Criteo Customer Acquisition Overview

Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.

Use Cases

Customers recommend Advertisement, Engagement Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Criteo Customer Acquisition.

Other use cases:

  • Sending & Publishing Communications
  • Digital Marketing
  • Loyalty Management
  • Generation Of New Leads
  • Channel Marketing
  • Campaign Management
  • Cross Selling
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Criteo Customer Acquisition.

Other priorities:

  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Grow Market Share
  • Launch New Products
  • Improve Consistency
See all business priorities See less business priorities

Criteo Customer Acquisition Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Customer Acquisition works with different mediums / channels such as Mobile. and Mobile App.

Criteo Customer Acquisition's features include Personalization, SEM, Dashboard, etc. and Criteo Customer Acquisition support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Criteo Customer Acquisition analytics capabilities include Analytics, and Custom Reports.

Reviews

"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges." - Brendan Tracy

Peer review evidence (same sources as the product rating summary)

"...Miko aj Salecki cites coherent visual identity for display ads on premium publishers as being key to their clients success...." Case Study They.pl
"...And when it comes to their digital advertising strategy, Fluid Commerce s clients want more returning customers, more new traffic to their site, and increased brand engagement. ..." Case Study Fluid Commerce
"...Understanding lifetime value of groups based on demographics to better target and bid...." Peer review by Agency

Criteo Customer Acquisition, GMass, Ebsta Revenue Intelligence, Autoklose, Mailshake, etc., all belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Customer Acquisition

Top Industries

  • Retail
  • Consumer Goods
  • Internet

Popular in

  • Small Business
  • Mid Market

Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet and is widely used by Small Business, and Mid Market,

Criteo Customer Acquisition Customer wins, Customer success stories, Case studies

How does Criteo Customer Acquisition facilitate Engagement Management?

How efficiently Does Criteo Customer Acquisition manage your Lifetime Value Management?

What Are the key features of Criteo Customer Acquisition for Sending & Publishing Communications?

What makes Criteo Customer Acquisition ideal for Digital Marketing?

8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
 

Criteo S A : Powers Libas' Scalable Growth Beyond Walled Gardens ...

Criteo partnered with Libas, an Indian fashion brand, to enhance marketing efficiency beyond traditional platforms. By using Criteo's AI-powered Commerce Growth platform, Libas achieved a 72% YoY inc...rease in ROAS and a 133% rise in conversion rates. This collaboration highlights Criteo's ability to drive scalable growth and performance in digital commerce.

Read on →

Wine Country Gift Baskets - Retail - Medium

USA

Criteo GO helped Wine Country Gift Baskets boost ROAS by 28% year-over-year during the holiday season. The retailer used AI-powered campaigns to attract new visitors and drive conversions. Online vid...eo ads increased average order value by 23% over display ads. Social ads lowered cost per acquisition by 26% and improved ROAS by 7%. Wine Country increased media spend by 13% and saw a 10% rise in average cart value.

Schutz - Apparel & Fashion - Large

São Paulo, Brazil

Criteo's in-app retargeting helped Schutz boost revenue by 68% with only a 14% budget increase. The campaign delivered a 47% uplift in ROAS and a 68% increase in sales. Schutz shifted focus to in-app... marketing, making it a key growth driver. Conversion rates improved to 61%, outperforming web campaigns. The partnership led to ongoing budget expansion for both iOS and Android channels.

Represent Clothing - Apparel & Fashion - Small

Manchester, UK

Represent Clothing used Criteo's dynamic retargeting to boost sales by 56% in just one month. The brand expanded its retargeting to Meta platforms, reaching more shoppers on Instagram and Facebook. T...his approach led to an 80% increase in conversion rate and a 153% rise in ROAS. Criteo's behavioral data helped re-engage previous visitors with personalized ads. Meta inventory played a key role in scaling performance across multiple markets.

Patch Media - Media Production - Medium

New York, USA

Patch Media used Criteo’s hashed email solution to address the loss of third-party cookies. They wanted to keep ad quality high and recover CPMs for logged-in users. By sharing hashed emails in the b...idstream, Patch Media made more of their audience addressable to advertisers. This led to a 52% increase in CPMs and an 85% user match rate. They also saw a 37% rise in incremental addressable requests.

Melhor Envio - Information Technology And Services - Medium

Porto Alegre, Brazil

Criteo helped Melhor Envio, a Brazilian shipping management platform, improve its display ad performance. By adding social video ads on Meta and TikTok, Melhor Envio increased display click-through r...ates by 25%. The cost per click for display ads dropped by 43%. This cross-channel strategy boosted brand awareness and engagement. Results stayed strong for three months after the change.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Criteo Customer Acquisition

What is Criteo Customer Acquisition?

Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.

Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.

The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers

What is Criteo Customer Acquisition used for?

Criteo Customer Acquisition is a Sales Engagement Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Lifetime Value Management .

What are the top features of Criteo Customer Acquisition?

Personalization, SEM and Dashboard are some of the top features of Criteo Customer Acquisition.

Who uses Criteo Customer Acquisition?

Criteo Customer Acquisition is used by Retail, Consumer Goods and Internet among other industries.

What are Criteo Customer Acquisition alternatives?

GMass, Ebsta Revenue Intelligence, Autoklose and Mailshake are popular alternatives for Criteo Customer Acquisition.

Where is Criteo Customer Acquisition located?

Criteo Customer Acquisition is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Customer Acquisition for advertisement and engagement management

Criteo Customer Acquisition Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)

Software Failure Risk Guidance

?

for Criteo Customer Acquisition

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Customer Acquisition

Criteo S.A. News

Awards

Criteo Named a Leader in the QKS Group SPARK Matrix for Retail Media ...

Criteo has been recognized as a Leader in the QKS Group SPARK Matrix for Retail Media Network and Monetization Platform, Q2 2026. This recognition highlights Criteo's leadership in unified retail media activation and monetization, emphasizing its platform's capabilities in AI-driven optimization and commerce intelligence.

Awards

Criteo Named a Leader in the QKS Group SPARK MatrixTM for Retail Media ...

Criteo has been recognized as a Leader in the QKS Group SPARK Matrixâ„¢ for Retail Media Network and Monetization Platform, Q2 2026. This accolade highlights Criteo's excellence in technology and customer impact, emphasizing its unified commerce media platform's capabilities in retail media activation, monetization, and measurement.

Awards

Criteo positioned as a Leader in the SPARK Matrix

Criteo has been named a Leader in the QKS Group SPARK Matrix for Retail Media Network and Monetization Platform 2026. This recognition highlights Criteo's strengths in onsite and offsite activation, audience management, and campaign optimization, leveraging AI-driven optimization and first-party data to enhance retail media initiatives.

Awards

CRTO Press Release: Criteo Named a Leader in the QKS Group SPARK ...

Criteo has been named a Leader in the QKS Group SPARK Matrix for Retail Media Network and Monetization Platform, Q2 2026. This recognition highlights Criteo's leadership in unified retail media activation and monetization, emphasizing its platform's capabilities in AI-driven optimization, predictive bidding, and closed-loop measurement.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D