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Compare Marketing Cloud Intelligence (formerly Datorama) vs Voluum

Failure Risk Guidance Security Report ?

Failure Risk for Marketing Cloud Intelligence (formerly Datorama) medium Failure Risk for Voluum low
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Comparison Summary

This comparison report of Marketing Cloud Intelligence (formerly Datorama) vs. Voluum is based on a specific set of business needs and context. The comparison uses 3127 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Marketing Cloud Intelligence (formerly Datorama) and Voluum

Marketing Cloud Intelligence (formerly Datorama), Voluum, Funnel, beckon, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your specific needs - such as multi-channel engagement, cadence, analytics, and specific to your industry and context. Get your personalized report today.


logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than Voluum for

Software Failure Risk

  • medium

logo Voluum

Focus area

Software Failure Risk

  • low

About

AI-powered marketing intelligence for smarter marketing decisions

Voluum Affiliate Tracker

Age

1999

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

69

44

Total Goals
(we found evidences for)

12

8

Top Processes

Evidences indicate better relative satisfaction

lead analytics

Read Reviews (52)

Read Reviews (1)

advertisement

Read Reviews (47)

Read Reviews (122)

social media management

Read Reviews (41)

Read Reviews (9)

social media analytics

Read Reviews (38)

Read Reviews (5)

managing social media account

Read Reviews (2)

Read Reviews (0)

engaging on social media

Read Reviews (0)

Read Reviews (2)

scheduling post to social media

Read Reviews (0)

Read Reviews (2)

campaign management

Read Reviews (40)

Read Reviews (75)

campaign analytics

Read Reviews (10)

Read Reviews (14)

campaign monitoring

Read Reviews (6)

Read Reviews (40)

engagement management

Read Reviews (37)

Read Reviews (9)

engaging and following up

Read Reviews (27)

Read Reviews (9)

communication management

Read Reviews (34)

Read Reviews (17)

sending & publishing communications

Read Reviews (34)

Read Reviews (16)

helpdesk management

Read Reviews (20)

Read Reviews (0)

competitive intelligence

Read Reviews (17)

Read Reviews (1)

sales document management

Read Reviews (11)

Read Reviews (3)

contract management

Read Reviews (5)

Read Reviews (3)

international marketing

Read Reviews (7)

Read Reviews (1)

generation of new leads

Read Reviews (6)

Read Reviews (4)

lead qualification

Read Reviews (5)

Read Reviews (0)

lead qualification: technographic

Read Reviews (5)

Read Reviews (0)

social media marketing

Read Reviews (3)

Read Reviews (0)

lifetime value management

Read Reviews (3)

Read Reviews (0)

community building

Read Reviews (3)

Read Reviews (0)

loyalty management

Read Reviews (3)

Read Reviews (1)

customise loyalty program

Read Reviews (3)

Read Reviews (0)

community marketing

Read Reviews (3)

Read Reviews (0)

training & onboarding

Read Reviews (2)

Read Reviews (8)

workflow management

Read Reviews (2)

Read Reviews (0)

products & pricelist management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (1)

Read Reviews (2)

referral management

Read Reviews (1)

Read Reviews (8)

performance management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more

  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting