Results reported in published case studies.
Zeus Jones
Marketing And Advertising · Small
Zeus Jones used dscout to study Gen Z's fluid identity. The team needed to understand how shifting identities affect brand segmentation. They used dscout's remote video research to gather...
Zeus Jones used dscout to study Gen Z's fluid identity. The team needed to understand how shifting identities affect brand segmentation. They used dscout's remote video research to gather diverse, international responses. Participants ranked 12 aspects of identity and visualized them with pie charts. This approach gave Zeus Jones deeper insights into Gen Z and helped brands adapt to changing identities.
Zeus Jones
Marketing And Advertising · Small
Zeus Jones used Dscout to study Gen Z's fluid identity. The team needed to understand how to segment an audience that resists fixed categories. Dscout's remote video research platform hel...
Zeus Jones used Dscout to study Gen Z's fluid identity. The team needed to understand how to segment an audience that resists fixed categories. Dscout's remote video research platform helped them gather diverse, international responses. They created a study with 12 identity aspects and used pie charts to visualize identity fluidity. The project gave Zeus Jones deeper insights into Gen Z for better brand strategy.
Verizon
Telecommunications · Very Large
Verizon used Dscout to test physical product prototypes remotely during COVID-19. The team ran unmoderated diary missions and follow-up interviews to gather user experience data. Dscout e...
Verizon used Dscout to test physical product prototypes remotely during COVID-19. The team ran unmoderated diary missions and follow-up interviews to gather user experience data. Dscout enabled secure shipping of prototypes and natural product use in real environments. Verizon reached a more diverse group of users and collected actionable insights. The process led to cost savings and improved research strategy.
UXPA Boston
Events Services · Small
UXPA Boston used Dscout's mobile platform to study their conference experience. They wanted real-time feedback from attendees, not just post-event surveys. Dscout made it easy for partici...
UXPA Boston used Dscout's mobile platform to study their conference experience. They wanted real-time feedback from attendees, not just post-event surveys. Dscout made it easy for participants to share photos, videos, and comments during the event. The team learned that in-the-moment feedback gave them better data to improve future conferences. They also found Dscout's visual data collection and export features valuable for reporting.
Uber
Transportation/Trucking/Railroad · Very Large
Uber used dscout to learn what drivers and riders want to know about each other. The Driver Profiles project aimed to help riders feel more comfortable and connect with drivers. Uber’s us...
Uber used dscout to learn what drivers and riders want to know about each other. The Driver Profiles project aimed to help riders feel more comfortable and connect with drivers. Uber’s user experience research team used qualitative methods to gather feedback. The project made it easier for drivers to share their stories and for riders to know who is picking them up. Both groups reported a more positive experience.
Trulia
Real Estate · Large
Trulia used Dscout to understand what locals value in neighborhoods. The team ran diary studies in Austin and Chicago, gathering photos, videos, and stories from 50 residents. Dscout enab...
Trulia used Dscout to understand what locals value in neighborhoods. The team ran diary studies in Austin and Chicago, gathering photos, videos, and stories from 50 residents. Dscout enabled remote qualitative research, saving time and travel costs. Insights shaped new design principles for Trulia's neighborhood pages. The research revealed city-specific factors, like proximity to downtown in Austin and public transit in Chicago.
