Product Business Settings

Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services industries and is widely used by Mid Market, Small Business, and Enterprise.

Marketing Cloud Intelligence (formerly Datorama) Product Overview

Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

How satisfied the customers are with Marketing Cloud Intelligence (formerly Datorama) use-cases

Reviews

"...If there s been a spike, we can easily see which asset or channel is responsible and potentially make a decision to downweight that asset/channel, try to find new audiences who may be more engaged, or ultimately remove the asset/channel from the plan and redirect our budget to lines that are driving more efficient engagement...." Peer review by Stevie Williams, Director of Data Intelligence, iProspect

Marketing Cloud Intelligence (formerly Datorama) Customer Insights, Testimonials and Case Studies

How can Marketing Cloud Intelligence (formerly Datorama) optimize your Lead Analytics Workflow?

How does Marketing Cloud Intelligence (formerly Datorama) facilitate Campaign Management?

How does Marketing Cloud Intelligence (formerly Datorama) facilitate Social Media Analytics?

What solutions does Marketing Cloud Intelligence (formerly Datorama) provide for Engagement Management?

What is Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.

It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.

Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.

What is Marketing Cloud Intelligence (formerly Datorama) used for?

Marketing Cloud Intelligence (formerly Datorama) is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Lead Analytics, Advertisement and Campaign Management .

What are the top features of Marketing Cloud Intelligence (formerly Datorama)?

Dashboard, Personalization and Widgets are some of the top features of Marketing Cloud Intelligence (formerly Datorama).

Who uses Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Marketing Cloud Intelligence (formerly Datorama) alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Marketing Cloud Intelligence (formerly Datorama).

Where is Marketing Cloud Intelligence (formerly Datorama) located?

Marketing Cloud Intelligence (formerly Datorama) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

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London enterprises are adopting Salesforce Agentforce to enhance AI-driven CRM capabilities, focusing on intelligent customer engagement and operational efficiency. Salesforce Agentforce integrates A...I into CRM workflows, offering intelligent automation, predictive insights, and conversational AI. This adoption aims to improve customer experience, increase sales effectiveness, and reduce operational friction, positioning businesses to better adapt to changing customer behaviors.

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Salesforce (CRM) Is Down 6.9% After Winning $5.6 Billion Army AI Deal Has The Bull Case Changed - simplywall.st

Salesforce's Computable Insights subsidiary secured a 10-year, $5.6 billion contract with the U.S. Army to modernize data, cloud, and AI systems. This contract, alongside the EMBERPOINT wildfire mana...gement venture, positions Salesforce's Agentforce and Missionforce platforms as critical infrastructure for military and public safety operations, extending beyond its CRM roots.

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Panasonic - Consumer Electronics

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

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DeVry University - Education

Agentforce helped DeVry University support students from enrollment to course completion. The platform improved student engagement and streamlined support processes. DeVry used Agentforce to connect ...students with the right resources quickly. This led to better student experiences and smoother operations. The solution focused on education technology and student success.

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BACA Systems - Manufacturing - Medium

Einstein 1 Sales helped BACA Systems double sales productivity. The sales team used AI to automate emails and call summaries, saving time and boosting engagement. Data Cloud unified information for b...etter insights and personalized recommendations. AppExchange integrations improved delivery operations, saving 5–8 minutes per order and achieving 99.9% shipping accuracy. Salesforce flows automated licensing and admin tasks, freeing up resources for growth.

Read on →
lightning

Peers used Marketing Cloud Intelligence (formerly Datorama) for lead analytics and advertisement

Marketing Cloud Intelligence (formerly Datorama) Competitors

Marketing Cloud Intelligence (formerly Datorama) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)

Marketing Cloud Intelligence (formerly Datorama) Integrations

Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.65/5 ★

Read Reviews (222)
Data Export

4.31/5 ★

Read Reviews (124)

Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Marketing Cloud Intelligence (formerly Datorama)

Overall Risk Meter

Low Medium High

Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)

Salesforce, Inc. News

M&A
 

Salesforce Advances AI Expansion With Cimulate Deal | PYMNTS.com

Salesforce has signed a definitive agreement to acquire Cimulate, enhancing its Agentforce Commerce platform with AI-powered product discovery and agentic commerce capabilities. The integration aims to offer more personalized and conversational shopping experiences. The transaction is expected to close in the first quarter of Salesforce's fiscal year 2027, with Cimulate's team joining Salesforce to support ongoing innovation.

Read more →
Executive
 

Salesforce layoffs continue as high-ranking executives leave - TechTarget

Salesforce is experiencing significant executive departures, including the exits of Adam Evans, Ariel Kelman, Ryan Aytay, and Denise Dresser. These changes come amid ongoing layoffs affecting various teams, including Heroku, which is being sunsetted. CEO Marc Benioff's recent actions and comments have sparked internal controversy, with employees expressing concerns over Salesforce's ethical use of technology.

Read more →
Executive
 

Salesforce (CRM) Implements Layoffs and Executive Changes - GuruFocus

Salesforce has implemented executive changes, appointing six new executives to replace five who left since December. This restructuring aligns with CEO Marc Benioff's strategy to leverage AI, reducing support staff from 9,000 to 5,000 employees.

Read more →
Product
 

Salesforce to stop selling enterprise Heroku subscriptions, scale back upgrades

Salesforce will cease offering new Enterprise Account subscriptions for its Heroku platform and reduce feature development, focusing instead on cybersecurity and reliability updates. Existing enterprise contracts can be renewed, and credit card users can continue using the platform. This shift aims to prioritize AI capabilities and long-term customer value.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

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Financials

IPO