Criteo Customer Acquisition Overview

Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.

Use Cases

Customers recommend Advertisement, Engagement Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Criteo Customer Acquisition.

Other use cases:

  • Sending & Publishing Communications
  • Digital Marketing
  • Loyalty Management
  • Generation Of New Leads
  • Channel Marketing
  • Campaign Management
  • Cross Selling
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Criteo Customer Acquisition.

Other priorities:

  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Grow Market Share
  • Launch New Products
  • Improve Consistency
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Criteo Customer Acquisition Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Customer Acquisition works with different mediums / channels such as Mobile. and Mobile App.

Criteo Customer Acquisition's features include Personalization, SEM, Dashboard, etc. and Criteo Customer Acquisition support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Criteo Customer Acquisition analytics capabilities include Analytics, and Custom Reports.

Reviews

"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges." - Brendan Tracy

Criteo Customer Acquisition, GMass, Ebsta Revenue Intelligence, Autoklose, Mailshake, etc., all belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Customer Acquisition

Top Industries

  • Retail
  • Consumer Goods
  • Internet

Popular in

  • Small Business
  • Mid Market

Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Criteo Customer Acquisition Use Cases

Why is Criteo Customer Acquisition the best choice for Engagement Management?

What benefits does Criteo Customer Acquisition offer for Lifetime Value Management?

What Are the key features of Criteo Customer Acquisition for Sending & Publishing Communications?

Why is Criteo Customer Acquisition the best choice for Digital Marketing?

38+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien

Case Studies

CASE STUDY Regatta

Criteo helped Regatta improve their commerce outcomes. The solution focused on digital advertising and commerce media. The case highlights how Regatta partnered with Criteo to reach their business go...als. Specific results or metrics are not provided in the content.

Apparel & Fashion

CASE STUDY adidas

Criteo Commerce Growth helped adidas grow its new customer base. adidas saw a 66% improvement in ROAS in the lower funnel. The company also achieved an 81% ROAS improvement in the mid funnel. Criteo'...s platform supported automated customer acquisition and retention. The results show strong performance for adidas in digital marketing.

Consumer Goods

CASE STUDY YSL Beauty

YSL Beauty used Criteo to improve their online shopping experience. They wanted to make shopping more fun and engaging. Criteo provided solutions like dynamic retargeting and personalized product ads.... YSL Beauty saw better customer engagement and more sales. The partnership helped YSL Beauty reach new shoppers and keep loyal customers.

Consumer Electronics

CASE STUDY Jackery

Criteo helped Jackery improve their commerce media strategy. Jackery used Criteo's platform to reach more customers and grow sales. The solution included features like predictive bidding and product ...recommendations. The case highlights how Criteo supports brands in the consumer electronics industry. No specific numbers or metrics are mentioned in the content.

Real Estate

CASE STUDY Apartments.com

Criteo helped Apartments.com improve their digital advertising. Apartments.com used Criteo's platform to reach more people and keep current customers. The solution included dynamic retargeting and pe...rsonalized product ads. Apartments.com saw better results from their online ads. The partnership focused on growing customer acquisition and retention.

Real Estate

CASE STUDY Immobiliare

Criteo helped Immobiliare improve their commerce media strategy. Immobiliare used Criteo's platform to reach more customers and grow their business. The solution focused on digital advertising and cu...stomer acquisition. The case highlights how Criteo supports real estate companies with targeted ads. Results for Immobiliare are not specified in the content.

Frequently Asked Questions(FAQ)

for Criteo Customer Acquisition

What is Criteo Customer Acquisition?

Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.

Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.

The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers

What is Criteo Customer Acquisition used for?

Criteo Customer Acquisition is a Sales Engagement Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Lifetime Value Management .

What are the top features of Criteo Customer Acquisition?

Personalization, SEM and Dashboard are some of the top features of Criteo Customer Acquisition.

Who uses Criteo Customer Acquisition?

Criteo Customer Acquisition is used by Retail, Consumer Goods and Internet among other industries.

What are Criteo Customer Acquisition alternatives?

GMass, Ebsta Revenue Intelligence, Autoklose and Mailshake are popular alternatives for Criteo Customer Acquisition.

Where is Criteo Customer Acquisition located?

Criteo Customer Acquisition is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Customer Acquisition for advertisement and engagement management

Criteo Customer Acquisition Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)

Software Failure Risk Guidance

?

for Criteo Customer Acquisition

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Customer Acquisition

Criteo S.A. News

Partnership

Criteo and dentsu Announce Global Commerce Media Partnership (PR Newswire) - Aktiellt

Criteo and dentsu have formed a global commerce media partnership to connect brands, agencies, and retailers with consumers across the open internet. The collaboration leverages Criteos Commerce Media Platform and dentsus media expertise to deliver automated acquisition, retention, and retail media solutions at scale.

Product

Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media (PR Newswire) - Aktiellt

Criteo launched Auction-Based Display, a programmatic ad technology for retail media. This solution lets retailers like Costco and Shipt offer biddable, flexible ad placements, combining auction-based and reservation-based buying. Brands gain more control, streamlined workflows, and improved ad relevance. The platform aims to drive product discovery and unlock new monetization for retailers in the commerce media space.

Product

Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media - WV News

Criteo launched its Auction-Based Display technology on June 17, 2025, introducing programmatic, auction-driven display ads to retail media. The solution enables retailers like Costco, Shipt, and Albertsons Media Collective to offer biddable trading, flexible pricing, and advanced ad controls. This innovation helps brands optimize product discovery and allows retailers to tap into new monetization streams and national media budgets within retail media environments.

Partnership

Criteo and dentsu enter into global commerce media partnership

Criteo and dentsu have formed a global commerce media partnership. The collaboration aims to leverage Criteos commerce media platform with dentsus global marketing expertise. This partnership will deliver advanced retail media and performance marketing solutions for brands and retailers worldwide, enhancing omnichannel advertising and data-driven campaign capabilities.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D