Customer stories

Integrations

Marketing Automation
Email Marketing
CRM

Lexer CDP Product Overview

Lexer enables retailers to consolidate disparate customer data into a single platform, enhancing the ability to create precise customer segments. This comprehensive data unification aids in understanding customer behavior and preferences, facilitating targeted marketing strategies. Retailers leverage Lexer to acquire new customers and bolster customer lifetime value through tailored engagement initiatives. The platform's AI-powered tools support various teams within an organization, offering functionalities from marketing to clienteling. Lexer distinguishes itself by integrating seamlessly into retail tech stacks, providing a competitive edge in customer data management and experience personalization.

How satisfied the customers are with Lexer CDP use-cases

Reviews

"It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice." - Matt Smith
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it." - Sam Hopgood

Lexer CDP Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
Lexer CDP testimonial

Matt Smith

General Manager of IT & Supply Chain

kikki.K

It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice. Testimonial By Matt Smith
Lexer CDP testimonial

Sam Hopgood

Digital Marketing Manager

Rip Curl

The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it. Testimonial By Sam Hopgood
CUSTOMERS TESTIMONIALS
Lexer CDP testimonial

Matt Smith

General Manager of IT & Supply Chain

kikki.K

It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice. Testimonial By Matt Smith
Lexer CDP testimonial

Sam Hopgood

Digital Marketing Manager

Rip Curl

The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it. Testimonial By Sam Hopgood

The PAS Group - Apparel & Fashion - Large

Lexer’s CDXP helped The PAS Group build a customer-centric loyalty program. The PAS Group used customer data to create multi-tiered rewards based on spend, purchase history, and engagement. This appr...oach improved customer understanding and allowed for personalized experiences. The goal was to increase engagement, boost acquisition, and enhance the customer journey. The PAS Group focused on satisfaction and experience, not just rewards.

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TGV Cinemas - Entertainment - Large

Lexer’s CDXP helped TGV Cinemas unify scattered customer data and improve loyalty program performance. TGV faced challenges with siloed profiles and slow insights, limiting their ability to personali...ze experiences and drive repeat visits. By implementing Lexer, TGV gained enriched customer insights and streamlined decision-making. This led to better market share, increased loyalty program recruitment, and higher customer lifetime value.

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Village Cinemas - Entertainment

Lexer’s Customer Data and Experience Platform helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used Lexer to segment customers and create targeted campaig...ns. They launched a 10-week holiday campaign to boost gift voucher sales and loyalty program membership. Village Cinemas increased active membership by 18%. Gift voucher sales rose 56% year over year. Lexer enabled personalized messaging and improved customer engagement.

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Sur La Table - Retail

Lexer’s Customer Data Platform (CDP) helped Sur La Table turn one-time buyers into repeat customers. Sur La Table used Lexer’s tools and guidance to analyze customer data and find key products that d...rive second purchases. They built personalized marketing campaigns to target one-time buyers. The team used a 4-point framework: data analysis, personalized engagement, measurement, and automation. This approach gave Sur La Table better customer insights and improved customer retention.

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Caravan Industry Association of Australia - Non Profit Organization Management

Lexer helped the Caravan Industry Association of Australia organize and enrich their large member database. The association used Lexer’s Form Builder and integration tools to run a national campaign ...called “Road to a Million.” The campaign aimed to support caravan parks and expand their audience. They exceeded their competition target by 679% and collected 6,000 survey responses. Lexer’s platform enabled better data-driven decisions and campaign measurement.

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Rip Curl - Apparel & Fashion

Lexer CDP helped Rip Curl connect all customer data into a single view. Before Lexer, Rip Curl's data was siloed and hard to use. With Lexer, the team gained better customer insights and advanced seg...mentation. They created new customer segments that drove 93% more revenue per campaign. A wetsuit campaign saw 15 times higher revenue than before. Personalized emails increased open rates by 28% and click rates by 16%.

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AI Powered 1:1 Experiences | Lexer Product Launch Webinar

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Peers used Lexer CDP for lifetime value management and engagement management

Lexer CDP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.53/5

Read Reviews (4)
Analytics

4.51/5

Read Reviews (63)
Custom Reports

4.38/5

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.53/5

Read Reviews (4)
Analytics

4.51/5

Read Reviews (63)
Custom Reports

4.38/5

Read Reviews (46)

Lexer CDP Integrations

Lexer CDP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for Lexer CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Lexer CDP

Lexer Pty Ltd Profile

Company Name

Lexer Pty Ltd

Company Website

//lexer.io

HQ Location

86 Inkerman St, St Kilda, Melbourne, Victoria 3182, AU

Employees

51-100

Social

Financials

SERIES B