Customer Data Platform Software 2024: Complete Guide - Page 5

The pandemic in 2020 has accelerated the digital transformation across companies and this has boosted the need for CDP. The massive amount of data that got created due to acceleration of digital transformation spurred the need for a unified customer database, by pulling in and aggregating raw data collected from various sources.

At the same time, we have seen active M&A happening in this space. CRM and marketing automation vendors are naturally progressing towards including CDP in their stack and it has led to interesting choices available for business users.

At Cuspera, our research team has picked top 80+ CDP products and our AI engine has curated insights from peers and experts to showcase their unique capabilities. Learn why Customer Data Platforms are important for your business and how to choose the right software.

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Read more about how companies in different industries are using Customer Data Platform software to drive results.

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Updated By Cuspera

Last updated: Sep 27, 2024

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105 Customer Data Platform Software

OpenJaw

4.00

★★★★★

Airline Omni Channel Retailing with Dynamic Offer management and seamless cross-channel support

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Highlights

Top Business Usecases : Merchandising,Customise loyalty program,Loyalty management

Vendor: OpenJaw Technologies.

Company Size: 51-100

HQ Location: Dublin

Financials: PRIVATE

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Pimcore CDP

4.00

★★★★★

Customer Data Platform | Open Source CDP - Pimcore

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Highlights

Top Business Usecases : Customise loyalty program,Loyalty management,Segmentation and targeting

Top Features : Personalization

Vendor: Pimcore GmbH

Company Size: 51-100

HQ Location: Söllheimerstraße 16, Gusswerk Halle 6, Salzburg, Salzburg 5020, AT

Financials: SERIES B

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WebMaxy

4.00

★★★★★

The ultimate solution for WhatsApp marketing

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WebMaxy analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior.

Highlights

Top Business Usecases : Segmentation and targeting,Identify target customers,Loyalty management

Top Features : Feedback surveys

Vendor: Webmaxy Pvt. Ltd.

Company Size: 51-100

HQ Location: Baner, Pune, India, 411045

Financials: PRIVATE

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Oddity Software

4.00

★★★★★

Oddity Software - Databases, Web Development & Design

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Highlights

Top Business Usecases : Database marketing,Market research,Campaign management

Vendor: Oddity Software LLC.

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Sirdata

4.00

★★★★★

Customer Data Platform to activate audiences and signals useful to the advertising and content industry.

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Sirdata is a Customer Data Platform that helps to analyze, structure, process and make activatable audiences and signals useful to the advertising and content industry. It provides the clients with the guarantee of reaching captive or purchase intents audiences through targeting whether through contexts and its cookieless predictive tools and/or through tracers and consent management.

Highlights

Top Business Usecases : Advertisement,Sending & publishing communications,Communication management

Vendor: Sirdata

HQ Location: 20 rue Saint Fiacre 75002 Paris, France

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Reachpeople E-mail Marketing

4.00

★★★★★

E-mail Marketing - Data-Driven Marketing

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Highlights

Top Business Usecases : Sending & publishing communications,Communication management,Customer feedback management

Top Features : Personalization

Vendor: ReachLocal, Inc.

Company Size: 1-10

HQ Location: Sepapaja tn 6, Lasnamäe district, Tallinn, Harju 15551, EE

Financials: PRIVATE

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Hariken

4.00

★★★★★

Cloud-Based Platform to understand the behavior of each visitor

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Hariken is a cloud-based platform that uses big data and predictive analysis to understand behavior of each customer and export the data to marketing tools. It is suited for companies looking to understand and predict consumer behavior.

Highlights

Top Business Usecases : Social media analytics,Social media management,Digital marketing

Vendor: Hariken

Company Size: 11-50

HQ Location: Rua Fernando Amaro, 60, Curitiba, PR 80130000, BR

Financials: SERIES A

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