FirstHive: Product updates, Customer stories, and Insights | 2026 Cuspera

FirstHive helped a leading lubricants manufacturer double oil consumption per mechanic in 12 months. The company faced weak engagement with mechanics, who influenced 60% of lubricant choices. FirstHi...ve's loyalty platform connected all channels, tracked mechanic behavior, and automated engagement. In 24 months, they built a database of 2 million prospects and 50,000 registered users, with 50% of mechanics actively participating. Mechanics now scan lubricant products every 12 seconds, and the company saw a 17,000-litre increase in recorded volume.
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FirstHive helped a leading mutual fund house solve data silos and campaign challenges. The company used FirstHive's customer data platform to bring together data from many sources. They reduced the t...ime to access enriched customer data from up to 15 days to just 2 days. FirstHive automated dashboards and enabled real-time segmentation with 170 intelligent attributes. The mutual fund house could now run targeted campaigns and track key metrics in real time.
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FirstHive’s Customer Data Platform helped a leading Indian women’s apparel brand turn anonymous website visitors into identified customers. The company faced challenges with limited success in digita...l campaigns and could not upsell or cross-sell to unknown shoppers. FirstHive created a unified customer view, enabling personalized communication and real-time tracking of cart drop-offs. The brand achieved a 20X ROI from campaigns, increased revenue from previously anonymous clients, and improved cross-sell and upsell conversions. The solution also reduced cart abandonment and shortened buying cycles with better personalization.
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FirstHive’s Customer Data Platform helped a leading low-cost airline in Asia unify over 9 billion data points. The airline faced challenges with fragmented systems, siloed data, and low direct-to-con...sumer revenue. FirstHive created a single view of the customer and used AI-powered personalization for real-time engagement. The solution delivered a 20X ROI, increased ancillary revenue, and improved customer retention. The airline also saw higher revenue per booking and stronger repeat business.
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FirstHive helped a leading education-focused NBFC meet new SME legislation. The NBFC needed to process payments to channel partners within 45 days. FirstHive deployed a Central Payout Module for a si...ngle view of partner activity and automated reminders. The solution digitized manual processes and enabled instant invoice generation. This improved compliance, reduced delays, and enhanced partner experience.
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