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Customer Data Platform Software 2024: Complete Guide - Page 4

The pandemic in 2020 has accelerated the digital transformation across companies and this has boosted the need for CDP. The massive amount of data that got created due to acceleration of digital transformation spurred the need for a unified customer database, by pulling in and aggregating raw data collected from various sources.

At the same time, we have seen active M&A happening in this space. CRM and marketing automation vendors are naturally progressing towards including CDP in their stack and it has led to interesting choices available for business users.

At Cuspera, our research team has picked top 80+ CDP products and our AI engine has curated insights from peers and experts to showcase their unique capabilities. Learn why Customer Data Platforms are important for your business and how to choose the right software.

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Read more about how companies in different industries are using Customer Data Platform software to drive results.

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Updated By Cuspera

Last updated: Sep 27, 2024

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105 Customer Data Platform Software

Celebrus Icon

Celebrus

4.00
★★★★★
★★★★★

Comprehensive digital data and identity solutions

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Celebrus is the Customer Data Platform, enabling organizations to understand their individual customers' interactions across the digital channels they own, including websites, mobile apps, and social media. Celebrus CDP enables enterprises to connect instantly with their customers as if they are selling face-to-face. Capture, contextualize and activate audience data to deliver personalized experiences customers love, in real-time and across every marketing channel with Celebrus CDP. It is used by global businesses in banking, insurance, retail, travel, automotive, and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programs.

Highlights
Top Business Usecases : Engagement management,Advertisement,Communication management
Top Features : Personalization,Capture information

Vendor: Celebrus

HQ Location: Windmill House, 91-93 Windmill Road, Sunbury-on-Thames, Middlesex TW16 7EF, GB

Simvoly Icon

Simvoly

4.58
★★★★★
★★★★★

Simvoly - Build Websites and Funnels in One Place

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Highlights
Top Business Usecases : White labeling,Upselling,Engagement management
Top Features : Templates,Landing page,White label

Vendor: Simvoly LLC

Company Size: 1-10

Financials: PRIVATE

Audiense In-Person Icon

Audiense In-Person

4.48
★★★★★
★★★★★

Business Analytics Platform to identify new locations or evaluate performance

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Buxton Analytics Platform provides customer analytics solutions, location analytics to identify new locations or evaluate performance in existing ones, and potential for market growth. It can be used across industries such as Retail, Healthcare, Restaurants, Franchise,

Highlights
Top Business Usecases : Campaign management,Channel marketing,Generation of new leads

Vendor: Audiense Limited

Founded: 2011

Company Size: 101-250

HQ Location: 81 Rivington Street, London EC2A 3AY, United Kingdom

Financials: PRIVATE

FoxMetrics Icon

FoxMetrics

3.89
★★★★★
★★★★★

Modern Restaurant Data Analytics

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FoxMetrics Event Data Collection Platform is a customer data and intelligence platform that helps to collect and use data to create customer views from any data source. It helps to increase customer lifetime value and increase sales and revenue.

Highlights
Top Business Usecases : Segmentation and targeting,Customer feedback management,White labeling
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: FoxMetrics, Inc.

Company Size: 1-10

HQ Location: 3423 Piedmont Rd NE, Atlanta, Georgia 30305, US

Financials: PRIVATE

CustomerLabs CDP Icon

CustomerLabs CDP

4.47
★★★★★
★★★★★

Customer Data Platform to streamline your marketing operations

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CustomerLabs CDP is a Digital Marketing Infrastructure for small marketing teams with big ambitions. It helps marketers to track, unify and sync customer data across websites, CRM and other marketing tools without writing a single line of code. It helps to enhance customer relationships, improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Lead tracking,Engaging and following up,Engagement management
Top Features : Recording,Landing page

Vendor: CustomerLabs Inc.

Company Size: 1-10

HQ Location: Chennai, Tamil Nadu

Financials: SEED

PRDCT Icon

PRDCT

4.00
★★★★★
★★★★★

The power of first party data - customer data brought together in one place

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Highlights
Top Business Usecases : Customer feedback management,Telemarketing,Advertisement
Top Features : Personalization,Micro customer segmenting

Vendor: De Productiemaatschappij B.V.

Company Size: 11-50

HQ Location: WG-Plein 369 1054 SG Amsterdam

Financials: PRIVATE

Scal-e Icon

Scal-e

4.00
★★★★★
★★★★★

CDP & Digital Marketing Hub enabling meaningful customer interactions at every touchpoint.

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Scal-e is a web-based marketing solution that reaches audiences through customer loyalty programs and customer data management to gain a 360 degree view on customer tendencies. It personalized customer interaction, increases customer profitability and recruits new customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Loyalty management
Top Features : Personalization

Vendor: Scal-e

Company Size: 101-250

HQ Location: 303 2nd St, South Tower, 5th FL, San Francisco, California 94107, US

Financials: SERIES C

ContentCenter Icon

ContentCenter

4.25
★★★★★
★★★★★

Healthcare Document Management Software ... - medforcetech.com

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Highlights
Top Business Usecases : Workflow management,Content management,Campaign management

Vendor: Medforce Technologies, Inc

Company Size: 11-50

HQ Location: Suffern, NY

Financials: M&A

Nominow Icon

Nominow

4.32
★★★★★
★★★★★

Customer Data Platform that enables to understand your customers

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Nominow is a Customer Data Platform Software. Nominow collects and combines customer data from online and offline journeys into a Single Customer View (SCV). It enables to have a relevant dialogue with the customer wherever they are in the Customer Journey.

Highlights
Top Business Usecases : Loyalty management,Sending & publishing communications,Communication management

Vendor: Nominow B.V.

Company Size: 11-50

Financials: NA

Acceleraid Icon

Acceleraid

4.00
★★★★★
★★★★★

Improve digital sales with artificial intelligence - along the entire customer journey.

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Adtelligent is a personalization and customer intelligence solution for online businesses providing holistic demand management and intermediation solutions for publishers. It helps to mine the valuable data, increase customer lifetime value and optimize the sales that are always compliant with GDPR data protection.

Highlights
Top Business Usecases : Products & pricelist management,Upselling,Lifetime value management
Top Features : Personalization

Vendor: Acceleraid

Company Size: Crunchbase

HQ Location: Philosophenplatz 1, Mannheim, Baden-Württemberg 68165, DE

LayerFive Icon

LayerFive

4.00
★★★★★
★★★★★

Maximize the value of your consumer data using AI technology to resolve consumer identities

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Highlights
Top Business Usecases : Advertisement,Loyalty management,Performance management

Vendor: LayerFive, Inc.

Company Size: 1-10

HQ Location: Fremont, California

Financials: PRIVATE

CSG Icon

CSG

4.00
★★★★★
★★★★★

Deliver the business outcomes you’ve been waiting for

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Quaero is the leading Customer Data Platform (CDP) for direct marketers, direct marketing agencies and digital publishers. It accelerates data driven teams as they transform disconnected customer data into energized assets. Quaero delivers persistent 360° views of customer data to support key use cases for clients across multiple industries .

Highlights
Top Business Usecases : Engagement management,Campaign management,Sending & publishing communications
Top Features : Dashboard,Personalization

Vendor: CSG Systems, Inc.

HQ Location: 4235 South Stream Blvd, Suite 410, Charlotte, NC 28217, US

Audience (formerly Aptivada) Icon

Audience (formerly Aptivada)

4.00
★★★★★
★★★★★

The audience management platform to grow, engage, and monetize

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Contests/quizes,Gamification

Vendor: Audience LLC

Company Size: 11-50

HQ Location: 32 W 200 S, 227, Salt Lake City, Utah 84101, US

Financials: PRIVATE

Manthan Customer360 Icon

Manthan Customer360

4.00
★★★★★
★★★★★

Customer Analytics Software delivering a comprehensive understanding of customers behavior

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Manthan Customer360 is a cloud-based customer analytics solution that empowers marketers to drive superior customer engagement based on meaningful customers. It helps businesses derive actionable insights from raw data from multiple enterprise and external sources. It improves marketing ROI by helping the marketer understand customers better, predict their behavior and identify the best engagement opportunities.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Campaign management
Top Features : Personalization,Dashboard

Vendor: Manthan Software Services Pvt. Ltd

Company Size: 501-1000

HQ Location: No. 40/4, Lavelle Road, Bangalore, Karnataka 560001, IN

Financials: SERIES D

REES46 Icon

REES46

4.55
★★★★★
★★★★★

Marketing automation & personalization suite

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Highlights
Top Business Usecases : Customer feedback management,Sales review & feedback,Engagement management
Top Features : Personalization

Vendor: REES46, INC

Company Size: 11-50

HQ Location: Vladimirsky prospekt, 17, office 501, Saint-Petersburg, NW 191040, RU

Financials: PRIVATE

Cerebri AI Icon

Cerebri AI

4.00
★★★★★
★★★★★

Measure and Lift your KPI for Customer Success

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Cerebri AI is a company that develops and sells CVX - Cerebri Value CX, a software platform that uses AI and reinforcement learning to raise customer engagement and financial success. Cerebri Values CX ( CVX ) analyzes every customer journey, one per customer, across the functions – sales, marketing, support. It measures customer engagement and uses these engagement values to drive financial results – up-selling, cross-selling, managing churn and risk etc. The platform automates the process from data ingestion to the insights, called the Next Best Action{set}s.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization

Vendor: Cerebri AI

HQ Location: 701 Brazos St, Austin, Texas US

RMC Customer Data Platform Icon

RMC Customer Data Platform

4.00
★★★★★
★★★★★

Marketing Automation and Customer Data Platform for Flawless Marketing

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RMC Customer Data Platform enables AI-powered intelligent engagement between brands and their audiences. It helps to grow business faster. It enables data collection, unification of customer profiles, segmentation for running omnichannel campaigns.

Highlights
Top Business Usecases : Segmentation and targeting,Helpdesk management,Advertisement
Top Features : Personalization

Vendor: Euromessage.

Company Size: 11-50

HQ Location: Istanbul, Istanbul

Financials: M&A

InsightXM CDP Icon

InsightXM CDP

3.92
★★★★★
★★★★★

Customer Data Platform for deeper insights and better outcomes

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InsightXM CDP is a Customer Data Platform that has been designed to suit any business, from startups and SMBs to large enterprises providing business intelligence and data analysis and visualization.

Highlights
Top Business Usecases : Collaboration,Proposal & quote management,Sales document management
Top Features : Dashboard,Templates

Vendor: Insightxm

Founded: 2014

Company Size: 1-10

Financials: M&A

Acqueon Engagement Icon

Acqueon Engagement

4.00
★★★★★
★★★★★

Omnichannel Campaign Manager | Built-in Predictive Dialer ...

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Feedback surveys

Vendor: Acqueon Technologies Inc.

Company Size: 11-50

HQ Location: San Jose, California, US

Financials: PRIVATE

Audience Icon

Audience

4.00
★★★★★
★★★★★

Grow, Engage, and Monetize your Audiences

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Highlights
Top Business Usecases : Engaging and following up,Engagement management,Identify target customers
Top Features : Personalization

Vendor: Audience

Company Size: 101-250

HQ Location: Chicago, IL

Financials: M&A

Redpoint Global CDP Icon

Redpoint Global CDP

4.00
★★★★★
★★★★★

Customer Data Platform & Engagement Hub

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Redpoint Global CDP consolidates and organizes all customer data and insights into a single, comprehensive view. It is designed to give customers real-time, hyper-personalized experiences. It enables clients to incur fewer interaction costs, earn more revenue and satisfy customers.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Engaging and following up
Top Features : Personalization

Vendor: Redpoint Global Inc

Company Size: 101-250

HQ Location: 36 Washington Street, Suite 120, Wellesley Hills, MA 02481, US

Financials: SERIES D

Affle 3i Icon

Affle 3i

4.00
★★★★★
★★★★★

Consumer Intelligence Driven Mobile Marketing Platform

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Alerts: popups & Notifications

Vendor: Affle (India) Limited

Company Size: 101-250

HQ Location: 100 Pasir Panjang Road, #06-07, Singapore, 118518, SG

Financials: SERIES B

Zeotap Icon

Zeotap

4.00
★★★★★
★★★★★

Customer Intelligence Platform & Identity Resolution

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Highlights
Top Business Usecases : Engaging and following up,Engagement management,Lead qualification

Vendor: Zeotap GmbH

Company Size: 101-250

HQ Location: c/o WeWork Warschauer Platz 11-13, Berlin, 10245

Financials: SERIES C

mediarithmics Icon

mediarithmics

4.00
★★★★★
★★★★★

An Universal Data Marketing Platform and Customer Success Manager

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Highlights
Top Business Usecases : Advertisement,Campaign management,Engagement management
Top Features : Personalization

Vendor: mediarithmics

Company Size: 51-100

HQ Location: 3, Rue de Stockholm, Paris, Ile-de-France 75008, FR

Financials: SERIES B