Criteo Customer Acquisition Overview
Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.
Use Cases
Customers recommend Advertisement, Engagement Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Criteo Customer Acquisition.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Criteo Customer Acquisition.
Criteo Customer Acquisition Use-Cases and Business Priorities: Customer Satisfaction Data
Criteo Customer Acquisition works with different mediums / channels such as Mobile. and Mobile App.
Criteo Customer Acquisition's features include Personalization, SEM, Dashboard, etc. and Criteo Customer Acquisition support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Criteo Customer Acquisition analytics capabilities include Analytics, and Custom Reports.
Reviews
"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges." - Brendan Tracy
Peer review evidence (same sources as the product rating summary)
"...Hannun partnered with Criteo for effective dynamic ads and focused their marketing mix on Criteo and their social channels...." Case Study Hannun
"...How Regatta engages customers across the funnel with SingleView and Criteo. ..." Case Study Bever
"...CLASS 101 reaches acquisition and lifetime values goals with Criteo Customer Acquisition. ..." Case Study Anhanguera University
Criteo Customer Acquisition, GMass, Ebsta Revenue Intelligence, Autoklose, Mailshake, etc., all belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Criteo Customer Acquisition
Top Industries
- Retail
- Consumer Goods
- Internet
Popular in
- Small Business
- Mid Market
Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet and is widely used by Small Business, and Mid Market,
Criteo Customer Acquisition Customer wins, Customer success stories, Case studies
How does Criteo Customer Acquisition address your Advertisement Challenges?
What benefits does Criteo Customer Acquisition offer for Engagement Management?
What solutions does Criteo Customer Acquisition provide for Lifetime Value Management?
Why is Criteo Customer Acquisition the best choice for Sending & Publishing Communications?
What Are the key features of Criteo Customer Acquisition for Digital Marketing?
8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges. |
|
Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Brendan Tracy Director, E-Commerce & Marketing Greg Norman |
Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges. |
|
Michael O’Brien Senior E-Comm & Digital Manager North America Vibram |
Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition. |
Frequently Asked Questions(FAQ)
for Criteo Customer Acquisition
What is Criteo Customer Acquisition?
Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.
Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.
The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers
What is Criteo Customer Acquisition used for?
What are the top features of Criteo Customer Acquisition?
Who uses Criteo Customer Acquisition?
What are Criteo Customer Acquisition alternatives?
Where is Criteo Customer Acquisition located?
Peers used Criteo Customer Acquisition for advertisement and engagement management
Criteo Customer Acquisition Competitors
Criteo Customer Acquisition Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (70) |
| Custom Reports | Read Reviews (160) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (70) |
| Custom Reports | Read Reviews (160) |
Criteo Customer Acquisition Integrations
Criteo Customer Acquisition integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Criteo Customer Acquisition
Overall Risk Meter
Top Failure Risks for Criteo Customer Acquisition
Criteo S.A. News
Criteo Q1 2026 profit drops as revenue softens
Criteo's Q1 2026 financial results show a significant decline in profitability, with net income dropping 79% to $8.6 million due to lower ad revenue and increased operating expenses. Revenue fell 6% year-over-year to $424.6 million, with Retail Media revenue down 31% and Performance Media down 2%. Adjusted EBITDA decreased by 30% to $64.9 million. The company is progressing with its legal domicile transfer to Luxembourg.
Criteo is now inside ChatGPT
Criteo has become OpenAI's first programmatic partner within ChatGPT, enabling over 1,000 brands to run campaigns. This integration uses a Model Context Protocol to enhance AI-driven commerce recommendations, showing conversion rates nearly double those of traditional search. Criteo's new GO platform allows small brands to manage cross-channel campaigns independently, aiming to offset losses from two major retail media clients who ceased managed services.
Advertisers Spent $1 Billion on Criteo in Q1, Up 8% Year-Over-Year
Criteo's Q1 2026 media spend reached $1 billion, an 8% increase year-over-year. However, total revenue fell 9% to $425 million, with retail media revenue dropping 32% due to changes in partnerships with Roundel and Uber Eats.
Criteo Reports First Quarter 2026 Results
Criteo reported its Q1 2026 financial results, showing a 6% revenue decline to $425 million and a 79% drop in net income to $9 million. Despite these declines, media spend exceeded $1 billion for the first time. The company also expanded partnerships with OpenAI, DoorDash Canada, and Hyundai Department Store APAC. Criteo repurchased $31 million of shares and expects a low-single-digit decline in Contribution ex-TAC for fiscal 2026.
Criteo S.A. Profile
HQ Location
387 Park Ave South, 12th Floor, New York, NY 10016
Employees
501-1000
Social
Financials
SERIES D
