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Compare Mapp Intelligence vs mParticle

Failure Risk Guidance Security Report ?

Failure Risk for Mapp Intelligence low Failure Risk for mParticle low
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Comparison Summary

This comparison report of Mapp Intelligence vs. mParticle is based on a specific set of business needs and context. The comparison uses 1578 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Intelligence and mParticle

Mapp Intelligence, mParticle, Amperity Customer Data Management, NGDATA, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Intelligence covers Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel

"Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech ...stack within a matter of weeks to capitalize on and sustain our growth initiatives. " - Nick Warner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Intelligence

Focus area

Software Failure Risk

  • low

logo mParticle

Focus area

Software Failure Risk

  • low

About

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Customer data platform to simplify your customer data infrastructure

Age

1998

Financials

PRIVATE

SERIES E

Business Need

Total Processes
(we found evidences for)

35

44

Total Goals
(we found evidences for)

11

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (56)

Read Reviews (70)

engaging and following up

Read Reviews (37)

Read Reviews (46)

lead analytics

Read Reviews (39)

Read Reviews (16)

forecasting

Read Reviews (20)

Read Reviews (0)

channel marketing

Read Reviews (12)

Read Reviews (12)

lifetime value management

Read Reviews (12)

Read Reviews (1)

contact list management

Read Reviews (8)

Read Reviews (0)

contacts history

Read Reviews (5)

Read Reviews (0)

lead qualification

Read Reviews (7)

Read Reviews (5)

lead qualification: behavioural

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (6)

Read Reviews (12)

generation of new leads

Read Reviews (6)

Read Reviews (4)

segmentation and targeting

Read Reviews (3)

Read Reviews (5)

sales document management

Read Reviews (3)

Read Reviews (0)

proposal & quote management

Read Reviews (3)

Read Reviews (0)

customer case management

Read Reviews (2)

Read Reviews (0)

business development

Read Reviews (2)

Read Reviews (0)

workflow management

Read Reviews (1)

Read Reviews (4)

training & onboarding

Read Reviews (1)

Read Reviews (20)

products & pricelist management

Read Reviews (1)

Read Reviews (5)

loyalty management

Read Reviews (0)

Read Reviews (5)

communication management

Read Reviews (0)

Read Reviews (2)

sending & publishing communications

Read Reviews (0)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (10)

promotion management

Read Reviews (0)

Read Reviews (5)

international marketing

Read Reviews (0)

Read Reviews (3)

compliance & governance

Read Reviews (0)

Read Reviews (2)

customer feedback management

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (2)

social media management

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (2)

touchpoint management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

{{{rsh_C_1}}}

low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting