Tealium Audiencestream CDP Overview

Tealium Audiencestream CDP unifies customer data from various sources for real-time audience engagement and actionable insights. It integrates with business systems, enabling data availability across all platforms.

Use Cases

Customers recommend Engagement Management, Advertisement, Helpdesk Management, as the business use cases that they have been most satisfied with while using Tealium Audiencestream CDP.

Other use cases:

  • Communication Management
  • Campaign Management
  • Segmentation And Targeting
  • Training & Onboarding
  • Digital Marketing
  • Lead Qualification
  • Identify Target Customers
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Tealium Audiencestream CDP.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Consistency
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Manage Risk
See all business priorities See less business priorities

Tealium Audiencestream CDP Use-Cases and Business Priorities: Customer Satisfaction Data

Tealium Audiencestream CDP works with different mediums / channels such as Phone Calls. and Website.

Tealium Audiencestream CDP's features include Personalization, Ticketing, Recording, etc. and Tealium Audiencestream CDP support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Tealium Audiencestream CDP analytics capabilities include Analytics, and Custom Reports.

Reviews

"For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides." - Adrian Kingwell

Tealium Audiencestream CDP, Hyland Governance, Openprise RevOps Performance Platform, Klaviyo, Bloomreach, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tealium Audiencestream CDP

Top Industries

  • Retail
  • Banking
  • Consumer Goods

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Tealium Audiencestream CDP is popular in Retail, Banking, and Consumer Goods and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Tealium Audiencestream CDP Use Cases

What makes Tealium Audiencestream CDP ideal for Engagement Management?

What benefits does Tealium Audiencestream CDP offer for Helpdesk Management?

What Are the key features of Tealium Audiencestream CDP for Communication Management?

Why is Tealium Audiencestream CDP the best choice for Campaign Management?

33+ more Business Use Cases

88 buyers and buying teams have used Cuspera to assess how well Tealium Audiencestream CDP solved their Customer Data Platform needs. Cuspera uses 939 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Tealium Audiencestream CDP testimonial

Adrian Kingwell

Group CEO

Mezzo Labs
For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides. Testimonial By Adrian Kingwell
Tealium Audiencestream CDP testimonial

Samuel Hui

Co-Owner and Chief Transformation Officer

HKBN
We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts can then... add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem.

Testimonial By Samuel Hui
Tealium Audiencestream CDP testimonial

Ian Johnson

head of eCommerce

Roman Originals
The company investigated Tealium AudienceStream initially for tag management before realising how the product could “revolutionise the company" Testimonial By Ian Johnson
CUSTOMERS TESTIMONIALS
Tealium Audiencestream CDP testimonial

Adrian Kingwell

Group CEO

Mezzo Labs
For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides. Testimonial By Adrian Kingwell
Tealium Audiencestream CDP testimonial

Samuel Hui

Co-Owner and Chief Transformation Officer

HKBN
We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts can then... add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem.

Testimonial By Samuel Hui
Tealium Audiencestream CDP testimonial

Ian Johnson

head of eCommerce

Roman Originals
The company investigated Tealium AudienceStream initially for tag management before realising how the product could “revolutionise the company" Testimonial By Ian Johnson

Case Studies

Telecommunications

CASE STUDY Vodafone Business

Tealium AudienceStream helps Vodafone Business use AI to improve customer engagement. Vodafone turns raw customer signals into real-time insights. This powers smarter segmentation and predictive enga...gement. The company delivers more personalized experiences. The CDP drives growth across the business, not just marketing. Vodafone shares impressive results and future plans for data-driven evolution.

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Insurance

CASE STUDY Mutual of Omaha

Tealium's Customer Data Platform helped Mutual of Omaha use first-party data for real-time personalization. The company unified policy data from many sources to build complete customer profiles. Teal...ium's CDP made this data available instantly on the website, enabling targeted cross-selling. The solution addressed strict security needs and kept event volume costs low. Mutual of Omaha now delivers relevant product offers to customers at the right time.

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Hospitality

CASE STUDY Cathay

Tealium helped Cathay, Hong Kong’s flagship airline, transform into a premium travel lifestyle brand. The challenge was to scale personalisation and enable fast experimentation during the pandemic. T...ealium’s real-time data platform unified customer profiles and allowed over 100 personalisation use cases each year. Teams launched targeted campaigns using live data, increasing engagement and retention. Time-to-market for new ideas dropped from weeks to days.

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Financial Services

CASE STUDY Legal & General

Tealium's CDP helped Legal & General improve customer engagement with real-time data. Legal & General faced challenges with fragmented data and slow manual processes. They needed to reach customers a...t key moments with relevant information. By integrating Tealium for real-time data and Snowflake for analytics, they made customer data accessible and actionable. This allowed Legal & General to support customers when it mattered most.

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Telecommunications

CASE STUDY A major telecommunications company

Tealium AIStream helped a major telecommunications company improve call routing. The company used real-time propensity-to-buy scores to send high-potential callers to a special sales team. This aimed... to increase conversion rates and reduce dropped calls. Tealium provided real-time data for the scoring model. Adobe Analytics tracked call and interaction data. The new system routed high-propensity callers directly, instead of using the standard process.

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Consumer Goods

CASE STUDY L’Oréal SAPMENA

Tealium’s Customer Data Platform helped L’Oréal SAPMENA unify customer data across 15 markets. The team connected data from 36 brands for real-time personalisation and smarter media buying. Marketers... now launch campaigns faster, moving from weeks to days. The solution reduced technical bottlenecks and improved privacy controls. L’Oréal can now adapt quickly to local market needs and regulations.

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Video

Tealium Feature Spotlight: Audiences

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Frequently Asked Questions(FAQ)

for Tealium Audiencestream CDP

What is Tealium Audiencestream CDP?

Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams.

Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.

The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.

What is Tealium Audiencestream CDP used for?

Tealium Audiencestream CDP is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Advertisement and Helpdesk Management .

What are the top features of Tealium Audiencestream CDP?

Personalization, Ticketing and Recording are some of the top features of Tealium Audiencestream CDP.

Who uses Tealium Audiencestream CDP?

Tealium Audiencestream CDP is used by Retail, Banking and Consumer Goods among other industries.

What are Tealium Audiencestream CDP alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Klaviyo and Bloomreach are popular alternatives for Tealium Audiencestream CDP.

Where is Tealium Audiencestream CDP located?

Tealium Audiencestream CDP is headquartered at 11095 Torreyana Road San Diego, CA 92121.
lightning

Peers used Tealium Audiencestream CDP for engagement management and advertisement

Tealium Audiencestream CDP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.52/5 ★

Read Reviews (12)
Analytics

4.08/5 ★

Read Reviews (120)
Custom Reports

3.92/5 ★

Read Reviews (67)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.52/5 ★

Read Reviews (12)
Analytics

4.08/5 ★

Read Reviews (120)
Custom Reports

3.92/5 ★

Read Reviews (67)

Software Failure Risk Guidance

?

for Tealium Audiencestream CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium Audiencestream CDP

Tealium Inc. News

Product

Tealium Launches CloudStream for Zero-Copy Data Orchestration - CMS Wire

Tealium has launched CloudStream, a new zero-copy data orchestration solution designed to accelerate real-time data processing. CloudStream enables organizations to unify and activate customer data across cloud environments without duplicating data, reducing latency and improving data governance. This launch strengthens Tealiums position in the customer data platform market, supporting advanced personalization and real-time analytics for enterprise marketing and customer experience teams.

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Product

Tealium announces CloudStream, creating the first unified, zero-copy orchestration solution built for the AI era

Tealium launched CloudStream, a unified zero-copy orchestration platform for the AI era. CloudStream enables organizations to activate data directly from any cloud data warehouse without duplication, reducing compliance risks and operational inefficiencies. Key features include rapid deployment, secure data federation, and seamless activation across paid, owned, and earned channels, streamlining the customer data lifecycle for enterprises.

Read more →
Partnership

Databricks and Tealium unite to deliver AI-powered marketing solutions - MarTech Cube

Databricks and Tealium have formed a partnership to deliver AI-powered marketing solutions. This collaboration aims to integrate Databricks' data and AI capabilities with Tealium's customer data platform, enabling marketers to leverage advanced analytics for improved campaign performance and customer engagement.

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Partnership

Databricks and Tealium join forces to deliver AI-powered marketing solutions - GlobeNewswire

Tealium and Databricks have formed a strategic partnership to integrate Tealiums real-time data streaming with Databricks analytics and AI platform. This collaboration enables marketing teams to access AI-driven insights and deliver personalized, privacy-compliant customer experiences at scale, with a focus on secure, scalable solutions for regulated industries.

Read more →

Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES G