cuspera logo CUSPERA

Compare Marketing Cloud Intelligence (formerly Datorama) vs CB Insights

Comparison Summary

For Marketing Cloud Intelligence (formerly Datorama) vs CB Insights comparison, Our AI algorithm looked at 6095 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketing Cloud Intelligence (formerly Datorama) and CB Insights to solve their respective business needs.

Pros and cons of Marketing Cloud Intelligence (formerly Datorama) and CB Insights

Marketing Cloud Intelligence (formerly Datorama) is more suited to businesses that require Lead Analytics and Advertisement where as CB Insights is focused towards Lead Qualification and Communication Management .

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than CB Insights for

Software Failure Risk

  • medium

logo CB Insights

Focus area

Software Failure Risk

  • low

About

AI-powered marketing intelligence for smarter marketing decisions

cbinsights.com - Machine Intelligence Platform

Age

1999

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

69

84

Total Goals
(we found evidences for)

12

15

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics

managing social media account


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications


helpdesk management


competitive intelligence



sales document management

contract management

proposal & quote management


international marketing


generation of new leads



lead qualification: technographic


social media marketing


lifetime value management




community building


loyalty management

customise loyalty program



community marketing



training & onboarding



workflow management




products & pricelist management


content management




relationship management


merger and acquisition



account management


influencer marketing



business development





sales call management


Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting