Criteo Customer Acquisition Overview

Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.

Use Cases

Customers recommend Advertisement, Engagement Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Criteo Customer Acquisition.

Other use cases:

  • Sending & Publishing Communications
  • Digital Marketing
  • Loyalty Management
  • Generation Of New Leads
  • Channel Marketing
  • Campaign Management
  • Cross Selling
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Criteo Customer Acquisition.

Other priorities:

  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Grow Market Share
  • Launch New Products
  • Improve Consistency
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Criteo Customer Acquisition Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Customer Acquisition works with different mediums / channels such as Mobile. and Mobile App.

Criteo Customer Acquisition's features include Personalization, SEM, Dashboard, etc. and Criteo Customer Acquisition support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Criteo Customer Acquisition analytics capabilities include Analytics, and Custom Reports.

Reviews

"Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 ...objective of increasing our brand awareness by boosting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition." - Michael O’Brien

Criteo Customer Acquisition, GMass, Ebsta Revenue Intelligence, Autoklose, Mailshake, etc., all belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Customer Acquisition

Top Industries

  • Retail
  • Consumer Goods
  • Internet

Popular in

  • Small Business
  • Mid Market

Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Criteo Customer Acquisition Use Cases

How does Criteo Customer Acquisition facilitate Engagement Management?

How efficiently Does Criteo Customer Acquisition manage your Lifetime Value Management?

How efficiently Does Criteo Customer Acquisition manage your Sending & Publishing Communications?

Why is Criteo Customer Acquisition the best choice for Digital Marketing?

38+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy

Case Studies

Real Estate

CASE STUDY Immobiliare

Criteo helped Immobiliare improve their digital advertising. Immobiliare used Criteo's solutions to reach more customers online. The case highlights how Criteo's platform supports commerce growth for... real estate businesses. The story shows the value of targeted ads and digital media in real estate marketing.

CASE STUDY JTV

Criteo helped JTV improve their commerce outcomes. The solution focused on digital advertising and commerce media. JTV used Criteo's platform to reach more customers and drive sales. The case highlig...hts the benefits of automated acquisition and retention.

Retail

CASE STUDY Mattress Retailer

Criteo helped Mattress Retailer improve their commerce media strategy. The retailer used Criteo's platform to reach more shoppers and increase sales. Criteo's solutions included dynamic retargeting a...nd personalized product ads. The partnership aimed to drive more conversions and boost customer engagement. Results focused on better targeting and higher revenue from digital advertising.

Apparel & Fashion

CASE STUDY O'Neill

Criteo helped O'Neill improve their commerce outcomes. O'Neill used Criteo's platform for digital advertising and media solutions. The case highlights how O'Neill leveraged Criteo's technology to dri...ve growth. The story focuses on the partnership and results achieved in the apparel and fashion industry.

Consumer Electronics

CASE STUDY Jackery

Criteo helped Jackery improve their digital advertising. Jackery used Criteo's commerce media platform. The solution focused on customer acquisition and retention. The case highlights how Criteo's to...ols support growth for consumer electronics brands.

CASE STUDY Farmacia Simán

Criteo helped Farmacia Simán with their commerce media needs. The case study highlights how Farmacia Simán used Criteo's solutions. The focus is on improving customer acquisition and retention. The s...tory shows the impact of Criteo's platform for a pharmacy retailer.

Frequently Asked Questions(FAQ)

for Criteo Customer Acquisition

What is Criteo Customer Acquisition?

Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.

Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.

The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers

What is Criteo Customer Acquisition used for?

Criteo Customer Acquisition is a Sales Engagement Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Lifetime Value Management .

What are the top features of Criteo Customer Acquisition?

Personalization, SEM and Dashboard are some of the top features of Criteo Customer Acquisition.

Who uses Criteo Customer Acquisition?

Criteo Customer Acquisition is used by Retail, Consumer Goods and Internet among other industries.

What are Criteo Customer Acquisition alternatives?

GMass, Ebsta Revenue Intelligence, Autoklose and Mailshake are popular alternatives for Criteo Customer Acquisition.

Where is Criteo Customer Acquisition located?

Criteo Customer Acquisition is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Customer Acquisition for advertisement and engagement management

Criteo Customer Acquisition Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)

Software Failure Risk Guidance

?

for Criteo Customer Acquisition

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Customer Acquisition

Criteo S.A. News

Financial

Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total Activated Media Spend

Criteo's Q2 earnings report showed a slight revenue increase to $483 million, but net income fell to $23 million. The company aims to boost its 'activated media spend,' which has remained around $1 billion. Criteo's retail media business is growing, with agency partnerships accounting for 38% of this segment. Recent integrations with Dentsu and WPP Media focus on expanding commerce media and CTV offerings.

Financial

CRITEO REPORTS STRONG SECOND QUARTER 2025 RESULTS - Yahoo Finance

Criteo reported its Q2 2025 financial results, showing a 2% revenue increase to $483 million and an 11% rise in gross profit to $259 million. The company raised its full-year outlook and highlighted strategic advancements, including a new global Commerce Media partnership with dentsu. Criteo also expanded its platform to 4,000 brands and launched new technologies like Auction-Based Display.

Partnership

WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV - Yahoo Finance

Criteo and WPP Media have partnered to enhance commerce signals in Connected TV (CTV) using Open Intelligence. This collaboration allows advertisers to leverage Criteo's commerce signals and WPP Media's platform to reach consumers effectively across premium CTV inventory. The initiative, piloted with Roku, Samsung, and Scripps, aims to transform CTV into a performance-driven channel by enabling precise audience targeting and measurable outcomes.

Executive

Criteo Strengthens Product Leadership Team with Appointment of Wilfried Schobeiri - PR Newswire

Criteo has appointed Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media. Schobeiri will lead the development of Criteo's AI-driven commerce solutions, enhancing its performance media offerings into a self-service platform. His appointment is part of Criteo's strategy to advance its platform-first business model and expand its AI capabilities for marketers.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D