Real-World Case Studies and Customer Success Stories with AYTM

aytm helped a top-ten multinational CPG company speed up product research. The company switched from full service to agile, self-service insights. aytm provided fast research, training, and a flexibl...e service model. The client now gets results in 24 hours instead of up to 4 weeks. They also saved costs and kept high data quality. aytm built custom features based on client feedback.
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A. O. Smith and Aquasana used the aytm insights platform for complex quantitative research. They needed to reach both B2B and B2C audiences and required advanced research methods. aytm provided exper...t-led support and flexible technology. Early projects on water softeners and filters proved very successful. Package and shelf testing led to better shelf space and more SKUs at home improvement retailers.
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aytm helped Dunn-Edwards test value propositions for their new DURA product line. Dunn-Edwards wanted to find the best taglines and labels for their first consumer market launch. aytm ran a survey in... four days, delivering insights before a key retailer pitch. The research validated some ideas and revealed surprises, leading to changes in their plan. Dunn-Edwards used these insights to make confident decisions for their launch.
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aytm helped a Fortune 500 confectionery company study consumer preferences for a popular biscuit flavor. The team used a 10-minute survey with the Kano method to assess 21 product attributes. Most at...tributes were seen as "attractive," giving the company a competitive edge. The research also found a new product opportunity for a niche audience segment. Insights will guide future packaging, advertising, and product development.
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aytm helped a global CPG company test new packaging for a specialty mouth rinse. The team used aytm’s platform to run a shelf test and compare new designs with competitors. They saw increased findabi...lity for the new packaging. The process delivered actionable insights and boosted confidence for future shelf test projects. Customer feedback praised the ease and quality of aytm’s deliverables.
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Aytm's automated Shelf Test helped Gorilla Glue test new packaging for skin repair products. The research team of two used the platform to run a shelf test with 1,200 consumers. The study delivered s...tatistically significant results in less than a month and was fielded in under a day. Gorilla Glue added new research methods to their toolkit and found the platform easy to use. The shelf test had a 36% incidence rate.
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aytm's Xpert Solutions Concept Test helped a large food CPG company test over 50 product concepts quickly. The team used a custom survey template and the Concept Portal Library for easy comparison an...d analysis. Automation led to cost and time savings, faster survey setup, and robust visual results. The platform enabled consistent processes and better collaboration across teams. The company now runs ad hoc concept testing with less effort and more insight.
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aytm's automated Shelf Test helped a Fortune 500 food manufacturer test a new protein bar line before launch. The company needed fast, actionable insights and had limited experience with virtual shel...f testing. aytm provided a custom research plan, expert support, and guided learning. The shelf test revealed product line cannibalization and gave insights for future launches. The team gained confidence and agility for future research.
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aytm helped a global food corporation connect insights teams worldwide. The company needed to share consumer insights across decentralized teams. aytm built a virtual center of excellence and a share...d dashboard. Teams learned to gain more insights with fewer resources. The solution increased visibility and saved time for insights teams. Collaboration improved across regions and categories.
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aytm’s research automation platform helped Boston Beer test 87 new beer flavors in just 24 hours. The small insights team used MaxDiff and TURF analysis to quickly narrow down options. They picked th...e top four flavors for a new market launch. Fast results impressed stakeholders and supported dynamic business decisions. The platform enabled agile product development and cost-effective market research.
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aytm's concept testing tool helped a global food corporation run an agile innovation sprint. The team needed to shortlist 20 product ideas in two days. They used aytm's sample engine to reach food de...cision makers and home chefs. The process delivered fast, reliable results in hours. Eight winning concepts were chosen for further testing. The top concept will launch in 2023.
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aytm helped Little Leaf Farms test their first brand campaign before launch. The team used aytm to get real consumer feedback on 20 campaign messages. In just 24 hours, they confirmed the campaign wa...s well received and found the best messages to use. The insights increased confidence in the campaign and guided ad budget decisions. The process improved marketing strategy and campaign effectiveness.
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aytm helped The Fishin' Company build a monthly consumer tracker called the Seafood Consumer Index. The company wanted insights tailored to their business, not generic third-party data. aytm's assist...ed DIY team enabled fast survey launches and ongoing tracking. The Fishin' Company now understands seafood consumer tastes and habits better. These insights help them communicate with retail partners and stand out in the food and beverages industry.
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aytm helped one of the world's largest financial institutions run a global B2B small business study. The client needed fast, unplanned research for product marketing and was not a traditional researc...her. aytm's platform enabled them to quickly program and launch a survey, with expert support and translations for seven countries. Results were delivered ahead of schedule, allowing the client to filter data by geography and business channel. The client created a business plan in time for their meeting, with extra time to spare.
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aytm's survey platform helped Rocket Mortgage uncover why first-time homebuyers save 22% less monthly than planned. The team surveyed 1,000 non-homeowners to find a $1,500 yearly savings gap. Insight...s revealed key obstacles to saving for down payments. Rocket Mortgage used these findings in a data-driven SEO article to boost media coverage. The research targeted consumer experience and marketing strategy.
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aytm helped Voya Financial cut research turnaround from up to six weeks to much faster insights. The aytm platform enabled agile research and supported a small insights team. Voya now keeps up with m...arket trends and has more influence with stakeholders. The team values aytm for being fast, affordable, and reliable. This partnership supports a streamlined, iterative approach to consumer insights.
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aytm helped Campbell Ewald get fast, reliable market research insights. The agency needed quick data to win new business and support a growing client base. aytm's platform gave them flexible support ...and easy-to-use research tools. This led to faster turnaround, more agile research, and greater confidence for the team. Campbell Ewald values the partnership for its technology and support.
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aytm helped H&L Partners cut research time in half. The agency needed faster, deeper consumer insights for their clients. aytm's research platform and sample engine delivered high-quality, quantitati...ve data. H&L Partners gained more confidence in pitches and achieved research at twice the speed. The platform also provided cost efficiency for large brand health studies.
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Aytm’s agile DIY research platform helped Supernatural run a fast survey for KAYAK’s brand campaign. Supernatural surveyed 1,000 US and Canadian travelers to gather insights on travel etiquette. The ...platform enabled quick fielding and expert support, even on weekends. The research directly shaped campaign creative and assets. Ongoing use of aytm will help Supernatural deliver insights to more clients.
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aytm helped a major streaming service cut research costs by 50% and speed up testing by 25%. The team used aytm’s agile survey tool, automated reporting, and standardized templates. This made researc...h faster and more efficient. Reports became more actionable and visually clear. Real-time data analysis let the team benchmark results quickly. The solution improved insights for time-critical projects in the entertainment industry.
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aytm helped a top film and television studio test movie messaging quickly and affordably. The studio moved from a full-service approach to using aytm's agile survey tools. aytm's team provided survey... programming, custom data tables, and training. The studio gained skills to run more DIY projects. They now test messages faster and save money using aytm's consumer insights platform.
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aytm helped a prominent global IT company reach 600 verified IT decision-makers in multiple international markets. The company used aytm’s B2B partnerships and platform to build a complex MaxDiff sur...vey. The solution included panel operations, screening design, and real-time QA checks. The client gained insights into product features that resonated with their target audience. This improved their market research and product development.
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aytm’s advanced survey platform helped a prominent tech company run a MaxDiff research study. The goal was to find the best name for a new feature button by testing 20 options with different user gro...ups. The aytm team designed the questionnaire and used automated MaxDiff analysis. The study finished in three days, and a full report with recommendations was delivered in just two and a half weeks. Two top names were chosen for further testing.
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Homethrive used the aytm DIY platform to run an annual survey of 200 caregivers in the US. They launched the survey in less than 24 hours and achieved a 70% incidence rate among the target group. The... platform made it easy to design, field, and analyze the study. Homethrive used the data to create marketing materials that support unpaid employee caregivers. The team praised aytm for its user-friendly tools and fast insights.
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aytm's expert-led services helped a global innovation consultancy run a concept test for niche personal care brands. The team used advanced survey tools to compare three product concepts and measure ...consumer perceptions, purchase intent, and value at different price points. The study fielded in under a week and used heatmapping to track attention. Results gave clear data to refine product offerings and pricing strategies based on consumer preferences.
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aytm helped ExxonMobil speed up research during the pandemic. ExxonMobil used agile research tools to get fast consumer insights. The team reduced research timeframes and saved time on survey design.... They did all the work themselves with aytm's platform. This let them respond quickly to market changes. The solution supported internal research and data needs.
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aytm helped a leading social media platform quickly benchmark parent sentiment about teen media use. The marketing insights team needed fast, high-quality data on what parents think is appropriate fo...r their children. aytm delivered a full report in just seven days. The study included 800 parents and revealed key insights that impressed company leadership. The platform gained actionable findings to guide strategy.
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aytm helped a leading global irrigation company reach hard-to-find B2B audiences. The company needed research for niche groups like contractors and farmers. aytm enabled nearly 20 successful studies ...with these audiences. Leadership now sees this research partnership as a key business advantage. The solution supports better decision-making in a competitive market.
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