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Fanplayr: Use-Cases, Insights and Reviews | 2025 Cuspera

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Fanplayr | Convert browsers to buyers. Real-time targeting with messages and offers.

Fanplayr Overview

Fanplayr transforms behavioral data into actionable insights, driving tangible business outcomes for e-commerce platforms. By leveraging its data-driven marketing tools, businesses can enhance conversion rates and increase net revenue per customer. The platform offers tailored solutions for various industries, ensuring that marketing strategies align closely with consumer behaviors. This customization allows businesses to effectively target their audience, maximizing engagement and sales. Fanplayr's seamless integration capabilities ensure quick deployment without disrupting existing systems, enabling companies to swiftly capitalize on data insights. The platform's focus on behavioral marketing positions it as a vital tool for businesses aiming for significant growth in the competitive e-commerce landscape.

Use Cases

Customers recommend Engagement Management, Segmentation And Targeting, Identify Target Customers, as the business use cases that they have been most satisfied with while using Fanplayr.

Other use cases:

Onboarding
Advertisement
Social Media Analytics
Rating And Review Management
Digital Marketing
Measuring Customer Satisfaction
Lead Qualification: Technographic

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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Fanplayr.

Other priorities:

Enhance Customer Relationships
Increase Average Basket Value
Improve Efficiency
Reduce Bounce
Improve ROI
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Launch New Products
Improve Brand Engagement

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Fanplayr Use-Cases and Business Priorities: Customer Satisfaction Data

Fanplayr works with different mediums / channels such as Website. and Promotions.

Fanplayr's features include Personalization, Alerts: Popups & Notifications, and Dashboard. and Fanplayr support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Fanplayr analytics capabilities include Analytics, and Custom Reports.

Reviews

"Fanplayr team is a real partner for us, they are contributing with a daily focus and support to achieve our ambitious long-term plans. We found in Fanplayr a strong technology and a very supportive team. We are sure we will keep working with them in... the following years “It is now the time to optimize every session instead of buying loads of traffic and then let users alone once they are in our shop. Nowadays, personalization and onsite engagement must be part of a marketing strategy to achieve best results in terms of sales and performance" - Riccardo Zilli

Fanplayr, belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fanplayr leverages behavioral data to optimize conversion rates. Actionable insights are provided to enhance customer engagement and sales.

Popular Business Setting

for Fanplayr

Top Industries

Transportation/Trucking/Railroad
Apparel & Fashion
Food & Beverages

Popular in

Fanplayr is popular in Transportation/Trucking/Railroad, Apparel & Fashion, and Food & Beverages and is widely used by

Comprehensive Insights on Fanplayr Use Cases

How does Fanplayr address your Engagement Management Challenges?

What solutions does Fanplayr provide for Segmentation And Targeting?

Why is Fanplayr the best choice for Identify Target Customers?

How can Fanplayr optimize your Onboarding Workflow?

How does Fanplayr facilitate Advertisement?

20+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Fanplayr solved their E-Commerce Software needs. Cuspera uses 377 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Riccardo Zilli Growth marketing manager Tannico	Fanplayr team is a real partner for us, they are contributing with a daily focus and support to achieve our ambitious long-term plans. We found in Fanplayr a strong technology and a very supportive team. We are sure we will keep working with them in the following years “It is now the time to optimi...ze every session instead of buying loads of traffic and then let users alone once they are in our shop. Nowadays, personalization and onsite engagement must be part of a marketing strategy to achieve best results in terms of sales and performance Testimonial By Riccardo Zilli
Stefano Sinagra Acquisition Manager eBusiness Alitalia	Fanplayr proved to be an excellent tool thanks to which we were able to identify and target an audience otherwise extremely difficult and expensive to reach Testimonial By Stefano Sinagra
Chris Seahorn VP Marketing eBags.com	The Fanplayr platform with its analytic insight and targeting capabilities has helped our team develop engaging campaigns that have demonstrated a meaningful lift to our conversion rate and a profound bottom-line impact. Testimonial By Chris Seahorn

CUSTOMERS	TESTIMONIALS
Riccardo Zilli Growth marketing manager Tannico	Fanplayr team is a real partner for us, they are contributing with a daily focus and support to achieve our ambitious long-term plans. We found in Fanplayr a strong technology and a very supportive team. We are sure we will keep working with them in the following years “It is now the time to optimi...ze every session instead of buying loads of traffic and then let users alone once they are in our shop. Nowadays, personalization and onsite engagement must be part of a marketing strategy to achieve best results in terms of sales and performance Testimonial By Riccardo Zilli
Stefano Sinagra Acquisition Manager eBusiness Alitalia	Fanplayr proved to be an excellent tool thanks to which we were able to identify and target an audience otherwise extremely difficult and expensive to reach Testimonial By Stefano Sinagra
Chris Seahorn VP Marketing eBags.com	The Fanplayr platform with its analytic insight and targeting capabilities has helped our team develop engaging campaigns that have demonstrated a meaningful lift to our conversion rate and a profound bottom-line impact. Testimonial By Chris Seahorn

Case Studies

Entertainment

CASE STUDY RAF Museum

Fanplayr helped RAF Museum boost ticket sales and online shop performance. The solution used real-time behavioral segmentation to target hesitant and returning users with personalized offers. An A/B ...test showed strong results: conversion rate increased by 8%, average order value rose by 67%, and net revenue per visitor jumped by 79%. The partnership made site improvements fast and effective, driving measurable growth for the museum.

Design

CASE STUDY Mediaset Infinity

Fanplayr helped Mediaset Infinity boost user engagement on its streaming platform. The challenge was to increase time spent on site and encourage users to explore new content. Fanplayr's engagement w...idget targeted inactive users with a mood-based content selector. As a result, 50% of users who interacted with the widget continued browsing and watched at least one new piece of content.

Consumer Electronics

CASE STUDY Samsung Italia

Fanplayr helped Samsung Italia boost user engagement and sales. Using advanced segmentation and real-time technology, Fanplayr personalized the user experience. Users saw tailored promotions based on... their onsite behavior. This strategy led to a 17% click-through rate and a 3% conversion rate. Samsung achieved a 2,500% return on ad spend with Fanplayr's solution.

Telecommunications

CASE STUDY ho. Mobile

Fanplayr helped ho. Mobile, a major Italian MVNO, engage low-intent users and reduce site abandonment. The Fanplayr widget achieved a 4% engagement rate and a 2.5% post-click conversion rate for user...s who had not started the conversion funnel. For users in the funnel, only 7% were targeted, but 36% of those completed the transaction, with a 38% promotion code redemption rate. Fanplayr drives over 1,000 conversions every month for ho. Mobile. Personalized on-site interactions improved customer retention and engagement.

Consumer Goods

CASE STUDY Venchi

Fanplayr helped Venchi increase conversions with on-site targeting. The solution used personalized messages and actions based on user behavior and season. Venchi saw a 10% rise in conversion rate and... a 5% boost in net revenue for the target group. ROI from Fanplayr activity was 30 times the monthly investment. The approach also increased subscriptions and improved engagement during key seasons.

Consumer Goods

CASE STUDY KIKO Milano

Fanplayr helped KIKO Milano use personalized onsite experiences and web push notifications. KIKO Milano wanted to increase ROI and conversions. They used Fanplayr's segmentation and behavioral data t...ools. KIKO Milano sent over 3.4 million web push messages to 500,000 subscribers. They achieved a 2.7% click-through rate and a 3.3% cart recovery rate. The solution made it easy to reach users and recover abandoned carts.

Fanplayr 360

Peers used Fanplayr for engagement management and segmentation and targeting

Fanplayr Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.64/5 ★ Read Reviews (4)
Analytics	4.66/5 ★ Read Reviews (29)
Custom Reports	4.50/5 ★ Read Reviews (67)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.64/5 ★ Read Reviews (4)
Analytics	4.66/5 ★ Read Reviews (29)
Custom Reports	4.50/5 ★ Read Reviews (67)

Software Failure Risk Guidance

for Fanplayr

Overall Risk Meter

Low Medium High

Top Failure Risks for Fanplayr

Fanplayr, Inc News

Product 05/03/2025

IT News Online - AI - Powered Fanplayr Personal Shopper Revolutionizes Online eCommerce

Fanplayr has launched an AI-powered Personal Shopper feature using Verada AI technology, offering personalized shopping experiences to enhance customer engagement and conversion rates for businesses of all sizes.

Product 20/02/2025

Fanplayr Secures Patents Globally for Privacy-First User Identification Technology

Fanplayr has secured patents in the U.S. and Hong Kong for its PrivacyID technology, which enhances user identification while protecting privacy without using third-party cookies. Patent applications are pending in Europe, Australia, Japan, and the U.S.

Fanplayr, Inc Profile

Company Name

Fanplayr, Inc

Company Website

https://www.fanplayr.com/

HQ Location

830 Menlo Avenue, Suite 201, Menlo Park, California 94025, US

Employees

11-50

Social

Financials

SERIES A