Lexer CDP: Product updates, Customer stories, and Insights | 2026 Cuspera

Lexer’s CDXP helped The PAS Group build a customer-centric loyalty program. The PAS Group used customer data to create multi-tiered rewards based on spend, purchase history, and engagement. This appr...oach improved customer understanding and allowed for personalized experiences. The goal was to increase engagement, boost acquisition, and enhance the customer journey. The PAS Group focused on satisfaction and experience, not just rewards.
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Lexer’s CDXP helped TGV Cinemas unify scattered customer data and improve loyalty program performance. TGV faced challenges with siloed profiles and slow insights, limiting their ability to personali...ze experiences and drive repeat visits. By implementing Lexer, TGV gained enriched customer insights and streamlined decision-making. This led to better market share, increased loyalty program recruitment, and higher customer lifetime value.
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Lexer’s Customer Data and Experience Platform helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used Lexer to segment customers and create targeted campaig...ns. They launched a 10-week holiday campaign to boost gift voucher sales and loyalty program membership. Village Cinemas increased active membership by 18%. Gift voucher sales rose 56% year over year. Lexer enabled personalized messaging and improved customer engagement.
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Lexer’s Customer Data Platform (CDP) helped Sur La Table turn one-time buyers into repeat customers. Sur La Table used Lexer’s tools and guidance to analyze customer data and find key products that d...rive second purchases. They built personalized marketing campaigns to target one-time buyers. The team used a 4-point framework: data analysis, personalized engagement, measurement, and automation. This approach gave Sur La Table better customer insights and improved customer retention.
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Lexer helped the Caravan Industry Association of Australia organize and enrich their large member database. The association used Lexer’s Form Builder and integration tools to run a national campaign ...called “Road to a Million.” The campaign aimed to support caravan parks and expand their audience. They exceeded their competition target by 679% and collected 6,000 survey responses. Lexer’s platform enabled better data-driven decisions and campaign measurement.
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Lexer CDP helped Rip Curl connect all customer data into a single view. Before Lexer, Rip Curl's data was siloed and hard to use. With Lexer, the team gained better customer insights and advanced seg...mentation. They created new customer segments that drove 93% more revenue per campaign. A wetsuit campaign saw 15 times higher revenue than before. Personalized emails increased open rates by 28% and click rates by 16%.
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