Nominow: Product updates, Customer stories, and Insights | 2026 Cuspera

Nominow helped Nike TEAM and the French Football Federation run targeted email campaigns after France's 2018 World Cup win. The campaigns used club details and location to personalize messages for am...ateur football clubs. Nominow enabled real-time insights and managed the campaign, sending 60,000 emails to 11 segments. Within four weeks, 47% of recipients claimed their vouchers. The campaign led to over 6,000 extra orders at 130 retailers, beating the FFF's goals.
Show More..

Nominow's Customer Data Platform helped Jaarbeurs connect data from over 11 sources for 80+ events each year. Jaarbeurs used Nominow to create a Single Customer View, making it easier to understand v...isitors and exhibitors. The platform reduced the work needed for data analysis and made marketing more efficient. Jaarbeurs now sends more personalized emails and has higher engagement rates. This shows Jaarbeurs' focus on innovation and better service in event management.
Show More..

Nominow helped the Van Gogh Museum connect all visitor data and improve the customer journey. The museum used Nominow's Customer Data Platform to centralize data and link online and offline touchpoin...ts. This made it easier for teams to work together and create detailed customer profiles. The museum launched more personalized marketing and improved visitor experiences. As a result, the Van Gogh Museum achieved a Net Promoter Score (NPS) of 69%.
Show More..

Tommy Hilfiger used the Nominow Customer Data Platform to bring together data from 23 sources. This helped improve their loyalty program in 26 European countries. The challenge was fragmented custome...r data across many systems. Nominow created a single customer view and enabled better segmentation. As a result, active loyalty members now spend 50% more than non-members. This shows the power of personalized customer engagement with Nominow.
Show More..

Nominow helped Sdu, a B2B information and legal solutions provider, move from an old ERP system to a modern customer data platform. Sdu used Nominow to combine data from over 105 websites into single... customer profiles. This made their data cleaner and easier to use across all systems. The new setup gives Sdu more flexibility and supports future growth. Sdu can now better meet customer needs for always-on digital access.
Show More..

Nominow's Customer Data Platform helped Nike TEAM move from a paper catalogue to a digital platform across 26 European countries. This change made it easier for retailers and clubs to find the right ...products. Nike TEAM used data to offer better product suggestions and manage inventory more efficiently. The new system improved engagement, streamlined product offerings, and boosted sales performance. Nike TEAM can now quickly adjust to market trends and customer needs.
Show More..