Snapchat Ads Overview

Snapchat enables users to engage with friends through features like Snaps, Stories, and Lenses. The platform supports creative expression with millions of Lenses that allow for personalized content creation. Users can explore an interactive map, providing a unique way to discover the world and share experiences. Snapchat's desktop and mobile accessibility ensures seamless connectivity and creative engagement, making it a dynamic tool for social interaction and creative storytelling. Whether on a desktop or mobile device, Snapchat offers a vibrant space for users to connect and explore.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Snapchat Ads.

Other use cases:

  • Campaign Monitoring
  • Market Research
  • Media Buying
  • Sending & Publishing Communications
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Business Priorities

Increase Customer Life Time Value and Launch New Products are the most popular business priorities that customers and associates have achieved using Snapchat Ads.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Acquire Customers
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Snapchat Ads Use-Cases and Business Priorities: Customer Satisfaction Data

Snapchat Ads works with different mediums / channels such as Chat. Snapchat. Mobile etc.

Snapchat-ads can help businesses reach a powerful audience and increase sales. Flexible budgets and ad formats are available in Snapchat Ads Manager.

Snapchat Ads Customer wins, Customer success stories, Case studies

Why is Snapchat Ads the best choice for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Snapchat Ads solved their business needs. Cuspera uses 143 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

lightning

Peers used Snapchat Ads for advertisement and engagement management

Snapchat Ads Features

  • Low
  • Medium
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FEATURE RATINGS AND REVIEWS
Custom Reports

3.49/5

Read Reviews (10)
Analytics

3.41/5

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.49/5

Read Reviews (10)
Analytics

3.41/5

Read Reviews (1)

Software Failure Risk Guidance

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for Snapchat Ads

Top Failure Risks for Snapchat Ads

Snap Inc News

Product

Snapchat Memories set to come at a cost for users through cloud storage subscription

Snapchat will introduce a mandatory cloud storage subscription for its Memories feature, charging users for storing content on its servers. Users can store up to 5GB for free, but must pay for additional storage. The change impacts users who have used Memories as free cloud storage, with options for 250GB and 5TB available through Snapchat+ and Snapchat Platinum subscriptions.

Product

Snapchat to start charging for storing old posts

Snapchat will start charging users for storing old photos and videos in its Memories feature if they exceed 5GB. Users will need to upgrade to a 100GB storage plan for $1.99 per month, with larger plans available through Snapchat+ subscriptions. This change aims to enhance the Memories feature and is part of a global rollout.

Product

Snapchat's new feature stops chats from vanishing

Snapchat has introduced "Infinite Retention" and "Group Streaks" features. Infinite Retention allows users to save chat histories, preventing messages from disappearing, while Group Streaks enable users to maintain collective streaks with friends. These features aim to enhance user experience by offering more flexibility in chat management and social interactions.

Company

Snap breaks into startup squad as ad revenue stalls

Snap is restructuring into small "startup squads" to address stagnant ad revenue and declining user numbers. CEO Evan Spiegel highlights Snapchat+ as a growing revenue source, generating over $700 million annually. Snap is also investing in AR glasses, aiming for a major shift in human-centered computing. Despite challenges, Spiegel sees potential for significant returns at Snap's current valuation.

Snap Inc Profile

Company Name

Snap Inc

HQ Location

Santa Monica, California

Employees

NA

Social

Financials

NA