Marketing Cloud Intelligence (formerly Datorama) Overview

Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Use Cases

Customers recommend Lead Analytics, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Marketing Cloud Intelligence (formerly Datorama).

Other use cases:

  • Social Media Analytics
  • Engagement Management
  • Sending & Publishing Communications
  • Helpdesk Management
  • Competitive Intelligence
  • Channel Marketing
  • Sales Document Management
See all use cases See less use cases

Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Marketing Cloud Intelligence (formerly Datorama).

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Visibility
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
See all business priorities See less business priorities

Marketing Cloud Intelligence (formerly Datorama) Use-Cases and Business Priorities: Customer Satisfaction Data

Marketing Cloud Intelligence (formerly Datorama) works with different mediums / channels such as Social Media.

Marketing Cloud Intelligence (formerly Datorama)'s features include Dashboard, Personalization, Widgets, etc. and Marketing Cloud Intelligence (formerly Datorama) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Marketing Cloud Intelligence (formerly Datorama) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Datorama is the perfect solution for centralizing marketing and advertising data, and for automating reporting...." Peer review by Trevor Patch, Marketing Technologist, Lawrence & Schiller

Peer review evidence (same sources as the product rating summary)

"...Datorama: AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers...." Dreamforce 2018 Backpacker s Guide
"...Datorama partnered with Advertiser Perceptions to survey more than 150 U.S. marketers to understand the evolving growth mandate for marketers and identify the top challenges they face...." 3 Insights to Help You Understand the Growth Marketing Mandate
"...I m a web developer building a data visualization dashboard for a client that uses datorama for their their clients marketing campaigns and BI...." Peer review by Alex Z, Software Engineer, Computer Software

Marketing Cloud Intelligence (formerly Datorama), OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Marketing Cloud Intelligence (formerly Datorama)

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Marketing Cloud Intelligence (formerly Datorama) Customer wins, Customer success stories, Case studies

How can Marketing Cloud Intelligence (formerly Datorama) optimize your Lead Analytics Workflow?

How efficiently Does Marketing Cloud Intelligence (formerly Datorama) manage your Campaign Management?

Why is Marketing Cloud Intelligence (formerly Datorama) the best choice for Social Media Analytics?

What solutions does Marketing Cloud Intelligence (formerly Datorama) provide for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

Curative - Healthcare - Medium

Salesforce (CRM) Lost A $600, 000 Contract To An In House AI CRM

USA

Curative has replaced its Salesforce CRM system with an in-house AI-powered CRM platform, terminating a $600,000 annual contract. This move highlights a shift towards custom AI solutions as a cost-ef...fective alternative to traditional SaaS CRM offerings. Salesforce cites security and compliance challenges for in-house systems in regulated sectors as potential hurdles.

Read on →
 

Curative - Healthcare - Medium

Curative Ditches $600, 000 Salesforce Contract Says 'AI Changes the Economics of Building ...

Austin, USA

Curative has terminated its $600,000 contract with Salesforce, opting to develop an AI-powered CRM system internally. This move underscores the potential of AI tools to enable faster, cost-effective ...software development tailored to specific business needs. Salesforce warns of the security and compliance challenges associated with internally developed systems, especially in regulated industries like healthcare.

Read on →
 

Siemens - Manufacturing - Very Large

Businesses nearly triple AI agent deployments — Salesforce

Munich, Germany

Salesforce reports a significant increase in AI agent deployments, with businesses nearly tripling their use over the past year. Siemens, a key customer, uses Salesforce's Agentforce platform to auto...mate lead qualification and routing, enhancing efficiency and sales growth. AI agents are increasingly handling complex tasks across industries, driving execution efficiency and improving customer interactions.

Read on →
 

Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check case status and message officers directly. The portal le...d to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

Read more →
 

MIMIT Health - Hospital & Health Care - Small

Chicago, USA

MIMIT Health used Salesforce’s Agentic Enterprise Architecture to unify patient data and automate workflows. They replaced fragmented EHR systems with Agentforce Health, giving care teams a real-time..., complete view of each patient. This led to $1.5 million in annual operational savings, a 15% reduction in inventory costs, and $500,000 less in system maintenance. Providers now spend less time on paperwork and see 40% more patients. Physician burnout dropped to low single digits, and employees save three hours daily.

Read more →
 

Rare - Non Profit Organization Management - Medium

Arlington, USA

Rare used Salesforce’s unified platform to connect farmer data, fundraising, and grant workflows. The nonprofit replaced manual, disconnected tools with a single CRM, improving data access and automa...ting routine tasks. Teams now anticipate 40% more time for high-impact field work. Centralized data helps Rare expand regenerative farming from 17,500 to 300,000 hectares. Salesforce’s automation and AI features support Rare’s global mission and growth.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Marketing Cloud Intelligence (formerly Datorama)

What is Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.

It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.

Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.

What is Marketing Cloud Intelligence (formerly Datorama) used for?

Marketing Cloud Intelligence (formerly Datorama) is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Lead Analytics, Advertisement and Campaign Management .

What are the top features of Marketing Cloud Intelligence (formerly Datorama)?

Dashboard, Personalization and Widgets are some of the top features of Marketing Cloud Intelligence (formerly Datorama).

Who uses Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Marketing Cloud Intelligence (formerly Datorama) alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Marketing Cloud Intelligence (formerly Datorama).

Where is Marketing Cloud Intelligence (formerly Datorama) located?

Marketing Cloud Intelligence (formerly Datorama) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Marketing Cloud Intelligence (formerly Datorama) for lead analytics and advertisement

Marketing Cloud Intelligence (formerly Datorama) Competitors

Marketing Cloud Intelligence (formerly Datorama) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)

Marketing Cloud Intelligence (formerly Datorama) Integrations

Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.65/5 ★

Read Reviews (222)
Data Export

4.31/5 ★

Read Reviews (124)

Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tremendous

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Marketing Cloud Intelligence (formerly Datorama)

Overall Risk Meter

Low Medium High

Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)

Salesforce, Inc. News

Product

Salesforce aims to be your enterprise AI harness, touts AIforce

Salesforce introduces AIforce, an enterprise AI harness designed to integrate data and workflows with AI agents without additional integrations. AIforce aims to unify Salesforce's platform layers, including data, applications, and semantics, enhancing enterprise transformation. The platform features zero data retention and packaged agents for industry-specific tasks.

Read more →
Partnership

Salesforce and Anthropic Announce Claudeforce: The #1 AI Meets the #1 AI CRM

Salesforce and Anthropic have launched Claudeforce, a strategic partnership that integrates Claude's AI reasoning with Salesforce's enterprise platform. This collaboration introduces Salesforce in Claude, a plugin with 37 prebuilt sales skills, enhancing sales automation and enterprise data integration. The partnership also embeds Claude into Salesforce and Slack, aiming to transform enterprise AI applications and productivity.

Read more →
Product

Salesforce Quarterly Highlights: FY27 Q2 Product Releases and Corporate Announcements

Salesforce announced several product releases and enhancements in its FY27 Q2 update. Key updates include the launch of Agentic Advisor, Agentforce Commerce, and Agentforce Help Agent, which leverage AI to enhance customer service and commerce capabilities. Additionally, Salesforce introduced new MCP servers for better integration with Slackbot, enhancing CRM functionalities within Slack. These innovations aim to improve customer engagement and operational efficiency across various platforms.

Read more →
Awards

Salesforce Named a Leader in IDC MarketScape: Worldwide Software Platforms for National Civilian Government AI-Enabled Case Management

Salesforce has been named a Leader in the 2026 IDC MarketScape for Worldwide Software Platforms for National Civilian Government AI-Enabled Case Management. The recognition highlights Salesforce's strengths in mission-specific case management templates, AI investments, and global compliance. This accolade underscores Salesforce's role in enhancing government agencies' efficiency and responsiveness through AI-driven solutions.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO