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Customer Data Platform Software 2024: Complete Guide - Page 2

The pandemic in 2020 has accelerated the digital transformation across companies and this has boosted the need for CDP. The massive amount of data that got created due to acceleration of digital transformation spurred the need for a unified customer database, by pulling in and aggregating raw data collected from various sources.

At the same time, we have seen active M&A happening in this space. CRM and marketing automation vendors are naturally progressing towards including CDP in their stack and it has led to interesting choices available for business users.

At Cuspera, our research team has picked top 80+ CDP products and our AI engine has curated insights from peers and experts to showcase their unique capabilities. Learn why Customer Data Platforms are important for your business and how to choose the right software.

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Updated By Cuspera

Last updated: Sep 27, 2024

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105 Customer Data Platform Software

Stratifyd Icon

Stratifyd

4.22
★★★★★
★★★★★

Augmented Intelligence Platform to deliver real-time insights to the people who need them

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Stratifyd is an augmented Intelligence software platform, which could be used by entrepreneurs who need their fresh data (structured and unstructured) from business to be analyzed for predictions, in real time.

Highlights
Top Business Usecases : Customer feedback management,Helpdesk management,Social media management
Top Features : Feedback surveys,Voice transcription,Dashboard

Vendor: Stratifyd, Inc

HQ Location: 2101 Thrift Rd , Charlotte, North Carolina 28208, US

FullContact Icon

FullContact

4.29
★★★★★
★★★★★

Identity Resolution & Data Insights Solutions

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FullContact is a privacy-safe identity resolution solution that provides personalized connections between people and brands. It empowers brands to improve their customer experience and authentically engage with consumers.

Highlights
Top Business Usecases : Engagement management,Contact list management,Engaging and following up
Top Features : Personalization,Recording,Micro customer segmenting

Vendor: FullContact

Founded: 2010

Company Size: 251-500

HQ Location: 1200 17th Street, Suite 13-103 Denver, Colorado 80202

Financials: PRIVATE

Tealium Icon

Tealium

4.50
★★★★★
★★★★★

Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data

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Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Templates,Feedback surveys

Vendor: Tealium Inc.

Founded: 2008

Company Size: 501-1000

HQ Location: 11095 Torreyana Road San Diego, CA 92121

Financials: SERIES G

Hyland Governance Icon

Hyland Governance

4.79
★★★★★
★★★★★

Information Governance Software

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Highlights
Top Business Usecases : Workflow management,Sales document management,Content management
Top Features : Recording,Personalization,Dashboard

Vendor: Hyland Software, Inc

Founded: 1991

Company Size: 501-1000

HQ Location: 28500 Clemens Road, Westlake, Ohio 44145, USA

Financials: M&A

NectarOM Icon

NectarOM

4.12
★★★★★
★★★★★

Automated Consumer Engagement Platform to communicate highly personalized messaging

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NectarOM is a powerful data management platform (DMP) that allows users to centralize collected omnichannel data in a single database environment. It helps leading brands create a 360-degree view of their customers to grow their customer satisfaction, loyalty, and revenue via targeted marketing. It was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function – end-to-end.

Highlights
Top Business Usecases : Personalized marketing,Engagement management,Engaging and following up
Top Features : Personalization,Feedback surveys,Decision Engine

Vendor: Nectar Online Media, LLC

HQ Location: 501 Elm Street, Suite #729, Dallas, Texas 75202,

RecordSure Icon

RecordSure

4.00
★★★★★
★★★★★

Speech and Document Analytics for financial organisations and regulation-driven industries

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Highlights
Top Business Usecases : Engagement management,Sales call management,Call recording
Top Features : Recording

Vendor: Record Sure Limited

Company Size: 11-50

HQ Location: 10 Lower Thames St, London EC3R 6AF, United Kingdom

Financials: PRIVATE

mParticle Icon

mParticle

4.54
★★★★★
★★★★★

Customer data platform to simplify your customer data infrastructure

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mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Recording,Calculator

Vendor: Rokt, Inc

HQ Location: New York, NY

Tealium Audiencestream CDP Icon

Tealium Audiencestream CDP

4.34
★★★★★
★★★★★

Customer Data Platform to Understand and Engage Your Customers in Real Time

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Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Ticketing,Recording

Vendor: Tealium Inc.

Founded: 2008

Company Size: 501-1000

HQ Location: 11095 Torreyana Road San Diego, CA 92121

Financials: SERIES G

SAP Customer Data Management Icon

SAP Customer Data Management

3.96
★★★★★
★★★★★

Business growth by unlocking the power of customer data management

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SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.

Highlights
Top Business Usecases : Engagement management,Loyalty management,Engaging and following up
Top Features : Personalization,Recording,Gamification

Vendor: SAP SE

Founded: 1972

Company Size: 10001+

HQ Location: Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Lytics CDP Icon

Lytics CDP

4.14
★★★★★
★★★★★

Customer Data Platform to understand what your customers really want

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Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization,Feedback surveys,SEM

Vendor: Lytics, Inc

Founded: 2012

Company Size: 51-100

HQ Location: 811 SW 6th Ave, Suite 700, Portland, OR 97204

Financials: SERIES C

Salesforce Connect Icon

Salesforce Connect

4.23
★★★★★
★★★★★

Data Synchronization with Salesforce Connect - Salesforce.com

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Highlights
Top Business Usecases : Contact list management,Lead management,Engagement management
Top Features : Recording,Dashboard,Personalization

Vendor: Salesforce, Inc.

Founded: 1999

Company Size: 10001+

HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Financials: IPO

Leadboxer Lead Generation Icon

Leadboxer Lead Generation

4.28
★★★★★
★★★★★

Lead and customer intelligence platform that automatically identify website visitors

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Leadboxer Lead Generation is a lead management platform designed to help sales professionals to track the identity of the website visitors, visitor activity and gather the required information to close the deals.

Highlights
Top Business Usecases : Generation of new leads,Communication management,Tracking & monitoring communications
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: LeadBoxer B.V.

Founded: 2014

Company Size: 11-50

HQ Location: Singel 542 1017 AZ Amsterdam The Netherlands

Financials: SEED

Ascent360 Icon

Ascent360

4.36
★★★★★
★★★★★

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

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Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers..

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Personalization,Micro customer segmenting,Feedback surveys

Vendor: ASCENT360, INC

HQ Location: 651 Corporate Circle Ste. 204 Golden, CO 80401

Mapp Intelligence Icon

Mapp Intelligence

4.46
★★★★★
★★★★★

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

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Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers.

Highlights
Top Business Usecases : Engagement management,Lead analytics,Engaging and following up
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: Mapp Digital UK Ltd

Founded: 1998

Company Size: 251-500

HQ Location: 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Financials: PRIVATE

Squirro Icon

Squirro

4.23
★★★★★
★★★★★

Customer Insights Platform for Enterprise Success

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Squirro is an Augmented Intelligence solution that is designed to offer cognitive insights for comprehensive analysis of unstructured data. It tackles any challenge relating to data gathering, analytics, search and data visualization. It delivers contextualized insights from most relevant data sources and displays them directly, via workbench integrations, or through self-service applications. It helps to acquire customers, and exceed competitors’ ROI.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Engaging and following up
Top Features : Dashboard,Recording

Vendor: Squirro AG

HQ Location: Badenerstrasse 120 CH-8004 Zurich

NGDATA Icon

NGDATA

4.26
★★★★★
★★★★★

Customer Data Platform driving engagement with the customers and build more successful relationships

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NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lifetime value management
Top Features : Personalization,Alerts: popups & Notifications,Micro customer segmenting

Vendor: NGDATA, Inc.

Company Size: 101-250

HQ Location: Sluisweg 2 Bus 10 9000 Gent Belgium

Financials: SERIES C

Airbyte Icon

Airbyte

4.00
★★★★★
★★★★★

Open Data Movement Platform

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Highlights
Top Business Usecases : Workflow management,Contact list management,Engagement management
Top Features : Personalization,Widgets,Recording

Vendor: Airbyte, Inc.

Company Size: 1-10

HQ Location: San Francisco, US

Financials: SEED

Simon AI Icon

Simon AI

4.39
★★★★★
★★★★★

Agentic Marketing Platform

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Simon Data is a customer data platform that empowers brands to deliver data-driven, personalized customer experience. It is suited for enterprises looking to engage customers and enhance business by creating incredible customer experience.

Highlights
Top Business Usecases : Engagement management,Campaign management,Channel marketing
Top Features : Personalization,Templates,Alerts: popups & Notifications

Vendor: Simon AI

Company Size: 51-100

HQ Location: 154 W 14th St, 7th Floor, New York, New York(NY) 10011, US

Financials: SERIES C

Zeta Marketing Platform Icon

Zeta Marketing Platform

4.38
★★★★★
★★★★★

Data-Driven Marketing Platform to power customer acquisition and retention.

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Zeta Marketing Platform combines billions of unique data identities with AI to provide personalized, omnichannel experiences enabling customer acquisition and retention.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Recording

Vendor: Zeta Global Corp.

Company Size: 251-500

HQ Location: Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Financials: SERIES F

FirstHive Icon

FirstHive

4.36
★★★★★
★★★★★

Customer Data Platform to build persistent customer identities

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FirstHive is a customer data platform that builds unique customer identities by collecting data from various sources. It allows enterprises to execute data-driven marketing by targeting customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Dashboard,Personalization,Recording

Vendor: FirstHive Inc.

Company Size: 11-50

Financials: NA

RedEye Marketing Automation Platform Icon

RedEye Marketing Automation Platform

4.18
★★★★★
★★★★★

Powerful Marketing Automation Hub, driven by data

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RedEye Marketing Automation Platform has the ability to tie all of marketing channels together using a single customer view database. It runs all aspects of marketing strategy seamlessly across channels and devices.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Workflow management
Top Features : Personalization

Vendor: Red Eye International Ltd

Company Size: 11-50

HQ Location: Oak House, Crewe Hall Farm, Cheshire, CW1 5UE, GB

Financials: PRIVATE

Mapp Cloud Icon

Mapp Cloud

4.14
★★★★★
★★★★★

Insight-led Customer Experience Platform with Real-time Insights

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Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: Mapp Digital UK Ltd

Founded: 1998

Company Size: 251-500

HQ Location: 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Financials: PRIVATE

Plumb5 Icon

Plumb5

4.13
★★★★★
★★★★★

Real-time Customer Engagement Platform

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Plumb5 is an Automation Platform that can be used for automating customer-centric business processes. It is built with a Unified stack enabling businesses to scale using automation, speed and accuracy. It can be used by businesses across the industry such as Banking & Finance, Healthcare, Education and more.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media analytics
Top Features : Personalization,Dashboard,Widgets

Vendor: Plumb5

Founded: 2010

Company Size: 11-50

HQ Location: US Sales 20 Olivia Road Hightstown NJ-08520

Financials: PRIVATE

Splio Icon

Splio

4.00
★★★★★
★★★★★

Loyalty Marketing Platform to engage and retain their prospects and customers on all channels

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Splio is a Loyalty Marketing platform that helps marketers engage and retain their prospects and customers on all channels creating long-term and profitable relationships. It also helps to enter new markets and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Loyalty management

Vendor: Splio

HQ Location: 27, Boulevard des Italiens, Paris, 75002, FR