Real-World Case Studies and Customer Success Stories with Lexer CDP

Lexer’s Customer Data Platform (CDP) helped Sur La Table turn one-time buyers into repeat customers. Sur La Table used Lexer’s... tools and guidance to analyze customer data and find key products that drive second purchases. They built personalized marketing campaigns to target one-time buyers. The team used a 4-point framework: data analysis, personalized engagement, measurement, and automation. This approach gave Sur La Table better customer insights and improved customer retention.
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Lexer’s Customer Data Platform helped Harris Scarfe move from batch email blasts to targeted, segmented campaigns. The team used Lexer... to build customer personas and track ecommerce metrics by segment. They launched personalized campaigns based on these insights. Email engagement improved by up to 270%. Lexer made it easy for non-technical staff to access and use customer data.
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Lexer Customer Data Platform helped Hairhouse unify and use customer data for better marketing. Hairhouse wanted to improve customer engagement... and increase customer lifetime value. The digital and marketing teams struggled to use data from Netsuite for insights and campaigns. Lexer gave them tools to self-serve insights and run targeted campaigns across channels. Now, Hairhouse can understand customer behavior and run data-driven strategies to grow and retain customers.
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Lexer helped Alembika, a luxury women’s fashion brand, understand their true customer base. Alembika used Lexer’s CDXP and Experian Mosaic... integration to unify and enrich customer data. They discovered a hidden, valuable customer segment. Alembika changed their marketing and product strategies based on these insights. As a result, they increased average order value by 8% and grew revenue by 11%.
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Lexer CDP helped Rip Curl connect all customer data into a single view. Before Lexer, Rip Curl's data was siloed... and hard to use. With Lexer, the team gained better customer insights and advanced segmentation. They created new customer segments that drove 93% more revenue per campaign. A wetsuit campaign saw 15 times higher revenue than before. Personalized emails increased open rates by 28% and click rates by 16%.
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Lexer’s Customer Data and Experience Platform helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used Lexer... to segment customers and create targeted campaigns. They launched a 10-week holiday campaign to boost gift voucher sales and loyalty program membership. Village Cinemas increased active membership by 18%. Gift voucher sales rose 56% year over year. Lexer enabled personalized messaging and improved customer engagement.
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Lexer helped the Caravan Industry Association of Australia organize and enrich their large member database. The association used Lexer’s Form... Builder and integration tools to run a national campaign called “Road to a Million.” The campaign aimed to support caravan parks and expand their audience. They exceeded their competition target by 679% and collected 6,000 survey responses. Lexer’s platform enabled better data-driven decisions and campaign measurement.
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