RedEye Marketing Automation Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

RedEye helped Get The Label fix their Gmail sender reputation. They used segmentation and list cleaning to stop emails going to spam. Multi-channel marketing with SMS, retargeting, and web personalis...ation grew their reach. Interactive emails with countdown timers and images boosted unique clicks by 126%. Customer lifecycle automations like price drop alerts and a snooze function improved engagement and kept more customers. The snooze feature saved 46% of users from unsubscribing.
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RedEye helped TravelUp use marketing automation to support rapid growth. TravelUp created a single customer view by combining data from many sources. They used this data to send targeted and personal...ized emails. TravelUp saw a 12% increase in conversion rate. Behavioral emails made up only 0.24% of sends but generated 21.89% of revenue. Triggered campaigns with personalized content performed 300% better than newsletters.
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RedEye helped World of Books use customer data to personalize email marketing. During lockdown, they adapted messaging to boost engagement and loyalty. They saw a 315% increase in revenue year on yea...r. Engagement rose by 85.4%. Sales of educational titles grew by 72%. The team used real-time and historic data to target customers and improve results.
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RedEye’s managed services helped WatchShop boost revenue by 139%. The team set up over 30 automated customer journeys and improved email marketing. WatchShop saw a 738% return on investment. Their en...gaged customer database grew by more than 128%. RedEye also created custom audience segments for Google Ads and Facebook, increasing ad engagement and reducing waste.
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RedEye helped Travis Perkins, a leading UK builder's merchant, launch their first ecommerce website. Travis Perkins wanted to grow their online business and needed a partner for digital marketing and... multi-channel customer journeys. RedEye provided marketing automation, predictive analytics, and usability testing. Travis Perkins trusted RedEye to guide their digital transformation and improve online customer experience.
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RedEye's Marketing Automation Hub helped TravelUp boost conversion rates by 12%. TravelUp unified customer data to create a single customer view and used targeted, automated emails. Behavioural email...s, though only 0.24% of sends, drove 21.89% of revenue. The platform enabled TravelUp to segment customers and personalize communications. TravelUp saw better results across all KPIs after switching from their old ESP.
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