Kevel Audience Overview

Velocidi transforms customer data into actionable insights for e-commerce brands. By leveraging first-party audience strategies, it enables automated segmentation, allowing businesses to tailor marketing efforts with precision. This platform empowers growth marketers to harness their data effectively, enhancing customer engagement and driving brand growth. Velocidi's focus on first-party data ensures compliance and accuracy, providing a competitive edge in the digital marketplace.

Use Cases

Customers recommend Advertisement, Lifetime Value Management, Direct Marketing, as the business use cases that they have been most satisfied with while using Kevel Audience.

Other use cases:

  • Engagement Management
  • Onboarding
  • Digital Marketing
  • Lead Qualification
  • Conference Call Management
  • Sending & Publishing Communications
  • Campaign Management
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Kevel Audience.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Grow Market Share
See all business priorities See less business priorities

Kevel Audience Use-Cases and Business Priorities: Customer Satisfaction Data

Kevel Audience works with different mediums / channels such as Video. Omnichannel. Offline etc.

Kevel Audience's features include Personalization, and SEM. and Kevel Audience support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Kevel Audience analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Leverage machine learning to predict buyer intent, lifetime value, and more...." Peer review from Velocidi

Peer review evidence (same sources as the product rating summary)

"...The private CDP also helps keep first-party data private in the digital advertising ecosystem by providing a way to share "blind" audience segments with DSPs using anonymized tags...." Startup Showcase: Velocidi
"...Case Study - UpWest unlocks deeper value from customer data...." UpWest unlocks deeper value from customer data
"...How pet food DTC brand Barkyn used a CDP from Velocidi to sniff out high-intent customers. ..." Velocidi News, Press Coverage, and Media Resources

Kevel Audience, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Velocidi enables growth marketers to harness first-party audience strategies and automated segmentation. Brands can optimize data usage for enhanced growth with Velocidi’s solutions.

Kevel Audience Customer wins, Customer success stories, Case studies

Why is Kevel Audience the best choice for Lifetime Value Management?

How can Kevel Audience optimize your Direct Marketing Workflow?

How can Kevel Audience enhance your Engagement Management process?

How does Kevel Audience address your Onboarding Challenges?

11 buyers and buying teams have used Cuspera to assess how well Kevel Audience solved their Customer Data Platform needs. Cuspera uses 309 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

 

Tesco Media - Retail - Very Large

Tesco Media ramps up advertising capabilities push through new technology partnership with Kevel - Retail Technology Innovation Hub

Welwyn Garden City, UK

Tesco Media has partnered with Kevel to enhance its advertising capabilities. Kevel's technology powers the new Tesco Media Ad Manager, simplifying media planning, booking, and optimization for brand...s. This collaboration aims to develop new advertising formats and capabilities across Tesco's digital channels, leveraging Kevel's infrastructure to innovate and meet advertiser and customer needs.

Read on →
 

John Lewis Partnership - Retail - Very Large

John Lewis Partnership teams with Kevel as it further strengthens its retail media offer

London, UK

The John Lewis Partnership has chosen Kevel to power its on-site retail media network for John Lewis and Waitrose websites. Kevel's AI-powered Retail Media Cloud enables advanced targeting and self-s...ervice tools for brands, enhancing customer engagement and advertising effectiveness. This collaboration aims to strengthen John Lewis's retail media offerings and improve brand partnerships.

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SAS Airlines - Airlines - Large

From Legos to Launch: How Kevel Is Powering the Next Generation of Commerce Media

Stockholm, Sweden

SAS Airlines has deployed Kevel's infrastructure to launch a next-generation travel media network. This deployment allows SAS to leverage Kevel's API-first architecture and first-party data infrastru...cture to enhance its advertising capabilities and create new revenue streams.

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UpWest - Apparel & Fashion - Small

Columbus, USA

Kevel Audience helped UpWest boost revenue by targeting existing customers with dynamic audiences. UpWest used RFM Segmentation Map to personalize messages based on customer behavior. This improved c...ampaign performance and increased repeat purchases. Automation made it easy for UpWest to manage audience segments and save time. UpWest saw better results on Facebook with these targeted campaigns.

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TouchTunes - Entertainment - Medium

New York, USA

TouchTunes used Kevel’s server-side APIs to add ads to their digital jukeboxes. They needed a solution that did not rely on JavaScript tags. Kevel enabled TouchTunes to launch a DOOH ad platform in w...eeks. The platform supports direct-sold, interactive, and programmatic ads. Advertisers can target by location, time, and music genre. This helped TouchTunes boost revenue from their jukebox network.

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RealSelf - Health, Wellness And Fitness - Medium

Seattle, USA

RealSelf used Kevel’s ad APIs to launch sponsored doctor listings in their search results. Standard ad servers were not customizable enough for their needs. With Kevel, RealSelf built a custom ad pla...tform in just weeks. Doctors can now pay to be featured in relevant searches. This created a new high-margin revenue stream for RealSelf. The integration was seamless and easy to manage with Kevel’s UI and APIs.

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lightning

Peers used Kevel Audience for advertisement and lifetime value management

Kevel Audience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (34)
Analytics

4.53/5 ★

Read Reviews (36)
Custom Reports

4.47/5 ★

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (34)
Analytics

4.53/5 ★

Read Reviews (36)
Custom Reports

4.47/5 ★

Read Reviews (40)

Software Failure Risk Guidance

?

for Kevel Audience

Overall Risk Meter

Low Medium High

Top Failure Risks for Kevel Audience

Kevel, Inc. News

Product

AI at Kevel: From APIs to Agents - Get to know the Kevel MCP Server

Kevel has launched the MCP Server, enabling AI assistants to operate directly on the Kevel platform. This integration enhances ad operations by automating tasks like campaign management and reporting, utilizing the Model Context Protocol for seamless AI interaction with live software platforms. The server supports over 100 tools across 10 API surfaces, improving operational efficiency without requiring code.

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Awards

The Leading 100 Awards Kevel “Standout� Status For 2023

Kevel has been recognized with "Standout" status in The Leading 100’s 2023 list, highlighting innovative tech start-ups. This award acknowledges Kevel's role in transforming the direct-to-consumer business model and its contributions to technology solutions that enhance brand growth and customer satisfaction.

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Partnership

Kevel, Dollar General, and The Trade Desk Introduce First-of-its-Kind Retail Media Solution Connecting Onsite and Offsite Activation

Kevel, Dollar General, and The Trade Desk have collaborated to introduce a retail media solution that integrates onsite and offsite media activation with unified measurement. This new model enables advertisers to plan, execute, and measure campaigns across the full consumer journey, enhancing interoperability and coordination in retail media. The solution combines Dollar General's onsite inventory with The Trade Desk's offsite capabilities, supported by Kevel's technology, allowing for full-funnel strategies and consistent reporting.

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Partnership

Kevel, Dollar General, and The Trade Desk lay claim to first of its kind retail media solution

Kevel has partnered with Dollar General and The Trade Desk to create a unified retail media solution that integrates onsite and offsite activation with consistent measurement. This collaboration aims to address the fragmentation in retail media by connecting inventory, activation, and measurement into a single framework. The solution will be available to clients in the third quarter of 2026.

Read more →

Kevel, Inc. Profile

Company Name

Kevel, Inc.

Company Website

https://www.kevel.com/

HQ Location

501 Washington Street Suite D, Durham, NC 27701, US

Employees

11-50

Social

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Financials

SERIES C