Wyng: Use-Cases, Insights and Reviews | 2025 Cuspera

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Wyng - Microexperiences for Marketing Campaigns and Promotions

Wyng Overview

Wyng tackles the challenge of engaging digital audiences by offering tools to create dynamic, no-code experiences. It caters to brands aiming to collect zero-party data and boost sales. Wyng allows marketers to build diverse digital experiences like quizzes, preference centers, and gamified promotions, all under one platform. This approach enables brands to understand and grow their audience effectively. Notably, Wyng's platform is used by over 250 global brands, highlighting its capability in delivering personalized and relevant content. This solution is ideal for businesses looking to enhance customer interaction and data collection without complex coding.

Use Cases

Customers recommend Engagement Management, Social Media Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Wyng.

Other use cases:

Channel Marketing
Segmentation And Targeting
Campaign Management
Competitive Intelligence
Collaboration
Content Management
Referral Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Wyng.

Other priorities:

Enhance Customer Relationships
Build Brand Awareness
Improve Digital And Social Presence
Launch New Products
Improve Efficiency
Increase Sales & Revenue

See all business priorities See less business priorities

Wyng Use-Cases and Business Priorities: Customer Satisfaction Data

Wyng works with different mediums / channels such as Social Media. Promotions. Mobile etc.

Wyng's features include Gamification, Contests/Quizes, Personalization, etc. and Wyng support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Wyng analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Great for generating social engagement as well as data collection...." Peer review by User

Wyng, Metrilo, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Wyng assists brands in launching engaging digital experiences to grow audiences and collect zero-party data. Sales are driven through relevance delivered by the gathered data.

Popular Business Setting

for Wyng

Top Industries

Marketing and Advertising
Hospital & Health Care
Information Technology and Services

Popular in

Small Business
Mid Market
Large Enterprise

Wyng is popular in Marketing And Advertising, Hospital & Health Care, and Information Technology And Services and is widely used by Small Business, Mid Market, and Large Enterprise.

Wyng Customer wins, Customer success stories, Case studies

What makes Wyng ideal for Engagement Management?

How can Wyng enhance your Sending & Publishing Communications process?

47 buyers and buying teams have used Cuspera to assess how well Wyng solved their Content Marketing needs. Cuspera uses 324 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Collette - Travel & Hospitality

Wyng helped Collette improve their personalization strategy using zero-party data. Collette struggled to personalize travel offers with third-party and first-party data. Wyng enabled Collette to coll...ect data directly from customers through interactive experiences like quizzes and games. This gave Collette insight into who their customers are and why they travel. With this data, Collette could send targeted offers and improve customer engagement.

LEARFIELD - Marketing And Advertising

Wyng Microexperience Studio helps LEARFIELD create fast, interactive fan campaigns. LEARFIELD uses Wyng to launch over 1,000 gamified experiences a year for nearly 200 organizations. The platform let...s them build campaigns quickly with drag-and-drop tools and real-time reporting. LEARFIELD tracks impressions, sessions, and opt-ins, sharing results with clients. Wyng support helps LEARFIELD keep campaigns running smoothly.

Paper & Packaging Board - Consumer Goods

Wyng helped Paper & Packaging Board boost engagement with interactive digital campaigns. The team used Wyng to launch sweepstakes, quizzes, and polls for both consumers and industry workers. They ran... a naming contest that drew 10,000 entries and used quizzes to educate about recycling. These experiences increased audience interaction and helped measure campaign impact.

national coffee chain (national QSR) - Restaurants

Wyng Microexperience Studio helped a national coffee chain boost brand affinity with digital experiences. The chain wanted to make online engagement as joyful as in-store visits. They used Wyng to la...unch interactive quizzes, polls, and UGC campaigns. Their top experience was a Halloween-themed quiz that increased customer interaction. Wyng's easy-to-use platform and expert support let the team quickly create on-brand content and collect valuable customer data.

Spellbinders - Consumer Goods

Wyng helps Spellbinders boost sales with user-generated content and personalization. Spellbinders collects over 6,000 pieces of UGC each month using Wyng. They display these on their website to inspi...re shoppers and show real craft projects. Wyng also powers a preference center that captures zero-party data about each shopper’s interests. This lets Spellbinders personalize product recommendations and website content. The result is a more engaging shopping experience and increased sales.

Novamex - Consumer Goods

Wyng Experiences helped Novamex connect directly with consumers, despite selling through over 50,000 distribution points. Novamex used Wyng to run interactive campaigns like sweepstakes, quizzes, and... the JarriTODOS video contest. These campaigns built a consumer database from zero to millions of opt-ins. Novamex now gets about 50,000 participants per experience and runs over ten campaigns a year. Social engagement and sales are up double digits year over year across all brands.

Wyng Live Product Demo: Capturing Leads & Opt-Ins

Peers used Wyng for engagement management and social media management

Wyng Competitors

Wyng
vs
Metrilo

Wyng Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.50/5 ★ Read Reviews (31)
Analytics	4.24/5 ★ Read Reviews (5)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.50/5 ★ Read Reviews (31)
Analytics	4.24/5 ★ Read Reviews (5)

Software Failure Risk Guidance

for Wyng

Overall Risk Meter

Low Medium High

Top Failure Risks for Wyng

Wyng, Inc. Profile

Company Name

Wyng, Inc.

Company Website

https://www.wyng.com/

Year Founded

2013

HQ Location

55 West 21st St, 3rd Floor, New York, NY 10010

Employees

51-100

Social

Financials

SERIES C