Real-World Case Studies and Customer Success Stories with AYTM

aytm's Xpert Solutions Concept Test helped a large food CPG company test over 50 product concepts in one batch for their holiday innovation sprint. The automated platform... enabled quick survey setup and fast results, saving both time and costs. Teams used the Concept Portal Library to compare new ideas with past surveys and custom benchmarks. The solution improved collaboration and consistency across teams. Visual dashboards made analysis easy and accessible for all team members.
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Gorilla Glue used aytm's automated Shelf Test to test packaging color options for skin repair products. Their two-person research team... ran a digital shelf test for the first time, recruiting 1,200 consumers. The study was built in less than a month and fielded in under a day. The test delivered statistically significant results and new insights into purchase drivers. Gorilla Glue added new research methods to their toolkit with aytm's support.
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aytm helped a leading oral care brand from a top global CPG company test new packaging designs. The team used... aytm’s platform to run a shelf test for their specialty mouth rinse. They compared new concepts with old designs and competitors to improve findability and purchase intent. The project delivered actionable insights and increased confidence for future shelf tests. Team members found the process easy and the results ready to share.
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aytm helped a Fortune 500 confectionery company study consumer preferences for a popular biscuit flavor. The company used a 10-minute... survey with the Kano method to assess 21 product attributes. Most attributes were found to be attractive to buyers, giving the company a competitive edge. The research also revealed a new product opportunity for a niche audience. Insights will guide future packaging, advertising, and product development.
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Dunn-Edwards used aytm to test value propositions for their new DURA product line. They wanted to find the best taglines... and labels for their first consumer market launch. aytm helped them run a survey in just four days. The insights let Dunn-Edwards validate assumptions and adjust their launch plan. The team felt more confident making decisions with real consumer data.
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aytm helped a leading multinational CPG company move to self-service research. The company needed faster, more affordable insights and extensive... training for a large team. aytm provided an agile platform, flexible expert support, and custom solutions. The client reduced research turnaround from weeks to 24 hours. They also saw cost savings and improved data quality.
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A. O. Smith and Aquasana used aytm for quantitative market research. They needed to reach both B2B and B2C audiences.... aytm provided advanced research tools and expert support. Early projects focused on water softeners and filters. These studies helped win better shelf space and more SKUs at retailers. The partnership continues to deliver valuable insights.
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The Fishin' Company used aytm to build a monthly consumer tracker called the Seafood Consumer Index. They wanted insights tailored... to their business, not generic third-party data. aytm helped them launch a multi-wave tracking study for seafood consumers. The Fishin' Company quickly created and ran surveys with a small budget. They gained better data on consumer tastes and buying habits. These insights helped them stand out and share valuable information with retail partners.
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Little Leaf Farms used aytm to test their first brand campaign before launch. They wanted to make sure their "Tastemonials"... messaging would connect with real consumers. The team showed 20 message variations to respondents and gathered feedback on likes and dislikes. In just 24 hours, they confirmed the campaign was well received and found the top-performing messages. This helped them focus their ad budget on the best ideas.
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aytm helped a global food corporation test 20 product concepts overnight. The insights team needed fast, reliable feedback for a... two-day innovation sprint. Using aytm's concept testing, they reached food decision makers and home chefs quickly. The team identified eight winning concepts in just hours. One of these concepts is set to launch in 2023.
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Boston Beer used aytm’s research automation platform to test 87 new beer flavors in just 24 hours. The small insights... team needed to pick four flavors for a new market launch on a tight deadline. aytm’s MaxDiff and TURF analysis helped them quickly gather consumer feedback. The team impressed stakeholders by delivering fast, actionable results. This approach enabled Boston Beer to make data-driven decisions and stay innovative.
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aytm’s automated Shelf Test helped a Fortune 500 food manufacturer test a new protein bar line before launch. The company needed... to avoid product line cannibalization and make fast, informed decisions. aytm provided a custom research plan and expert support. The shelf test revealed cannibalization risks and gave clear insights for the product launch. The team gained confidence and agility for future research.
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aytm helped a global food corporation connect insights teams worldwide. The company built a virtual center of excellence to share... consumer insights and prove product value. Teams used a shared dashboard to save time and increase collaboration. Insights teams learned from each other and improved visibility. The partnership promoted collaborative learning and better understanding across regions.
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Voya Financial used aytm to speed up their consumer insights process. Their small insights team faced long wait times with... traditional research vendors, making it hard to keep up with a fast-changing market. By switching to aytm’s agile research platform, they reduced time to insight and improved their ability to deliver timely, relevant data. The partnership helped the team do more with less and increased their influence with business stakeholders. Voya now gets good, fast, and affordable research support.
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Rocket Mortgage used the aytm platform to survey 1,000 non-homeowners about saving for a down payment. The survey found first-time... buyers save 22% less per month than they plan, about $1,500 less per year. Insights from the survey helped Rocket Mortgage understand key obstacles for first-time homebuyers. The data supported a targeted SEO article and media outreach. The project revealed important gaps between intention and behavior in saving.
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aytm helped one of the world's largest financial institutions run a global B2B study. The client, from product marketing, needed... fast insights from hard-to-reach small business owners. aytm's platform enabled quick survey programming and managed translations for seven countries. The project was completed in days, with results delivered ahead of schedule. The client used the data to make timely business decisions and build a business plan.
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Supernatural used aytm’s agile DIY platform to run a survey for KAYAK’s brand campaign. They needed fast, accurate research to... inform creative assets and campaign direction. The platform enabled Supernatural to quickly survey 1,000 US and Canadian travelers. Insights from the research shaped the campaign’s approach and revealed new trends in travel etiquette. Supernatural now plans to use aytm for future client projects.
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aytm helped H&L Partners cut research time in half. The team used aytm’s market research platform to get deeper consumer... insights fast. They replaced slow, fragmented third-party data with robust, primary research. This gave them more confidence in client pitches and helped them win business. The platform’s speed and cost efficiency gave H&L Partners a strong edge in the market.
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aytm helped Campbell Ewald get fast, reliable research for every pitch and client presentation. The agency needed quick insights to... win new business and support a growing client base. aytm provided an intuitive platform and flexible support, making research easy for all team members. Campbell Ewald gained actionable insights with fast turnaround. The team became more agile and confident in their research.
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