Latest Product Updates and Feature Enhancements in Customer Data Platform

 

CaliberMind Launches Agentic Analytics with Agent Cal: A Deterministic AI Agent Built for Enterprise GTM Teams - progress-index.com

CaliberMind has introduced Agentic Analytics, featuring Agent Cal, a deterministic AI agent designed for enterprise go-to-market (GTM) teams. This new offering aims to enhance multi-touch attribution... and GTM intelligence, providing businesses with advanced analytics capabilities to optimize their strategies.

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Insider One Announces Native Integration with ChatGPT Apps

Insider One has launched a native integration with ChatGPT Apps, enabling brands to drive business outcomes through conversational engagement. This integration allows brands to activate campaigns, ca...pture engagement data, and connect interactions to customer profiles and journeys within Insider One. The integration aims to transform AI-driven conversations into measurable, omnichannel customer engagement strategies.

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Amperity unveils tool to monetise first - party data

Amperity has launched Audience Monetization, a tool designed to help brands monetize first-party customer data by packaging and distributing audiences for advertisers through second-party partnership...s. This product addresses privacy changes and the decline of third-party identifiers, offering AI-assisted audience creation, automated syndication, and built-in governance features. It aims to streamline operations and enhance compliance, enabling brands to maximize data value in the evolving advertising landscape.

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LLUMIN CMMS+ for Predictive Maintenance and Asset Management Now Available on SAP Store

LLumin's CMMS+ is now available on the SAP Store, integrating with SAP ERP platforms like SAP Business One and S/4HANA. This integration enhances asset management by automating maintenance workflows,... improving asset reliability, and enabling predictive maintenance. The partnership aims to streamline operations and provide real-time cost visibility, benefiting organizations with reduced downtime and optimized asset performance.

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Introducing Optimove Loyalty - Empowering Marketers to Reduce Bonus Dependency and Drive Long - Term Player Engagement

Optimove has launched Optimove Loyalty, a no-code product designed for iGaming and sports betting operators to reduce reliance on cash-led promotions. The product enables marketers to create gamified... loyalty experiences independently, enhancing player engagement and protecting profit margins. Features include badges, virtual currencies, missions, and widgets, aligning with regulatory scrutiny and market differentiation needs.

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Chain-Based Attribution: A B2B Marketing Deep Dive

CaliberMind explores the advantages of the Markov Chain-Based Attribution Model for B2B marketing. This model replaces traditional rule-based systems with a data-driven approach, focusing on the prob...ability of lead progression through touchpoints. It emphasizes the "Removal Effect" to assess channel value, aiding in budget optimization and aligning with GTM strategies. The model requires high-quality data and significant volume for accuracy, offering a scientific method to evaluate marketing efforts.

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Amperity offers enterprise Customer Data Agent that turns customer data into measurable business outcomes - KMWorld

Amperity introduced the Customer Data Agent, an enterprise solution designed to transform customer data into actionable insights, driving measurable business outcomes.

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Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys - iTWire

Amperity has launched the Customer Data Agent, an enterprise AI tool that integrates AI insights with actionable customer data. This agent allows marketers to create segments and journeys quickly wit...hout engineering support, enhancing decision-making and activation. It operates on unified customer profiles, facilitating faster revenue impact by bridging the gap between AI insights and marketing execution.

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Treasure Data Launches AI Suites to Supercharge Customer Experiences and Transform Teams into Superhumans

Treasure Data has launched new AI Suites designed to enhance customer experiences and boost team productivity. These suites, built on the AI Agent Foundry and Diamond Record, offer tailored solutions... for marketing, customer service, and more. The AI Suites aim to deliver measurable results by transforming customer data into actionable insights, helping teams achieve more with less effort.

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Treasure Datas AI Agent Foundry Is Now Available in the New AWS Marketplace AI Agents and Tools Category

Treasure Data's AI Agent Foundry is now available in the AWS Marketplace's new AI Agents and Tools category. This platform, built on Amazon Bedrock, allows enterprises to deploy AI agents efficiently..., enhancing decision-making and personalization. The integration with AWS Marketplace streamlines procurement and deployment, offering flexible frameworks and no-code tools for data-driven AI applications.

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Treasure Data Introduces AI Marketing Cloud to Power Agentic Customer Engagement

Treasure Data launched the AI Marketing Cloud, built on its Intelligent CDP, to enhance real-time personalization and cross-channel orchestration. This AI-native platform aims to reduce marketing com...plexity and costs, offering features like the Engagement AI Suite and Creative AI Suite. It includes special offers for companies switching from legacy systems, promoting AI-driven marketing efficiency.

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Squirro adds LTS AI update for regulated enterprises - IT Brief Australia

Squirro has launched version 3.14.4 of its platform, a long-term support update designed for regulated enterprises. This release enhances generative AI capabilities with features like direct file upl...oads in chat, multimodal image reasoning, and a prompt library for consistent querying. It also expands OCR support for languages like Simplified Chinese and Arabic, improving document processing and search relevance. These updates aim to facilitate frictionless enterprise AI adoption while ensuring governance and auditability.

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Bloomreach Announces Loomi Connect, Bringing Your Brands Search Intelligence to the OpenAI Marketplace

Bloomreach has launched Loomi Connect, integrating its product discovery technology with ChatGPT via the OpenAI marketplace. This enables brands to use Bloomreach's search intelligence in conversatio...nal AI platforms, ensuring consistent and relevant product recommendations. Loomi Connect captures interaction data to enhance personalization across ecommerce and conversational channels.

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SAP reveals new AI retail tools spanning planning to orders - IT Brief Asia

SAP has announced new AI-driven retail tools, enhancing planning, merchandising, and order management. Key updates include Retail Intelligence for demand planning, AI-assisted assortment management, ...and an Order Reliability Agent for order management. These tools aim to integrate AI into core retail operations, offering seamless data connectivity and operational efficiency. General availability is expected in the first half of 2026.

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Optimove Launches Comprehensive AI Marketing Tools Hub to Power Positionless Marketing - Yahoo Finance

Optimove has launched its AI Marketing Tools Hub, designed to enhance Positionless Marketing by providing marketers with curated AI tools. This hub enables faster execution, smarter decisions, and gr...eater independence, allowing marketers to optimize workflows without relying on other teams. The initial launch includes 13 AI tools covering data analysis, creative content, and productivity, with ongoing updates planned.

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Deterministic AI: Why Enterprise AI Must Speak SQL, Not Just Syntax

CaliberMind's AI, Agent Cal, uses a deterministic approach by translating natural language queries into precise SQL commands, ensuring accurate and transparent analytics. Unlike traditional LLMs, thi...s method leverages a unified data model, providing audit-proof results and SQL receipts for verification. This architecture enhances decision-making for B2B marketers by aligning analytics with specific business rules and data structures.

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Bloomreachs AI-Powered Marketing Automation and Ecommerce Search Now Available on AWS Marketplace

Bloomreach's AI-powered marketing automation and ecommerce search solutions are now available on AWS Marketplace. This integration allows businesses to seamlessly incorporate Bloomreach's Loomi AI to...ols into their AWS-based technology stacks, enhancing real-time personalization across various customer touchpoints. This expansion aims to make Bloomreach's solutions more accessible to businesses using AWS infrastructure.

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New Squirro release closes the gap between structured enterprise knowledge and ad-hoc ...

Squirro has launched a new release that enhances the integration of structured enterprise knowledge with ad-hoc data. This update aims to improve data accessibility and decision-making for businesses... by bridging the gap between different data types.

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Progress Software Corporation (PRGS) Announces its Debut in The ...

Progress Software Corporation has been recognized in The Forrester Wave: Digital Experience Platforms, Q4 2025, highlighting its influence in the digital experience market. The company also announced... the release of its developer toolsets, Progress Telerik and Progress Kendo UI, featuring AI-driven enhancements. These developments underscore Progress Software's commitment to scalable and personalized digital solutions.

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New Airbyte updates make data transfers faster and more reliable - Cloud Computing News

Airbyte has announced significant updates to its data integration platform, enhancing the Snowflake destination connector for faster, cost-effective data transfers. New features include direct loadin...g, compute optimization, and AI-assisted Connector Builder, improving performance by up to 95% and enabling faster syncs for AI and analytics. The Airbyte Plus plan offers fixed pricing for small businesses, while Airbyte Pro caters to larger organizations with scalable pricing.

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Acquia Releases Next Generation SaaS CMS with Built-In AI Agents - MarTech Cube

Acquia has launched Acquia Source, a next-generation SaaS CMS with built-in AI agents. The platform includes the Source Site Builder Agent, AI Writing Assistant Agent, and AI Web Governance Agent, de...signed to streamline content creation, optimization, and governance. Built on Drupal, Acquia Source reduces total cost of ownership by eliminating maintenance overhead, allowing teams to focus on innovation.

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SAP unveils EU AI Cloud for full data sovereignty - Process Excellence Network

SAP has launched the EU AI Cloud, designed to ensure full data sovereignty for European users. This initiative aims to address data privacy and compliance needs, enhancing SAP's cloud offerings in th...e region.

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New Optimove Insights Report Reveals the Real Cause of Holiday Marketing Fatigue: Irrelevance, Not Frequency - GlobeNewswire

Optimove released its 2025 Consumer Marketing Fatigue Report, highlighting the challenges marketers face with excessive messaging. The report emphasizes personalization and AI-driven insights as solu...tions to combat marketing fatigue and enhance customer engagement. Key findings include the impact of message overload and the benefits of tailored communications. CEO Pini Yakuel advocates for AI tools to boost engagement and loyalty.

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Scal-e: A Complete Cloud Marketing Platform for Enhanced Customer Engagement

Scal-e offers a comprehensive cloud marketing platform designed to enhance customer engagement through omnichannel marketing automation, audience building, and loyalty management. It features a Custo...mer Data Platform (CDP), data quality management, privacy compliance, multichannel activation, gamified customer relationships, and advanced data analytics. The platform integrates seamlessly with existing IT environments, providing a 360-degree customer view and supporting both B2B and B2C brands.

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BlueConic Ignites a New Era of Enterprise AI with its Open ... - PRWeb

BlueConic has launched its Public MCP Server and AI Agent Connection, enhancing its Customer Data Platform (CDP) by enabling enterprises to deploy governed AI agents on live customer data. This new i...nfrastructure allows secure, real-time AI connectivity, improving enterprise intelligence and operational efficiency. It empowers marketers with advanced analytics and real-time decision-making capabilities, transforming customer data into a growth engine.

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Hyland Showcases Enterprise Imaging Innovation at RSNA 2025: Empowering Personalized, Connected Care - PR Newswire

Hyland showcased its Enterprise Imaging portfolio at RSNA 2025, highlighting innovations that unify imaging data across healthcare ecosystems. The technology enhances clinical decision-making and sup...ports digital transformation. Hyland's partnership with Tribun Health integrates AI-driven image analysis for digital pathology, improving collaboration and precision medicine. The platform supports interoperability and is trusted by over half of U.S. health systems.

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SAP unveils new models and tools shaping enterprise AI | Digital Watch Observatory

SAP introduced new AI models and tools at its TechEd event, emphasizing AI-native architecture for enterprise operations. Key innovations include SAP-RPT-1 for structured data, enhanced SAP HANA Clou...d features, and integration with major platforms like AWS and Microsoft. SAP aims to deliver 400 AI use cases by 2025, supporting digital sovereignty and interoperability with partners.

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MiLi from Lexin Solutions Now Available on SAP Store

Lexin Solutions' MiLi SaaS platform is now available on the SAP Store, integrating with SAP S/4HANA via the SAP Business Technology Platform Integration Suite. MiLi offers real-time supply chain inte...lligence and inventory optimization for indirect materials, enhancing operational efficiency and data integrity. The platform is SAP-certified and provides modular, scalable solutions for asset-intensive sectors.

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Progress Software Redefines Digital Experiences with the First Generative Content Management System ( CMS ) Built on Trusted AI IT Business Net

Progress Software has announced early access to Progress Agentic RAG for Sitefinity, a generative content management system integrating retrieval-augmented generation with real-time content assembly.... This innovation offers AI-driven, hyper-personalized digital experiences, transforming static content into dynamic interactions. It aims to enhance content visibility and user engagement by aligning content with user intent.

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Bloomreach Unites Search, Storytelling, and Personalization With the Launch of Personalized Media in-Grid

Bloomreach has launched Personalized Media in-Grid, a feature that enhances product-listing pages with dynamic storytelling elements. This capability integrates videos, images, and promotional conten...t into static grids, powered by Bloomreach Discovery's AI search solution. It allows retailers to engage customers through personalized, story-driven experiences, optimizing content without ongoing engineering support.

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Amperity Unveils AI Solutions that Turn Traveler Data Into Real-Time Insight and Action

Amperity has launched two new AI-powered solutions, Amperity for Hotels and Amperity for Airlines, designed to transform fragmented traveler data into real-time personalized experiences. These soluti...ons enable hotels and airlines to anticipate traveler needs, enhance loyalty, and increase direct revenue by connecting real-time actions to a traveler's full history. The offerings emphasize instant recognition and personalization, helping travel brands build stronger customer relationships.

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Emma Achieves HITRUST i1 Certification to Manage Data Protection and Mitigate Cybersecurity Threats - Yahoo Finance

Emma, part of Marigold, has achieved HITRUST i1 Certification for its AWS Data Centers, enhancing its data protection and cybersecurity measures. This certification demonstrates Emma's commitment to ...high security standards, crucial for handling sensitive information in sectors like healthcare and government.

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Companies skipping SAP's Joule AI in challenging S/4HANA transition - CIO

Many companies are not utilizing SAP's AI assistant, Joule, during their transition to S/4HANA due to the complexity of the migration. Despite this, Nestl is successfully integrating Joule, showcasin...g its potential benefits. SAP aims to make Joule a standard part of its offerings, emphasizing its low cost and integration ease. The gradual implementation of Joule is recommended for maximizing its value.

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Zeotap migrates from ScyllaDB to Bigtable | Google Cloud Blog

Zeotap transitioned from ScyllaDB to Google Cloud's Bigtable, achieving a 46% reduction in Total Cost of Ownership and enhanced real-time performance. This migration supports Zeotap's need for scalab...le, low-latency data handling, crucial for their Customer Data Platform. The integration with BigQuery reduces operational overhead by 20%, optimizing AI pipelines and enabling faster deployment of AI/ML models.

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Sitecore Announced the Launch of Sitecore Studio

Sitecore launched Sitecore Studio, an innovation layer of SitecoreAI, at Symposium 2025. This platform allows users to build AI-powered agents and workflows, enhancing marketing automation. Sitecore ...Studio integrates with Sitecores CMS, DAM, MRM, and CMP solutions, offering over 20 AI agents out of the box. The platform supports customization and scalability, empowering marketers and partners to innovate within a secure environment.

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Amperity launches new tool to drive AI growth in businesses

Amperity has launched a new tool designed to help businesses accelerate AI-driven growth. The solution aims to enhance customer data management and analytics, supporting retailers in leveraging artif...icial intelligence for improved decision-making and personalized customer experiences.

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Sitecore Unveils SitecoreAI, Ushering in the AI-First Era of Digital ...

Sitecore has launched SitecoreAI, a composable SaaS platform that integrates AI to enhance digital marketing experiences. Built on Sitecore XM Cloud, it offers tools like Agentic Studio for real-time... personalization and workflow automation. Companies like Berkeley Homes and AFL are already leveraging SitecoreAI for targeted content creation and streamlined digital property management. The platform promises improved marketing efficiency and customer engagement.

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SAP Connect 2025: AI ushers in new era for work, putting HR at the centre of disruption

At SAP Connect 2025, SAP showcased its vision for integrating AI into HR, emphasizing its role in driving smarter decisions and enhancing employee outcomes. SAP's AI solutions, like SuccessFactors an...d Business AI, are transforming HR processes across Asia-Pacific, with notable implementations at PT Bank Danamon Indonesia and SA Power Networks. The event highlighted AI's potential to empower employees and improve workplace efficiency, focusing on continuous learning and adaptability.

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Amperity unveils real-time profiles enabling brands to recognise and respond to customers instantly

Amperity unveils real-time profiles enabling brands to recognise and respond to customers instantly

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SAP: Premiums Will Fade If Competitive AI Dynamics Shift - Seeking Alpha

At SAP Connect 2025, SAP unveiled its vision for integrating AI into HR processes, emphasizing its impact on workforce planning and decision-making. SAP Business AI is already enhancing HR operations... across Asia-Pacific, with notable implementations at PT Bank Danamon Indonesia. The event highlighted AI's role in creating more meaningful work environments and the importance of continuous learning in dynamic business landscapes.

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RChilli Expands SAP SuccessFactors Portfolio with Launch of AI-Powered Search & Match Solution

RChilli has launched an AI-powered Search & Match solution integrated with SAP SuccessFactors. This tool enhances recruitment by automating candidate data extraction and matching, improving time-to-h...ire and hiring accuracy. It supports resume and job description ingestion via email and browser extensions and adheres to global compliance standards.

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Tealium Releases New AI Features to Accelerate Real-Time Customer Engagement

Tealium has introduced new AI features to enhance real-time customer engagement, including the Behavioral Insights Agent, Attribute Search, AI Documentation, and Global AI Settings. These updates aim... to improve data governance, personalization, and segmentation, leveraging Tealium's real-time data stream to provide actionable insights and maintain data privacy.

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Amperity Redefines Real-Time Personalization with Profiles That Capture Every Customer Moment

Amperity Redefines Real-Time Personalization with Profiles That Capture Every Customer Moment

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Tealium releases new AI features to accelerate real-time

Tealium has launched new AI features, including the Behavioral Insights Agent, to enhance real-time customer engagement. These features transform raw data into actionable insights, enabling instant p...ersonalization and smarter segmentation. Additional enhancements include Attribute Search, AI Documentation, and Global AI Settings, which improve data governance and user control. These advancements reinforce Tealium's position as a leader in AI-powered customer data platforms.

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Treasure Data Introduces AI Marketing Cloud to Power Agentic Customer Engagement - Treasure Data

Treasure Data has launched the AI Marketing Cloud, a platform built on its Intelligent Customer Data Platform (CDP) to enhance customer engagement through AI-driven personalization and cross-channel ...orchestration. The platform includes AI Suites for marketing professionals, offering tools like Engage Studio and AI Signals. It aims to reduce costs and boost revenue by integrating seamlessly with existing tools, providing a unified data foundation for personalized marketing.

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Bloomreach and Uniform Unveil Conversational Commerce Framework

Bloomreach and Uniform Unveil Conversational Commerce Framework

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SAP Concur expands AI agents for travel and expense

SAP Concur has expanded its AI agents to enhance travel and expense management capabilities, offering improved automation and efficiency for businesses.

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Releases: leareiter/convertlabs-landingpage

Releases: leareiter/convertlabs-landingpage

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October 2025 | CaliberMind Product Update Built-to-Scale Architecture

CaliberMind has launched its Built-to-Scale Reporting Architecture, designed to modernize enterprise reporting for GTM teams. This new framework offers role-specific dashboards, advanced access contr...ols, AI-powered self-service, and built-in data literacy support. It aims to address challenges like over-customization and slow turnarounds, providing real-time insights into campaign impact and revenue attribution.

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Reltio Announces General Availability of Reltio AgentFlow, Powering the Agentic Enterprise

Reltio has launched Reltio AgentFlow, a new suite designed for intelligent automation, enabling enterprises to run autonomous agents powered by real-time, governed data. Built on the Reltio Data Clou...d, it supports AI transformation across AWS, Azure, and Google Cloud. Reltio AgentFlow aims to improve data governance and operational workflows, providing a foundation for agentic AI systems.

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Bloomreach Partners with Databricks - destinationcrm.com

Bloomreach, the agentic platform for personalization, today announced a partnership with Databricks, the data and AI company. As part of this partnership, Bloomreach is launching a brand-new native i...ntegration with Databricks, which will allow marketers to import data directly from the Databricks Data Intelligence Platform into Bloomreach without help from IT or engineering teams.

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Treasure Data Achieves the AWS Generative AI Competency - Treasure Data

Treasure Data has achieved the AWS Generative AI Competency, highlighting its expertise in using AWS technologies to enhance generative AI solutions. This recognition underscores Treasure Data's role... in advancing AI-driven customer experiences, enabling global brands to deliver personalized content and streamline workflows. The achievement differentiates Treasure Data as a proficient AWS Partner in supporting digital transformation strategies through AI.

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Strategic Partnerships and Integrations in Customer Data Platform

 

FinancialContent - Airbyte Joins the Agentic AI Foundation as a Silver Member to Advance Secure, Governed Data Integration for Agentic AI - FinancialContent

Airbyte has joined the Agentic AI Foundation as a Silver Member to enhance secure and governed data integration for agentic AI systems. This collaboration aligns with Airbyte's mission to unify data ...across platforms, supporting AI agents with reliable data access. Airbyte will contribute expertise in secure data movement, open standards, and interoperability to the foundation's initiatives.

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DXC and SAP Deepen Collaboration in Europe to Accelerate Business Innovation with AI

DXC Technology and SAP have expanded their collaboration in Europe with the SAP NEXTLEVEL BTP & AI initiative. This partnership focuses on co-designing AI use cases and developing AI-based solutions ...on SAP's Business Technology Platform. DXC joins the SAP AppHaus Alliances, enhancing their ability to deliver human-centric AI solutions and optimize business processes.

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SAP & Fresenius Team Up to Drive AI-Enabled Digital Healthcare Transformation in Europe

SAP and Fresenius have formed a strategic partnership to develop an AI-powered healthcare ecosystem in Europe. This collaboration leverages SAP's enterprise software and AI technologies to enhance da...ta sovereignty, security, and interoperability in healthcare. The initiative aims to transform healthcare processes, promoting SAP's focus on healthcare as a core industry, and presents new opportunities for partners and integrators.

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Optimizely appoints Comprend as its first Strategic AI Partner

Optimizely has appointed Comprend as its first Strategic AI Partner, focusing on the development of Opal AI, an AI orchestration platform for marketing teams. This partnership involves direct collabo...ration on product development, leveraging Comprend's expertise in AI implementation to enhance Opal AI's capabilities. Clients benefit from early access to Opal AI's features, enabling efficient content creation, compliance, and analytics.

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Treasure Data Expands Access To Its AI Marketing Cloud Through AWS Marketplace

Treasure Data has expanded the availability of its AI Marketing Cloud by listing it on AWS Marketplace. This move allows global brands easier access to Treasure Data's AI-native marketing platform, w...hich includes AI Marketing Cloud, AI Agents, and Intelligent CDP. The platform aims to enhance marketing capabilities by offering hyper-personalized experiences and reducing costs through a unified solution. Treasure Data's partnership with AWS facilitates streamlined procurement and deployment for marketing, data, and IT teams.

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Hyland Brings Enterprise Content Management to Pathology with Tribun - Healthcare IT Today

Hyland has partnered with Tribun Health to enhance digital pathology through enterprise content management. This collaboration combines Tribun's AI pathology platform, CaloPix, with Hyland's imaging ...capabilities to streamline workflows and improve diagnostics in healthcare. This move aims to integrate digital pathology into broader enterprise imaging systems, addressing operational challenges in the field.

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FPT Named Sitecores First Global Partner Under Global Elite Reseller Program - Social News XYZ

Sitecore has appointed FPT as its first Global Elite Reseller, enhancing their partnership to expand the reach of SitecoreAI, a next-gen digital experience platform. FPT gains exclusive reseller righ...ts in Vietnam and non-exclusive rights in select Asian and Middle Eastern markets. This collaboration aims to democratize AI-powered digital experiences globally, leveraging FPT's delivery expertise and Sitecore's innovative solutions.

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Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta

Zeta Global and OpenAI have partnered to enhance marketing strategies through Athena by Zeta, leveraging AI to provide answer-driven marketing solutions.

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Thomson Reuters Unveils Integration for SAP Ariba Central Invoice Management to ...

Thomson Reuters has integrated its ONESOURCE Indirect Tax Determination solution with SAP Ariba Central Invoice Management. This integration enables real-time tax calculation, enhancing invoice proce...ssing and compliance for businesses using SAP Ariba. The collaboration leverages new tax APIs and SAP Business Technology Platform for improved connectivity and performance.

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Tealium, Data Axle Team Up to Deliver Smarter Auto Marketing Insights - MarTech Cube

Tealium and Data Axle have formed a strategic partnership to enhance automotive marketing insights. By integrating Data Axles verified datasets with Tealiums real-time customer data platform, the col...laboration aims to unify fragmented dealership systems, enabling dealers and OEMs to make data-driven decisions. This partnership addresses consumer fatigue from inconsistent dealer communications by providing actionable, unified customer insights to improve marketing, sales, and service strategies.

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Artificio Products Inc. Joins SAP PartnerEdge Open Ecosystem to Accelerate Enterprise ...

Artificio Products Inc. has joined the SAP PartnerEdge Open Ecosystem, enabling seamless integration between its AI-powered document processing platform and SAP systems. This partnership allows SAP c...ustomers to automate document workflows, enhancing efficiency and accuracy. Artificio's platform offers features like automated invoice processing and compliance document handling, significantly reducing manual intervention.

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AUMOVIO and SAP Form Strategic Partnership for a More Agile IT Setup - Electronics Media

AUMOVIO and SAP have formed a strategic partnership to migrate AUMOVIO's entire SAP landscape to the cloud using SAP Cloud ERP Private. This collaboration aims to enhance agility, streamline IT costs..., and enable faster deployment of AI-driven solutions. The cloud-based platform will integrate core business applications, improve supply chain transparency, and support AUMOVIO's growth with scalable, future-proof IT infrastructure.

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SAP Selects TCS in 5-Year Deal to Transform its IT Landscape | MarketScreener

SAP has chosen Tata Consultancy Services (TCS) for a five-year agreement to overhaul its IT infrastructure. This strategic collaboration aims to enhance SAP's technological capabilities and operation...al efficiency.

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Verb is Partnering with Listrak, an AI-Powered Marketing Platform - Beauty Packaging

Verb and Listrak have formed a partnership to enhance marketing capabilities. Listrak, known for its AI-powered marketing platform, will collaborate with Verb to deliver advanced marketing solutions.

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Icreon Achieves Platinum Partner Status With Optimizely

Icreon has been recognized as a Platinum Partner by Optimizely, highlighting their strong collaboration and expertise in delivering Optimizely's digital experience solutions.

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StarCompliance Announces Integration with Concur Expense

StarCompliance has integrated its Expense Tracking Connector with SAP Concur Expense, now available in the SAP Concur App Center. This integration automates expense matching and discrepancy resolutio...n, enhancing compliance workflows by reducing manual reviews and centralizing data management.

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Bhler and Squirro Partner to Drive AI Transformation in Manufacturing Industries

Squirro and Bhler have partnered to enhance AI-driven transformation in manufacturing. Squirro's Enterprise AI Platform will integrate with Bhler's systems to improve decision-making and efficiency, ...supporting Bhler's 2030 Digital Excellence Goals. The collaboration focuses on secure, compliant AI applications, leveraging both companies' Swiss heritage for precision and responsibility.

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SAP joins forces with France's AI ecosystem to power Europe's sovereign digital future | INN

SAP has announced a collaboration with France's AI sector, including partnerships with Bleu, Capgemini, and Mistral AI, to develop AI-driven sovereign cloud solutions for Europe. This initiative aims... to enhance Europe's digital sovereignty by integrating SAP's enterprise applications with local AI expertise, focusing on secure, scalable, and compliant technology solutions.

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LAFCO New York Partners with Listrak to Power e-Commerce Expansion of its "Pink Paradise" Collaboration with The Colony Hotel - PR Newswire

LAFCO New York has partnered with Listrak to enhance its e-commerce capabilities for the "Pink Paradise" collaboration with The Colony Hotel. This partnership aims to leverage Listrak's marketing pla...tform to boost online sales and customer engagement for LAFCO's luxury product line.

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TransferMate Partners with SAP as A Non-Bank Payments Provider for SAP Multi-Bank Connectivity

TransferMate has partnered with SAP to enhance cross-border payment services for businesses using SAP solutions. This collaboration integrates TransferMate's non-bank payment services with SAP Multi-...Bank Connectivity, allowing seamless international transactions within SAP Cloud ERP and SAP S/4HANA Cloud environments. Businesses gain access to TransferMate's global payments and receivables solutions, supporting efficient digital transformation and financial operations.

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OpenText Expands Collaboration with SAP to Deliver AI - Ready Cloud Content Management at Scale - IT Services / Network Management - Actuate Corporation | OpenText

OpenText and SAP have expanded their collaboration to deliver AI-ready cloud content management solutions. This partnership aims to enhance scalability and efficiency in managing digital content acro...ss enterprises.

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Agent to agent: Optimizely's collaboration with Gemini Enterprise

Optimizely has launched Opal, an AI agent orchestration platform, on Google Cloud Marketplace through a collaboration with Gemini Enterprise. This partnership enables Optimizely to integrate its digi...tal experience platform with Google's AI ecosystem, offering customers enhanced automation and personalized experiences. Opal's availability on Google Cloud simplifies procurement and vendor management for businesses, leveraging Google's infrastructure and Optimizely's technology.

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CACI and Optimove Strengthen Partnership to Help Brands Maximize their Customer Marketing Effectiveness

Optimizely has partnered with Google Cloud to launch Optimizely Opal, an AI agent orchestration platform, on the Google Cloud Marketplace. This collaboration integrates Optimizely Opal with Gemini En...terprise, enhancing AI-driven digital experiences. Customers can now easily access and deploy Opal, benefiting from Google Cloud's infrastructure and Optimizely's technology, enabling efficient and personalized digital experiences.

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Swiss Rockets and Squirro Announce Strategic Partnership to Accelerate AI Transformation ...

Squirro and Swiss Rockets have formed a strategic partnership to integrate Squirro's Generative AI Platform into Swiss Rockets' operations. This collaboration aims to enhance innovation, streamline r...esearch, and improve decision-making in biotechnology. Squirro's AI technologies will be deployed across Swiss Rockets' infrastructure, creating an AI-powered assistant for knowledge management. The initiative supports Swiss Rockets' goal to become an AI-empowered organization, ensuring compliance with data protection standards.

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Bloomreach and Uniform to Unveil New Turnkey Conversational Commerce Framework at Upcoming MACH Alliance AI Hackathon

Bloomreach and Uniform have introduced a turnkey conversational commerce framework at the MACH Alliance AI Hackathon. This solution, built on AWS, integrates product catalogs from various commerce pl...atforms and enhances them with AI-driven tagging and metadata optimization. It powers Bloomreach Clarity's conversational shopping interface, enabling brands to maintain control over customer relationships while offering a seamless shopping experience.

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SEKISUI CHEMICAL, Fujitsu, and SAP Japan announce comprehensive modernization of ...

SEKISUI CHEMICAL, Fujitsu, and SAP Japan are collaborating to modernize SEKISUI's management platform using SAP S/4HANA Cloud. This initiative aims to enhance data-driven decision-making and unify ad...ministration across SEKISUI's global operations. Fujitsu supports the implementation with its extensive SAP expertise, while SAP Japan provides strategic insights and solutions to drive sustainable value creation for SEKISUI.

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Optimizely Opal Available in Gemini Enterprise from Google Cloud, Bringing ... - PR Newswire

Optimizely has integrated its agent orchestration platform, Opal, with Google Cloud's Gemini Enterprise, enhancing marketing capabilities through AI-powered tools. This integration allows marketers t...o unify data and execute personalized campaigns using advanced reasoning capabilities. The collaboration aims to overcome data silos and streamline marketing workflows, providing a comprehensive view of customer journeys.

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Mergers, Acquisitions, and Business Moves in Customer Data Platform

 

Needham reiterates Buy rating on Zeta Global stock following Marigold acquisition

Zeta Global has completed its acquisition of Marigold's enterprise software business, valued at up to $325 million. This acquisition is expected to add approximately $190 million in revenue for fisca...l year 2026. The deal includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow, and is projected to become accretive to adjusted EBITDA by the fourth quarter of 2026.

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BlackLine rejected takeover approach from SAP, Bloomberg reports - TipRanks.com

SAP made a takeover approach to BlackLine, valuing the company in the high $60s per share. However, BlackLine rejected the offer, and there are no ongoing discussions with potential buyers.

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Funding News and Financial Performance in Customer Data Platform

 

Affle 3i Reports 19.1% Revenue Growth to INR 6, 467 Million in Q2 with ...

Affle 3i reported a 19.1% revenue growth to INR 6,467 million in Q2 FY2026, with EBITDA increasing by 28.9% and PAT growing by 20.1%. The company launched Niko, an AI agent for iOS automation, and se...cured two new US patents. Despite challenges in the Indian gaming sector, Affle 3i remains optimistic about its growth prospects.

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Zeta Global outlines 21% organic revenue growth target for 2026 with Athena AI launch and Marigold acquisition pending

Zeta Global outlines 21% organic revenue growth target for 2026 with Athena AI launch and Marigold acquisition pending

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SAP focuses on cloud gains, touts agentic AI plan - Yahoo Finance

SAP reported a 22% increase in cloud revenue for Q3 2025, driven by its cloud ERP suite and modernization programs like RISE and GROW. The company is focusing on AI agents to enhance business value, ...co-developing AI assistants with industry customers. SAP's cloud backlog rose 23% year over year, totaling $21.8 billion. The company aims to accelerate revenue growth through 2027, with AI as a key growth enabler.

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Zeta Global to Announce Third Quarter 2025 Results on November 4, 2025

Zeta Global will release its Q3 2025 financial results on November 4, 2025. CEO David A. Steinberg and CFO Chris Greiner will host a conference call on the same day.

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Leadership and Executive Team Updates in Customer Data Platform

 

Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America | Affle News

Affle has appointed Sameer Sondhi as Chief Strategic Investments Officer and CEO for North America. Sondhi will lead Affle's expansion and strategic investments in developed markets, aligning with th...e company's 3i vision for 10x growth. He brings extensive experience from Verve and InMobi, enhancing Affle's leadership in AI-driven consumer intelligence and mobile advertising.

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SAP India appoints Maurishca Dsouza as Senior Industry Advisor Media - MediaBrief

SAP India has appointed Maurishca Dsouza as Senior Industry Advisor for Media, enhancing its leadership team in the media sector.

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Markus Hilken Appointed to Lead SAP Emarsys Hungary - Budapest Business Journal

Markus Hilken has been appointed to lead SAP Emarsys Hungary, indicating a strategic leadership change within SAP's regional operations.

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Rokt Strengthens Its Board and Advisory Group with Appointment of ...

Rokt has appointed Datadog CFO David Obstler to its board of directors and former Wise CFO Matt Briers as a board advisor and observer. These appointments aim to strengthen Rokt's governance as it pr...epares for a potential IPO. Obstler will chair the audit committee, and both executives bring extensive financial expertise to support Rokt's growth.

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Rokt Strengthens Executive Leadership to Accelerate AI Innovation and ...

Rokt has appointed Reuben Kan as Chief Research Officer and Jon Humphrey as Senior Vice President of Operations & Advertising. These leadership changes aim to enhance AI innovation and operational ef...ficiency. Kan will focus on AI and research, while Humphrey will lead Rokt Ads and GTM delivery. These moves are part of Rokt's strategy to scale globally and push AI and ecommerce boundaries.

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Manoj Agarwal as the new COO of Manthan Software

Manthan Software has appointed Manoj Agarwal as its new Chief Operating Officer. With over 20 years of experience in technology and retail, Manoj will lead Manthan's global operations, focusing on re...venue and growth objectives. The company aims to enhance its global presence and technological advancements under his leadership.

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Awards, Recognitions, and Industry Achievements in Customer Data Platform

 

Treasure Data Achieves the AWS Generative AI Competency

Treasure Data has achieved the AWS Generative AI Competency, recognizing its proficiency in implementing generative AI technologies. This achievement highlights Treasure Data's role as an AWS Partner... in advancing AI-driven customer data solutions, enhancing personalization, and streamlining workflows for global brands. The competency underscores Treasure Data's expertise in leveraging AWS's services to deliver AI-powered customer experiences.

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Hyland named a Leader in IDC MarketScape for Worldwide Intelligent Document Processing Software 2025-2026 Vendor Assessment - StreetInsider

Hyland has been recognized as a Leader in the IDC MarketScape for Worldwide Intelligent Document Processing Software 2025-2026. This accolade highlights Hyland's advancements in agentic automation, l...everaging AI to enhance document processing workflows. The Content Innovation Cloud, a key component, integrates content services, IDP, and low-code orchestration, simplifying system management and accelerating automation deployment. Hyland's focus on user-friendly, AI-driven experiences makes IDP accessible across business teams.

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Scal-e, the French B2B CDP in Forrester: from data unification to customer experience

Scal-e has been recognized in Forrester's report on B2B Customer Data Platforms, highlighting its unique position as the only European vendor among primarily US-based companies. This recognition unde...rscores Scal-e's commitment to innovation in marketing technology, particularly in the B2B sector, where its platform excels in unifying and activating customer data for personalized marketing strategies.

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Optimizely Named a Leader in Digital Experience Platforms by Leading Independent Research Firm

Optimizely has been recognized as a Leader in The Forrester Wave: Digital Experience Platforms, Q4 2025. This recognition highlights Optimizely's innovative approach with its AI-driven platform, Opti...mizely One, and the agent orchestration platform, Opal. The report praises Optimizely's vision, frequent updates, and capabilities in delivering personalized digital experiences at scale.

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Squirro : Lauren Hawker Zafer Wins Silver Stevie Award in 2025 Stevie Awards for Women in Business

Squirro's COO, Lauren Hawker Zafer, won a Silver Stevie Award for her podcast, "Redefining AI," in the 2025 Stevie Awards for Women in Business. The podcast, recognized for its innovation, explores A...I's ethical and societal impacts, featuring voices from top institutions. It ranks in the top 10% of global podcasts, highlighting its influence in AI education.

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Vizient Wins 2025 Sitecore Digital Impact Award - martechcube.com

Vizient received the Most Innovative Use of Sitecore Award at the 2025 Sitecore Digital Impact Awards. The award, presented at the Sitecore Symposium, recognized Vizient's collaboration with American...eagle.com to enhance personalized website experiences using Sitecore's platform. This initiative improved engagement by delivering tailored content to various healthcare roles, showcasing Sitecore's AI capabilities.

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SAP a Leader in Magic Quadrant for Cloud ERP for Product-Centric Enterprises

SAP has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises. This recognition highlights SAP Cloud ERP's role in enhancing agility, resilience..., and innovation for enterprises. SAP's solutions, like SAP S/4HANA Cloud Public Edition, have significantly improved operational efficiencies for customers such as FUWO, a global manufacturer. SAP continues to expand its capabilities, focusing on industry-specific functionality and simplified pricing models.

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SAP a Leader in Magic Quadrant for Cloud ERP for Service-Centric Enterprises

SAP has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for Service-Centric Enterprises. This marks the fourth consecutive year SAP has achieved this recognition, highlig...hting its completeness of vision and ability to execute. SAP Cloud ERP, a core component of the SAP Business Suite, offers embedded AI, real-time insights, and industry-specific capabilities, enabling organizations to scale and innovate efficiently.

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Corporate News and Organizational Updates in Customer Data Platform

 

SAP remedies to EU will 'clarify' commitment to software choice, transparency | MLex

SAP is addressing EU antitrust concerns by proposing remedies to clarify its software maintenance and support policies. This move aims to ensure transparency and uphold software choice, following the... European Commission's formal investigation initiated in September.

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