Marketing Cloud Intelligence (formerly Datorama) Overview

Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Use Cases

Customers recommend Lead Analytics, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Marketing Cloud Intelligence (formerly Datorama).

Other use cases:

  • Social Media Analytics
  • Engagement Management
  • Sending & Publishing Communications
  • Helpdesk Management
  • Competitive Intelligence
  • Channel Marketing
  • Sales Document Management
See all use cases See less use cases

Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Marketing Cloud Intelligence (formerly Datorama).

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Visibility
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
See all business priorities See less business priorities

Marketing Cloud Intelligence (formerly Datorama) Use-Cases and Business Priorities: Customer Satisfaction Data

Marketing Cloud Intelligence (formerly Datorama) works with different mediums / channels such as Social Media.

Marketing Cloud Intelligence (formerly Datorama)'s features include Dashboard, Personalization, Widgets, etc. and Marketing Cloud Intelligence (formerly Datorama) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Marketing Cloud Intelligence (formerly Datorama) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Overall this has provided a great solution for showing analytics and pulling reporting across media we run at our agency...." Peer review by Verified Reviewer, Marketing and Advertising

Marketing Cloud Intelligence (formerly Datorama), OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Marketing Cloud Intelligence (formerly Datorama)

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Marketing Cloud Intelligence (formerly Datorama) Customer wins, Customer success stories, Case studies

How efficiently Does Marketing Cloud Intelligence (formerly Datorama) manage your Lead Analytics?

What benefits does Marketing Cloud Intelligence (formerly Datorama) offer for Campaign Management?

Why is Marketing Cloud Intelligence (formerly Datorama) the best choice for Social Media Analytics?

What Are the key features of Marketing Cloud Intelligence (formerly Datorama) for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

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Panasonic - Consumer Electronics

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Frequently Asked Questions(FAQ)

for Marketing Cloud Intelligence (formerly Datorama)

What is Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.

It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.

Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.

What is Marketing Cloud Intelligence (formerly Datorama) used for?

Marketing Cloud Intelligence (formerly Datorama) is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Lead Analytics, Advertisement and Campaign Management .

What are the top features of Marketing Cloud Intelligence (formerly Datorama)?

Dashboard, Personalization and Widgets are some of the top features of Marketing Cloud Intelligence (formerly Datorama).

Who uses Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Marketing Cloud Intelligence (formerly Datorama) alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Marketing Cloud Intelligence (formerly Datorama).

Where is Marketing Cloud Intelligence (formerly Datorama) located?

Marketing Cloud Intelligence (formerly Datorama) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Marketing Cloud Intelligence (formerly Datorama) for lead analytics and advertisement

Marketing Cloud Intelligence (formerly Datorama) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)

Marketing Cloud Intelligence (formerly Datorama) Integrations

Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.65/5 ★

Read Reviews (222)
Data Export

4.31/5 ★

Read Reviews (124)

Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tremendous

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Marketing Cloud Intelligence (formerly Datorama)

Overall Risk Meter

Low Medium High

Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)

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Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO