Snapchat Ads: Use Cases, Capabilities & Competitors

Snapchat commissioned a study revealing that its platform delivers a 7.5% improvement in return on ad spend (ROAS) for e-commerce brands compared to other platforms. Despite being smaller, Snapchat o...ffers the lowest cost per acquisition (CPA) and excels in visual storytelling, particularly benefiting apparel advertisers. The data suggests Snapchat is a key platform for fashion brands targeting younger audiences.
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Hope College used Snapchat ads to reach Gen Z students in Michigan and Illinois. The campaign generated 80% of all undergraduate conversions from social platforms. Snapchat delivered an 82% lower cos...t per acquisition than other platforms. Hope College used short, engaging ads and Snapchat's native form tool to capture leads. The school partnered with Carnegie to run the campaign. This approach helped Hope College meet its enrollment goals.
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Fun Learning Store used Snapchat Story Ads to boost sales. They wanted to make learning fun for kids but struggled with low sales. Snapchat helped them realign their campaign goals and reach a wider ...audience. After 12 days, purchases jumped by 610%. Return on ad spend rose 289%. Cost per purchase dropped 68%. The new ad strategy made a big impact fast.
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Magic Tavern used Snap’s lookalike targeting to boost user acquisition for Project Makeover. They saw a 22% lower cost-per-purchase and an 81% higher ROAS compared to previous campaigns. The campaign... led to 47,000 SKAdNetwork installs and a fourfold increase in ad spend. Snap’s audience insights helped Magic Tavern reach high-value players in competitive gaming markets. The results proved Snapchat’s effectiveness for mobile game advertising.
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Eau Thermale Avène used Snapchat’s AR and video features to promote its sun care range. The campaign targeted Gen Z and Millennials in France, raising awareness about sun exposure risks. Avène combin...ed branded content, micro-influencers, and AR to show the effects of not using sunscreen. The campaign reached 3.6 million people and achieved a 3.7x higher attention score than social media benchmarks. It also drove a 9-point lift in ad recall and a 10-point increase in purchase intent.
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OSN+ used Snapchat for a full-funnel marketing campaign in Saudi Arabia. They combined AR Lens ads with app install campaigns to boost brand awareness and drive conversions. The campaign led to a 41%... increase in installs and a 24% rise in revenue. OSN+ saw a 92% jump in SKAdNetwork app installs at a 20% lower cost per install. Purchases increased 19 times while cost per purchase dropped by 85%. This approach helped OSN+ regain its share of voice in a competitive market.
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