Real-World Case Studies and Customer Success Stories with Celebrus

The Very Group uses Celebrus to improve personalization, analytics, and fraud prevention. Steve Pimblett, CDO, shares how Celebrus helps them... understand customers better. This leads to better online shopping experiences. The solution builds trust and unlocks value for the retailer. Celebrus supports data-driven decisions for this large digital retailer.
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Celebrus helped World Wide Lighting cut website abandonment by 48%. The e-commerce retailer struggled with high cart abandonment and ineffective... pop-ups. Celebrus enabled live-time data and hyper-personalized messages. This led to an 800% increase in preventing website drop-off. Customer retention and ROI improved significantly.
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Celebrus helped a leading retailer boost sales by 7%. The retailer used Celebrus to collect 65GB of data each month,... tracking every click, search, and purchase. This data was combined with other business information to build detailed behavioral personas. With these insights, the retailer delivered hyper-personalized experiences to customers. Multi-device users became their most valuable shoppers.
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Celebrus helped a large UK retailer boost marketing impact by 200%. The retailer relied on paper-based direct marketing but saw... most new customers coming online. Celebrus enabled the company to use cross-channel customer data for deeper insights. The retailer stored live-time digital behavior data in Teradata. This improved digital experiences and made marketing spend more efficient.
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Celebrus helped an omnichannel retailer unify customer data across online and physical stores. The retailer used Celebrus' first-party data to... segment customers and personalize marketing. This led to a 14% increase in offer response rates. Demand per response grew by 9%. Overall revenue improved by 3.7%.
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Celebrus helped a multi-brand online retailer detect and prevent £1M in customer fraud. The retailer faced challenges with identity theft... and lacked live-time data for early fraud detection. Celebrus was deployed across all brand websites to provide consistent, individual-level data. This enabled the retailer to trace identity theft cases in minutes and identify fraud across brands. The solution improved fraud analysis and prevention.
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Celebrus helped The Very Group, a UK-based online retailer, fight PPC click fraud. The company struggled to detect fraud with... their old web reporting tools. Celebrus captured detailed visitor data and revealed that 6% of inbound PPC traffic was fraudulent. The retailer quickly removed affected ads and redirected ad spend to better campaigns. This led to increased sales and marketing ROI.
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Celebrus helped World Wide Lighting cut checkout drop-offs by 48%. The company used Celebrus and OnMarc to predict exit intent... with 90% accuracy. Personalized messages were sent in real time, leading to an 800% improvement over old methods. The solution worked with their content management system to engage visitors before they left. This approach increased retention and drove measurable ROI.
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Celebrus helped a large UK online retailer increase offer response rates by 14%. The retailer unified customer data from all... channels using Celebrus and Teradata. They built customer segments and used predictive models to personalize marketing. This led to a 9% increase in demand per response and a 3.7% rise in overall revenue. Celebrus data also improved marketing attribution and merchandising decisions.
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Celebrus helped the UK's top home shopping retailer boost sales per contacted customer by 7%. The retailer used Celebrus to... collect 65GB of granular online data each month. This data created detailed customer views and behavioral personas. The company combined online and offline data to personalize marketing and improve customer lifetime value. Celebrus enabled better segmentation and targeted campaigns, driving higher engagement and sales.
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Celebrus helped a multi-brand retailer stop £1M in identity theft fraud. The retailer struggled to detect fraud due to lack... of real-time data. Celebrus provided cross-domain, first-party data capture across all brand websites. Fraud analytics teams used this data to spot patterns in digital account openings. Real-time alerts flagged fraud before goods were released. Multiple identity theft cases were traced in minutes.
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Celebrus helped a large UK catalog and mail-order retailer boost marketing ROI by 24%. The company used Celebrus’ cross-channel customer... data to refine paper-based marketing and integrate with SAS and Teradata. By focusing on high-impact mailings and optimizing contact strategies, they achieved a 200% increase in paper marketing impact. The retailer reduced print and postage costs, reinvested savings into digital channels, and improved customer segmentation using predictive analytics.
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Celebrus helped a multi-brand online retailer stop identity theft. The retailer used Celebrus to capture live-time data across all brand... websites. Fraud analytics teams flagged known fraud patterns before goods shipped. £1M in customer fraud was identified and stopped. Cases of identity theft were traced in minutes. Cross-brand fraud was detected quickly.
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Celebrus helped a large UK omnichannel retailer unify customer data across online and retail channels. The retailer used Celebrus to... capture detailed digital interactions and feed them into a Teradata warehouse. This enabled advanced customer segmentation and personalized marketing. Predictive models improved, raising the accuracy of the “likelihood to order” score from 75% to 93%. The retailer saw a 14% increase in response rates, 9% higher demand per responder, and a 3.7% boost in overall revenue.
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Celebrus helped a European insurer stop over 5,000 fraudulent quotes from a competitor's bot. The insurer faced a major threat... to their pricing data and profits. Celebrus provided real-time fraud detection and blocking. The solution protected sensitive data and reduced risk. The insurer gained better digital identity visibility and live-time fraud prevention.
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Celebrus helped a global multi-line insurer boost conversions by 250%. The insurer struggled with abandoned quotes and slow follow-up calls.... Celebrus provided live-time data, enabling calls within 5 minutes of abandonment. This led to a 60% conversion rate on rapid follow-ups. The insurer turned missed opportunities into valuable sales pipeline growth.
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Celebrus helped a leading Dutch health insurance company increase conversions by 24%. The insurer used live-time personalization to tailor website... content for each visitor. This approach reduced call center costs. Customers had a better experience online. The company improved marketing ROI and digital engagement.
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Celebrus helped a large insurance group increase conversion rates by 5% and cut ad spend by 10%. The insurer struggled... with limited insights from traditional analytics and last-click attribution. Celebrus enabled detailed tracking of customer journeys and complete visitor profiles. This led to smarter ad strategies and improved sales growth. The insurer now understands how customers convert and where to focus ad budgets.
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Celebrus helped a large health insurer unify inbound, outbound, and paid channels. The company used Celebrus to centralize decisioning and... deliver personalized recommendations. This led to a 27% increase in online upsell and cross-sell. The insurer achieved an 85% save rate with next-best-action recommendations. Web to call center conversion rose to 41%.
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Celebrus helped a European insurer stop over 5,000 fraudulent quotes from a competitor's bot. The insurer used Celebrus to track... quote data and spot abnormal activity. Celebrus identified a single IP generating thousands of quotes in one day. The insurer blocked the competitor's IP and set up rules to confuse the bot with false pricing. This protected the insurer's data and brand reputation. Celebrus improved fraud prevention and delivered live-time insights.
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Celebrus helped a large health insurer boost online upsell and cross-sell by 27%. The insurer unified all channels and used... live-time data for next-best-action recommendations. This led to an 85% save rate and a 41% web to call center conversion. The solution enabled seamless, personalized customer engagement. Centralized decisioning improved every customer interaction.
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Celebrus helped a large European insurance group improve marketing results. The company used Celebrus to collect detailed customer journey data.... This enabled accurate campaign attribution and better ad spend decisions. They achieved a 10% reduction in advertising spend and a 5% increase in conversion rates. Marketers gained deeper insight into which campaigns worked best. Celebrus data gave them a competitive advantage in digital marketing.
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Celebrus helped a global multi-line insurer boost conversions by using live-time data to follow up on abandoned quotes. The insurer switched... from next-day calls to contacting customers within five minutes. This led to a 250% increase in conversion rates and a 5x higher response rate. Agents converted 60% of customers reached quickly. The solution turned lost opportunities into sales and kept the insurer ahead of competitors.
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Celebrus helped a leading health insurance company increase conversion rates by 24% in six months. The insurer used Celebrus for... real-time, tag-free data capture and website personalization. Personalized banners and ads were shown to visitors based on life stage data. The solution enabled multivariate testing and rapid campaign assessment. Call center costs dropped and customer experience improved with dynamic phone routing.
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Celebrus helped a top 5 global bank save over $10M and cut total cost of ownership by 60%. The bank faced... risks from outdated analytics and legacy systems. Celebrus delivered live-time data and improved security. The solution reduced support costs and improved user experience. Employee turnover dropped as a result.
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Celebrus helped a major retail bank increase revenue by $12M using real-time personalization. The bank switched from slow tag-based systems... to Celebrus for instant data delivery. This enabled 85% faster deployment of personalization and $3M in extra profit from new sales. The bank could now retarget users in-session and boost loan conversions. Celebrus made it easy to create and test thousands of targeted offers quickly.
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Celebrus helped a retail bank cut cost per acquisition by 37% using real-time predictive modeling. The bank's loan department wanted... to grow their portfolio with digital marketing. They used Celebrus to track every customer journey and analyze conversion funnels. This led to a 4.6x increase in click-through rate and a 1.6x boost in conversion rates. Celebrus enabled better paid media optimization and real-time segmentation.
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Celebrus helped a multinational retail bank increase revenue by $12M from a single campaign. The bank used Celebrus to deploy... real-time personalization and in-session retargeting. Time to launch new personalized messages dropped by 85%. The solution generated 360,000 new leads and 20,000 extra sales. Celebrus enabled the bank to create targeted messages in 2 days instead of 3 weeks.
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Celebrus helped a major retail bank optimize paid media spend using real-time predictive modelling. The bank used Celebrus to segment... audiences and predict loan application intent, integrating with advertising vendors for targeted campaigns. After a 3-month pilot, the bank saw a 4.6x increase in click-through rate and a 1.6x boost in conversion rate. Cost per acquisition dropped by 36.6%. The bank also improved lead generation and telemarketing using Celebrus data-driven segmentation.
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