Lexer CDP: Use-Cases, Insights and Reviews | 2026 Cuspera

THE UPSIDE used Lexer Serve to boost in-store sales. The tool gave sales associates real-time customer insights. This helped them greet and serve each shopper in a personal way. In just weeks, THE UP...SIDE saw a 75% conversion rate and a 13% increase in average order value. Lexer Serve also made it easy to collect customer data and link in-store visits to online sales. The team improved customer experience and store performance.
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Lexer helped Solotel Group use customer segmentation for their Valentine's Day campaign. Solotel built precise guest segments using first-party and third-party data. This led to a 141% higher click-t...hrough rate and a 50% lower cost-per-click. The campaign spent 10% less overall and filled both Aria and Chiswick Woollahra restaurants ahead of schedule. Solotel now uses data-driven marketing to target guests more effectively and boost bookings.
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Lexer’s CDXP helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used detailed customer segmentation to create targeted campaigns. This led to a 56% year-ove...r-year increase in gift voucher sales and an 18% rise in active loyalty program members. Village Cinemas divided their audience into 24 segments for personalized offers. The campaign drove more viewers back to theaters and boosted loyalty engagement.
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Lexer’s Customer Data Platform helped Sur La Table turn one-time buyers into repeat customers. Sur La Table used Lexer to analyze customer data and identify hero products that drive second purchases.... They launched targeted campaigns and personalized messages to re-engage buyers. The team set up a loyalty program powered by Lexer’s CDP. Sur La Table improved customer retention and loyalty with data-driven marketing.
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Lexer CDP helped Rip Curl connect all customer data into a single view. Before Lexer, Rip Curl’s data was siloed and hard to use. With Lexer, the team gained deep customer insights and could segment ...and target audiences better. New customer segments drove 93% more revenue per campaign. A wetsuit campaign saw 15X higher revenue than before. Personalized emails increased open rates by 28% and click rates by 16%.
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Lexer’s CDXP helped The PAS Group build a customer-centric loyalty program. The PAS Group used customer data to create multi-tiered rewards based on spend, purchase history, and engagement. This appr...oach improved customer understanding and allowed for personalized experiences. The goal was to increase engagement, boost acquisition, and enhance the customer journey. The PAS Group focused on satisfaction and experience, not just rewards.
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