Mapp Intelligence Overview

Mapp Intelligence uses previous transaction data, browsing behavior, and contact history to provide accurate predictions and insights about customers. Features include customer insights, smart alerts, and customer journey analysis.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Intelligence.

Other use cases:

  • Channel Marketing
  • Lifetime Value Management
  • Digital Marketing
  • Lead Qualification
  • Campaign Management
  • Funnel Analysis
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Intelligence.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Increase Customer Life Time Value
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Increase Average Basket Value
  • Improve Consistency
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Mapp Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Intelligence's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Intelligence support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Mapp Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to ha...ve excellent email deliverability" - Francois Bertier

Mapp Intelligence, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Intelligence

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Intelligence is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Mapp Intelligence Customer wins, Customer success stories, Case studies

What Are the key features of Mapp Intelligence for Engagement Management?

Why is Mapp Intelligence the best choice for Lead Analytics?

How can Mapp Intelligence optimize your Channel Marketing Workflow?

14 buyers and buying teams have used Cuspera to assess how well Mapp Intelligence solved their Customer Data Platform needs. Cuspera uses 629 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Intelligence testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli
Mapp Intelligence testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Intelligence testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli
Mapp Intelligence testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini

Acuitis - Retail

Mapp Marketing Cloud helped Acuitis connect online and in-store data for a seamless customer experience. Acuitis used the platform to run personalized, cross-channel marketing campaigns. They saw a 9...9% boost in email deliverability rate. Bounce rates dropped by 80%. Click-through rates increased by 40%. Mapp supported Acuitis with automation, segmentation, and ongoing marketing actions.

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Admiral Money - Financial Services

Admiral Money chose Mapp Marketing Cloud to improve their cross-channel marketing. They wanted to grow their business and make customer engagement better. After a detailed selection process, they pic...ked Mapp for its strong automation and support. Admiral Money will use Mapp to automate campaigns and work with Mapp’s professional services team. The goal is to make marketing easier and help more customers.

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Air Charter Service (ACS) - Hospitality

Mapp Marketing Cloud helped Air Charter Service (ACS) move 30 years of offline data online. ACS needed to send hyper-personalized messages to 500,000 customers in 8 languages. Mapp enabled instant en...quiry confirmation emails and a new welcome journey. ACS saw a 52% increase in click through rate, a 23% increase in email open rate, and a 22% increase in click to open rate. The Mapp team supported ACS in unifying customer profiles and improving customer service.

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Belstaff - Apparel & Fashion

Mapp Fashion helped Belstaff boost email revenue by 69%. Belstaff used personalized product and outfit recommendations in their emails. They tested Dressipi’s API in their email service provider. Ema...ils with recommendations saw a 14% higher click-to-open rate, 69% more revenue, and 32% more conversions. The solution fit Belstaff’s brand and improved customer engagement.

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Bondara - Retail

Mapp Marketing Cloud helped Bondara run a cross-channel marketing campaign for Valentine’s Day. Bondara used gamification, influencer marketing, email marketing, and website promotions to reach more ...people. Social media giveaways and competitions built excitement. Partnering with influencer Scotty Unfamous increased brand visibility. Personalized email campaigns drove last-minute purchases and loyalty. Website deals and free gifts encouraged more sales and made shopping fun.

Read more →

Bottega Verde - Consumer Goods

Mapp Marketing Cloud helped Bottega Verde bring all their data into one tool. The company wanted to build stronger customer relationships with personalized messages. Mapp's platform gave them cross-c...hannel automation, advanced analytics, and AI features. Bottega Verde now manages digital marketing in one place. They aim to boost customer satisfaction and loyalty with tailored services.

Read more →

Collect: Analyze and Activate Your Data With Mapp Intelligence

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Frequently Asked Questions(FAQ)

for Mapp Intelligence

What is Mapp Intelligence?

Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers.

Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.

Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.

What is Mapp Intelligence used for?

Mapp Intelligence is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Intelligence?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Intelligence.

Who uses Mapp Intelligence?

Mapp Intelligence is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Intelligence alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Mapp Intelligence.

Where is Mapp Intelligence located?

Mapp Intelligence is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Intelligence for engagement management and lead analytics

Mapp Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)

Software Failure Risk Guidance

?

for Mapp Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Intelligence

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE