Real-World Case Studies and Customer Success Stories with Nominow

Nominow helped Nike TEAM and the French Football Federation run targeted email campaigns after France's 2018 World Cup win. The campaigns used... club details and location to personalize messages for amateur football clubs. Nominow enabled real-time insights and managed the campaign, sending 60,000 emails to 11 segments. Within four weeks, 47% of recipients claimed their vouchers. The campaign led to over 6,000 extra orders at 130 retailers, beating the FFF's goals.
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Nominow's Customer Data Platform helped Nike TEAM move from a paper catalogue to a digital platform across 26 European countries. This change made... it easier for retailers and clubs to find the right products. Nike TEAM used data to offer better product suggestions and manage inventory more efficiently. The new system improved engagement, streamlined product offerings, and boosted sales performance. Nike TEAM can now quickly adjust to market trends and customer needs.
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Nominow's Customer Data Platform helped FC Utrecht improve the fan experience by connecting offline and online data. FC Utrecht used... the platform to centralize data from 12 sources, including ticketing and online channels. This allowed for personalized fan engagement and targeted campaigns. The solution doubled the webshop turnover rate and increased average ticket sales by 23%. FC Utrecht became a leader in data-driven fan engagement and marketing innovation.
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Nominow helped the Van Gogh Museum connect all visitor data and improve the customer journey. The museum used Nominow's Customer... Data Platform to centralize data and link online and offline touchpoints. This made it easier for teams to work together and create detailed customer profiles. The museum launched more personalized marketing and improved visitor experiences. As a result, the Van Gogh Museum achieved a Net Promoter Score (NPS) of 69%.
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Nominow's Customer Data Platform helped Jaarbeurs connect data from over 11 sources for 80+ events each year. Jaarbeurs used Nominow... to create a Single Customer View, making it easier to understand visitors and exhibitors. The platform reduced the work needed for data analysis and made marketing more efficient. Jaarbeurs now sends more personalized emails and has higher engagement rates. This shows Jaarbeurs' focus on innovation and better service in event management.
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Tommy Hilfiger used the Nominow Customer Data Platform to bring together data from 23 sources. This helped improve their loyalty... program in 26 European countries. The challenge was fragmented customer data across many systems. Nominow created a single customer view and enabled better segmentation. As a result, active loyalty members now spend 50% more than non-members. This shows the power of personalized customer engagement with Nominow.
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Nominow helped Sdu, a B2B information and legal solutions provider, move from an old ERP system to a modern customer data platform. Sdu used Nominow... to combine data from over 105 websites into single customer profiles. This made their data cleaner and easier to use across all systems. The new setup gives Sdu more flexibility and supports future growth. Sdu can now better meet customer needs for always-on digital access.
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