Wyng Overview

Wyng tackles the challenge of engaging digital audiences by offering tools to create dynamic, no-code experiences. It caters to brands aiming to collect zero-party data and boost sales. Wyng allows marketers to build diverse digital experiences like quizzes, preference centers, and gamified promotions, all under one platform. This approach enables brands to understand and grow their audience effectively. Notably, Wyng's platform is used by over 250 global brands, highlighting its capability in delivering personalized and relevant content. This solution is ideal for businesses looking to enhance customer interaction and data collection without complex coding.

Use Cases

Customers recommend Engagement Management, Social Media Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Wyng.

Other use cases:

  • Channel Marketing
  • Segmentation And Targeting
  • Campaign Management
  • Competitive Intelligence
  • Collaboration
  • Content Management
  • Referral Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Wyng.

Other priorities:

  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Efficiency
  • Increase Sales & Revenue
See all business priorities See less business priorities

Wyng Use-Cases and Business Priorities: Customer Satisfaction Data

Wyng works with different mediums / channels such as Social Media. Promotions. Mobile etc.

Wyng's features include Gamification, Contests/Quizes, Personalization, etc. and Wyng support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Wyng analytics capabilities include Custom Reports, and Analytics.

Reviews

"...There are several options from UGC to Sweeps to engage our customers and collect customer data...." Peer review by Agency

Wyng, Metrilo, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Wyng assists brands in launching engaging digital experiences to grow audiences and collect zero-party data. Sales are driven through relevance delivered by the gathered data.

Popular Business Setting

for Wyng

Top Industries

  • Marketing and Advertising
  • Hospital & Health Care
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Wyng is popular in Marketing And Advertising, Hospital & Health Care, and Information Technology And Services and is widely used by Small Business, Mid Market, and Large Enterprise.

Wyng Customer wins, Customer success stories, Case studies

How does Wyng address your Engagement Management Challenges?

What benefits does Wyng offer for Social Media Management?

Why is Wyng the best choice for Sending & Publishing Communications?

47 buyers and buying teams have used Cuspera to assess how well Wyng solved their Content Marketing needs. Cuspera uses 324 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Paper and Packaging Board (P+PB) - Consumer Goods - Large

Wyng Experiences helped the Paper and Packaging Board boost engagement with interactive marketing campaigns. P+PB used quizzes, sweepstakes, and games to educate both consumers and industry workers a...bout paper's benefits. Their "Are You a Papertarian?" quiz saw over 400,000 sessions and campaign articles reached a 7.9% engagement rate. A B2B sweepstakes tripled landing page visit goals and exceeded contest entry targets. P+PB values Wyng for its flexibility, collaboration, and ability to drive measurable results.

Read on →

National coffee chain (QSR) - Food & Beverages - Large

Wyng Microexperience Studio helps a national coffee chain boost brand affinity with digital experiences. The QSR needed engaging online content to match its in-store vibe. Wyng enabled quick creation... of interactive polls, UGC campaigns, and themed quizzes. Their Halloween quiz increased customer engagement and made users feel part of the brand community. Wyng's easy templates and expert support let the digital team launch on-brand experiences fast.

Read on →

Collette - Travel & Hospitality

Wyng helped Collette improve their personalization strategy using zero-party data. Collette struggled to personalize travel offers with third-party and first-party data. Wyng enabled Collette to coll...ect data directly from customers through interactive experiences like quizzes and games. This gave Collette insight into who their customers are and why they travel. With this data, Collette could send targeted offers and improve customer engagement.

Read on →

national coffee chain (national QSR) - Restaurants

Wyng Microexperience Studio helped a national coffee chain boost brand affinity with digital experiences. The chain wanted to make online engagement as joyful as in-store visits. They used Wyng to la...unch interactive quizzes, polls, and UGC campaigns. Their top experience was a Halloween-themed quiz that increased customer interaction. Wyng's easy-to-use platform and expert support let the team quickly create on-brand content and collect valuable customer data.

Read on →

Spellbinders - Consumer Goods

Wyng helps Spellbinders boost sales with user-generated content and personalization. Spellbinders collects over 6,000 pieces of UGC each month using Wyng. They display these on their website to inspi...re shoppers and show real craft projects. Wyng also powers a preference center that captures zero-party data about each shopper’s interests. This lets Spellbinders personalize product recommendations and website content. The result is a more engaging shopping experience and increased sales.

Read on →

Novamex - Consumer Goods

Wyng Experiences helped Novamex connect directly with consumers, despite selling through over 50,000 distribution points. Novamex used Wyng to run interactive campaigns like sweepstakes, quizzes, and... the JarriTODOS video contest. These campaigns built a consumer database from zero to millions of opt-ins. Novamex now gets about 50,000 participants per experience and runs over ten campaigns a year. Social engagement and sales are up double digits year over year across all brands.

Read on →

Wyng Live Product Demo: Capturing Leads & Opt-Ins

Video Thumbnail
lightning

Peers used Wyng for engagement management and social media management

Wyng Competitors

Wyng Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.50/5 ★

Read Reviews (31)
Analytics

4.24/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.50/5 ★

Read Reviews (31)
Analytics

4.24/5 ★

Read Reviews (5)

Software Failure Risk Guidance

?

for Wyng

Overall Risk Meter

Low Medium High

Top Failure Risks for Wyng

Wyng, Inc. Profile

Company Name

Wyng, Inc.

Company Website

https://www.wyng.com/

Year Founded

2013

HQ Location

55 West 21st St, 3rd Floor, New York, NY 10010

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES C