Wyng - Microexperiences for Marketing Campaigns and Promotions
Marketing and Advertising Case Studies and Success Stories with Wyng
CASE STUDY LEARFIELD
Wyng Microexperience Studio helps LEARFIELD create fast, interactive fan campaigns. LEARFIELD uses Wyng to launch over 1,000 gamified experiences a year for nearly 200 organizations. The platform let...s them build campaigns quickly with drag-and-drop tools and real-time reporting. LEARFIELD tracks impressions, sessions, and opt-ins, sharing results with clients. Wyng support helps LEARFIELD keep campaigns running smoothly.
Consumer Goods Case Studies and Success Stories with Wyng
CASE STUDY Paper & Packaging Board
Wyng helped Paper & Packaging Board boost engagement with interactive digital campaigns. The team used Wyng to launch sweepstakes, quizzes, and polls for both consumers and industry workers. They ran... a naming contest that drew 10,000 entries and used quizzes to educate about recycling. These experiences increased audience interaction and helped measure campaign impact.
Wyng Experiences helped Novamex connect directly with consumers, despite selling through over 50,000 distribution points. Novamex used Wyng to run interactive campaigns like sweepstakes, quizzes, and... the JarriTODOS video contest. These campaigns built a consumer database from zero to millions of opt-ins. Novamex now gets about 50,000 participants per experience and runs over ten campaigns a year. Social engagement and sales are up double digits year over year across all brands.
Wyng Services helped Combe, the company behind Just For Men, improve their digital customer experience. Combe wanted to offer more personalized experiences and build trust by protecting customer data.... Wyng Services suggested and built a customer preference center using Wyng's platform. This center let customers control what data they shared and how it was used. The new system made it easy for users to manage their preferences and increased engagement and loyalty.
Wyng helps Spellbinders boost sales with user-generated content and personalization. Spellbinders collects over 6,000 pieces of UGC each month using Wyng. They display these on their website to inspi...re shoppers and show real craft projects. Wyng also powers a preference center that captures zero-party data about each shopper’s interests. This lets Spellbinders personalize product recommendations and website content. The result is a more engaging shopping experience and increased sales.
Restaurants Case Studies and Success Stories with Wyng
CASE STUDY national coffee chain (national QSR)
Wyng Microexperience Studio helped a national coffee chain boost brand affinity with digital experiences. The chain wanted to make online engagement as joyful as in-store visits. They used Wyng to la...unch interactive quizzes, polls, and UGC campaigns. Their top experience was a Halloween-themed quiz that increased customer interaction. Wyng's easy-to-use platform and expert support let the team quickly create on-brand content and collect valuable customer data.
Other Industry Case Studies and Success Stories with Wyng
CASE STUDY Collette
Wyng helped Collette improve their personalization strategy using zero-party data. Collette struggled to personalize travel offers with third-party and first-party data. Wyng enabled Collette to coll...ect data directly from customers through interactive experiences like quizzes and games. This gave Collette insight into who their customers are and why they travel. With this data, Collette could send targeted offers and improve customer engagement.
