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Latest Product Updates and Feature Enhancements on Snapchat Ads
Snapchat Memories set to come at a cost for users through cloud storage subscription
Snapchat will introduce a mandatory cloud storage subscription for its Memories feature, charging users for storing content on its servers. Users can store up to 5GB for free, but must pay for additi...onal storage. The change impacts users who have used Memories as free cloud storage, with options for 250GB and 5TB available through Snapchat+ and Snapchat Platinum subscriptions.
Snapchat will start charging users for storing old photos and videos in its Memories feature if they exceed 5GB. Users will need to upgrade to a 100GB storage plan for $1.99 per month, with larger pl...ans available through Snapchat+ subscriptions. This change aims to enhance the Memories feature and is part of a global rollout.
Snapchat has introduced "Infinite Retention" and "Group Streaks" features. Infinite Retention allows users to save chat histories, preventing messages from disappearing, while Group Streaks enable us...ers to maintain collective streaks with friends. These features aim to enhance user experience by offering more flexibility in chat management and social interactions.
Snapchat new Lens lets you create AI images using text prompts
Snapchat has launched the "Imagine Lens," a new AI-powered tool that allows users to create and edit images using text prompts. Available to Snapchat+ Platinum and Lens+ subscribers, this Lens enable...s users to generate images with custom or pre-loaded prompts, enhancing creative expression. This marks Snapchat's first open prompt image-generation Lens, showcasing its continued investment in AI and AR technologies.
Now, Snapchat lets you create AI images using text prompts: How it works
Snapchat has launched the Imagine Lens, an AI-powered feature that allows users to create and edit images using text prompts. This tool, available to Snapchat+ Platinum and Lens+ subscribers, lets us...ers generate and share AI images. The Imagine Lens is Snapchat's first open-prompt tool, enabling diverse creative possibilities.
Snapchat new AI Imagine Lens lets you become whoever you can describe
Snapchat has introduced the AI Imagine Lens, allowing Snapchat+ Platinum and Lens+ subscribers to create images from text prompts. This feature integrates generative AI with Snapchat's real-time came...ra, offering unique, personalized photo transformations. It's part of Snapchat's strategy to enhance its augmented reality offerings and compete with similar AI tools from other tech giants.
Snapchat launches Buddy Passes to boost Snapchat+ subscriptions
Snapchat has introduced "Buddy Passes" for Snapchat+ subscribers, allowing them to gift a free one-week trial to friends. This strategic move aims to increase Snapchat+ memberships by offering potent...ial users a glimpse of premium features. With over 15 million current subscribers, the feature could attract up to 45 million new users, potentially converting them into paying subscribers.
Snapchat Launches Buddy Passe to Boost Snapchat Membership
Snapchat has introduced "Buddy Passes" for Snapchat+ members, allowing them to gift a free week of Snapchat+ access to friends. This initiative aims to expand Snapchat+ membership, leveraging its 15 ...million subscribers to potentially reach 45 million new users monthly. This move comes as Snapchat seeks to boost revenue amid rising costs and underwhelming Q2 results.
Snapchat Adds Saturn Connection to Provide More Insight into Friend Calendars
Snapchat integrates Saturn, a student planning app, into its platform, allowing users to share real-time calendar status with friends. This integration enhances connectivity and aligns with Snapchat'...s focus on young users. Saturn will remain a separate app for now, with plans for deeper integration. The feature's release date is yet to be announced.
Snapchat Newest Feature Is Helping Parents of Teens Sleep Easier
Snapchat has introduced a new feature called HomeSafe, designed to help parents of teens by sending automatic alerts to trusted family members when a teen arrives home. This feature is integrated wit...h Snap Map, allowing users to set their home location and notify selected contacts of their safe arrival, enhancing safety and privacy.
Snapchats New Feature Now Notifies Your Loved Ones When You Get Home
Snapchat has launched "Home Safe," a new feature that alerts friends and family when a user arrives home safely. This feature, available globally to all users without requiring a Snapchat+ subscripti...on, enhances safety by notifying loved ones through location sharing on Snap Map. It is designed for situations like first dates or late-night outings.
Snapchat Now Lets You Save Stories, Create Videos and Makes It Easy to Edit Them
Snapchat launched new features including a timeline editor for video editing, auto-save for public stories to user profiles, and a "create a video" tool that turns saved memories into shareable video...s with music. These updates enhance content creation, editing, and preservation for Snapchat users.
Snapchat is offering an ad-free version, Threads rolls out image tagging and markups, Mosseris new Instagram series, and more
Snapchat is launching an ad-free Platinum+ subscription for $15.99 a month, offering users a social media experience without Sponsored Snaps, Story, or Lens ads.
Meltwater Unveils Snapchat Integration for Social Listening
Meltwater announces integration with Snap Inc. to provide Snapchat-specific insights for brands and agencies, enhancing advertising and content strategies on the platform.
Strategic Partnerships and Integrations of Snapchat Ads
Chipotle new Snapchat campaign offers the chance to win free guac for a year
Chipotle has launched an interactive augmented reality lens called "AvoLotto Lens" on Snapchat for National Avocado Day. This campaign allows users to scan real avocados using the lens for a chance t...o win free guacamole for a year. The collaboration between Chipotle and Snapchat aims to engage users with a unique AR experience while promoting Chipotle's brand and offerings.
Snapchat & TOGETHXR Team Up To Empower Women Athlete Digital Creators
Snapchat and TOGETHXR have partnered to launch "Snap the Gap," a program aimed at empowering female athletes as digital creators. This initiative provides mentorship and content development support t...o help athletes grow their personal brands and unlock revenue through Snapchat's platform. The collaboration addresses gender disparities in media exposure and aims to enhance the visibility and opportunities for women in sports.
Small Screens, Big Returns | Snapchat for Business
Snapchat partners with Dentsu and Kantar to study video consumption trends on small screens, revealing insights for brands on advertising opportunities across different screen sizes.
Mergers, Acquisitions, and Business Moves by Snapchat Ads
Snapchat acquires social-calendar app 'Saturn' to strengthen Gen Z appeal
Snap Inc. has acquired Saturn, a social calendar app popular among US high school and college students, aiming to boost Snapchats appeal to Gen Z. Nearly 30 Saturn employees will join Snap. Saturn wi...ll remain a standalone app, while Snap plans to integrate Saturns calendaring features into Snapchat for enhanced social scheduling and real-time coordination.
Funding News and Financial Performance of Snapchat Ads
Snap revenue growth slowest in over a year as competition , ad platform glitch hurt
Snap reported its slowest revenue growth in over a year due to competition from TikTok and Meta, and a glitch in its ad platform. Revenue rose 8.7% to $1.34 billion, with Snapchat+ subscribers increa...sing by 42% to 16 million. The company forecasts Q3 revenue between $1.48 billion and $1.51 billion.
Leadership and Executive Team Updates at Snapchat Ads
Snap Appoints Ajit Mohan As Its New Chief Business Officer
Snap Inc. has appointed Ajit Mohan, previously its APAC President, as the new Chief Business Officer. Mohan will oversee the company's global advertising business and lead revenue product and busines...s operations. He joined Snap in 2022 after working at Meta and Disney+ Hotstar.
Corporate News and Organizational Updates on Snapchat Ads
Snap breaks into startup squad as ad revenue stalls
Snap is restructuring into small "startup squads" to address stagnant ad revenue and declining user numbers. CEO Evan Spiegel highlights Snapchat+ as a growing revenue source, generating over $700 mi...llion annually. Snap is also investing in AR glasses, aiming for a major shift in human-centered computing. Despite challenges, Spiegel sees potential for significant returns at Snap's current valuation.
Snapchat Selects Eight Young Aussies For Its First Teen Council
Snapchat has launched its first Australian Teen Council for Digital Well-Being, selecting eight teens to provide insights on creating safer online spaces. The council will engage in monthly discussio...ns and projects, aiming to enhance digital safety and creativity. This initiative complements similar councils in the U.S. and Europe.
Research Shows that Snapchat Delivers Better Results for E - commerce Brands
Snapchat commissioned a study revealing that its platform delivers a 7.5% improvement in return on ad spend (ROAS) for e-commerce brands compared to other platforms. Despite being smaller, Snapchat o...ffers the lowest cost per acquisition (CPA) and excels in visual storytelling, particularly benefiting apparel advertisers. The data suggests Snapchat is a key platform for fashion brands targeting younger audiences.
Snapchat partners with McDonald to test new ad placement Promoted Places on the Snap Map Campaign Brief
Snapchat is testing a new ad placement called Promoted Places on the Snap Map in Australia, partnering with McDonald's to help users discover sponsored locations.
