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Compare Amperity Customer Data Management vs mParticle

Failure Risk Guidance Security Report ?

Failure Risk for Amperity Customer Data Management low Failure Risk for mParticle low
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Comparison Summary

This comparison report of Amperity Customer Data Management vs. mParticle is based on a specific set of business needs and context. The comparison uses 2101 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Amperity Customer Data Management and mParticle

Amperity Customer Data Management, mParticle, Tealium Audiencestream CDP, Mapp Intelligence, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Amperity Customer Data Management covers Engagement Management, Loyalty Management, Lifetime Value Management, Advertisement, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Brooks contracted with Amperity to run a 10-week proof of concept and ended up accomplishing more during the test than during the entire engagement with the other provider. The technology was up and, ahem, running within 90 days. " - Mark McKelvey

"Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech ...stack within a matter of weeks to capitalize on and sustain our growth initiatives. " - Nick Warner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Amperity Customer Data Management

Focus area

Software Failure Risk

  • low

logo mParticle

Focus area

Software Failure Risk

  • low

About

Customer Data Platform built for the needs of the enterprise

Customer data platform to simplify your customer data infrastructure

Financials

SERIES E

Business Need

Total Processes
(we found evidences for)

56

44

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (75)

Read Reviews (70)

engaging and following up

Read Reviews (44)

Read Reviews (46)

loyalty management

Read Reviews (38)

Read Reviews (5)

customise loyalty program

Read Reviews (8)

Read Reviews (0)

identify target customers

Read Reviews (4)

Read Reviews (1)

create transaction based loyalty

Read Reviews (2)

Read Reviews (0)

lifetime value management

Read Reviews (32)

Read Reviews (1)

advertisement

Read Reviews (17)

Read Reviews (35)

campaign management

Read Reviews (11)

Read Reviews (12)

social media management

Read Reviews (10)

Read Reviews (2)

social media analytics

Read Reviews (9)

Read Reviews (2)

training & onboarding

Read Reviews (8)

Read Reviews (20)

lead qualification

Read Reviews (7)

Read Reviews (5)

lead qualification: technographic

Read Reviews (3)

Read Reviews (0)

conversion management

Read Reviews (7)

Read Reviews (0)

segmentation and targeting

Read Reviews (7)

Read Reviews (5)

customer case management

Read Reviews (7)

Read Reviews (0)

communication management

Read Reviews (6)

Read Reviews (2)

sending & publishing communications

Read Reviews (3)

Read Reviews (2)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (4)

Read Reviews (4)

sales document management

Read Reviews (4)

Read Reviews (0)

contract management

Read Reviews (2)

Read Reviews (0)

personalized marketing

Read Reviews (3)

Read Reviews (0)

channel management

Read Reviews (3)

Read Reviews (0)

contact list management

Read Reviews (3)

Read Reviews (0)

competitive intelligence

Read Reviews (3)

Read Reviews (10)

customer feedback management

Read Reviews (2)

Read Reviews (2)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (1)

community marketing

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (1)

Read Reviews (3)

workflow management

Read Reviews (1)

Read Reviews (4)

products & pricelist management

Read Reviews (0)

Read Reviews (5)

promotion management

Read Reviews (0)

Read Reviews (5)

compliance & governance

Read Reviews (0)

Read Reviews (2)

touchpoint management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Improve efficiency

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Increase average basket value

  • Manage risk

  • See 11 more

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting