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Retail Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Women's retailer
- Retail
- Large
Epsilon PeopleCloud Digital Media Solutions helped a leading women's retailer connect online and offline customer data. The retailer used first-party... data and Epsilon's identity solution to target and message over 2 million real people. They matched 89% of customers to Epsilon's profiles, enabling personalized messaging. The campaign drove a $9:1 incremental ROAS for retention and 43% of annual purchases came from messaged individuals. Cost per acquisition was 250% lower than the benchmark for acquisition.
Epsilon PeopleCloud Messaging powered the launch of Whole Foods 365 stores with a multi-touch email campaign. The campaign drove an... 88% higher open rate for the weekly newsletter compared to industry benchmarks. Registration confirmation emails saw a 460% higher click rate. Epsilon's CRM and creative services helped build a strong loyalty program foundation. The solution enabled personalized 1:1 emails and consistent brand messaging.
Epsilon helped Wex Photo Video boost its marketing with a data-driven approach. Wex Photo Video gained £1 million in extra... revenue each quarter. The company saw a 12% rise in average order value. Epsilon's solution improved email marketing and customer targeting. Wex Photo Video now engages 60% of its active customers monthly. The partnership supports Wex Photo Video’s retail growth goals.
Epsilon helped Walgreens launch the Balance Rewards loyalty program in just a few months. The platform supports over 190 million... members and processes more than 4 million purchase transactions daily. Members earn and redeem points in real time, including for healthy activities tracked by devices like FitBit. Walgreens uses Epsilon’s data-driven loyalty solution to encourage healthy behaviors and build strong customer relationships. The program handles over 4 billion loyalty requests each year.
Epsilon helped Walgreens launch Walgreens Advertising Group (wag) using Epsilon’s retail media solution. In one quarter, 49 brands ran campaigns... through wag. Walgreens achieved a $5:1 return on ad spend for advertisers. The network generated $10 million in revenue in a single quarter. Epsilon’s identity solution enabled Walgreens to target real customers and optimize campaigns in real time.
Visionworks used Epsilon Digital to find new customers ready to buy. Epsilon’s identity resolution and digital media tools helped Visionworks... reach in-market prospects who matched their best buyers. This led to a cost per action that was 87% lower than their goal. Visionworks delivered timely offers and store locations to the right people on their preferred channels. The partnership made booking eye exams easier for customers and increased sales.
Ulta Beauty used Epsilon Digital to personalize customer experiences. They leveraged insights from 42 million loyalty members to target ads... and messaging. Epsilon’s platform helped Ulta Beauty run retention and acquisition campaigns. UB Media, powered by Epsilon, enabled brand partners to reach in-market shoppers with focused advertising. The partnership drove growth by delivering relevant, timely messages to customers.
Epsilon helped Staples unify their digital marketing strategy. Staples moved from a fragmented approach to a single, data-driven solution. Epsilon... used accurate online and offline data to personalize messages for each customer. This led to a 9% lift in incremental revenue and a $6:1 return on ad spend. Staples also saw over 90 days a match rate of 80%. The campaign drove more traffic and sales both online and in stores.
Epsilon's Intent Messaging helped a specialty retailer boost revenue by 21% over their previous provider. The retailer achieved a 77%... match rate with known email subscribers. Expanding to unauthenticated audiences with CORE ID increased reach by 145%. Epsilon managed audience selection and deployment for five abandon program types. The partnership improved customer experience and drove higher value at lower deployment volumes.
Epsilon helped Sally Beauty improve their loyalty program. Sally Beauty wanted to keep up with changing customer trends. Epsilon worked... closely with their marketing team. They acted as a strategic partner and helped brainstorm new ideas. The loyalty program became more unique for each customer. Sally Beauty trusted Epsilon for years to guide their marketing.
Epsilon’s advanced technology helped a leading retail pharmacy chain regain market share in the allergy category. Machine learning analyzed customer... behavior to identify those ready to buy allergy products. Personalized messages were sent at the right time to drive new sales from existing customers. The campaign achieved a 5:1 return on ad spend. There was a 46% increase in customers new to the allergy category.
Epsilon’s CORE ID helped an international retailer boost customer retention. The retailer unified fragmented buyer profiles and gained a complete... 12-month view. Epsilon matched customers across seven touchpoints and all devices. Personalized messaging drove a 66% increase in messaged revenue. The strategy generated over $30 million in total revenue.
Epsilon Digital helped a large retail chain boost store visits and sales. The retailer renovated and opened new stores in... 2024. Epsilon used personalized display and video ads to target local shoppers. Stores in South Carolina saw 2x more trips and a 33% higher basket value. The campaign drove $4.1 million in messaged revenue and a $35:1 ROAS.
Epsilon Retail Media helped a leading beauty retailer boost revenue and partner relationships. The retailer used Epsilon's data and media... tools to launch 222 off-site brand campaigns in one year. Over 90 brands joined the new retail media network. The campaigns achieved a $150:1 ROAS. Real-time data and detailed reporting proved value for both the retailer and its brand partners.
Epsilon helped PrettyLittleThing use its in-house data to create personalized marketing campaigns. The solution focused on customer-centricity and transparent measurement... of incremental return on ad spend. Epsilon's platform enabled PLT to serve 10,000 unique messages during peak trading. 30% of new US customers in 2020 were influenced by the program. PLT expanded from the US to four new markets, scaling the program 20 times.
Epsilon’s onsite retail media helped a major pet product retailer grow ad revenue by 1,618% year over year. The retailer increased... active suppliers by 127% and active campaigns by 173%. Epsilon enabled high-impact product placements and connected shopper insights to premium onsite inventory. This led to more precise targeting and measurable outcomes. The retailer built a scalable, revenue-generating media ecosystem and improved traffic monetisation.
Epsilon PeopleCloud Messaging’s Scheduling Intelligence tool helped a niche retailer boost email marketing results. The tool analyzed six months of... customer behavior to find the best time to send emails. This led to a 3.1% lift in open rates and a 6.5% lift in click rates. Revenue increased by 65%. The retailer now sends emails at the optimal time for each customer, improving engagement and sales.
Epsilon Dynamic Creative helped a large national retailer boost holiday sales. The retailer wanted to increase brand loyalty and customer... lifetime value during the holiday season. Epsilon used CORE ID to identify high-potential shoppers and delivered tailored ads using machine learning. The campaign reached 25 million unique individuals and generated $696M in sales. The retailer achieved a $7:1 incremental ROAS with dynamic, personalized ads.
Epsilon’s retail media solution powered a national pharmacy retailer’s new retail media network. The pharmacy needed a top identity solution... to support its network launch. Epsilon delivered the technology to help them build a leading retail media network. The case highlights Epsilon’s role in enabling advanced retail media capabilities for a major pharmacy chain.
Epsilon Digital helped a national outdoor retailer reach 8. 6 times more unique customers than their previous DSP. The retailer...ran a 30-day online video campaign to target outdoor enthusiasts. Epsilon used custom behavioral audience segments and identity resolution with COREid. The campaign achieved 92% qualified reach versus 11% with the competitor. Cost per unique reach dropped to $0.08 from $0.44.
Epsilon Audio helped a national jewelry brand reach 4. 8 million unique prospects through targeted audio campaigns. The brand used...Epsilon’s data to find new customers who resembled their current buyers. Half of the audio audience also engaged on other channels, showing strong cross-channel impact. Custom audio spots in multiple languages increased campaign reach. The audio completion rate hit 70%, meeting the client’s benchmark.
A leading adult beverage retailer
- Retail
- Large
Epsilon Retail Media helped a leading adult beverage retailer unlock new value from shopper data. The retailer licensed its first-party... data to Epsilon's network, creating a new revenue stream. Brands used this data to run digital campaigns targeting verified alcohol shoppers. Campaigns drove both online and in-store sales, with an average of $412,000 in attributable sales per campaign, surpassing the $174,000 projection. Closed-loop reporting gave brands clear sales results and improved supplier partnerships.
Epsilon’s connected TV (CTV) solution helped a leading optical retail brand reach 4 million unique individuals per month. The brand minimized... overlap to less than 15% between CTV and performance campaigns. Epsilon’s COREid technology enabled precise geotargeting and frequency capping across 700+ retail locations. The retailer expanded its prospect universe and grew its customer base using people-based audiences. The campaign maintained budget efficiency while maximizing unique reach.
Epsilon used first-party and purchase-based data to help a large pharmacy retailer boost sales of an over-the-counter medicine. They built a... custom audience of cold, flu, and allergy sufferers and targeted them with a $4-off coupon and doctor recommendation. The campaign achieved a $13:1 return on ad spend, far above the category norm of less than $3:1. Sales increased by 9%. The brand saw a 6.5 times higher ROAS than its previous campaign.
Epsilon Clean Room helped a multi-brand jewelry retailer fix disjointed data and poor attribution. The retailer combined online and offline... data to get better customer insights. They saw a 27% year-over-year increase in new customer sales while reaching fewer prospects. Revenue for existing customers doubled on Facebook and DV360. Conversion rates for EPC Prospect audiences were 1.5 times higher than their agency of record. Epsilon also built a CMO dashboard to improve channel measurement.
Epsilon Digital helped a leading IT retailer expand reach beyond linear TV using online video. The retailer connected with new... audiences and minimized overlap, boosting conversions. Epsilon delivered the highest impression volume and lowest overlap compared to 10 other partners. Results were validated by iSpot for accuracy. The campaign drove the most conversion events and incremental reach from the retailer’s CRM list.
Epsilon helped I-RUN use its first-party customer data to reach more shoppers. Over 51% of I-RUN’s customers were recognized from... the start. Epsilon unified I-RUN’s data for better audience targeting and faster campaign launches. The campaign achieved a 3:1 incremental return on ad spend in four months. I-RUN now has a clear view of how data activation drives sales.
Epsilon Digital helped Hot Topic boost sales and scale their marketing. Hot Topic wanted to re-engage millions of past buyers... and attract new customers. Epsilon used data from over 200 million people to deliver 45 million personalized messages monthly. Hot Topic gained 41,000 new customers and achieved a $10:1 incremental return on ad spend. Cost per acquisition was 1000 lower than their goal.
Restaurants Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Yard House
- Restaurants
- Large
Orlando, USA
Yard House used Epsilon to send real-time, localized email campaigns. Each location's beer menu was updated live in emails using... data from 68 locations. This campaign led to a 32% year-over-year increase in click-through rates. The emails also re-engaged guests who had stopped interacting. Yard House used their restaurant API to power the campaign.
Epsilon Digital helped a fast casual taco chain reengage lapsed guests. The campaign targeted people who had not visited in... 2 to 24 months. Personalized messages reached 517,000 former customers. The result was a 40% increase in average trips per lapsed customer. Average revenue per lapsed guest rose by 42%. The effort drove $1.4 million in revenue in one quarter.
Epsilon Digital helped a national sandwich chain launch personalized, local marketing campaigns across 400 locations. The chain used Epsilon's transactional... data to target ads on display and connected TV. This approach supported grand openings and boosted sales for both new and existing stores. The campaign drove $1.2 million in revenue from messaged converters in 2023. It also increased loyalty signups by 11% and led to 60% of messaged converters making repeat purchases.
A leading quick service restaurant (QSR) chain
- Restaurants
- Very Large
Epsilon MarketView data helped a major quick service restaurant chain target both existing and competitor customers. The QSR used cross-device... video and display ads with personalized offers. Epsilon enabled measurement of both online and offline sales. The campaign drove $5.1 million in revenue and 196,000 unique purchases. The QSR achieved a $40 average return on ad spend and grew market share.
Epsilon Digital helped a large QSR chain reach 7. 8 million new customers using connected TV. The campaign delivered 39...million total impressions and achieved a 96% video completion rate. Epsilon used COREid identity resolution to target qualified audiences and exclude existing website visitors in real time. The QSR chain expanded its audience and improved marketing ROI with personalized messaging. The strategy supported their multicultural marketing goals.
A national quick serve restaurant (QSR) chain
- Restaurants
- Very Large
Epsilon Digital's Customer+ helped a national quick serve restaurant chain find 51 million non-loyalty members. The solution uncovered 419 million... additional customer transactions. The number of reachable guests increased by 1225%. The QSR filled gaps in their first-party data and identified previously unrecognizable guests. This improved their ability to run effective media campaigns.
Epsilon helped a national pizza chain move all media channels to audience-based buying. They used transactional data to define eight... target consumer profiles and create precise audience segments for Addressable TV. The campaign led to a 2.3% lift in spend per buyer exposed to the ads. The 'single survivor' segment saw a 3.6% increase in buyer spend. More than five ad exposures resulted in higher household spending.
Epsilon helped a national QSR brand reach 23 million unique individuals using connected TV and online video. The brand faced... wasted ad spend and inefficiencies from managing multiple video partners. Epsilon streamlined their digital video strategy, targeting new audiences and reducing overlap between channels to just over 10%. The campaign achieved a 98% video completion rate. Contextual targeting and unique audience segments drove strong results across screens.
Epsilon managed McDonald's email and push notification channels for the Famous Orders campaign. The campaign targeted youth to build a... new generation of brand fans. Epsilon created personalized, interactive emails and push notifications to drive app downloads and promote celebrity meals. The campaign led to a 49% increase in new customers and a 44% increase in existing customers. Average email open rates reached 20%.
Epsilon Digital Media Solutions helped Jersey Mike's reconnect with lapsed customers and attract new ones. The campaign used targeted messaging... to drive repeat visits. 72% of reactivated customers and 78% of new customers made at least two purchases. The program achieved a $35:1 return on ad spend, far exceeding the $10:1 goal. Jersey Mike's marketing director praised the strong results.
Consumer Goods Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Wine Country Gift Baskets
- Consumer Goods
- Small
Fullerton, USA
Epsilon Digital helped Wine Country Gift Baskets reach 129,000 new customers. The company earned $16 million in revenue from new... buyers. They achieved a $4.7 to $1 return on ad spend. Epsilon used real-time intent data and modeled audiences to target high-value shoppers. Personalized digital campaigns brought back existing customers and attracted new ones. Wine Country Gift Baskets now drives sales year-round, not just during holidays.
Global Premium Chocolatier
- Consumer Goods
- Large
Epsilon Retail Media helped a global premium chocolatier boost Easter sales by 91% on Coles Online. The company wanted to... rank on page 1 for chocolate and Easter searches during the busy season. Epsilon's platform let them launch campaigns fast and track results in real time. They used promoted SKUs and banner tiles to increase product visibility. The campaign achieved 488% ROAS, a 32% conversion rate, and 8x sales growth.
Epsilon Digital helped a popular soda brand launch a new flavor by expanding their influencer and social media campaigns into programmatic ads. The campaign reached... 2.9 million unique individuals and delivered 9.7 million impressions. Epsilon targeted healthy lifestylers, organic food buyers, and fitness enthusiasts across the open web. The top performing creative drove a 17% sales lift. The strategy increased engagement and excitement for the product launch.
Epsilon Retail Media helped a leading pet food brand boost sales by 91% on Coles Online. The brand faced limits... from a daily ad spend cap, which hurt visibility and conversions. Epsilon removed the cap, letting the brand run 'always-on' campaigns. This change led to a 364% ROAS, beating their 300% target. The campaign also drove a 188% rise in impressions and $24k in sales value.
Epsilon Accelerate helped a personal care brand boost direct-to-consumer sales. The brand used advanced analytics and testing to personalize messages... for new and returning customers. Social proof messaging led to a 48% revenue uplift. A sticky cart strategy drove a 55% revenue increase. Loyalty program purchasers saw a 19% higher conversion rate. The brand improved conversions from Facebook and Instagram visitors with tailored content.
A national CPG brand
- Consumer Goods
- Very Large
Epsilon's programmatic connected TV solution helped a national CPG brand double household penetration for its salty snacks line. The brand used... Epsilon's COREid identity resolution to build custom audience segments and suppress current customers. They managed reach and frequency across 100+ premium CTV apps. Epsilon outperformed two other CTV providers, achieving 2X higher lift in household penetration. The campaign maximized awareness and reduced audience oversaturation.
Epsilon Digital and Epsilon Retail Media helped L'Occitane boost sales and customer retention. The campaigns reactivated 46,000 customers at a... $4.50 CPA and delivered a $21:1 return on ad spend at the SKU level. Epsilon's AI and identity solutions targeted lapsed and new buyers with personalized messages. Holiday campaigns reached 1.9 million people using 92 themed SKUs. Across 22 stores, 94 million impressions generated $760,000 in revenue.
Epsilon Digital helped a leading CPG brand boost sales of their fruit cups. The brand wanted to reach new buyers... and control ad frequency. Epsilon used CORE ID and purchase data from Circana to target only in-market consumers. This approach led to a 65% lift in household penetration and reached 4.6 million unique households. The campaign also delivered 19% media savings by avoiding wasted impressions.
Yieldify helped Kiehl’s Spain boost conversion rates by up to 78%. The brand also saw a 33% increase in average... order value. Kiehl’s used Yieldify’s analytics and personalization tools to deliver targeted offers and reduce cart abandonment. The solution focused on replicating in-store experiences online. Kiehl’s improved loyalty and trial rates with personalized incentives and samples.
Apparel & Fashion Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
An upscale male apparel brand
- Apparel & Fashion
- Medium
Epsilon's AI Audiences helped an upscale male apparel brand boost direct mail results. The brand saw a 24% lift in... response rate and a 47% lift in dollars per book. Average order value increased by 19%. Epsilon used AI and real-time data to target likely buyers. The brand improved marketing revenue with smarter audience selection.
Epsilon’s CRM Media helped Scotch & Soda measure the true impact of digital media in their marketing mix. The solution delivered... a 5.5:1 incremental return on ad spend. Customers who received Epsilon messages bought 25% more often. Their lifetime value rose by 23% compared to non-messaged customers. Epsilon enabled data-driven decisions and personalized messaging for mid-funnel growth.
Epsilon helped Roman Originals use customer transaction data to deliver personalized one-to-one messaging. The goal was to support a 100%... year-on-year growth rate. Epsilon worked with Roman Originals’ small marketing team to reach new and existing customers with targeted campaigns. The solution focused on measuring incremental growth and increasing customer lifetime value. Roman Originals saw improved understanding of their customer base and more effective marketing strategies.
Epsilon helped Rhone, a men's activewear brand, lower customer acquisition costs by 50%. Rhone used co-operative transactional data and modeling... to target new prospects. Epsilon ran a display acquisition campaign and supported catalog circulation planning. Rhone doubled its catalog circulation for the holidays. After one year, Rhone grew its customer file by 43%.
Premium fashion brand
- Apparel & Fashion
- Medium
Epsilon Accelerate helped a fast-growing fashion brand boost ROI by 44:1. The brand used advanced onsite personalization to increase email... lead generation by 33%. Lead-to-customer conversions improved by 30%. Dynamic exit intent messages reduced cart abandonment and lifted average order values. Personalized journeys drove higher conversion rates, ranging from 6% to 34%.
Epsilon helped Petit Bateau grow repeat business by 26% with a personalised display advertising programme. The solution used programmatic campaigns... and data onboarding to reach new and existing customers. Petit Bateau saw between 4:1 and 10:1 IROAS depending on the period. Incremental conversion analysis showed a 16% lift. The brand kept its tone and values in all creative output.
Lifestyle fashion brand
- Apparel & Fashion
- Large
Epsilon Accelerate helped a lifestyle fashion brand boost customer engagement. The brand used advanced analytics and testing to personalize experiences.... They triggered lead generation at key moments and reduced cart abandonment. The brand saw a 19:1 ROI, 93% more leads, and up to 14% higher conversion rates. Email remarketing campaigns achieved a 44% open rate.
A national lifestyle and apparel brand
- Apparel & Fashion
- Large
Epsilon Digital helped a national lifestyle and apparel brand reach new customers. The brand used a multichannel strategy, including connected... TV and upper-funnel tactics. They modeled audiences with first-party data to target new prospects. The approach led to 7X higher offline conversion and a 15% boost in repeat purchases. The brand also saw a 5X increase in incremental reach through connected TV.
JustFab used Epsilon's Abacus data and modeling to improve VIP customer acquisition. They tested direct mail to target high-value prospects.... The Abacus [ONE] model helped them find the best customers for their catalogs. VIPs acquired through Abacus had up to 163% higher lifetime value than those from other channels. This approach grew their customer base and increased marketing ROI.
Hospitality Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
A national hotel chain
- Hospitality
- Large
Epsilon MarketView helped a national hotel chain target guests from six competing brands. The hotel used transactional data to send... optimized messages to likely travelers. The campaign drove 49,000 transactions and $8.2 million in measured revenue. The hotel achieved a $24:1 return on ad spend. The brand plans to expand this approach to reach more competitor guests.
Online travel & hospitality leader
- Hospitality
- Large
Epsilon Accelerate powered a two-week campaign for a leading online travel and hospitality company. The goal was to boost onsite... conversions and customer loyalty using targeted personalisation and a points-based rewards system. The campaign delivered a 11% increase in average order value and $2.5 million in click revenue. Customers engaged more and spent more, motivated by tiered rewards and relevant offers. The result was stronger loyalty and higher conversion rates.
Epsilon ran The Shoals’ first outcome-based marketing campaign. They used transactional data to identify high-value visitors and created custom audiences.... Animated banner ads and cross-device technology expanded reach. Epsilon’s Net Economic Impact Solution tracked visitor spending across categories. The campaign delivered a $31:1 ROAS, $1.6M in messaged revenue, and 9,700 visitors, leading to The Shoals’ best year on record.
Epsilon helped Secret Escapes, a leading travel website, boost its incremental revenue. By matching customer data with the CORE ID... graph, Epsilon delivered deeper insights and more targeted display ads. The campaign achieved a 5:1 incremental ROAS and a 7.8% lift in conversions. Secret Escapes reactivated lapsed customers and improved creative messaging. The ongoing partnership continues to refine audience targeting and expand market reach.
Norwegian Cruise Line Holdings
- Hospitality
- Large
Miami, USA
Norwegian Cruise Line Holdings used Epsilon's MarketView to target high-value cruise prospects. They needed to fill more capacity for their... premium cruise lines. MarketView helped them find consumers willing to pay for a premium experience. The data matched spending habits to individuals over 55 with high net worth. NCLH saw better cost to acquire and ROI than with other lists.
Marriott International used Epsilon's AI-driven email platform to connect with guests during COVID-19. The campaign sent 14.5 million emails with... a 99.8% delivery rate. Marriott shifted messaging to highlight safety, attract leisure travelers, and promote private home rentals. This approach led to a 20% increase in booking revenue. Personalized, mobile-optimized emails helped boost brand recognition and bookings.
Epsilon helped a luxury cruise line increase new-to-brand bookings by 12%. They used first-party data and over 200 million consumer... profiles to target the right prospects. Epsilon matched 75% of buyer files to privacy-protected profiles. This approach lowered the cost to acquire online ad recipients by 50%. The cruise line avoided overlapping marketing and reduced wasted budget.
Marketing and Advertising Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Visit St. Pete/Clearwater
- Marketing And Advertising
- Small
Clearwater, USA
Epsilon's NEI solution helped Visit St. Pete/Clearwater attract high-value travelers. They used lookalike modeling and targeted mobile ads to reach... in-market tourists. Epsilon tracked visitor spending across restaurants, shops, and gas stations. The campaign delivered a $195:1 total ROAS and $20.3M in messaged revenue. VSPC gained new insights into both online and offline visitor transactions.
Visit Franklin
- Marketing And Advertising
- Small
Franklin, USA
Epsilon helped Visit Franklin attract high-value tourists with targeted display, mobile, and video ads. Using Epsilon PeopleCloud and Net Economic... Impact Solution, they identified and reached likely visitors, tracking spending across restaurants, retail, and attractions. The campaign messaged 8 million people and generated $29.7M in revenue. Visit Franklin achieved a $197:1 return on ad spend and gained detailed reporting to show impact to their board.
Pubfinity wanted to grow its ad network for Windows PC games and apps. Microsoft closed its ad platform, so Pubfinity... needed a new way to help developers earn ad revenue. Epsilon’s publisher solutions let Pubfinity monetize millions of ad impressions. In six months, Pubfinity saw a 25% increase in CPE spend. The partnership brought in top game publishers and boosted Pubfinity’s credibility.
Epsilon launched a NIL campaign during the 2024 NCAA Division I Women's Basketball Tournament. The campaign offered $500 NIL deals... to all 930 athletes, with 518 participating. Epsilon used its digital toolkit and social media to boost engagement and brand awareness. The campaign generated 1.2 million Instagram impressions and a 34% increase in attributed ROAS. Epsilon focused on empowering female athletes and building lasting connections.
Marcel (Publicis Groupe)
- Marketing And Advertising
- Very Large
Paris, France
Epsilon PeopleCloud Messaging helped Marcel, Publicis Groupe’s internal portal, connect 80,000 employees worldwide. The Marcel team used Epsilon’s Visual Editor... to create modular, branded email content without HTML coding. Local teams managed their own content with unique folder permissions. Content creation hours dropped by 55%. Marcel delivered more relevant, engaging communications to associates across the globe.
Epsilon Digital and Intent Messaging helped AdChoices boost abandonment revenue. The brand combined digital ads with triggered email messages based... on site behavior. This dual approach delivered 11.5 million impressions and $3.2 million in revenue from digital alone. Adding 100,000 abandonment emails drove another $800,000. The combined program generated $4 million in revenue for a $120,000 investment, achieving a $33.44 ROI.
The Nature Conservancy
- Non Profit Organization Management
- Large
Arlington, USA
Epsilon helped The Nature Conservancy shift from in-person to telemarketing fundraising during COVID-19. The team used affinity modeling and a... custom acquisition program to find high-value donor prospects. In a 5-week pilot, they acquired over 600 new sustainers. Month 1 retention was 96%, 14% higher than average. Month 2 retention reached 94%, 35% above average. Collaboration and data-driven targeting drove strong donor engagement.
The Nature Conservancy
- Non Profit Organization Management
- Large
Arlington, USA
Epsilon's Abacus Cooperative helped The Nature Conservancy reactivate donors who had been inactive for over 19 months. The solution improved... response rates by using advanced modeling and additional data points. TNC saw an 8% increase in reactivated donors from groups lapsed for 37+ months compared to their internal model. Model validation accuracy improved by 50%. Epsilon provided tailored support and actionable insights for donor engagement.
International Humanitarian Organization
- Non Profit Organization Management
- Large
Epsilon AI Audiences helped an international humanitarian organization grow its donor base. The non-profit used AI-powered audience modeling to target... high-value donors. They saw a 416% lift in response rate and a 159% increase in average gift. Campaign revenue rose during the off-season. Epsilon's predictive modeling drove smarter donor engagement.
Entertainment Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
A major cable network
- Entertainment
- Large
Epsilon used its digital marketing platform to help a major cable network boost viewership for a hit primetime drama. By leveraging 200+... million consumer profiles and exclusive tune-in data from 14 million set-top box subscribers, Epsilon built a custom audience for targeted ads. The campaign delivered video and display ads with 96% cross-device matching accuracy. Viewers exposed to the campaign were over twice as likely to tune in live and three times more likely to watch the premiere. 54% of messaged viewers watched through episode 3.
A large, American movie theatre chain
- Entertainment
- Large
USA
Epsilon Dynamic Creative helped a large American movie theater chain boost new customer acquisition. The campaign targeted smaller markets for... Spider-Man: Far From Home. Epsilon used identity solutions to find likely ticket buyers. Machine learning created and optimized 237,000 unique ad versions. The campaign achieved a $541:1 incremental ROAS and a 49.5% correlated outcomes rate.
Food & Beverages Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Premium Whisky Brand
- Food & Beverages
- Large
Epsilon Retail Media helped a premium whisky brand boost sales by 31% during Father’s Day. The brand used Display Ads... and Promoted SKUs to reach Coles Online Shoppers in Victoria and NSW. The campaign combined aisle and checkout placements to increase visibility and engagement. The result was 391 unit sales and a 16:1 ROAS. Epsilon’s strategy helped the brand stand out in a crowded market.
Epsilon's adult beverage data network helped a premier spirits brand reach verified alcohol shoppers. The brand wanted to boost retail... sales by targeting known purchasers, not just broad audiences. Epsilon enabled precise media activation, connecting with shoppers before they bought. The campaign drove $478K in attributable sales, far exceeding the $109K projection. Nearly half of the shoppers reached were new or lapsed buyers, showing strong new customer growth.
Automotive Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Valvoline Instant Oil Change
- Automotive
- Large
Lexington, USA
Valvoline Instant Oil Change used Epsilon PeopleCloud Messaging's Profile+ to boost email engagement. They launched over 7 interactive experiences, like... trivia and offer reveals, from May to October. This led to a 19% lift in newsletter read rates and a 25% offer redemption rate. Profile+ generated $164,000 in revenue from customers who completed the experience. The campaign kept the brand top of mind during key travel holidays.
Valvoline used Epsilon to improve guest communications. They applied strong identity and 1:1 messaging to reach drivers between visits. This... helped educate customers about needed services. Valvoline saw stronger customer retention and higher basket value. Their ROI grew with Epsilon as a partner.
Education Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Road Scholar
- Education
- Medium
Boston, USA
Epsilon and its Conversant platform helped Road Scholar boost customer acquisition and retention. Road Scholar wanted to increase enrollment from... both new and lapsed customers. Epsilon used targeted, personalized messaging and expanded the audience to include historical and lapsed site visitors. The campaign delivered over 8% incremental conversions and a $20:1 incremental return on ad spend. 83% of conversions happened on different devices or offline.
A non-for-profit educational travel organization
- Education
- Small
Epsilon Digital helped a non-for-profit educational travel group use connected TV to reach new prospects. The organization switched from a... competitor to Epsilon and saw a 13% lower CPA. They gained 1,200 new customers through CTV and retargeting. Epsilon's COREid solution enabled precise audience targeting. The group increased their CTV investment by 450% after the campaign's success.
Events Services Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Visit Savannah
- Events Services
- Small
Savannah, USA
Epsilon Digital helped Visit Savannah boost tourism revenue with targeted digital ads. The campaign generated $24.4M in revenue and achieved... a $133:1 return on ad spend. Lodging ROAS reached $21:1, double typical returns. Epsilon targeted luxury, outdoor, and wellness travelers across channels. Visit Savannah gained full visibility into visitor spending and campaign impact.
Epsilon’s NEI solution helped Visit Omaha attract 14,500 new visitors during the winter off-season. The campaign targeted drive markets using... data-driven digital ads and creative messaging. Epsilon measured $5.4M in visitor spend and delivered an $84:1 return on ad spend. Visit Omaha gained insights into which digital marketing channels worked best. The results showed strong revenue and community impact for Omaha.
Banking Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
A North American bank
- Banking
- Very Large
Epsilon Digital helped a North American bank boost customer satisfaction using data-driven personalization. The bank targeted 7 million customers weekly... with tailored messaging and offers. Epsilon's solution used behavioral triggers and propensity models to personalize experiences across five channels. The bank saw a 2-5x higher conversion lift compared to control groups. Personalized marketing was delivered at scale, improving engagement and long-term value.
Epsilon PeopleCloud Customer helped a leading U. S. bank create a privacy-compliant, anonymized customer database. The bank faced high costs...and slow campaign execution due to FCRA limits and an outdated on-premise system. With PeopleCloud, the bank improved campaign production efficiency by 6% and saved $2M in Credit Bureau expenses. The solution enabled more campaigns and safer, broader lending decisions. The bank now uses smart modeling and scalable infrastructure for better client targeting.
Real Estate Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Zoopla
- Real Estate
- Medium
London, UK
Zoopla used Epsilon’s PubLink and Prebid’s SharedID to prepare for third-party cookie deprecation. They wanted to increase monetization of their... authenticated web traffic. By integrating these identity solutions, Zoopla improved audience identification and increased bid opportunities. Zoopla saw a 31% increase in overall monetization and a 44% lift in Epsilon-purchased impressions in the first month. Month-over-month, Epsilon-purchased impressions grew by 30%.
A leading U.S. mall portfolio
- Real Estate
- Large
USA
Epsilon Digital helped a leading U. S. mall portfolio drive $6.45M in in-mall spend using data-driven media. The campaign reached...4.2 million unique shoppers across seven malls. Epsilon built audiences from real transactional data and activated cross-device ads. The retailer achieved a 17:1 return on ad spend and $273 average yield per customer messaged. Closed-loop measurement tied ad exposure to 55,700 in-mall purchases.
Government Administration Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Virginia Tourism Corporation
- Government Administration
- Small
Richmond, USA
Epsilon’s NEI solution helped Virginia Tourism Corporation boost tourism recovery after the pandemic. Using Core Transact data, they identified high-value... past visitors and new prospects. Epsilon Digital delivered targeted messages based on real-time behavioral data. The campaign drove $46.5M in revenue and attracted 165,000 visitors. Virginia achieved a $206:1 return on ad spend with precise measurement and reporting.
Singapore Tourism Board (STB)
- Government Administration
- Large
Singapore, Singapore
Epsilon helped the Singapore Tourism Board promote Singapore as a top destination for UK travelers. STB used Epsilon’s audience segmentation... and location measurement tools to target UK leisure travelers. The campaign delivered 5 million targeted impressions and achieved a 22% higher click-through rate than planned for the best audience segment. Over 12,000 exposed passengers were measured to have visited Singapore. STB gained valuable insights for future tailored marketing.
Internet Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
PoolHost
- Internet
- Small
USA
PoolHost wanted to earn more from users on cookieless browsers like Safari. They worked with Epsilon to use Publisher Link,... a publisher identity solution. Epsilon helped PoolHost set up the tool in less than a week. Fill rate jumped by 460%. Share of impressions on Safari grew by 6 times. Revenue increased by 135%. PoolHost saw these results without adding more ads.
Hometalk used Epsilon's Publisher Common ID Module to improve ad quality and revenue. After integrating the module, Hometalk saw a... 40% increase in daily revenue. The solution also placed Hometalk in the top 20% of their overall revenue and improved bid response speed to the top 25%+ for all demand partners. Epsilon provided high-quality, targeted ads and strong support. This helped Hometalk serve better ads and boost earnings.
Wholesale Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
RS
- Wholesale
- Large
London, UK
Epsilon helped RS automate and standardise its supplier marketing processes. RS used Epsilon's data-driven approach to target buyers more effectively... and expand advertising beyond its own sites. This led to over £50 million in revenue influenced and 138 suppliers activated across 7 markets. RS can now report revenue to suppliers and attract more partners. The partnership improved supplier relationships and increased marketing ROI.
Epsilon helped RS Components use first-party customer data to target customers one-to-one. RS Components saw a 108% increase in monthly... display investment and a 20x rise in supplier-funded campaigns. The repurchase rate in the UK grew by 58%. Campaigns launched in weeks instead of months. Epsilon's PeopleCloud solution enabled personalized ads and improved return on ad spend.
Accounting Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
lexoffice
- Accounting
- Medium
Freiburg, Germany
Epsilon helped lexoffice boost new customer acquisition by using first-party data. The solution identified high-value prospects and targeted them with... personalized content. Epsilon’s integration with lexoffice’s CRM enabled real-time sales tracking. The campaign achieved a 60% lower CPA than the goal. Epsilon-messaged users were 10% more likely to sign up for the highest tier product for acquisition and 25% more likely for retention.
Computer Software Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
A leading tax software company
- Computer Software
- Large
Epsilon Digital helped a leading tax software company boost conversions during tax season. The company struggled to identify and reach... valuable audiences quickly. Epsilon used machine learning and a network of over 200 million people to target lapsed users, competitor switchers, and free filers. Real-time AI optimizations and tailored messaging increased conversion rates: 13% for lapsed customers, 19% for competitive conquests, and 25% for free filers. The campaign improved speed-to-market and maximized ad spend efficiency.
Publishing Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Tampa Bay Times
- Publishing
- Medium
St. Petersburg, USA
Epsilon's private exchange helped Tampa Bay Times boost ad revenue. The publisher platform delivered consistent, reliable results for tampabay.com. Epsilon... ranked in the top third of their ad stack for won impressions. The solution ensured top 10% or better for timeout rate and latency. Tampa Bay Times valued Epsilon for on-time payments and strong customer service.
Financial Services Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
the largest investment management firm
- Financial Services
- Very Large
Epsilon Digital helped one of the largest investment management firms increase new account conversions. The firm used Epsilon’s identity and... audience models to target the right users across channels. They saw a 70% higher application start rate than other programmatic partners. Cost per acquisition dropped by 50%. The firm exceeded its acquisition goal by 133%.
Consumer Electronics Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Premier Farnell
- Consumer Electronics
- Large
Leeds, UK
Epsilon helped Premier Farnell boost trust and profitability with ongoing, personalized messaging. The solution tracked customers from prototype to mass... production, using data to measure business impact. Epsilon's approach drove $344M in influenced revenue across multiple regions in 2019. Supplier-funded marketing generated $1M in SKU-specific revenue. Monthly customer spend increased tenfold over five years.
Media Production Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
Trusted Media Brands
- Media Production
- Large
New York, USA
Epsilon’s PubLink helped Trusted Media Brands boost revenue by 125% on non-ID publisher inventory. TMB used PubLink to turn authenticated... traffic into valuable digital experiences. The solution made previously unaddressable inventory fully addressable. TMB saw immediate increases in impressions and revenue after launch. PubLink connects traffic to Epsilon’s COREid for secure, cookie-free user recognition.
Swanson Health
- Health, Wellness And Fitness
- Medium
Fargo, USA
Epsilon helped Swanson Health identify and reach customers across all devices. Swanson saw a $5:1 incremental return on ad spend.... Cost per acquisition was 33% lower than their goal. Messaged site traffic increased by 20%. Epsilon enabled over twenty million unique conversations and a 12% increase in messaged revenue. Swanson used machine learning to improve customer retention and acquisition.
Pharmaceuticals Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)
OTC healthcare brand
- Pharmaceuticals
- Large
Epsilon Clean Room helped an OTC healthcare brand improve audience segmentation. The brand used health condition survey data to build... stronger, addressable audiences. This led to a 60% increase in brand recall and a 3x return on ad spend. The brand also achieved a 150% increase in global growth targets. The solution focused on purchase intent and better measurement of campaign engagement.
RedSky joins Epsilon as compliance load reshapes underwriting
Australia
Epsilon Underwriting has integrated RedSky Insurance, a specialist marine underwriting agency, to manage increasing compliance burdens and enhance service offerings. RedSky's policies and... transactions are now administered by Epsilon, combining RedSky's marine expertise with Epsilon's national platform. This integration aims to improve operational efficiency and expand market offerings for brokers.
