Snapchat Ads Overview

Snapchat enables users to engage with friends through features like Snaps, Stories, and Lenses. The platform supports creative expression with millions of Lenses that allow for personalized content creation. Users can explore an interactive map, providing a unique way to discover the world and share experiences. Snapchat's desktop and mobile accessibility ensures seamless connectivity and creative engagement, making it a dynamic tool for social interaction and creative storytelling. Whether on a desktop or mobile device, Snapchat offers a vibrant space for users to connect and explore.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Snapchat Ads.

Other use cases:

  • Campaign Monitoring
  • Market Research
  • Media Buying
  • Sending & Publishing Communications
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Business Priorities

Increase Customer Life Time Value and Launch New Products are the most popular business priorities that customers and associates have achieved using Snapchat Ads.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Acquire Customers
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Snapchat Ads Use-Cases and Business Priorities: Customer Satisfaction Data

Snapchat Ads works with different mediums / channels such as Chat. Snapchat. Mobile etc.

Snapchat-ads can help businesses reach a powerful audience and increase sales. Flexible budgets and ad formats are available in Snapchat Ads Manager.

Comprehensive Insights on Snapchat Ads Use Cases

What makes Snapchat Ads ideal for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Snapchat Ads solved their business needs. Cuspera uses 143 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Food & Beverages

CASE STUDY Mr. Mandoob

Mr. Mandoob used Snapchat creator collaboration solutions to boost app installs and purchases. They ran paid partnership ads with local creators to reach new users. The campaign led to a 6x increase ...in app installs and a 177x increase in purchases. Cost per install dropped by 60%, and cost per purchase fell by 97%. Creator partnerships helped Mr. Mandoob build trust and loyalty with their audience.

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Entertainment

CASE STUDY TOD

Snapchat Ads helped TOD, a leading streaming service in MENA, boost subscriptions and improve ROI. TOD wanted to increase subscriptions and make conversion campaigns more efficient. Snapchat drove 22...% of TOD’s total social media subscription growth. Snapchat delivered 8% higher ROI than the overall media benchmark. Conversion campaigns on Snapchat beat the ROI benchmark by 30%. TOD saw strong, cost-effective results using Snapchat for both awareness and conversions.

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Financial Services

CASE STUDY WIZBII Money

WIZBII Money used Snapchat Ads with target cost per acquisition bidding. They wanted to lower their cost per acquisition while keeping conversions high. By switching from auto-bid to target CPA, they... cut eCPM by 77%, cost per purchase by 39%, and eCPC by 69%. Snapchat became a top channel for their user acquisition. The new bidding strategy helped them control costs and scale their campaigns.

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Entertainment

CASE STUDY OSN+

OSN+ used Snapchat for a full-funnel marketing campaign in Saudi Arabia. They wanted to boost brand awareness and drive app installs and purchases. The campaign featured a global AR Lens for the laun...ch of 'House of the Dragon.' OSN+ saw a 41% increase in installs and a 24% increase in revenue. SKAdNetwork app installs rose by 92% and purchases increased 19 times, while cost per purchase dropped by 85%. The strategy helped OSN+ regain its share of voice in the market.

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Entertainment

CASE STUDY Wonder Group

Snapchat Ads helped Wonder Group double their ROAS to 200% of target for their 3D puzzle games. The campaign achieved a 17.25% CTR, which is 4-8 times the industry benchmark. Wonder Group saw 20% hig...her peak installs compared to other channels. Snapchat's Gen Z targeting and short video ads drove fast results. The 7-day optimization window gave actionable data and improved ROI predictability.

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Education

CASE STUDY Hope College

Snapchat Ads helped Hope College reach Gen Z students in Michigan and Illinois. The college used short, clever ads and Snapchat's native form tool to capture leads. Over three months, 80% of all unde...rgraduate conversions from social platforms came from Snapchat. The campaign also achieved an 82% lower cost per acquisition than other platforms. Hope College met their enrollment goals by connecting with students where they spend time online.

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lightning

Peers used Snapchat Ads for advertisement and engagement management

Snapchat Ads Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.49/5 ★

Read Reviews (10)
Analytics

3.41/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.49/5 ★

Read Reviews (10)
Analytics

3.41/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Snapchat Ads

Top Failure Risks for Snapchat Ads

Snap Inc News

Product

Snapchat Memories set to come at a cost for users through cloud storage subscription

Snapchat will introduce a mandatory cloud storage subscription for its Memories feature, charging users for storing content on its servers. Users can store up to 5GB for free, but must pay for additional storage. The change impacts users who have used Memories as free cloud storage, with options for 250GB and 5TB available through Snapchat+ and Snapchat Platinum subscriptions.

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Product

Snapchat to start charging for storing old posts

Snapchat will start charging users for storing old photos and videos in its Memories feature if they exceed 5GB. Users will need to upgrade to a 100GB storage plan for $1.99 per month, with larger plans available through Snapchat+ subscriptions. This change aims to enhance the Memories feature and is part of a global rollout.

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Product

Snapchat's new feature stops chats from vanishing

Snapchat has introduced "Infinite Retention" and "Group Streaks" features. Infinite Retention allows users to save chat histories, preventing messages from disappearing, while Group Streaks enable users to maintain collective streaks with friends. These features aim to enhance user experience by offering more flexibility in chat management and social interactions.

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Company

Snap breaks into startup squad as ad revenue stalls

Snap is restructuring into small "startup squads" to address stagnant ad revenue and declining user numbers. CEO Evan Spiegel highlights Snapchat+ as a growing revenue source, generating over $700 million annually. Snap is also investing in AR glasses, aiming for a major shift in human-centered computing. Despite challenges, Spiegel sees potential for significant returns at Snap's current valuation.

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Snap Inc Profile

Company Name

Snap Inc

Company Website

https://www.snapchat.com/l/en-gb/

HQ Location

Santa Monica, California

Employees

NA

Social

Linkedin

Financials

NA