Mapp Intelligence: Use Cases, Capabilities & Competitors

Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped from 50% to 9%. Mapp cleaned legacy data, added real-time email v...erification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.
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neckermann.at used Mapp and trbo to personalize its newsletters. The company replaced static product blocks with real-time, personalized recommendations. This led to a 19% increase in newsletter clic...k rate and a 25% rise in orders. Average order value grew by 23%. The new approach boosted buyer activity and long-term revenue.
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Mapp Fashion helped LOFT, a women's lifestyle brand, improve product detail page recommendations and product discovery. LOFT used Mapp Fashion’s apparel-specific models to address size fragmentation ...and customer preferences. In head-to-head tests, Mapp Fashion outperformed Salesforce Einstein and another vendor on key metrics like revenue per visitor and average order value. The solution used discovery-weighted recommendations and respected inventory and promo constraints. LOFT plans to expand use to homepage, cart cross-sell, and themed emails.
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EMP used Mapp Intelligence to boost online store performance. From May–July 2025, EMP saw a 5.4% increase in traffic and a 17.9% rise in product page views compared to the same period in 2024. The ex...it rate at login dropped by 3.1%. EMP teams used shared dashboards and live reports for fast campaign adjustments. Data-driven decisions led to better customer journeys and more targeted product entries.
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Mapp Fashion helped Ann Taylor improve product discovery on their site. Ann Taylor wanted more than generic personalization and needed recommendations based on features like fabric, fit, and occasion.... Mapp Fashion's solution used real-time data and detailed product attributes to match customer intent. In tests, Mapp Fashion outperformed Salesforce Einstein and another vendor. Gains were strongest for high intent sessions focused on suiting and workwear.
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Mapp helped Peacocks, a UK fashion retailer, fix a major email deliverability problem. Microsoft open rates had dropped from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, a...nd improved list hygiene. Open rates rose to 60-70%, a 51-61% increase. Revenue per 1000 sendouts grew by 54%. Attributed revenue increased by 2%.
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