Marketing Cloud Intelligence (formerly Datorama) Overview

This is a summary of the comprehensive capabilities and benefits of Marketing Cloud Intelligence (formerly Datorama) based on over 1842 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Marketing Cloud Intelligence (formerly Datorama), Funnel, beckon, Improvado, Everflow, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Marketing Cloud Intelligence (formerly Datorama) is right for your needs? Our Cuspera AI engine can evaluate how Marketing Cloud Intelligence (formerly Datorama) fits your specific business needs, industry, and context. Get your personalized assessment report today.

Marketing Cloud Intelligence (formerly Datorama) supports business activities such as:

  • Lead Analytics
  • Advertisement
  • Campaign Management
  • Social Media Analytics
  • Engagement Management

Marketing Cloud Intelligence (formerly Datorama) can help you with many business goals, such as Improve ROI, Enter New Markets Internationally Or Locally, Grow Market Share, Enhance Customer Relationships, Acquire Customers, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Marketing Cloud Intelligence (formerly Datorama)'s capabilities include Dashboard, Personalization, Widgets, etc.

Marketing Cloud Intelligence (formerly Datorama) was founded in 1999. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Categories: Marketing Analytics , Marketing Intelligence...." Peer review

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Marketing Cloud Intelligence (formerly Datorama).

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Visibility
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
See all business priorities See less business priorities

Use Cases

Peers recommend Lead Analytics , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using Marketing Cloud Intelligence (formerly Datorama).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Lead Analytics

4.97/5 ★

Read Reviews (52)

"...Categories: Marketing Analytics , Marketing Intelligence...."
Advertisement

4.73/5 ★

Read Reviews (47)

"...Building data visualization dashboards for BI and marketing advertising...."
Campaign Management

4.59/5 ★

Read Reviews (40)

"...If you want to effectively combine digital marketing campaign data then this is the platform for you...."
campaign analytics

3.21/5 ★

Read Reviews (10)

"...Lastly, we use Datorama to power our client s campaign dashboards. ..."
campaign monitoring

4.62/5 ★

Read Reviews (6)

"...You can use it to visual salesforce reports and dashes or use it for a completely different business instance like tracking media campaigns...."
PEER EXPERIENCES
Lead Analytics

4.97/5 ★

Read Reviews (52)

"...Categories: Marketing Analytics , Marketing Intelligence...." Peer review
Advertisement

4.73/5 ★

Read Reviews (47)

"...Building data visualization dashboards for BI and marketing advertising...." Peer review by Alex Z, Software Engineer, Computer Software
Campaign Management

4.59/5 ★

Read Reviews (40)

"...If you want to effectively combine digital marketing campaign data then this is the platform for you...." Peer review by Paul M, General Manager, Marketing and Advertising
campaign analytics

4.59/5 ★

Read Reviews (10)

campaign monitoring

4.59/5 ★

Read Reviews (6)

42+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1842 insights from peers and experts to help you assess how these Marketing Cloud Intelligence (formerly Datorama) use cases fit your Marketing Data Intelligence needs.

Based on peer insights

Cuspera recommends Marketing Cloud Intelligence (formerly Datorama) for

Use Cases Lead Analytics , Advertisement , Campaign Management
Medium Social Media
Features Dashboard, Personalization, Widgets
Business Priorities Improve ROI, Enter New Markets Internationally Or Locally, Grow Market Share
Industries Marketing And Advertising, Internet, Information Technology And Services

Frequently Asked Questions(FAQ)

for Marketing Cloud Intelligence (formerly Datorama)

What is Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.

What is Marketing Cloud Intelligence (formerly Datorama) used for?

Marketing Cloud Intelligence (formerly Datorama) is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Lead Analytics, Advertisement and Campaign Management .

What are the top features of Marketing Cloud Intelligence (formerly Datorama)?

Dashboard, Personalization and Widgets are some of the top features of Marketing Cloud Intelligence (formerly Datorama).

Who uses Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Marketing Cloud Intelligence (formerly Datorama) alternatives?

Funnel, Beckon, Improvado and Everflow are popular alternatives for Marketing Cloud Intelligence (formerly Datorama).

Where is Marketing Cloud Intelligence (formerly Datorama) located?

Marketing Cloud Intelligence (formerly Datorama) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Marketing Cloud Intelligence (formerly Datorama)

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Marketing Cloud Intelligence (formerly Datorama) to Improve ROI and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Marketing Cloud Intelligence (formerly Datorama)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.55/5 ★

Read Reviews (145)
Personalization

4.64/5 ★

Read Reviews (20)
Widgets

3.78/5 ★

Read Reviews (12)
Calculator

3.13/5 ★

Read Reviews (8)
Templates

3.52/5 ★

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Dashboard

4.55/5 ★

Read Reviews (145)
Personalization

4.64/5 ★

Read Reviews (20)
Widgets

3.78/5 ★

Read Reviews (12)
Calculator

3.13/5 ★

Read Reviews (8)
Templates

3.52/5 ★

Read Reviews (7)

IT and Other Capabilities

for Marketing Cloud Intelligence (formerly Datorama)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.65/5 ★

Read Reviews (222)
Data Export

4.31/5 ★

Read Reviews (124)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.65/5 ★

Read Reviews (222)
Data Export

4.31/5 ★

Read Reviews (124)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.98/5 ★

Read Reviews (84)
Chat Support

2.84/5 ★

Read Reviews (7)
Email Support

2.81/5 ★

Read Reviews (7)
Phone Support

2.49/5 ★

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.98/5 ★

Read Reviews (84)
Chat Support

2.84/5 ★

Read Reviews (7)
Email Support

2.81/5 ★

Read Reviews (7)
Phone Support

2.49/5 ★

Read Reviews (6)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)

Software Failure Risk Guidance

?

for Marketing Cloud Intelligence (formerly Datorama)

Overall Risk Meter

Low Medium High

Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO