Zeotap Overview

Zeotap offers a secure and impactful Customer Data Platform. Strategic insights are provided for seamless data-driven success.

Here's the scoop on Zeotap! We've gathered over 60 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Zeotap, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Zeotap is right for your needs? Our Cuspera AI engine can evaluate how Zeotap fits your specific business needs, industry, and context. Get your personalized assessment report today.

Zeotap supports business activities such as:

  • Engaging And Following Up
  • Lead Qualification: Technographic
  • Channel Marketing
  • Rating And Review Management
  • Generation Of New Leads

Zeotap can help you with many business goals, such as Improve ROI, Enhance Customer Relationships, Acquire Customers, Build Brand Awareness, and Improve Digital And Social Presence. It can help manage these activities if you use Omnichannel for these needs.

Zeotap Reviews

11 buyers and buying teams have used Cuspera to assess how well Zeotap solved their Customer Data Platform needs. Cuspera uses 60 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities peers achieved using Zeotap.

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engaging And Following Up , Lead Qualification: Technographic , Channel Marketing , as the business use cases that they have been most satisfied while using Zeotap.

See all use cases

Customer Stories

Carrefour - Retail - Very Large

Zeotap CDP helped Carrefour recover abandoned carts in real time. Carrefour used Zeotap to track cart abandonment and send personalized recovery emails. The solution worked with Salesforce Marketing ...Cloud and used dynamic content. Carrefour reactivated dormant customers and improved the online shopping experience. The project unlocked new revenue and increased customer loyalty.

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Breuninger - Retail

Breuninger wanted to improve their customer retargeting. They had trouble using their data well and needed better customer profiles. They worked with Zeotap to use Zeotap CDP for better data integrat...ion and audience targeting. They set up new ways to retarget customers, like focusing on high-value shoppers and people who left items in their cart. As a result, Breuninger saw a 30% increase in cost order turnover and a 46% boost in average basket value.

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Unidad Editorial - Media

Unidad Editorial wanted to improve how they identify users and personalize their website. They chose Zeotap CDP to help them collect better data and create user segments. Zeotap helped them connect u...ser data across platforms and prepare for a cookieless future. With Zeotap, Unidad Editorial saw a 33.95% increase in click-through rate on campaigns. They also replaced manual work with automatic segmentation and saw faster integration with their systems.

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Virgin Media O2 - Telecommunications

Virgin Media O2 wanted to reduce wasted spending on digital ads by targeting the right customers. They used Zeotap CDP to combine their customer data and remove existing customers from ad campaigns. ...This helped them focus on new customers and upsell to current ones. As a result, they saved £1 million on paid media in one year. They also saw a 38% increase in click rate, a 43% increase in conversions, and a 37% decrease in cost per order.

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Entain - Gaming

Zeotap CDP helped Entain improve their retargeting strategy in the gaming industry. Entain faced problems with their old CDP, including poor support and limited ID options. Zeotap enabled better data... management, flexible ID strategies, and easy integration with partners. Entain activated over 20 use cases in the EU and US within 8 weeks. They achieved a 4x higher match rate, a 20% increase in player protection, a 20% increase in match rate, and a 2.5% increase in same-day FTDs.

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Breuninger - Retail

Zeotap CDP helped Breuninger improve their retargeting by using better customer data. Breuninger used Zeotap to connect tracking and CRM data for a full customer view. They set up use cases like cart... abandonment and wishlist retargeting. With Zeotap, Breuninger saw a 30% increase in cost order turnover and a 46% boost in average basket value. The company also improved click-through and match rates with more targeted ads.

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Based on peer insights

Cuspera recommends Zeotap for

Use Cases Engaging And Following Up , Lead Qualification: Technographic , Channel Marketing
Medium Omnichannel
Business Priorities Improve ROI, Enhance Customer Relationships, Acquire Customers

IT and Other Capabilities

for Zeotap

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.32/5 ★

Read Reviews (3)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.32/5 ★

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (2)
Analytics

3.95/5 ★

Read Reviews (14)
Custom Reports

3.80/5 ★

Read Reviews (9)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (2)
Analytics

3.95/5 ★

Read Reviews (14)
Custom Reports

3.80/5 ★

Read Reviews (9)

Software Failure Risk Guidance

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for Zeotap

Top Failure Risks for Zeotap

Vendor Profile Details

Company Name

Zeotap GmbH

Company Website

https://zeotap.com/

HQ Location

c/o WeWork Warschauer Platz 11-13, Berlin, 10245

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C