Audience (formerly Aptivada) Overview

Audience enables brands to create interactive campaigns that effectively connect with audiences, enhancing engagement and boosting conversions. The platform specializes in leveraging first-party data to tell compelling brand stories. Unique features include tools for audience growth and monetization, and capabilities for end-to-end attribution that transform data into actionable insights. Audience’s solutions ensure easy, compliant, and brand-consistent engagement. A notable example is its partnership with KARE 11 and By the Yard, resulting in a successful campaign with over 35,000 entries, showcasing its capacity to uncover valuable data points.

Use Cases

Customers recommend Engagement Management, Social Media Analytics, Scheduling Post To Social Media, as the business use cases that they have been most satisfied with while using Audience (formerly Aptivada).

Other use cases:

  • Collaboration
  • Knowledge Management
  • Campaign Management
  • Product Marketing
  • Account Management
  • Advertisement
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Business Priorities

Increase Sales & Revenue and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Audience (formerly Aptivada).

Other priorities:

  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Audience (formerly Aptivada) Use-Cases and Business Priorities: Customer Satisfaction Data

Audience (formerly Aptivada) works with different mediums / channels such as Promotions. and Social Media.

Audience (formerly Aptivada)'s features include Contests/Quizes, and Gamification. and Audience (formerly Aptivada) support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Audience (formerly Aptivada) analytics capabilities include Custom Reports, and Analytics.

Aptivada leverages first-party data to enhance audience connections. Interactive campaigns are used to tell your brand's story and increase conversions.

Comprehensive Insights on Audience (formerly Aptivada) Use Cases

How efficiently Does Audience (formerly Aptivada) manage your Engagement Management?

6+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Audience (formerly Aptivada) solved their business needs. Cuspera uses 138 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Media Production

CASE STUDY Alpha Media

Alpha Media used Platform Promotions to run a national travel-themed contest. They offered vacation packages instead of cash prizes. This approach increased sponsor revenue by 44%. The campaign helpe...d collect more audience data and allowed local teams to target users better. Travel prizes encouraged repeat participation and gave sponsors useful insights.

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Food & Beverages

CASE STUDY Country Crock

Country Crock used the Audience sweepstakes tool to boost online engagement and social media growth for their plant-based product. They ran a recipe submission contest on Instagram with a $15,000 kit...chen makeover prize. The campaign focused on collecting contact information and used bonus entries to increase email subscribers and Instagram followers. In 5 weeks, they received 29,311 total entries, 10,451 new email subscribers, and 9,713 Instagram follows. The campaign drove strong participation and expanded their first-party data.

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lightning

Peers used Audience (formerly Aptivada) for engagement management and social media analytics

Audience (formerly Aptivada) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.01/5 ★

Read Reviews (11)
Analytics

3.77/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.01/5 ★

Read Reviews (11)
Analytics

3.77/5 ★

Read Reviews (6)

Audience (formerly Aptivada) Integrations

Audience (formerly Aptivada) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.23/5 ★

Read Reviews (20)
Data Export

3.41/5 ★

Read Reviews (3)

Few API Integrations for Audience (formerly Aptivada)

Salesforce Marketing Cloud

4.22 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

HubSpot App Marketplace

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Apollo.io platform

4.45 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Canva

4.69 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Audience (formerly Aptivada)

Top Failure Risks for Audience (formerly Aptivada)

Audience LLC Profile

Company Name

Audience LLC

Company Website

https://www.audience.io/

HQ Location

32 W 200 S, 227, Salt Lake City, Utah 84101, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE