Customer stories

Product Business Settings

Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet industries and is widely used by Small Business, Mid Market.

Integrations

Marketing Attribution
Customer Data Platform
Cross Channel Advertising
Digital Signature

Criteo Customer Acquisition Product Overview

Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.

How satisfied the customers are with Criteo Customer Acquisition use-cases

Reviews

"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges." - Brendan Tracy
"Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 ...objective of increasing our brand awareness by boosting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition." - Michael O’Brien

Criteo Customer Acquisition Customer Insights, Testimonials and Case Studies

How does Criteo Customer Acquisition facilitate Engagement Management?

Why is Criteo Customer Acquisition the best choice for Lifetime Value Management?

How can Criteo Customer Acquisition optimize your Sending & Publishing Communications Workflow?

Why is Criteo Customer Acquisition the best choice for Digital Marketing?

What is Criteo Customer Acquisition?

Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.

Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.

The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers

What is Criteo Customer Acquisition used for?

Criteo Customer Acquisition is a Sales Engagement Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Lifetime Value Management .

What are the top features of Criteo Customer Acquisition?

Personalization, SEM and Dashboard are some of the top features of Criteo Customer Acquisition.

Who uses Criteo Customer Acquisition?

Criteo Customer Acquisition is used by Retail, Consumer Goods and Internet among other industries.

What are Criteo Customer Acquisition alternatives?

GMass, Ebsta Revenue Intelligence, Autoklose and Mailshake are popular alternatives for Criteo Customer Acquisition.

Where is Criteo Customer Acquisition located?

Criteo Customer Acquisition is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.

8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien

Immobiliare - Real Estate

Criteo helped Immobiliare improve their digital advertising. Immobiliare used Criteo's solutions to reach more customers online. The case highlights how Criteo's platform supports commerce growth for... real estate businesses. The story shows the value of targeted ads and digital media in real estate marketing.

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Ellos - Retail

Criteo helped Ellos improve their online retail performance. Ellos used Criteo's commerce media platform to reach new customers and increase conversions. The solution included dynamic retargeting and... personalized product ads. Ellos saw better engagement and more sales from their digital advertising campaigns.

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Danone | Wavemaker

Criteo helped Danone and Wavemaker improve their commerce media strategy. The case highlights the use of Criteo's platform for digital advertising and customer acquisition. Danone and Wavemaker aimed... to reach new customers and increase conversions. The solution focused on automated acquisition and retention. Results and specific metrics are not provided in the content.

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Aventon Bikes - Consumer Goods

Criteo helped Aventon Bikes improve their advertising results. They used connected campaigns across the full funnel. Aventon Bikes achieved a 100% ROAS with contextual targeting. The campaigns delive...red about 600 million impressions. This shows strong performance in digital advertising for consumer brands.

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adidas - Apparel & Fashion

Criteo Commerce Growth helped adidas grow its new customer base. adidas saw a 66% improvement in ROAS in the lower funnel. The company also achieved an 81% ROAS improvement in the mid funnel. Criteo'...s platform supported automated customer acquisition and retention. The results show strong performance for adidas in digital marketing.

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adidas - Apparel & Fashion

Criteo helped adidas improve their online shopping experience. adidas used Criteo's commerce media platform to reach more shoppers. The solution included dynamic retargeting and personalized product ...ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.

Read on →
lightning

Peers used Criteo Customer Acquisition for advertisement and engagement management

Criteo Customer Acquisition Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)

Software Failure Risk Guidance

?

for Criteo Customer Acquisition

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Customer Acquisition

Criteo S.A. News

Partnership
 

ChatGPT Ads: OpenAI Partners with Criteo

Criteo has partnered with OpenAI to integrate ads into ChatGPT, marking a significant shift in programmatic advertising. This collaboration connects Criteo's extensive network of over 17,000 advertisers to OpenAI's platform, enabling targeted, conversational advertising. The partnership aims to redefine media buying by integrating ads within AI-generated content, challenging traditional search engine models.

Partnership
 

ChatGPT startet Werbepilot mit Criteo

OpenAI has partnered with Criteo to introduce targeted ads in the free version of ChatGPT, marking a shift from a subscription-only model to a commercial ecosystem. This partnership aims to support product discovery and increase conversion rates, with ads appearing prominently from the first user prompt. The pilot, launched on March 2, 2026, is currently limited to adult users in the USA.

Partnership
 

Criteo becomes first ad tech partner in OpenAI's ChatGPT advertising pilot

Criteo has partnered with OpenAI as the first ad tech company in ChatGPT's advertising pilot, allowing brands to place ads within the AI platform. This integration, set to launch in the U.S., aims to leverage conversational AI for more effective ad placements, potentially transforming digital advertising. Criteo's involvement highlights its strategic position in AI-driven commerce, with insights showing higher conversion rates from AI environments.

Partnership
 

Criteo becomes the first ad tech partner for OpenAI's ChatGPT ...

Criteo has partnered with OpenAI to become the first ad tech partner for ChatGPT's advertising pilot. This collaboration allows marketers to access Criteo's commerce data and tools through ChatGPT's monetization framework, enhancing advertising within conversational AI interfaces. The partnership aims to advance advertising in AI experiences, with early participants like Target and Expedia.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D