Fanplayr Overview

Fanplayr transforms behavioral data into actionable insights, driving tangible business outcomes for e-commerce platforms. By leveraging its data-driven marketing tools, businesses can enhance conversion rates and increase net revenue per customer. The platform offers tailored solutions for various industries, ensuring that marketing strategies align closely with consumer behaviors. This customization allows businesses to effectively target their audience, maximizing engagement and sales. Fanplayr's seamless integration capabilities ensure quick deployment without disrupting existing systems, enabling companies to swiftly capitalize on data insights. The platform's focus on behavioral marketing positions it as a vital tool for businesses aiming for significant growth in the competitive e-commerce landscape.

Use Cases

Customers recommend Engagement Management, Segmentation And Targeting, Identify Target Customers, as the business use cases that they have been most satisfied with while using Fanplayr.

Other use cases:

  • Onboarding
  • Advertisement
  • Social Media Analytics
  • Rating And Review Management
  • Digital Marketing
  • Measuring Customer Satisfaction
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Fanplayr.

Other priorities:

  • Enhance Customer Relationships
  • Increase Average Basket Value
  • Improve Efficiency
  • Reduce Bounce
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
See all business priorities See less business priorities

Fanplayr Use-Cases and Business Priorities: Customer Satisfaction Data

Fanplayr works with different mediums / channels such as Website. and Promotions.

Fanplayr's features include Personalization, Alerts: Popups & Notifications, and Dashboard. and Fanplayr support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Fanplayr analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Fanplayr platform with its analytic insight and targeting capabilities has helped our team develop engaging campaigns that have demonstrated a meaningful lift to our conversion rate and a profound bottom-line impact." - Chris Seahorn

Fanplayr, belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fanplayr leverages behavioral data to optimize conversion rates. Actionable insights are provided to enhance customer engagement and sales.

Popular Business Setting

for Fanplayr

Top Industries

  • Transportation/Trucking/Railroad
  • Apparel & Fashion
  • Food & Beverages

Popular in

Fanplayr is popular in Transportation/Trucking/Railroad, Apparel & Fashion, and Food & Beverages and is widely used by

Fanplayr Customer wins, Customer success stories, Case studies

What Are the key features of Fanplayr for Engagement Management?

How can Fanplayr optimize your Segmentation And Targeting Workflow?

How efficiently Does Fanplayr manage your Identify Target Customers?

What solutions does Fanplayr provide for Onboarding?

13 buyers and buying teams have used Cuspera to assess how well Fanplayr solved their E-Commerce Software needs. Cuspera uses 377 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
Fanplayr testimonial

Chris Seahorn

VP Marketing

eBags.com
The Fanplayr platform with its analytic insight and targeting capabilities has helped our team develop engaging campaigns that have demonstrated a meaningful lift to our conversion rate and a profound bottom-line impact. Testimonial By Chris Seahorn
Fanplayr testimonial

Riccardo Zilli

Growth marketing manager

Tannico
Fanplayr team is a real partner for us, they are contributing with a daily focus and support to achieve our ambitious long-term plans. We found in Fanplayr a strong technology and a very supportive team. We are sure we will keep working with them in the following years “It is now the time to optimi...ze every session instead of buying loads of traffic and then let users alone once they are in our shop. Nowadays, personalization and onsite engagement must be part of a marketing strategy to achieve best results in terms of sales and performance

Testimonial By Riccardo Zilli
Fanplayr testimonial

Stefano Sinagra

Acquisition Manager

eBusiness Alitalia
Fanplayr proved to be an excellent tool thanks to which we were able to identify and target an audience otherwise extremely difficult and expensive to reach Testimonial By Stefano Sinagra
CUSTOMERS TESTIMONIALS
Fanplayr testimonial

Chris Seahorn

VP Marketing

eBags.com
The Fanplayr platform with its analytic insight and targeting capabilities has helped our team develop engaging campaigns that have demonstrated a meaningful lift to our conversion rate and a profound bottom-line impact. Testimonial By Chris Seahorn
Fanplayr testimonial

Riccardo Zilli

Growth marketing manager

Tannico
Fanplayr team is a real partner for us, they are contributing with a daily focus and support to achieve our ambitious long-term plans. We found in Fanplayr a strong technology and a very supportive team. We are sure we will keep working with them in the following years “It is now the time to optimi...ze every session instead of buying loads of traffic and then let users alone once they are in our shop. Nowadays, personalization and onsite engagement must be part of a marketing strategy to achieve best results in terms of sales and performance

Testimonial By Riccardo Zilli
Fanplayr testimonial

Stefano Sinagra

Acquisition Manager

eBusiness Alitalia
Fanplayr proved to be an excellent tool thanks to which we were able to identify and target an audience otherwise extremely difficult and expensive to reach Testimonial By Stefano Sinagra

Style Store - Retail

Fanplayr helped Style Store boost revenue and customer loyalty with ecommerce solutions. Fanplayr targeted only 6% of visits but generated 19% of total orders. The average order value was 44% higher ...than the site-wide AOV. Style Store used on-site segmentation, email collection, web push notifications, and product recommendations. These tools helped build a loyal customer base and increase incremental revenue.

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Northern Trains - Transportation/Trucking/Railroad

Fanplayr helped Northern Trains boost email sign-ups by 300% in one month. The team used overlay and embedded widgets to target users and gather feedback. A slide-out toaster widget on the service pa...ge collected real-time user input. Transport Focus praised the feedback strategy. Northern Trains improved disruption information and user engagement with Fanplayr's solutions.

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Chevrolet - Automotive

Fanplayr helped Chevrolet boost website lead generation for specific car models. The team used advanced segmentation and real-time targeting to show personalized overlays and creatives. Chevrolet col...lected over 6,500 leads in one year. The campaign achieved an 11% click-through rate and a 9% post-click conversion rate. These results show strong performance in automotive digital marketing.

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KIKO Milano - Consumer Goods

Fanplayr helped KIKO Milano boost ROI and conversions with personalized onsite experiences and web push notifications. KIKO Milano used Fanplayr's segmentation and behavioral data tools to target use...rs and recover abandoned carts. Over 2.5 years, they built a base of 500,000 web push subscribers and sent 3.4 million messages. The campaign achieved a 2.7% click-through rate and a 3.3% cart recovery rate. Fanplayr's real-time technology improved user engagement and net revenue per user.

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Mediaset Infinity - Media

Fanplayr helped Mediaset Infinity boost user engagement on its streaming platform. The challenge was to increase time spent on site and encourage users to explore new content. Fanplayr's engagement w...idget targeted inactive users with a mood-based content selector. As a result, 50% of users who interacted with the widget continued browsing and watched at least one new piece of content.

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RAF Museum - Entertainment

Fanplayr helped RAF Museum boost conversion rate by 8%. The solution used real-time behavioral segmentation to target hesitant and returning users. Personalized offers and creative messages encourage...d users to buy tickets and shop online. An A/B test showed a 67% increase in average order value and a 79% rise in net revenue per visitor. The partnership made site improvements fast and effective.

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Fanplayr 360

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Peers used Fanplayr for engagement management and segmentation and targeting

Fanplayr Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (4)
Analytics

4.66/5 ★

Read Reviews (29)
Custom Reports

4.50/5 ★

Read Reviews (67)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (4)
Analytics

4.66/5 ★

Read Reviews (29)
Custom Reports

4.50/5 ★

Read Reviews (67)

Software Failure Risk Guidance

?

for Fanplayr

Overall Risk Meter

Low Medium High

Top Failure Risks for Fanplayr

Fanplayr, Inc News

Product

Fanplayr Launches Verada AI Tags, a Breakthrough Innovation for Product Discovery and Personalization - Business Wire

Fanplayr has introduced Verada AI Tags, enhancing product discovery and personalization. This innovation leverages AI to improve user engagement and conversion rates, offering businesses a competitive edge in e-commerce.

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Product

IT News Online - AI - Powered Fanplayr Personal Shopper Revolutionizes Online eCommerce

Fanplayr has launched an AI-powered Personal Shopper feature using Verada AI technology, offering personalized shopping experiences to enhance customer engagement and conversion rates for businesses of all sizes.

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Product

Fanplayr Secures Patents Globally for Privacy-First User Identification Technology

Fanplayr has secured patents in the U.S. and Hong Kong for its PrivacyID technology, which enhances user identification while protecting privacy without using third-party cookies. Patent applications are pending in Europe, Australia, Japan, and the U.S.

Read more →

Fanplayr, Inc Profile

Company Name

Fanplayr, Inc

Company Website

https://www.fanplayr.com/

HQ Location

830 Menlo Avenue, Suite 201, Menlo Park, California 94025, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES A