Comparison Summary
This comparison report of Upwave vs. Marketing Cloud Intelligence (formerly Datorama) is based on a specific set of business needs and context. The comparison uses 2489 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Upwave and Marketing Cloud Intelligence (formerly Datorama)
Upwave, Marketing Cloud Intelligence (formerly Datorama), Pathmatics, Voluum, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Upwave covers Advertisement with Review Sites, Market Research, Collaboration, Communication Management, etc.
Marketing Cloud Intelligence (formerly Datorama) focuses on Lead Analytics, Advertisement, Social Media Management with Social Media, Campaign Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Upwave
Focus area
Upwave is better than Marketing Cloud Intelligence (formerly Datorama) for
Software Failure Risk
Marketing Cloud Intelligence (formerly Datorama)
Focus area
Marketing Cloud Intelligence (formerly Datorama) is better than Upwave for
Software Failure Risk
About
Analytics Platform for Brand Marketers
AI-powered marketing intelligence for smarter marketing decisions
Age
2012
1999
Financials
SERIES B
IPO
Business Need
Total Processes
(we found evidences for)
55
69
Total Goals
(we found evidences for)
12
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Build brand awareness
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Improve brand engagement
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Enhance customer relationships
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Enter new markets internationally or locally
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Scale best practices
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Establish thought leadership
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Launch new products
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Grow market share
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Improve digital and social presence
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Acquire customers
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Improve ROI
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Improve internal communications
- See 9 more
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Improve ROI
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Enter new markets internationally or locally
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Grow market share
-
Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
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Scale best practices
-
Establish thought leadership
-
Improve visibility
-
Improve efficiency
-
Build brand awareness
-
Launch new products
- See 9 more
Top Channels
Channels Used
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social media
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e-mail
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website
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mobile
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Facebook
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display advertisement
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user generated content
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blogs
-
chat
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Slack
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offline
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Doubleclick
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on premises
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review sites
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Glassdoor
-
movies
-
promotions
-
video
-
phone calls
- See 16 more
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social media
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e-mail
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website
-
mobile
-
Facebook
-
display advertisement
-
user generated content
-
blogs
-
chat
-
Slack
-
offline
-
Doubleclick
-
on premises
-
review sites
-
Glassdoor
-
movies
-
promotions
-
video
-
phone calls
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
