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Customer Data Platform Software 2024: Complete Guide - Page 3

The pandemic in 2020 has accelerated the digital transformation across companies and this has boosted the need for CDP. The massive amount of data that got created due to acceleration of digital transformation spurred the need for a unified customer database, by pulling in and aggregating raw data collected from various sources.

At the same time, we have seen active M&A happening in this space. CRM and marketing automation vendors are naturally progressing towards including CDP in their stack and it has led to interesting choices available for business users.

At Cuspera, our research team has picked top 80+ CDP products and our AI engine has curated insights from peers and experts to showcase their unique capabilities. Learn why Customer Data Platforms are important for your business and how to choose the right software.

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Read more about how companies in different industries are using Customer Data Platform software to drive results.

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Updated By Cuspera

Last updated: Sep 27, 2024

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105 Customer Data Platform Software

Lexer CDP Icon

Lexer CDP

4.08
★★★★★
★★★★★

Customer Data Platform that helps brands and retailers genuinely understand their customers

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Lexer CDP is a cloud-based tool designed to help in making data-driven decisions to understand and engage customers. Its powerful Customer Data Platform (CDP) which unifies data from a range of sources to provide clients with actionable insight into customers and prospects. It helps marketing, service and retailers genuinely understand their customers and engage them with the experiences and drive marketing ROI, customer loyalty and revenue.

Highlights
Top Business Usecases : Lifetime value management,Engagement management,Engaging and following up
Top Features : Personalization,Micro customer segmenting,Recording

Vendor: Lexer Pty Ltd

Company Size: 51-100

HQ Location: 86 Inkerman St, St Kilda, Melbourne, Victoria 3182, AU

Financials: SERIES B

Data Commander Icon

Data Commander

4.00
★★★★★
★★★★★

Data activation platform to supercharge targeted marketing efforts and decreases your ad spend

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Data Commander is a data activation platform that automates the process of combining data across disparate solutions enabling marketers to do what they do best: understanding their audiences, designing relevant campaigns to target them, analyzing campaign performance, and leveraging the insights gained to optimize future campaigns. It allows enterprises to compile, standardize, and store all previous prospect and customer interactions in one place that’s accessible for future campaigns.

Highlights
Top Business Usecases : Advertisement,Digital marketing,Sending & publishing communications
Top Features : Personalization,Alerts: popups & Notifications

Vendor: Commanders Act.

HQ Location: 3/5 Rue Saint Georges, Paris, 75009, FR

Custobar Icon

Custobar

4.00
★★★★★
★★★★★

Customer data & marketing automation platform with actionable customer 360° view

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Highlights
Top Business Usecases : Loyalty management,Advertisement,Engagement management
Top Features : Personalization,Micro customer segmenting,Widgets

Vendor: Custobar Oy

Company Size: 11-50

HQ Location: Helsinki, Southern Finland

Financials: SEED

Blueconic Icon

Blueconic

4.43
★★★★★
★★★★★

Operating system that puts data into action for marketing and growth doers.

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BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.

Highlights
Top Business Usecases : Engagement management,Digital marketing,Engaging and following up
Top Features : Personalization,SEM,Capture information

Vendor: BlueConic, Inc

Founded: 2010

Company Size: 51-100

HQ Location: Boston, MA

Financials: SERIES B

Sitecore CDP Icon

Sitecore CDP

4.37
★★★★★
★★★★★

Customer Data Platform to build smarter digital products and experiences

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Sitecore CDP ingests data via secure stream, batch, and REST APIs. It also monitors people's real-time interactions with digital touchpoints such as websites, smartphone apps, and email messages.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead qualification: technographic
Top Features : Personalization

Vendor: Sitecore

Founded: 2001

Company Size: 501-1000

HQ Location: 101 California Street, Suite 1600, San Francisco, CA, 94111

Financials: PRIVATE

Spotler ActivatePro (formerly CrossEngage) Icon

Spotler ActivatePro (formerly CrossEngage)

4.20
★★★★★
★★★★★

Unleash the power of your first-party customer data

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CrossEngage is a customer data platform for cross-channel CRM and marketing. It creates a meaningful customer experience at scale. It helps to improve ROI and enhance customer relationships.

Highlights
Top Business Usecases : Advertisement,Campaign management,Engagement management
Top Features : Personalization,Alerts: popups & Notifications,Micro customer segmenting

Vendor: Spotler Limited

Founded: 2005

Company Size: 11-50

HQ Location: The Old Byre, Peper Harow, Godalming, Surrey, GU8 6BQ

Financials: M&A

Data Axle Credit Solutions Icon

Data Axle Credit Solutions

4.00
★★★★★
★★★★★

Marketing tool that provides quick business insights and credit reports

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Data Axle Credit Solutions provides a complete suite of Credit and Risk Management Solutions including its high quality and easy-to-read business credit reports. It is leveraged by companies, business owners, and entrepreneurs in support of growing their businesses.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Templates,Personalization,Alerts: popups & Notifications

Vendor: Data Axle Inc

Company Size: 1001-5000

HQ Location: 16000 N Dallas Parkway, Suite 575, Dallas, TX 75248, US

Financials: M&A

Fanplayr Icon

Fanplayr

4.38
★★★★★
★★★★★

Convert browsers to buyers. Real-time targeting with messages and offers.

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Fanplayr provides service to eCommerce, travel, and other web sites, enabling them to convert browsers into buyers with real-time offers and messaging responding dynamically to shopping behavior. It helps to increase sales and revenue, improve efficiency, and enhance customer relationships.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Segmentation and targeting
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: Fanplayr, Inc

Company Size: 11-50

HQ Location: 830 Menlo Avenue, Suite 201, Menlo Park, California 94025, US

Financials: SERIES A

ReachFive Icon

ReachFive

4.00
★★★★★
★★★★★

Customer Identity and Access Management designed for B2C to deliver a seamless Customer experience

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lifetime value management
Top Features : Personalization,Recording

Vendor: ReachFive SAS

Company Size: 11-50

HQ Location: 33, Rue La Fayette, Paris, Île-de-France 75009, FR

Financials: SERIES A

Acoustic Exchange Icon

Acoustic Exchange

4.00
★★★★★
★★★★★

Marketing tool that exchange customer data in real time

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Acoustic Exchange is a customer data platform that provides marketers with customer insights, engagement and the ability to orchestrate automated, personalized marketing strategies across channels in a more unified way. It helps to increase data security, improve marketing outcomes, save time and money, and boost engagement and customer satisfaction.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Digital marketing
Top Features : Personalization

Vendor: Acoustic.co

Company Size: 1001-5000

HQ Location: New York, NY 10016, US

Financials: PRIVATE

Insight360 CDP Icon

Insight360 CDP

4.09
★★★★★
★★★★★

Customer Data Platform. Amplify conversion, revenue and loyalty.

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Highlights
Top Business Usecases : Funnel analysis,Competitive intelligence,Content management
Top Features : Dashboard,Personalization,Recording

Vendor: Insight360

Company Size: 2-10

HQ Location: 50 Division St, Somerville, New Jersey 08876, US

Financials: NA

Wyng Icon

Wyng

4.13
★★★★★
★★★★★

Wyng - Microexperiences for Marketing Campaigns and Promotions

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Wyng is a Content Marketing Software that enables brands to engage and collect permission-based data from consumers on owned media. It mainly focuses on engaging customers via mobile and social media.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Gamification,Contests/quizes,Personalization

Vendor: Wyng, Inc.

Founded: 2013

Company Size: 51-100

HQ Location: 55 West 21st St, 3rd Floor, New York, NY 10010

Financials: SERIES C

Cintell Icon

Cintell

4.00
★★★★★
★★★★★

Data-driven AI solutions and services that provide marketer a three-dimensional view of their buyers

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Cintell is a cloud-based customer intelligence platform that enables companies to better understand their buyers and make stronger, more customer-centric decisions.

Highlights
Top Business Usecases : Account management,Engaging and following up,Engagement management
Top Features : Personalization

Vendor: Cintell

HQ Location: 745 Atlantic Ave, Boston, MA 02111, US

Kevel Audience Icon

Kevel Audience

4.00
★★★★★
★★★★★

Customer data platform to boost performance along the whole buyer journey

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Velocidi is a Customer Data Platform for e-commerce that builds up data and creates growth opportunities for marketing teams using automated segments delivered on favorite digital marketing platforms.

Highlights
Top Business Usecases : Advertisement,Lifetime value management,Direct marketing
Top Features : Personalization,SEM

Vendor: Kevel, Inc.

Company Size: 11-50

HQ Location: 501 Washington Street Suite D, Durham, NC 27701, US

Financials: SERIES C

Lemnisk Platform Icon

Lemnisk Platform

4.13
★★★★★
★★★★★

Real-Time Cross-Channel Marketing Automation creating moment-based customer experiences

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Lemnisk Platform is a Customer Data Platform. Lemnisk's real-time marketing automation built on an intelligent & secure Customer Data Platform increases conversions, retention & growth for enterprises. It is built for Banking, Insurance and Financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Proposal & quote management
Top Features : Personalization,SEM,Alerts: popups & Notifications

Vendor: Lemnisk, Inc.

HQ Location: No.135, 2nd floor, 1st Cross, 5th Block, Koramangala, Bangalore, Karnataka 560095, IN

ConvertLabs Icon

ConvertLabs

4.00
★★★★★
★★★★★

Booking Forms & Marketing Tools

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ConvertLabs is a Booking and Marketing Software that takes bookings, collects and converts leads, sends beautiful emails, and maximizes the power of a website. It is for maid service and other local services.

Highlights
Top Business Usecases : Proposal & quote management,Sales document management,Calendar management
Top Features : Widgets,Dashboard,Personalization

Vendor: ConvertLabs LLC

Company Size: NA

HQ Location: Los Angeles, Ca

Financials: NA

journy.io Icon

journy.io

4.00
★★★★★
★★★★★

Customer Intelligence platform with better customer data for every team

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead qualification
Top Features : Personalization

Vendor: journy.io BV

Company Size: 1-10

HQ Location: Ghent, OV 9000, BE

Financials: SEED

Ometria Platform Icon

Ometria Platform

4.39
★★★★★
★★★★★

Customer marketing for retail | Ometria.com‎

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Ometria Platform is a customer marketing platform for marketing teams for creating personalized experiences across the customer journey to increase customer engagement and revenue.

Highlights
Top Business Usecases : Channel marketing,Engagement management,Communication management
Top Features : Personalization

Vendor: Ometria Ltd

Company Size: 101-250

HQ Location: The Tea Building, London, London E1 6JJ, GB

Financials: SERIES B

Acquia CDP Icon

Acquia CDP

4.00
★★★★★
★★★★★

Customer Data All in One Place

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Highlights
Top Business Usecases : Engagement management,Lifetime value management,Helpdesk management
Top Features : Personalization,Micro customer segmenting

Vendor: Acquia Inc.

Company Size: 501-1000

HQ Location: 53 State Street, Exchange Place, Boston, MA 02109, US

Financials: SERIES G

Invenna Icon

Invenna

4.00
★★★★★
★★★★★

Proven Customer Data Platform Technology with a Unique Customer view across all channels

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Highlights
Top Business Usecases : Customer case management,Funnel analysis,Campaign management
Top Features : Personalization

Vendor: Invenna B.V.

Company Size: 51-100

HQ Location: Wattbaan 1 3439 ML Nieuwegein The Netherlands

Financials: PRIVATE

CHEQ Icon

CHEQ

4.23
★★★★★
★★★★★

The leader in go to market security

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CHEQ is a Go-to-Market security (GTMSec) company that has developed the world's first full funnel security platform. Detect fraudulent activity on the website and marketing initiatives. Remove unwanted traffic from the pipeline and funnels. Proactively protect the consumer data and the customer data of others.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization

Vendor: CHEQ AI Technologies Ltd

Company Size: 201-500

Financials: PRIVATE

Synerise Platform Icon

Synerise Platform

4.00
★★★★★
★★★★★

Synerise: AI-Driven Growth as a Service Platform

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Highlights
Top Business Usecases : Advertisement,Campaign management,Campaign analytics
Top Features : Personalization

Vendor: Synerise S.A.

Company Size: 101-250

HQ Location: Kraków, malopolska

Financials: PRIVATE

Fixel Icon

Fixel

4.53
★★★★★
★★★★★

Fixel - Smarter Segmentation

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : SEM

Vendor: Fixel AI, Inc

Company Size: 1-10

HQ Location: Atlanta, Georgia, US

Financials: SEED

Eulerian Icon

Eulerian

4.00
★★★★★
★★★★★

Data technology to benefit of a transparent and independent marketing optimization

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Eulerian is a marketing attribution and data technologies solutions that meet current analytics needs and allows it to evolve gradually towards achieving truly significant marketing optimizations. It helps marketing teams improve the performance of their campaigns with a technology suite that combines comprehensive data collection with all-encompassing marketing attribution functions.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Campaign management
Top Features : Dashboard

Vendor: Eulerian Technologies

Company Size: 11-50

HQ Location: 162, Boulevard de Magenta, Paris, Île-de-France 75010, FR

Financials: PRIVATE