Epsilon PeopleCloud - Email Marketing: Use Cases, Capabilities & Competitors

Epsilon Underwriting has integrated RedSky Insurance, a specialist marine underwriting agency, to manage increasing compliance burdens and enhance service offerings. RedSky's policies and transaction...s are now administered by Epsilon, combining RedSky's marine expertise with Epsilon's national platform. This integration aims to improve operational efficiency and expand market offerings for brokers.
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Zoopla used Epsilon’s PubLink and Prebid’s SharedID to prepare for third-party cookie deprecation. They wanted to increase monetization of their authenticated web traffic. By integrating these identi...ty solutions, Zoopla improved audience identification and increased bid opportunities. Zoopla saw a 31% increase in overall monetization and a 44% lift in Epsilon-purchased impressions in the first month. Month-over-month, Epsilon-purchased impressions grew by 30%.
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Yard House used Epsilon to send real-time, localized email campaigns. Each location's beer menu was updated live in emails using data from 68 locations. This campaign led to a 32% year-over-year incr...ease in click-through rates. The emails also re-engaged guests who had stopped interacting. Yard House used their restaurant API to power the campaign.
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Epsilon PeopleCloud Digital Media Solutions helped a leading women's retailer connect online and offline customer data. The retailer used first-party data and Epsilon's identity solution to target an...d message over 2 million real people. They matched 89% of customers to Epsilon's profiles, enabling personalized messaging. The campaign drove a $9:1 incremental ROAS for retention and 43% of annual purchases came from messaged individuals. Cost per acquisition was 250% lower than the benchmark for acquisition.
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Epsilon Digital helped Wine Country Gift Baskets reach 129,000 new customers. The company earned $16 million in revenue from new buyers. They achieved a $4.7 to $1 return on ad spend. Epsilon used re...al-time intent data and modeled audiences to target high-value shoppers. Personalized digital campaigns brought back existing customers and attracted new ones. Wine Country Gift Baskets now drives sales year-round, not just during holidays.
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Epsilon PeopleCloud Messaging powered the launch of Whole Foods 365 stores with a multi-touch email campaign. The campaign drove an 88% higher open rate for the weekly newsletter compared to industry... benchmarks. Registration confirmation emails saw a 460% higher click rate. Epsilon's CRM and creative services helped build a strong loyalty program foundation. The solution enabled personalized 1:1 emails and consistent brand messaging.
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