Real-World Case Studies and Customer Success Stories with Lexer CDP

THE UPSIDE used Lexer Serve to boost in-store sales. The tool gave sales associates real-time customer insights. This helped them... greet and serve each shopper in a personal way. In just weeks, THE UPSIDE saw a 75% conversion rate and a 13% increase in average order value. Lexer Serve also made it easy to collect customer data and link in-store visits to online sales. The team improved customer experience and store performance.
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Lexer CDP helped Rip Curl connect all customer data into a single view. Before Lexer, Rip Curl’s data was siloed... and hard to use. With Lexer, the team gained deep customer insights and could segment and target audiences better. New customer segments drove 93% more revenue per campaign. A wetsuit campaign saw 15X higher revenue than before. Personalized emails increased open rates by 28% and click rates by 16%.
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Lexer’s CDXP helped The PAS Group build a customer-centric loyalty program. The PAS Group used customer data to create multi-tiered... rewards based on spend, purchase history, and engagement. This approach improved customer understanding and allowed for personalized experiences. The goal was to increase engagement, boost acquisition, and enhance the customer journey. The PAS Group focused on satisfaction and experience, not just rewards.
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Lexer helped Alembika, a luxury women’s fashion brand, understand their true customer base. Alembika used Lexer’s CDXP and Experian Mosaic... integration to unify and enrich customer data. They discovered a hidden, valuable customer segment. Alembika changed their marketing and product strategies based on these insights. As a result, they increased average order value by 8% and grew revenue by 11%.
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Lexer CDP helped Rip Curl connect all customer data into a single view. Before Lexer, Rip Curl's data was siloed... and hard to use. With Lexer, the team gained better customer insights and advanced segmentation. They created new customer segments that drove 93% more revenue per campaign. A wetsuit campaign saw 15 times higher revenue than before. Personalized emails increased open rates by 28% and click rates by 16%.
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Lexer’s Customer Data Platform helped Sur La Table turn one-time buyers into repeat customers. Sur La Table used Lexer to... analyze customer data and identify hero products that drive second purchases. They launched targeted campaigns and personalized messages to re-engage buyers. The team set up a loyalty program powered by Lexer’s CDP. Sur La Table improved customer retention and loyalty with data-driven marketing.
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Lexer Customer Data Platform helped Hairhouse unify and use customer data for better marketing. Hairhouse wanted to improve customer engagement... and increase customer lifetime value. The digital and marketing teams struggled to use data from Netsuite for insights and campaigns. Lexer gave them tools to self-serve insights and run targeted campaigns across channels. Now, Hairhouse can understand customer behavior and run data-driven strategies to grow and retain customers.
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Lexer’s Customer Data Platform helped Harris Scarfe move from batch email blasts to targeted, segmented campaigns. The team used Lexer... to build customer personas and track ecommerce metrics by segment. They launched personalized campaigns based on these insights. Email engagement improved by up to 270%. Lexer made it easy for non-technical staff to access and use customer data.
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Lexer’s Customer Data Platform (CDP) helped Sur La Table turn one-time buyers into repeat customers. Sur La Table used Lexer’s... tools and guidance to analyze customer data and find key products that drive second purchases. They built personalized marketing campaigns to target one-time buyers. The team used a 4-point framework: data analysis, personalized engagement, measurement, and automation. This approach gave Sur La Table better customer insights and improved customer retention.
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Lexer’s CDXP helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used detailed customer segmentation to create... targeted campaigns. This led to a 56% year-over-year increase in gift voucher sales and an 18% rise in active loyalty program members. Village Cinemas divided their audience into 24 segments for personalized offers. The campaign drove more viewers back to theaters and boosted loyalty engagement.
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Lexer’s CDXP helped TGV Cinemas unify scattered customer data and improve loyalty program performance. TGV faced challenges with siloed profiles... and slow insights, limiting their ability to personalize experiences and drive repeat visits. By implementing Lexer, TGV gained enriched customer insights and streamlined decision-making. This led to better market share, increased loyalty program recruitment, and higher customer lifetime value.
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Lexer’s Customer Data and Experience Platform helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used Lexer... to segment customers and create targeted campaigns. They launched a 10-week holiday campaign to boost gift voucher sales and loyalty program membership. Village Cinemas increased active membership by 18%. Gift voucher sales rose 56% year over year. Lexer enabled personalized messaging and improved customer engagement.
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