Celebrus Overview

Celebrus helps data teams manage customer data and customer engagement through segmentation and marketing strategies. Teams use it to optimize paid media by segmenting audiences and predicting loan application intent, integrating with advertising vendors for targeted campaigns. They also use it to unify customer data across channels, supporting advanced customer segmentation and personalized marketing. For example, Celebrus helped a major retail bank optimize paid media spend using real-time predictive modelling. The bank used Celebrus to segment audiences and predict loan application intent, integrating with advertising vendors for targeted campaigns.

Main focus

Reported results

Typical customer

Large companies

66% of customer stories; 44% from retail.

Here's the scoop on Celebrus! We've gathered over 201 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Celebrus, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Celebrus is right for your needs? Our Cuspera AI engine can evaluate how Celebrus fits your specific business needs, industry, and context. Get your personalized assessment report today.

Celebrus supports business activities such as:

  • Engagement Management
  • Advertisement
  • Communication Management
  • Lifetime Value Management
  • Contact List Management

Celebrus can help you with many business goals, such as Increase Customer Life Time Value, Improve ROI, Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, etc. It can help manage these activities if you use Offline for these needs. As a solution, Celebrus's capabilities include Personalization, and Capture Information.

Celebrus Insurance Vertical is its biggest customer base.

Reviews

"...Celebrus Technologies, a D4t4 Solutions company since January 2015, offers the Celebrus suite of big data analytics software for real-time customer interaction management...." Peer review

Celebrus Reviews

40 buyers and buying teams have used Cuspera to assess how well Celebrus solved their Customer Data Platform needs. Cuspera uses 201 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

What teams use Celebrus for

Explore Celebrus use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Customer Data Platform jobs
An omnichannel retailer, Unnamed catalog and mail-order retailer, Large UK omnichannel retailer Main focus
Common use
UK's most successful home shopping company (founded in 1875), Large health insurer
Common use
A large UK retailer
Emerging use
A large UK online retailer
Emerging use
Also used for
A retail bank, Unnamed retail bank, Unnamed catalog and mail-order retailer Account Based Marketing Main focus
Common use
World Wide Lighting, A large health insurer Customer Loyalty Management
Common use
Pricing management and optimization A global airline CPQ
Emerging use
A leading retailer Data Management Platform
Emerging use
Affiliate fraud management A multi-brand online retailer Affiliate Marketing
Emerging use

Other use cases

"Main focus" marks the two jobs the product is used for most often.

Business Priorities

Increase Customer Life Time Value and Improve ROI are the most popular business priorities peers achieved using Celebrus.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
See all business priorities See less business priorities

10+ more Business Use Cases

Our AI advisor, Wyz, harnessed 201 insights from peers and experts to help you assess how these Celebrus use cases fit your Customer Data Platform needs.

Customer Stories

The Very Group - Retail - Large

Liverpool, UK

The Very Group uses Celebrus to improve personalization, analytics, and fraud prevention. Steve Pimblett, CDO, shares how Celebrus helps them understand customers better. This leads to better online ...shopping experiences. The solution builds trust and unlocks value for the retailer. Celebrus supports data-driven decisions for this large digital retailer.

Read the story → Source

A European insurer - Insurance - Large

Celebrus helped a European insurer stop over 5,000 fraudulent quotes from a competitor's bot. The insurer faced a major threat to their pricing data and profits. Celebrus provided real-time fraud det...ection and blocking. The solution protected sensitive data and reduced risk. The insurer gained better digital identity visibility and live-time fraud prevention.

Read the story → Source

A global multi-line insurer - Insurance - Very Large

+250% conversions

Celebrus helped a global multi-line insurer boost conversions by 250%. The insurer struggled with abandoned quotes and slow follow-up calls. Celebrus provided live-time data, enabling calls within 5 ...minutes of abandonment. This led to a 60% conversion rate on rapid follow-ups. The insurer turned missed opportunities into valuable sales pipeline growth.

Read the story → Source

World Wide Lighting - Retail - Medium

−48% website abandonment

USA

Celebrus helped World Wide Lighting cut website abandonment by 48%. The e-commerce retailer struggled with high cart abandonment and ineffective pop-ups. Celebrus enabled live-time data and hyper-per...sonalized messages. This led to an 800% increase in preventing website drop-off. Customer retention and ROI improved significantly.

Read the story → Source

A global airline - Airlines - Large

Celebrus helped a global airline increase revenue by $100M with better pricing. The airline struggled to set prices due to limited data on customer segments. Celebrus provided detailed, real-time dat...a for each booking. This allowed the airline to personalize prices and maximize revenue. The solution led to millions of dollars in new revenue.

Read the story → Source

A leading retailer - Retail - Very Large

+7% sales

Celebrus helped a leading retailer boost sales by 7%. The retailer used Celebrus to collect 65GB of data each month, tracking every click, search, and purchase. This data was combined with other busi...ness information to build detailed behavioral personas. With these insights, the retailer delivered hyper-personalized experiences to customers. Multi-device users became their most valuable shoppers.

Read the story → Source

Video

Celebrus Digital Identity

Video Thumbnail

Based on peer insights

Cuspera recommends Celebrus for

Use Cases Engagement Management , Advertisement , Communication Management
Medium Offline
Features Personalization, Capture Information
Business Priorities Increase Customer Life Time Value, Improve ROI, Acquire Customers
Industries Insurance, Retail

Popular Business Setting

for Celebrus

Top Industries

  • Insurance
  • Retail

Popular in

lightning

Peers used Celebrus to Increase customer life time value and Improve ROI

Peer and Expert Opinion on Features

for Celebrus

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.41/5 ★

Read Reviews (26)
Capture information

3.67/5 ★

Read Reviews (8)
FEATURES RATINGS AND REVIEWS
Personalization

4.41/5 ★

Read Reviews (26)
Capture information

3.67/5 ★

Read Reviews (8)

IT and Other Capabilities

for Celebrus

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.57/5 ★

Read Reviews (10)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.57/5 ★

Read Reviews (10)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.73/5 ★

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.73/5 ★

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.03/5 ★

Read Reviews (3)
Custom Reports

4.30/5 ★

Read Reviews (23)
Analytics

4.28/5 ★

Read Reviews (43)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.03/5 ★

Read Reviews (3)
Custom Reports

4.30/5 ★

Read Reviews (23)
Analytics

4.28/5 ★

Read Reviews (43)

Software Failure Risk Guidance

?

for Celebrus

Overall Risk Meter

Low Medium High

Top Failure Risks for Celebrus

Vendor Profile Details

Company Name

Celebrus

Company Website

https://www.celebrus.com/

HQ Location

Windmill House, 91-93 Windmill Road, Sunbury-on-Thames, Middlesex TW16 7EF, GB

Social

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