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Tealium Audiencestream CDP: Use-Cases, Insights and Reviews | 2025 Cuspera

4.34 5

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(939)

Customer Data Platform to Understand and Engage Your Customers in Real Time

AI Powered

Tealium Audiencestream CDP Overview

Tealium Audiencestream CDP unifies customer data from various sources for real-time audience engagement and actionable insights. It integrates with business systems, enabling data availability across all platforms.

Use Cases

Customers recommend Engagement Management, Advertisement, Helpdesk Management, as the business use cases that they have been most satisfied with while using Tealium Audiencestream CDP.

Other use cases:

Communication Management
Campaign Management
Segmentation And Targeting
Training & Onboarding
Digital Marketing
Lead Qualification
Identify Target Customers

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Tealium Audiencestream CDP.

Other priorities:

Increase Sales & Revenue
Improve ROI
Improve Brand Engagement
Grow Market Share
Improve Consistency
Scale Best Practices
Improve Internal Communications
Improve Efficiency
Improve Digital And Social Presence
Improve Stakeholder Relations
Enter New Markets Internationally Or Locally
Manage Risk

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Tealium Audiencestream CDP Use-Cases and Business Priorities: Customer Satisfaction Data

Tealium Audiencestream CDP works with different mediums / channels such as Phone Calls. and Website.

Tealium Audiencestream CDP's features include Personalization, Ticketing, Recording, etc. and Tealium Audiencestream CDP support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Tealium Audiencestream CDP analytics capabilities include Analytics, and Custom Reports.

Reviews

"The company investigated Tealium AudienceStream initially for tag management before realising how the product could “revolutionise the company"" - Ian Johnson

Tealium Audiencestream CDP, Hyland Governance, Openprise RevOps Performance Platform, Klaviyo, Bloomreach, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tealium Audiencestream CDP

Top Industries

Retail
Banking
Consumer Goods

Popular in

Enterprise
Mid Market
Large Enterprise

Tealium Audiencestream CDP is popular in Retail, Banking, and Consumer Goods and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Tealium Audiencestream CDP Use Cases

What solutions does Tealium Audiencestream CDP provide for Engagement Management?

Tealium AudienceStream CDP enables personalized customer engagement by collecting data from various sources, unifying it, and providing real-time insights for optimized communications. This platform enhances customer engagement through personalized marketing, driving conversions and improving customer retention. However, effectively utilizing Tealium AudienceStream requires dedicated resources and time to establish a strong foundation and optimize its functionalities.

"...We are moving from only profile based marketing and targeting to engaged based and personalized marketing to retain and delight customers...." Peer review by User

How does Tealium Audiencestream CDP facilitate Advertisement?

How can Tealium Audiencestream CDP optimize your Helpdesk Management Workflow?

What Are the key features of Tealium Audiencestream CDP for Communication Management?

What benefits does Tealium Audiencestream CDP offer for Campaign Management?

33+ more Business Use Cases

88 buyers and buying teams have used Cuspera to assess how well Tealium Audiencestream CDP solved their Customer Data Platform needs. Cuspera uses 939 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Ian Johnson head of eCommerce Roman Originals	The company investigated Tealium AudienceStream initially for tag management before realising how the product could “revolutionise the company" Testimonial By Ian Johnson
Samuel Hui Co-Owner and Chief Transformation Officer HKBN	We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts can then... add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem. Testimonial By Samuel Hui
Patrick Milburn Managing Director Mezzo Labs HK & SG	Clients have been fed the story ‘data is the new oil’ for a few years but it hasn’t really become a reality for a lot of them, despite large investments and programmes. Our core focus is how to enable our clients to use data to actually drive business outcomes. Testimonial By Patrick Milburn

CUSTOMERS	TESTIMONIALS
Ian Johnson head of eCommerce Roman Originals	The company investigated Tealium AudienceStream initially for tag management before realising how the product could “revolutionise the company" Testimonial By Ian Johnson
Samuel Hui Co-Owner and Chief Transformation Officer HKBN	We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts can then... add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem. Testimonial By Samuel Hui
Patrick Milburn Managing Director Mezzo Labs HK & SG	Clients have been fed the story ‘data is the new oil’ for a few years but it hasn’t really become a reality for a lot of them, despite large investments and programmes. Our core focus is how to enable our clients to use data to actually drive business outcomes. Testimonial By Patrick Milburn

Case Studies

Pharmaceuticals

CASE STUDY A global pharmaceutical company

Tealium iQ Tag Management and Tealium EventStream API Hub helped a global pharmaceutical company standardize data collection across 600 digital properties. The company faced challenges with manual da...ta wrangling and inconsistent customer views. Tealium's solution reduced form fill tracking development time from 2 months to 1 day. The integration with Salesforce Marketing Cloud enabled real-time personalized customer journeys. The company now has a secure, standardized approach to global data collection and compliance.

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Automotive

CASE STUDY A Global Automaker

Tealium’s CDP helped a global automaker improve digital marketing. The company linked CRM email data with website visits using UTM parameters. They used Conversions API and Meta Pixel to track events... and improve attribution. Lookalike audiences were created for better ad targeting. Results included an 82% capture rate of EDM link users, a 29% boost in contact conversions, a 20% increase in brochure downloads, and a 37% reduction in cost per acquisition for lookalike audiences.

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Automotive

CASE STUDY Morgan Auto Group

Tealium's Customer Data Platform and AWS helped Morgan Auto Group unify customer data from many sources. Before, their data was scattered and hard to use. With Tealium, they now track customer events... in real time and follow privacy laws. This gives them a full view of each customer and helps their marketing and analytics teams. They can now personalize customer experiences and lower marketing costs by using real-time data instead of slow, manual processes.

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Pharmaceuticals

CASE STUDY Global Pharmaceutical Organization

Tealium AudienceStream helped a global pharmaceutical organization create a single view of healthcare providers. The company integrated data from offline and digital channels into their CRM for bette...r sales call prioritization and real-time content personalization. They deployed Tealium across 50+ global websites and improved customer conversion rates by 25% through enhanced chatbot integrations. The solution ensured compliance with privacy laws and reduced IT complexity. The organization also improved ROAS and operational efficiency.

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Hospital & Health Care

CASE STUDY Cambia Health Solutions

Tealium’s Private Cloud helped Cambia Health Solutions build a secure, organization-wide data foundation. Cambia unified patient data from many sources in real time, improving data quality and privac...y. The solution ensured HIPAA compliance and stopped PHI data from reaching unapproved vendors. Cambia used real-time data to improve marketing and patient experiences. They reduced manual work and built a better, more personalized healthcare journey.

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Hospital & Health Care

CASE STUDY Providence St. Joseph Health (PSJH)

Tealium AudienceStream helped Providence St. Joseph Health (PSJH) connect patient data across all their brands. PSJH used Tealium to collect and manage data securely and in line with privacy laws. Th...ey built a real-time view of each caller for their call center staff. This improved call center efficiency and gave patients a more personal experience. PSJH could also share data with vendors without exposing personal information.

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Video

Tealium Feature Spotlight: Audiences

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Frequently Asked Questions(FAQ)

for Tealium Audiencestream CDP

What is Tealium Audiencestream CDP?

Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams.

Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.

The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.

What is Tealium Audiencestream CDP used for?

Tealium Audiencestream CDP is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Advertisement and Helpdesk Management .

What are the top features of Tealium Audiencestream CDP?

Personalization, Ticketing and Recording are some of the top features of Tealium Audiencestream CDP.

Who uses Tealium Audiencestream CDP?

Tealium Audiencestream CDP is used by Retail, Banking and Consumer Goods among other industries.

What are Tealium Audiencestream CDP alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Klaviyo and Bloomreach are popular alternatives for Tealium Audiencestream CDP.

Where is Tealium Audiencestream CDP located?

Tealium Audiencestream CDP is headquartered at 11095 Torreyana Road San Diego, CA 92121.

lightning

Peers used Tealium Audiencestream CDP for engagement management and advertisement

Tealium Audiencestream CDP Competitors

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Tealium Audiencestream CDP Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	3.52/5 ★ Read Reviews (12)
Analytics	4.08/5 ★ Read Reviews (120)
Custom Reports	3.92/5 ★ Read Reviews (67)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.52/5 ★ Read Reviews (12)
Analytics	4.08/5 ★ Read Reviews (120)
Custom Reports	3.92/5 ★ Read Reviews (67)

Software Failure Risk Guidance

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for Tealium Audiencestream CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium Audiencestream CDP

Tealium Inc. News

Product 16/06/2025

Tealium announces CloudStream, creating the first unified, zero-copy orchestration solution built for the AI era

Tealium launched CloudStream, a unified zero-copy orchestration platform for the AI era. CloudStream enables organizations to activate data directly from any cloud data warehouse without duplication, reducing compliance risks and operational inefficiencies. Key features include rapid deployment, secure data federation, and seamless activation across paid, owned, and earned channels, streamlining the customer data lifecycle for enterprises.

Read more →

Partnership 18/05/2025

Databricks and Tealium unite to deliver AI-powered marketing solutions - MarTech Cube

Databricks and Tealium have formed a partnership to deliver AI-powered marketing solutions. This collaboration aims to integrate Databricks' data and AI capabilities with Tealium's customer data platform, enabling marketers to leverage advanced analytics for improved campaign performance and customer engagement.

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Partnership 13/05/2025

Databricks and Tealium join forces to deliver AI-powered marketing solutions - GlobeNewswire

Tealium and Databricks have formed a strategic partnership to integrate Tealiums real-time data streaming with Databricks analytics and AI platform. This collaboration enables marketing teams to access AI-driven insights and deliver personalized, privacy-compliant customer experiences at scale, with a focus on secure, scalable solutions for regulated industries.

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Partnership 12/05/2025

Databricks and Tealium join forces to deliver AI-powered marketing solutions

Databricks and Tealium formed a strategic partnership to integrate Databricks analytics platform with Tealiums real-time customer data platform. This collaboration enables businesses to unify customer data, apply predictive analytics, and deliver AI-powered personalized marketing while ensuring data privacy and compliance.

Read more →

Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

Financials

SERIES G