Customer stories

Product Business Settings

AYTM is popular in Information Technology And Services, Management Consulting, and Computer Software industries and is widely used by Small Business, Mid Market, and Large Enterprise.

AYTM Product Overview

Aytm addresses the challenge of accessing timely consumer insights with its agile platform. It empowers businesses to capture the voice of their customers, influencing strategic decisions and enhancing market research efforts. The platform stands out by offering qualitative insights at a quantitative scale through its proprietary consumer panel. This allows companies to evolve ideas in real time, ensuring they stay ahead in their industry. Aytm's flexible services, combined with a consultative approach, support businesses in achieving their next breakthrough. This solution is ideal for those looking to innovate and reimagine their consumer insights strategy.

How satisfied the customers are with AYTM use-cases

Reviews

"...For me the best thing that I found in it is it s report creating facility that enables me to create useful reports that can go directly into the inbox of my clients and also I can even know the suggestions and feedbacks of all my clients with the help of this amazing product...." Peer review by Jamie B, Java Architect, Management Consulting

AYTM Customer Insights, Testimonials and Case Studies

How can AYTM optimize your Market Research Workflow?

What Are the key features of AYTM for Customer Feedback Management?

How does AYTM address your Engaging And Following Up Challenges?

How does AYTM facilitate Collaboration?

What is AYTM?

AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours.

This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.

By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.

What is AYTM used for?

AYTM is a Marketing Data Intelligence Software mainly used by its customers to Scale Best Practices and Enhance Customer Relationships by Market Research, Advertisement and Customer Feedback Management .

What are the top features of AYTM?

Feedback surveys, Dashboard and Personalization are some of the top features of AYTM.

Who uses AYTM?

AYTM is used by Information Technology And Services, Management Consulting and Computer Software among other industries.

What are AYTM alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for AYTM.

Where is AYTM located?

AYTM is headquartered at 404 Bryant St, San Francisco, California 94107, US.

11 buyers and buying teams have used Cuspera to assess how well AYTM solved their Marketing Data Intelligence needs. Cuspera uses 935 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

A Fortune 500 multinational food manufacturer - Food & Beverages

aytm's automated Shelf Test helped a Fortune 500 food manufacturer test a new protein bar line before launch. The company needed fast, actionable insights and had limited experience with virtual shel...f testing. aytm provided a custom research plan, expert support, and guided learning. The shelf test revealed product line cannibalization and gave insights for future launches. The team gained confidence and agility for future research.

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A streaming service for one of the Big Three traditional commercial broadcast television networks - Entertainment

aytm helped a major streaming service cut research costs by 50% and speed up testing by 25%. The team used aytm’s agile survey tool, automated reporting, and standardized templates. This made researc...h faster and more efficient. Reports became more actionable and visually clear. Real-time data analysis let the team benchmark results quickly. The solution improved insights for time-critical projects in the entertainment industry.

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Global CPG Company - Consumer Goods

aytm helped a global CPG company test new packaging for a specialty mouth rinse. The team used aytm’s platform to run a shelf test and compare new designs with competitors. They saw increased findabi...lity for the new packaging. The process delivered actionable insights and boosted confidence for future shelf test projects. Customer feedback praised the ease and quality of aytm’s deliverables.

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Fortune 500 multinational confectionery and snack food company - Consumer Goods

aytm helped a Fortune 500 confectionery company study consumer preferences for a popular biscuit flavor. The team used a 10-minute survey with the Kano method to assess 21 product attributes. Most at...tributes were seen as "attractive," giving the company a competitive edge. The research also found a new product opportunity for a niche audience segment. Insights will guide future packaging, advertising, and product development.

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A prominent global IT company - Information Technology And Services

aytm helped a prominent global IT company reach 600 verified IT decision-makers in multiple international markets. The company used aytm’s B2B partnerships and platform to build a complex MaxDiff sur...vey. The solution included panel operations, screening design, and real-time QA checks. The client gained insights into product features that resonated with their target audience. This improved their market research and product development.

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Little Leaf Farms - Food & Beverages

aytm helped Little Leaf Farms test their first brand campaign before launch. The team used aytm to get real consumer feedback on 20 campaign messages. In just 24 hours, they confirmed the campaign wa...s well received and found the best messages to use. The insights increased confidence in the campaign and guided ad budget decisions. The process improved marketing strategy and campaign effectiveness.

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aytm overview 2024

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Peers used AYTM for market research and advertisement

AYTM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Analytics

4.68/5

Read Reviews (170)
Custom Reports

4.64/5

Read Reviews (174)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Analytics

4.68/5

Read Reviews (170)
Custom Reports

4.64/5

Read Reviews (174)

Software Failure Risk Guidance

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for AYTM

Overall Risk Meter

Low Medium High

Top Failure Risks for AYTM

AYTM stands for Ask Your Target Market. News

Product
 

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm has launched Conversation AI, an enhancement to its insights platform, enabling AI-driven qualitative research. This tool allows dynamic interviews, capturing rich conversational data for deeper analysis. It uses natural language processing to facilitate dialogues, and Skipper aids in coding and quantifying themes, integrating qualitative insights at a quantitative scale.

Product
 

aytm launches Skipper , their new AI - powered research assistant

AYTM launches Skipper, an AI-powered research assistant to enhance market research efficiency.

Product
 

aytm launches Skipper, their new AI-powered research assistant - PR Newswire

aytm has introduced Skipper, a new AI-powered research assistant to enhance its research capabilities.

AYTM stands for Ask Your Target Market. Profile

Company Name

AYTM stands for Ask Your Target Market.

Company Website

https://aytm.com/

HQ Location

404 Bryant St, San Francisco, California 94107, US

Employees

11-50

Social

Financials

PRIVATE