Criteo Customer Acquisition Overview

Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.

Use Cases

Customers recommend Advertisement, Engagement Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Criteo Customer Acquisition.

Other use cases:

  • Sending & Publishing Communications
  • Digital Marketing
  • Loyalty Management
  • Generation Of New Leads
  • Channel Marketing
  • Campaign Management
  • Cross Selling
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Criteo Customer Acquisition.

Other priorities:

  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Grow Market Share
  • Launch New Products
  • Improve Consistency
See all business priorities See less business priorities

Criteo Customer Acquisition Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Customer Acquisition works with different mediums / channels such as Mobile. and Mobile App.

Criteo Customer Acquisition's features include Personalization, SEM, Dashboard, etc. and Criteo Customer Acquisition support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Criteo Customer Acquisition analytics capabilities include Analytics, and Custom Reports.

Reviews

"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges." - Brendan Tracy

Peer review evidence (same sources as the product rating summary)

"...The platform of Criteo is super-friendly way better than Google ads remarketing and way, way better than Facebook Ads Manager...." Case Study Silux
"...This opened the door for o z koholicy to increase their brand awareness and engage with users that never heard of them before...." Case Study Łóżkoholicy
"...To ensure these new site visitors were most likely to be high-value customers for HEMA, the Criteo team leveraged lookalike targeting to reach those who most resembled HEMA s current customer base...." Case Study HEMA

Criteo Customer Acquisition, GMass, Ebsta Revenue Intelligence, Autoklose, Mailshake, etc., all belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Customer Acquisition

Top Industries

  • Retail
  • Consumer Goods
  • Internet

Popular in

  • Small Business
  • Mid Market

Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet and is widely used by Small Business, and Mid Market,

Criteo Customer Acquisition Customer wins, Customer success stories, Case studies

What benefits does Criteo Customer Acquisition offer for Engagement Management?

What Are the key features of Criteo Customer Acquisition for Lifetime Value Management?

What solutions does Criteo Customer Acquisition provide for Sending & Publishing Communications?

What solutions does Criteo Customer Acquisition provide for Digital Marketing?

8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
 

Loblaw Advance - Retail - Very Large

Loblaw Advance partners with commerce intelligence platform Criteo ...

Brampton, Canada

Loblaw Advance, the retail media division of Loblaw Companies Ltd., has partnered with Criteo to enhance its email display advertising capabilities. Criteo will act as the direct sales agent for Lobl...aw Advance's email display placements, expanding advertiser access across various Loblaw platforms. This partnership aims to leverage Criteo's commerce media expertise to connect advertisers with Canadian shoppers more effectively.

Read on →
 

Massmart Holdings Limited - Retail - Very Large

Criteo wins Massmart retail media deal covering 280 stores in Africa

Sandton, South Africa

Criteo has been appointed by Massmart, a Walmart subsidiary, to enhance its onsite advertising capabilities across its digital properties in Africa. Utilizing Criteo's Commerce Yield platform, Massma...rt will introduce Sponsored Product Ads and Onsite Display Ads, initially live on Makro.co.za. This collaboration aims to boost Massmart's retail media strategy, offering brands enhanced visibility and engagement opportunities.

Read on →
 

Massmart - Retail - Very Large

Massmart selects Criteo for retail media platform

Johannesburg, South Africa

Massmart has selected Criteo to enhance its retail media platform across digital properties in South Africa. By deploying Criteo's Commerce Yield platform, Massmart will offer Sponsored Product Ads a...nd Onsite Display Ads, enabling targeted campaigns and improving product visibility. This collaboration aims to expand advertising capabilities, providing brands with effective tools to engage consumers throughout the purchasing process.

Read on →

woom - Consumer Goods - Small

Klosterneuburg, Austria

woom used Criteo to boost traffic by 130% and increase click-through rate by 72% in Germany. The brand combined always-on retargeting with seasonal campaigns for Spring and Back-to-School. They integ...rated first-party data from Emarsys to improve targeting and reduce wasted spend. Creative testing and localized messaging helped drive results. The strategy led to stronger ROAS and lower cost-per-click.

Uber Advertising - Marketing And Advertising - Large

San Francisco, USA

Uber Advertising used Criteo to boost campaign results in Australia. They ran Sponsored Products and Commerce Display ads for brands in snacking and alcohol categories. The snacking campaign saw a 15...% rise in product page views and a 15% increase in revenue share. The alcohol campaign achieved a 27% jump in PDP share and a 54% surge in revenue share. Both campaigns delivered a strong halo effect, lifting related categories. Criteo helped Uber Advertising reach high-intent shoppers and drive measurable sales growth.

Tefal Romania - Consumer Electronics - Large

Rumilly, France

Criteo GO helped Tefal Romania boost Q4 revenue by 35%. The team used AI-powered campaigns to reach high-intent shoppers during Black Friday and the holidays. Switching from manual to automated ads i...ncreased ROAS by 33%. First-time purchasers grew by 12%. The campaign used personalized creatives and real-time optimization to drive sales and efficiency.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Criteo Customer Acquisition

What is Criteo Customer Acquisition?

Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.

Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.

The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers

What is Criteo Customer Acquisition used for?

Criteo Customer Acquisition is a Sales Engagement Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Lifetime Value Management .

What are the top features of Criteo Customer Acquisition?

Personalization, SEM and Dashboard are some of the top features of Criteo Customer Acquisition.

Who uses Criteo Customer Acquisition?

Criteo Customer Acquisition is used by Retail, Consumer Goods and Internet among other industries.

What are Criteo Customer Acquisition alternatives?

GMass, Ebsta Revenue Intelligence, Autoklose and Mailshake are popular alternatives for Criteo Customer Acquisition.

Where is Criteo Customer Acquisition located?

Criteo Customer Acquisition is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Customer Acquisition for advertisement and engagement management

Criteo Customer Acquisition Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)

Software Failure Risk Guidance

?

for Criteo Customer Acquisition

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Customer Acquisition

Criteo S.A. News

Partnership

Criteo expands retail media partnership with Loblaw

Criteo and Loblaw have expanded their retail media partnership, appointing Criteo as a preferred demand partner for Loblaw Advance. This collaboration allows Criteo to sell display advertising across Loblaw's email channels, enhancing access to Canadian shoppers through loyalty-linked audiences. The partnership aims to boost retail media opportunities in Canada by leveraging Criteo's commerce media platform.

Executive

Criteo Appoints Connor McGogney as CFO and Cancels 4.5 Million Tr...

Criteo appointed Connor McGogney as CFO, effective August 10, 2026, succeeding Sarah Glickman. The company also announced a share capital reduction by canceling 4.5 million treasury shares.

Executive

CRITEO APPOINTS CONNOR MCGOGNEY AS CHIEF FINANCIAL OFFICER

Criteo has appointed Connor McGogney as its new Chief Financial Officer, effective August 10, 2026. McGogney, who has been with Criteo since 2018, will succeed Sarah Glickman, who transitions to an advisory role. McGogney will continue to oversee strategy, corporate development, and partnerships, leveraging his extensive experience in finance and strategic planning.

Company

Criteo Completes Redomiciliation from France to Luxembourg; Board ...

Criteo has completed its legal domicile transfer from France to Luxembourg and plans a subsequent move to the U.S. by January 2027. This strategic shift aims to enhance shareholder value by increasing capital management flexibility and potential inclusion in U.S. indices.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D