Fixel Overview

Fixel addresses the challenge of audience segmentation in digital advertising. It employs AI to create segmented audiences across various ad platforms, ensuring more precise targeting. This capability is crucial for businesses aiming to enhance their remarketing strategies and optimize media buying. By focusing on engagement-based segmentation, Fixel helps advertisers identify high-value visitors, allowing for smarter allocation of marketing resources. The platform's AI-driven insights enable the creation of superior lookalike audiences, which can improve campaign performance and ROI. Fixel's seamless integration with existing systems further simplifies the process, making it a valuable tool for marketers seeking to refine their audience targeting strategies.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Fixel.

Other use cases:

  • Identify Target Customers
  • Ad Retargeting
  • Content Publishing
  • Digital Marketing
  • Segmentation And Targeting
  • Workflow Management
  • Training & Onboarding
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Fixel.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
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Fixel Use-Cases and Business Priorities: Customer Satisfaction Data

Fixel works with different mediums / channels such as Website. Social Media. and Facebook.

Fixel's features include SEM. and Fixel support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Fixel analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I've been using Fixel for a few months now for my Facebook ads campaigns...." Peer review by Guy R., VP of Marketing, Internet

Fixel, belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fixel enhances remarketing and lookalike campaigns using AI-powered audiences. Campaign effectiveness is improved through targeted audience insights.

Popular Business Setting

for Fixel

Top Industries

  • Marketing and Advertising
  • Legal Services
  • Computer Software

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

Fixel is popular in Marketing And Advertising, Legal Services, and Computer Software and is widely used by Small Business, Large Enterprise, and Mid Market.

Comprehensive Insights on Fixel Use Cases

How can Fixel enhance your Engagement Management process?

What Are the key features of Fixel for Campaign Management?

How can Fixel optimize your Identify Target Customers Workflow?

What benefits does Fixel offer for Ad Retargeting?

11+ more Business Use Cases

19 buyers and buying teams have used Cuspera to assess how well Fixel solved their Sales Engagement needs. Cuspera uses 226 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

Case Studies

Retail

CASE STUDY Blush and Bar

Blush and Bar used Fixel to improve their Facebook Ads. They created 1% lookalike audiences based on product views and engagement. This approach led to a 31% reduction in cost per acquisition, loweri...ng CPA to $49. Their return on ad spend increased to 2.03. The founder praised Fixel for its performance and scalability.

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Retail

CASE STUDY Watches.com

Fixel helped Watches.com improve their retargeting ads. They used Fixel’s audience segmentation to focus on high value visitors. This let them scale their always-on campaigns beyond just cart abandon...ment. With Fixel, Watches.com saw a 4x ROAS for all site visitors, 12x for cart abandonment, and 36x for Fixel high value segments. Watches.com is a leading online retailer for watches.

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Information Technology and Services

CASE STUDY AppsFlyer

AppsFlyer cut their CPA by up to 50% using Fixel's audience segmentation, saving money on retargeting without losing scale.

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Information Technology and Services

CASE STUDY Endurance International Group

Fixel helped Endurance International Group lower their cost per acquisition (CPA) by 20%. Endurance used Fixel's user engagement scores to segment audiences for Facebook remarketing. This let them re...move unengaged users and target high-intent users. They also used these segments to build Facebook Lookalike audiences. This expanded their reach and improved CPA. Endurance saw better control and performance in their remarketing campaigns.

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Retail

CASE STUDY Blush and Bar

Blush and Bar reduced their cost per acquisition by 31% using Facebook Ads and lookalike audiences.

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Marketing and Advertising

CASE STUDY AppsFlyer

AppsFlyer used Fixel to improve their retargeting and lookalike ad campaigns. They wanted to lower costs without losing campaign scale. Fixel's audience segmentation helped them focus on high value v...isitors. As a result, AppsFlyer reduced their cost per acquisition by up to 50%. They also saw a 12-50% increase in leads.

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lightning

Peers used Fixel for engagement management and advertisement

Fixel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (19)
Analytics

3.69/5 ★

Read Reviews (13)
Custom Reports

3.04/5 ★

Read Reviews (15)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (19)
Analytics

3.69/5 ★

Read Reviews (13)
Custom Reports

3.04/5 ★

Read Reviews (15)

Software Failure Risk Guidance

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for Fixel

Overall Risk Meter

Low Medium High

Top Failure Risks for Fixel

Fixel AI, Inc Profile

Company Name

Fixel AI, Inc

Company Website

https://fixel.ai/

HQ Location

Atlanta, Georgia, US

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

SEED