalable research and infuse consumer voices into every stage of brand development. The result was sharper creative strategies and more impactful brand storytelling.
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Eclipse Experience used Dscout to run a two-month ethnographic study in Doncaster, UK. They combined in-home visits with mobile ethnography... to understand the lives of local teens and families. Dscout enabled real-time feedback, helping researchers uncover hidden needs and support networks. The project revealed gaps in service awareness and highlighted the importance of tailored communication. Insights from Dscout helped the council design more user-centered services for families and youth.
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Relish Works used Dscout to study restaurant industry staffing challenges. They quickly recruited a national sample of food service workers.... Dscout enabled over 400 rapid interviews and collected 800 minutes of video. The mixed-methods approach gave deep insights into worker experiences. The team tailored interview guides for richer conversations.
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Fjord used Dscout to build an engaged research panel for a long-term client project. The team combined Dscout Diary and... Live to gather both broad and deep user insights. Dscout enabled seamless collaboration with client stakeholders, making interviews and sharing findings easy. The platform helped Fjord introduce four new research methods to their client. Clients found the process simple and were able to stay engaged throughout the project.
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Fjord used Dscout to build an engaged research panel for a long-term client. The team combined diary studies and live... interviews to gather deep insights and validate user needs. Dscout enabled fast participant recruitment, flexible research methods, and seamless stakeholder collaboration. The longitudinal panel structure improved rapport and reduced no-show rates. Fjord reused templates and methods from this project in future work, enhancing their research toolkit.
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Empathy Design uses Dscout to run international research studies for New Zealand companies targeting U. S. customers. The agency scales...its in-person research by using Dscout to source participants and capture real-life moments remotely. This approach helps them triangulate findings from surveys, interviews, and immersions. Dscout enables Empathy Design to conduct more studies than their team could manage in person. Clients are impressed by the candid feedback collected through the platform.
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Eclipse Experience used Dscout to run a two-month ethnographic study in Doncaster, UK. They combined in-home visits and mobile ethnography... to understand family life and teen experiences. The project helped Doncaster Council see how leisure activities impact mental health. The study showed the need for age-based services and safe social spaces for teens. Dscout enabled richer insights with photos and videos from participants.
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Salesforce Ignite used Dscout to help a toy company client understand why a new technology investment was not delivering results. The team needed... to shift from feature testing to value proposition research to meet stakeholder expectations. Dscout enabled them to quickly survey 900 people, run diary studies, and conduct interviews. This approach helped identify the "abandonment chasm"—a key insight about when kids stop using certain toys. The research provided actionable recommendations and credibility with stakeholders.
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Salesforce Ignite used Dscout to help a toy company partner understand why a new technology was underperforming. The team needed... to quickly uncover the real value proposition for the product. Dscout enabled them to survey 900 people and run fieldwork, interviews, and diary studies in a short time. This approach helped identify a key insight about the target age group and the 'abandonment chasm.' The findings were backed by both qualitative and quantitative data, giving stakeholders actionable direction.
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Salesforce Ignite used Dscout to conduct real-time research during hurricanes Harvey and Irma. The team quickly recruited participants in disaster... zones to share live updates and personal stories. Dscout enabled fast deployment and in-context feedback from affected individuals. Video and virtual field experiences provided deep insights for app development. The research helped improve a safety-focused app MVP for disaster response.
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Microsoft's Video, Learning, and Marketplace team used Dscout to study how new video creators start and grow. The team ran... a longitudinal diary study to capture creators' real experiences, using videos and open-ended responses. Dscout enabled more engaging, collaborative learning sessions for stakeholders. This approach increased empathy, team alignment, and actionable insights. The research led to more human-centered product decisions and ongoing innovation.
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TWG used Dscout to run a diary study for CBC during the Olympic Winter Games. The study tracked how Canadians... engaged with the event across different media. Dscout enabled TWG to collect detailed, real-time feedback through video, text, and audio. The research revealed new audience sub-personas and highlighted shifts in media consumption habits. TWG delivered interactive experience maps and deep insights to CBC, helping them understand their audience better.
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Salesforce Ignite used Dscout to conduct real-time research during major disasters. The team needed to gather insights from people affected... by hurricanes and other emergencies to inform the design of NeverAgain.org’s Beacon app. Dscout enabled rapid deployment of research missions, collecting live feedback from users in disaster zones. This data helped shape a tool that delivers location-specific safety information. The project highlighted the value of fast, in-context research for app development.
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OJO Labs used Dscout to better understand the home-buying journey for diverse first-time buyers. The team ran a two-week unmoderated... study with 22+ participants, capturing real moments and stories about equity and access. Insights from Dscout helped OJO expand mortgage info, add Spanish language support, and partner with a credit repair agency. The research also improved internal workflows and informed new product features. Dscout enabled OJO to design a more equitable and empathetic platform experience.
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Dropbox used Dscout to run a four-week longitudinal study. They wanted to see how users interacted with their new desktop... app in real life. Dscout let them collect in-the-moment feedback and run diary studies. This helped Dropbox spot key usability issues and blockers to collaboration. The insights shaped their design direction and improved user experience.
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Pluie used Dscout to validate its self-cleaning diaper-changing table concept. The team needed fast, real-world feedback from parents to shape... their product and go-to-market strategy. Dscout delivered 150 survey responses and rich media within 24 hours. This rapid research helped Pluie refine its messaging and expand its product plans. The insights directly influenced their marketing and future strategy.
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PetSafe used Dscout to add qualitative insights to their quantitative research. The team needed to understand why customers acted a... certain way, not just what they did. Dscout let them reach users nationwide without travel, saving on recruiting costs. They completed studies in a week, supporting sales with fast, actionable insights. Dscout helped PetSafe tell the full story behind their data.
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PetSafe used Dscout to shift from only quantitative research to a mixed methods approach. The team needed to understand customer... behavior beyond numbers and save on travel and recruiting costs. Dscout enabled remote, nationwide qualitative research and quick project turnarounds. Stakeholders gained deeper insights through participant videos and stories. This helped avoid costly product changes and improved sales team presentations.
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KEEN used Dscout to build a continuous discovery process for product development. The team ran winter boot research with about... 60 participants to understand customer needs and pain points. Dscout’s diary tool and screen recording helped KEEN gather deep insights on shopping behavior and style preferences. Findings were shared across product, design, marketing, and insights teams to align on opportunities. KEEN now uses these insights to inform product briefs and seasonal planning, making their products more fan-centric.
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Pluie used Dscout to validate their self-cleaning diaper-changing table during the COVID pandemic. They needed fast, reliable user research to... understand parents' hygiene concerns and restroom usage. Dscout enabled them to launch surveys and diary missions, gathering 150 responses in hours. The insights shaped Pluie's product design, marketing, and go-to-market strategy. Quick research turnaround helped them adapt to changing customer needs and build a stronger pitch for retailers.
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Brooks Running used Dscout to shift from in-person to remote research during the pandemic. The Run-Sight Lab team leveraged Dscout... to connect with runners and gather real-time insights. They doubled their team size and expanded their research scope. Dscout enabled quick prototyping, iterative studies, and broad participant reach. Insights were shared across the company, helping Brooks stay runner-centric and adapt to changing needs.
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Brooks Running used Dscout to connect with runners during the pandemic. Their Run-Sight Lab ran a six-week remote diary study... to learn how runners were adjusting. Dscout enabled quick concept testing and allowed the team to gather both qualitative and quantitative insights. The platform helped Brooks scale their research, reach runners in all 50 states, and share findings faster with stakeholders. Dscout's tools and team support made research more nimble and impactful.
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Dscout helped the TurboTax research team at Intuit study non-users during tax season. The team needed fast, contextual insights to... inform new product offerings. Dscout's platform enabled flexible, mobile-first qualitative research, capturing real user journeys outside of software. The collaboration surfaced pain points and opportunities, leading to actionable insights and cross-team workshops. The process improved stakeholder alignment and accelerated product innovation.
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Purefy used Dscout to improve its student loan refinancing web experience. The team ran 25 remote interviews with borrowers and... parents to understand their research and decision process. Insights from these interviews led to quick changes in web messaging and design. One landing page update resulted in a 36% increase in conversion. The research also helped Purefy create three detailed customer personas for future marketing.
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Credit Karma used Dscout to map the car buying journey of its members. The research team involved designers, product managers,... and leadership in a cross-functional process. They used Dscout’s Express Mission tool to collect and analyze member insights about car affordability and buying decisions. The team created detailed journey maps to visualize pain points and opportunities. This collaborative approach led to a shared understanding, informed product strategy, and new experiments focused on car affordability tools.
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Credit Karma used Dscout Diary to study the home-buying journey during COVID. The team switched from in-person workshops to remote,... reflective data collection. They used journey mapping and creative prompts to capture user highs and lows. Dscout enabled efficient remote collaboration and deep user insights. The project revealed key pain points and goals in the mortgage process.
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Charles Schwab used Dscout Diary to align its research operations team. The team wanted to prioritize support for UX researchers... and avoid costly rework. They ran a diary study to gather feedback from internal stakeholders. Dscout's Special Services team helped analyze the data. The results helped set clear goals for research operations and improved support for UX teams.
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Dscout helped Credit Karma study the home-buying journey during the COVID-19 pandemic. The team used remote research to gather insights... from users about getting a mortgage and buying a home. They created journey maps using video, audio, and creative activities to capture real experiences. Stakeholders joined in the analysis, building empathy and ownership. The journey map became a key tool for product and design decisions.
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Dscout enabled Affirm to run a benchmarking study with 1,500 participants across 75 cohorts. Affirm needed fast, actionable insights for... their C-suite to understand "Buy Now, Pay Later" usage. Dscout delivered a pilot in four days, impressing Affirm with speed and quality. AI-powered analysis helped Affirm surface patterns quickly and share insights across departments. The study's results continue to inform product, sales, and marketing decisions.
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Maslo used Dscout to research how users interact with its voice journaling app. The app encourages people to talk about... their day and process emotions using AI-driven prompts and sentiment analysis. Maslo found that users felt more comfortable opening up to an anonymous, personified AI. Many users said they would not have vocalized their thoughts without the app. Dscout helped Maslo understand user needs and refine its product direction.
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Headspace used Dscout to understand new users' motivations during the pandemic. The team ran cross-functional research projects to learn what... helps members adopt mindfulness practices. They used Dscout's tools for interviews and diary studies, gathering real-time feedback from new users. Insights from these studies shaped product improvements and built empathy across teams. The project created a framework for future human-centered design at Headspace.
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Maslo used Dscout Diary to gather feedback from early users of its voice journaling app. The team wanted to understand... if users found unique value in talking to the AI orb and how it impacted their mindfulness and confidence. Dscout enabled Maslo to collect week-long user insights, helping clarify their product's value proposition. The research revealed that users often vocalized thoughts they wouldn't have otherwise shared, guiding Maslo's future development.
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Hopelab uses Dscout to research sensitive topics like loneliness and cancer among teens and young adults. The team collects honest... feedback by letting participants film themselves on their smartphones. Dscout helps Hopelab co-design, prototype, and test products with real user input. The platform's Diary and Live tools capture candid reactions and deeper insights. Hopelab quickly recruits the right participants for their studies using Dscout.
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Hinge Health used Dscout to improve user research for their digital clinic. They focused on chronic and acute joint pain,... using mixed-methods and diary studies to gather real-time patient insights. Dscout enabled flexible, remote data collection, helping the team launch a new women’s pelvic health program. The research revealed gaps in care and informed product design, while video entries built empathy among stakeholders. Continuous feedback with Dscout supports ongoing product improvements in healthcare UX.
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Headspace used Dscout to improve the new user experience for its mindfulness app. The team ran concept testing and product... discovery using Dscout’s research tools. They recruited new users and tracked their experiences through interviews and diary studies. This approach helped Headspace refine concepts and understand user needs in real time. The centralized data allowed teams to collaborate and quickly share insights across the company.
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Verizon used Dscout to test physical product prototypes remotely during COVID-19. The team ran unmoderated diary missions and follow-up interviews... to gather user experience data. Dscout enabled secure shipping of prototypes and natural product use in real environments. Verizon reached a more diverse group of users and collected actionable insights. The process led to cost savings and improved research strategy.
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T-Mobile used Dscout to speed up user research and gather in-context, longitudinal data. The team reached more participants and collected... feedback quickly, even from specific user groups. Dscout let stakeholders watch user videos on their own time, making research more accessible. The tool helped T-Mobile track customer journeys outside the app and fix bugs before launching new features. This led to more holistic, proactive research and better product decisions.
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T-Mobile used Dscout to improve mobile research and understand the full user journey. With Dscout, the team tracked user behavior... both inside and outside their app, including in-store experiences. They captured real user interactions and feedback through videos, leading to richer insights than lab studies. This helped T-Mobile quickly identify and fix app issues before launch. Stakeholders could act on findings faster and test across channels for a complete view of the customer journey.
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Vodafone used Dscout to improve their product design and research process. The digital experience team created a custom scoring system... to measure user experience. This new metric helped them get clear, consistent feedback from customers. It made it easier to share insights with stakeholders and guide product decisions. The team now uses these scores to benchmark and validate ideas across the product cycle.
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Vodafone used Dscout to improve how they share research insights across teams. The Digital Experience team created custom UX metrics... and used video feedback to build trust and empathy. Dscout's survey tools let them scale research to 50-100 participants, mixing qualitative and quantitative data. Stakeholder engagement increased, with more people joining sessions and collaborating. The team now shares findings faster and involves more people in the research process.
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Lenovo used Dscout to improve accessibility, diversity, and inclusion in its product research. The UXD team focused on understanding the... needs of users with visual impairments. They used Dscout’s remote research tools to gather video and qualitative data from real users. This approach helped Lenovo design better products for a wider range of people. The project highlighted the value of hearing directly from users and building trust through inclusive research methods.
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Lenovo used Dscout to gather real customer feedback through video entries. The research team launched missions targeting computer and smartphone... users, collecting insights from over 1,300 screener respondents. They tagged and analyzed responses to understand brand perception and product features. A video collage of top entries was shared at a company-wide meeting to promote customer-centricity. Dscout helped Lenovo spread authentic customer voices across the organization.
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Bose used Dscout to speed up and deepen their product research. The team faced slow timelines and limited insights with... traditional fieldwork. Dscout enabled remote, mobile ethnographic research and self-journaling. This let Bose reach users nationwide and gather richer, more reflective feedback. Research cycles became faster, and user engagement improved through ongoing, self-guided activities.
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Bose used Dscout to speed up user research and get insights in days instead of weeks. The team ran remote... studies and live interviews, collecting hundreds of responses over a weekend. Dscout helped Bose capture video, transcripts, and notes quickly after research sessions. Researchers used journaling and co-creation to get deeper feedback from users. This approach let Bose understand user needs better and improve their product design process.
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Dscout’s Private Panels helped WHOOP Labs cut study setup time by 75%. The team moved from spreadsheets and manual emails... to a single platform for recruitment, scheduling, and communication. Participant onboarding became faster and easier. WHOOP Labs built a formal research panel and improved engagement with perks. Centralized tools let researchers focus on studies, not logistics.
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Spotify used Dscout to combine user data streams for two major product launches. The product insights team ran in-the-wild and... usability studies using Dscout Recruit and Diary. They gathered attitudinal, behavioral, and usability data for Only You and Wrapped. The team started in one market, then expanded to Brazil, the U.S., France, and Japan. Dscout helped them add voice-of-the-customer insights and refine their research approach. This led to better recommendations and stronger stakeholder alignment.
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SiriusXM used Dscout to drive product innovation after a major app launch. Senior UX researcher Laura Oxenfeld led workshops using... a creative matrix method to generate 143 new product concepts. The team combined foundational user research with business goals to guide ideation. Affinity mapping and collaboration helped prioritize ideas for future development. Several concepts from the workshops are now on the product roadmap.
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SiriusXM used Dscout to run creative matrix workshops for concept testing and ideation. The team faced challenges organizing and analyzing... a large volume of ideas after a major product launch. By using affinity mapping and a bottom-up approach, they prioritized and integrated 143 concepts into the product roadmap. This process fostered cross-functional collaboration and built a repeatable framework for future innovation sessions. Dscout helped SiriusXM align teams and drive a culture of innovation.
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Vivid Seats used Dscout to embed UX researchers within product teams. This helped them run continuous discovery research and talk... to customers every week. Designers became more involved in research, growing the team's capacity. Fast feedback on prototypes improved product decisions. Dscout made recruiting users for studies quick and easy. Insights from real users led to better accessibility and cross-team empathy.
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Dscout helped Kresnicka Research and Insights study the power of fandom. Susan Kresnicka led a year-long research project using Dscout... to collect videos from over 3,000 fans. The platform enabled deep qualitative and quantitative insights into why people become fans and how fandom meets core human needs. The study found that fandom fulfills identity, self-care, and social connection needs. Dscout made it possible to capture real moments and understand the impact of fandom on daily life.
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Relish Works used Dscout to study the restaurant industry's labor crisis. They ran 400 rapid interviews with food service workers.... Dscout helped them quickly gather both quantitative and qualitative data. The platform enabled fast recruitment and deep insights into worker motivations. Other teams at Relish Works also used the findings to inform their projects.
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KR&I used Dscout to study how parents manage media in their children's lives. The team needed both broad and deep... insights, so they used Dscout's Recruit, Diary, and Live tools. They gathered stories from parents about their own childhoods and current parenting philosophies. Dscout helped them organize and streamline their research. The findings will inform a new book and provide advice for companies in the media industry.
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Kresnicka Research and Insights used Dscout to study the power of fandom. Over 600 participants shared videos about how fandom... impacts their lives. Dscout enabled the team to capture real moments and deep insights. The study found that brands must align with fans' identities to build loyalty. Respect and genuine connection are key to long-term fan relationships.
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Compass Digital Labs used Dscout to test three new app designs for their hospitality technology suite. Facing a tight deadline,... the team recruited 12 users and ran remote interviews using Dscout Live. The platform helped them quickly gather feedback from both current and new users. Fast data collection and analysis enabled the team to deliver a final report just four days after the last session. Dscout allowed Compass to create a hybrid app design by combining the best features from each concept.
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Compass Digital Labs used Dscout to redesign a core app under a tight deadline. The team needed to test three... product concepts but had less time than planned. Dscout enabled fast user recruitment and remote interviews. The team tested with 12 users and synthesized insights quickly. They delivered a final report just four days after the last session. Dscout helped streamline research and speed up analysis.
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Airbnb used Dscout to speed up user experience research. The team built a rapid research program to answer stakeholder questions... fast. They used video clips and engaging formats to share insights. Over 2,000 user stories were collected and shared with product teams. The program became a reusable model for ongoing insights. Airbnb now gets quick, actionable feedback for product and brand decisions.
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Intuit QuickBooks and Mailchimp used dscout to scale their “Adopt a Small Business” program globally. The program connects employees with... small business owners for eight weeks, building empathy and product knowledge. dscout enabled remote research, Slack channels, and diary submissions, helping teams gather insights and improve QuickBooks and Mailchimp. The program expanded from local pilots to worldwide cohorts, supporting diverse businesses and driving product enhancements. Employees and customers both benefit from shared learnings and real-time feedback.
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Intuit QuickBooks used Dscout to run a longitudinal diary study on small business employees during the COVID-19 pandemic. The team wanted... to understand the unique needs and experiences of these workers to inform product development. Dscout enabled broad, diverse sampling and rich, candid insights through unmoderated diary and live interview sessions. Findings helped shape new solutions for small business employees and influenced ongoing research and product roadmaps. The approach built empathy across teams and improved stakeholder engagement.
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Intuit used Dscout to run a diary study focused on small business employees. The research team wanted to understand the... daily highs and lows of these workers. Dscout enabled broad, diverse sampling and unmoderated diary entries. Insights from the study informed product development for QuickBooks Payroll. The project led to further research and new product ideas for small business solutions.
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Medline used Dscout to investigate why their Remedy lotion was not selling well. With a budget under $10,000, they ran... qualitative research to understand consumer barriers. Dscout enabled fast, cost-effective insights, including real-time video feedback from shoppers. The study revealed packaging and distribution issues that were missed by previous tests. Medline estimates they saved over $50,000 compared to traditional research methods.
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Coloplast used Dscout to conduct remote user research on sensitive healthcare topics. Their small team needed to reach users globally... and gather deep insights while respecting privacy. By leveraging video, audio, and photos, they captured real-life product use and uncovered insights not possible with traditional methods. A two-minute video reel from qualitative research helped reframe quantitative data and influenced product decisions. Remote research allowed Coloplast to scale empathy and reach more users worldwide.
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Coloplast used Dscout for concept testing and product discovery. The team needed to research sensitive healthcare topics with empathy and... scale. Dscout enabled remote video, audio, and photo capture, helping Coloplast gain deeper insights from users. A two-minute video reel from a qualitative study changed the direction of a major project. Dscout helped Coloplast understand user needs that quantitative data alone could not reveal.
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Uber used dscout to learn what drivers and riders want to know about each other. The Driver Profiles project aimed... to help riders feel more comfortable and connect with drivers. Uber’s user experience research team used qualitative methods to gather feedback. The project made it easier for drivers to share their stories and for riders to know who is picking them up. Both groups reported a more positive experience.
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Uber used Dscout to develop Driver Profiles, aiming to connect riders with drivers on a personal level. The project started... from a design sprint focused on improving rider-driver connections and promoting driver referrals. User experience research, including interviews and surveys, helped Uber understand what information riders and drivers wanted to share. The new profiles made riders feel more comfortable and allowed drivers to showcase their ratings and positive feedback. This approach combined qualitative insights with Uber’s quantitative data to improve the ride experience.
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Enterprise Holdings used Dscout to map the customer journey for their hybrid rental process. The team wanted to find friction... points in both digital and physical rental experiences. Using Dscout's Diary and Recruit tools, they gathered over 400 journey moments from customers at six airport locations. This research helped them understand customer needs and improve the rental process. The insights led to a more personalized and frictionless experience for users.
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Best Buy used Dscout to gather real-time customer feedback for experience design. Matthew Doty's team leveraged diary studies and live... missions to test new concepts and collect emotional reactions from participants. Dscout enabled national and international research, helping Best Buy reach tech-savvy users. The platform helped align stakeholders and inspire new ideas for future-facing customer experiences. Insights from Dscout became central to Best Buy's design process.
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Best Buy uses Dscout to gather real-time customer feedback for experience design. The team leverages Live missions and remote interviews... to test concepts and understand user reactions. Dscout helps them reach tech-savvy participants nationwide, not just in Minneapolis. This approach gives Best Buy richer insights and aligns research with their target audience. Dscout is now a critical part of their design process.
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Dscout helped Foot Locker's research team understand Gen Z shopping habits. The team used video auditions and diary studies to... recruit niche participants and gather real-life stories. Dscout's platform enabled them to capture authentic behavioral data and share insights across teams. The study revealed Gen Z's reluctance to trust AI shopping assistants. Insights from the research led to a new feature being added to Foot Locker's product roadmap.
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Stanford University used Dscout to study how families learn about climate change. Researcher Veronica Lin ran both unmoderated and moderated... studies with families across the US. She used Dscout's Diary, Live, and Recruit tools to gather diverse perspectives. The study included video interventions, artifact sharing, and interviews. Early findings show that political identity shapes how families talk about environmental issues.
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Dscout helped Stanford University's Social Ecology Lab study remote learning and environmental education during the pandemic. Researchers used Dscout to... recruit diverse families and collect data on at-home learning about climate issues. The study compared two models of content delivery and explored how technology shapes family engagement with nature. Parents valued the reflective experience and shared challenges in finding resources for environmental learning. The research highlighted differences in beliefs and actions around climate change education.
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Duolingo used Dscout to research and improve its new literacy app for kids. The UX team needed to reach diverse... families and gather feedback on usability and learning. Dscout enabled international research and year-long studies with flexible tools. The platform helped collect mixed data, increase participant engagement, and connect stakeholders to real users. Duolingo gained deeper insights into children's learning needs and used these findings to shape future product development.
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The North Face used Dscout to collect feedback from 150 elite athletes. The team switched from email surveys to mobile... qualitative research. This made it easier for athletes to share real-time insights. Stakeholders from marketing and design joined the platform to see raw feedback. Sharing results with athletes built trust and improved product development.
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The North Face used Dscout to collect feedback from elite athletes. The team switched from email surveys to mobile qualitative... research. This made it easier for athletes to share insights and improved the quality of feedback. Stakeholders from design and marketing joined the platform to see real user stories. Sharing results with athletes helped build trust and encouraged more feedback.
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KEEN used Dscout to gather feedback from fans for new product releases. The team ran diary studies, surveys, and interviews... with up to 100 participants. Dscout helped KEEN's research, design, and product teams see what styles fans love and hate. Quick-turn feedback from 50 utility customers shaped product concepts before sales meetings. Insights from Dscout now guide KEEN's product briefs and go-to-market process.
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