Marketing Cloud Intelligence (formerly Datorama) Overview
Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.
Use Cases
Customers recommend Lead Analytics, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Marketing Cloud Intelligence (formerly Datorama).
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Marketing Cloud Intelligence (formerly Datorama).
Marketing Cloud Intelligence (formerly Datorama) Use-Cases and Business Priorities: Customer Satisfaction Data
Marketing Cloud Intelligence (formerly Datorama) works with different mediums / channels such as Social Media.
Marketing Cloud Intelligence (formerly Datorama)'s features include Dashboard, Personalization, Widgets, etc. and Marketing Cloud Intelligence (formerly Datorama) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Marketing Cloud Intelligence (formerly Datorama) analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Overall this has provided a great solution for showing analytics and pulling reporting across media we run at our agency...." Peer review by Verified Reviewer, Marketing and Advertising
Marketing Cloud Intelligence (formerly Datorama), OWOX, Everflow, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Marketing Cloud Intelligence (formerly Datorama)
Top Industries
- Marketing and Advertising
- Internet
- Information Technology and Services
Popular in
- Mid Market
- Small Business
- Enterprise
Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.
Marketing Cloud Intelligence (formerly Datorama) Customer wins, Customer success stories, Case studies
What makes Marketing Cloud Intelligence (formerly Datorama) ideal for Lead Analytics?
How does Marketing Cloud Intelligence (formerly Datorama) address your Advertisement Challenges?
What makes Marketing Cloud Intelligence (formerly Datorama) ideal for Campaign Management?
What benefits does Marketing Cloud Intelligence (formerly Datorama) offer for Engagement Management?
11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
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Read more →Frequently Asked Questions(FAQ)
for Marketing Cloud Intelligence (formerly Datorama)
What is Marketing Cloud Intelligence (formerly Datorama)?
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
What is Marketing Cloud Intelligence (formerly Datorama) used for?
What are the top features of Marketing Cloud Intelligence (formerly Datorama)?
Who uses Marketing Cloud Intelligence (formerly Datorama)?
What are Marketing Cloud Intelligence (formerly Datorama) alternatives?
Where is Marketing Cloud Intelligence (formerly Datorama) located?
Peers used Marketing Cloud Intelligence (formerly Datorama) for lead analytics and advertisement
Marketing Cloud Intelligence (formerly Datorama) Competitors
Marketing Cloud Intelligence (formerly Datorama) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (52) |
| Analytics | Read Reviews (334) |
| Custom Reports | Read Reviews (445) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (52) |
| Analytics | Read Reviews (334) |
| Custom Reports | Read Reviews (445) |
Marketing Cloud Intelligence (formerly Datorama) Integrations
Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)
Software Failure Risk Guidance
?for Marketing Cloud Intelligence (formerly Datorama)
Overall Risk Meter
Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)
Salesforce, Inc. News
Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai
Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reactive to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.
Salesforce Agentic AI Redefines Service Automation
Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, integrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.
Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica
Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the Online Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...
Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalable loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
Why is Marketing Cloud Intelligence (formerly Datorama) the best choice for Social Media Analytics?