Overview: Voluum and CB Insights as Marketing Data Intelligence Category solutions.

Voluum and CB Insights serve distinct needs within the Marketing Data Intelligence category. Voluum emphasizes campaign management and monitoring for marketing and advertising enterprises. Its features include custom reports and integrations, catering to enterprise-level analytics and communication needs. CB Insights, on the other hand, focuses on lead management and engagement, aligning with financial services and manufacturing sectors. Its strong analytics capabilities support strategic growth and market expansion objectives.

Voluum: Voluum offers advanced ad tracking, analysis, and optimization for media buyers. Key features include comprehensive campaign insights and scalable performance metrics.

CB Insights: CB Insights is a market intelligence platform that uses machine learning and data visualizations to provide comprehensive insights on venture capital, startups, and emerging technologies. It helps companies discover growth opportunities, understand competition, and predict future trends.

Voluum and CB Insights: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Voluum focuses on advertisement and campaign management activities, ensuring users can effectively manage and monitor their marketing campaigns. read more →

CB Insights centers around lead qualification and communication management, helping users enhance their lead processing and engagement activities. read more →

Business Goals

Voluum aids businesses in improving ROI and increasing sales and revenue, significantly benefiting marketing enterprises. read more →

CB Insights supports growing market share and acquiring customers, aligning well with strategic market expansion. read more →

Core Features

Voluum's standout features include custom reports and comprehensive integration options, meeting the analytical needs of large enterprises. read more →

CB Insights offers extensive analytics and AI-powered tools, providing significant value in data-driven markets. read more →

Vendor Support

Voluum offers 24/7 support and is available via chat, email, and phone, indicating a strong commitment to customer service. read more →

CB Insights provides robust 24/7 support as well, with chat and phone options catering to users' diverse support preferences. read more →

Segments and Industries

Voluum primarily serves marketing and advertising sectors, focusing on large enterprises. read more →

CB Insights is popular in financial services and manufacturing industries, catering to mid-market and large enterprises. read more →

Operational Alignment

Voluum integrates well within the operational workflows of marketing enterprises, suiting large-scale campaign efforts. read more →

CB Insights fits seamlessly into financial services and IT environments, supporting complex lead and engagement processes. read more →