PRDCT: Product updates, Customer stories, and Insights | 2026 Cuspera

PSA Groupe owns several car brands like Peugeot, Citroen, and DS. They wanted to run similar campaigns for each brand but could not share data between them. PRDCT set up a separate Customer Data Plat...form for each brand, keeping data models and logic in sync. This made it easy to run automated campaigns across channels like mail, web, and social. Marketers can now work with data themselves and respond quickly to new opportunities. The main campaigns are now fully automated and data scientists use the platform to find valuable insights.
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Libéma wanted to manage customer data from its many parks in one place. PRDCT gave them a single platform to collect and use data from ticket sales, reservations, and more. Marketers and teams can no...w work with the data themselves. They can run automated and ad-hoc campaigns easily. All campaign results are tracked and reported for management. Permissions are handled automatically with the PRDCT system.
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Koninklijke Auping wanted to give customers the right information at the right time. They used the PRDCT Customer Data Platform to collect and manage all customer data in one place. The platform help...s keep customer privacy safe and uses data from many sources. Marketers can now work with data themselves and run automated campaigns. The service desk gets real-time customer information. This helps Auping serve customers better and faster.
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Bilderberg Hotels wanted to better understand their customers and communicate with them more effectively. They started a data-driven marketing project to bring all customer data together and create a... single customer view. PRDCT set up a Customer Data Platform, combining CRM, transaction, booking, analytics, and email data. Bilderberg gained access to dashboards and scorecards for insights and trends. Within 4 weeks, they improved personalized campaigns, increased conversion rates and income, and achieved higher customer retention.
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