Real-World Case Studies and Customer Success Stories with Zeotap

Zeotap CDP helped Virgin Media O2 save £1M with a paid media suppression strategy. The company used Zeotap to target... ads more efficiently. This brought in more customers while cutting costs. The solution was simple but had a big impact. Virgin Media O2 shared their results at DMEXCO with Zeotap's CEO.
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Zeotap CDP helped Sky Italia deliver real-time personalization for millions of customers. Sky Italia needed a solution to handle complex... data and enable true personalization at scale. Zeotap CDP provided real-time customer data processing, flexible integration, and rapid deployment. The platform was implemented in just four months. Sky Italia now offers tailored content and services, improving customer experience and loyalty.
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Zeotap CDP helped Virgin Media O2 fix wasted ad spend from poor customer targeting. The company used Zeotap to suppress... existing customers from digital ad campaigns. Zeotap unified data from web, mobile, and cable to build accurate customer profiles. Virgin Media O2 saved £1 million on paid media in one year. They cut cost per order by 37% and increased conversions by 43%.
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Virgin Media O2 wanted to reduce wasted spending on digital ads by targeting the right customers. They used Zeotap CDP... to combine their customer data and remove existing customers from ad campaigns. This helped them focus on new customers and upsell to current ones. As a result, they saved £1 million on paid media in one year. They also saw a 38% increase in click rate, a 43% increase in conversions, and a 37% decrease in cost per order.
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Zeotap Enterprise Data helped a global retailer improve first-party data. The retailer wanted better product recommendations for customers. Zeotap enriched... the retailer’s CRM with age and gender data from over 130 sources. This led to up to 35% higher performing personalisation. The retailer used these insights to make product suggestions more relevant and customer-focused.
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Zeotap CDP helped Breuninger improve their retargeting by using better customer data. Breuninger used Zeotap to connect tracking and CRM... data for a full customer view. They set up use cases like cart abandonment and wishlist retargeting. With Zeotap, Breuninger saw a 30% increase in cost order turnover and a 46% boost in average basket value. The company also improved click-through and match rates with more targeted ads.
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Breuninger wanted to improve their customer retargeting. They had trouble using their data well and needed better customer profiles. They... worked with Zeotap to use Zeotap CDP for better data integration and audience targeting. They set up new ways to retarget customers, like focusing on high-value shoppers and people who left items in their cart. As a result, Breuninger saw a 30% increase in cost order turnover and a 46% boost in average basket value.
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Zeotap Customer Data Platform helped a mobile bank lower its customer acquisition costs. The bank wanted to cut acquisition costs... by 20% and improve retention by 10% in Europe. Zeotap CDP gave the bank better audience insights and used lookalike models to expand reach. The platform identified attrition signals and enabled targeted offers to boost retention. The bank now spends less to get new customers and reaches audiences with more relevant messages.
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Global Bank wanted to get more new customers in a tough market. They had trouble finding the right people to... target and were spending too much. Zeotap helped by joining data from web, email, and mobile to make a full view of each customer. They used this data to find new people who looked like their best customers. With Zeotap, they reached a 50% match rate and enriched 60 million profiles. The bank's Chief Data Officer said this work helped them lower yearly attrition by 20% to 30% and improved their revenue.
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A mobile bank wanted to lower its customer acquisition costs and improve retention. The bank faced high attrition and low... retention as new digital banks entered the market. They used Zeotap’s Customer Intelligence Platform to get better audience insights and target users more effectively. The platform helped the bank identify signals that led to customer churn and respond with better offers. As a result, the bank increased marketing efficiency and spent less to get new customers.
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Nissan wanted to improve how it reached people for a new car launch. They used Zeotap CDP to find and... target the right audience online. Zeotap helped Nissan use verified data to make better ad campaigns. As a result, Nissan saw a 107% increase in conversions. They also saved 43% on media costs compared to older methods.
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Mercedes-Benz wanted to improve their paid acquisition strategy for their new van model, Citan. They had trouble reaching the right... audience and wanted to boost visibility, website visits, and sales. Mercedes-Benz used Zeotap’s data platform to find and target small and medium enterprises. They worked with Smartclip to run the campaign using these audience segments. As a result, they saw a 175% increase in click rate, a 192% increase in conversions, and a 600% increase in impressions.
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Unidad Editorial wanted to improve how they identify users and personalize their website. They chose Zeotap CDP to help them... collect better data and create user segments. Zeotap helped them connect user data across platforms and prepare for a cookieless future. With Zeotap, Unidad Editorial saw a 33.95% increase in click-through rate on campaigns. They also replaced manual work with automatic segmentation and saw faster integration with their systems.
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Zeotap Customer Data Platform unified all customer data for a top EU insurance company. The company struggled with siloed data... and complex consent management. Zeotap created a single customer view and streamlined consent orchestration. Predictive Audiences helped find the best upsell targets. User Journey Orchestration enabled precise, multi-channel campaigns. The company saw a 5.5% increase in upsell across key touchpoints.
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Zeotap CDP helped Carrefour recover abandoned carts in real time. Carrefour used Zeotap to track cart abandonment and send personalized... recovery emails. The solution worked with Salesforce Marketing Cloud and used dynamic content. Carrefour reactivated dormant customers and improved the online shopping experience. The project unlocked new revenue and increased customer loyalty.
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Zeotap CDP helped Entain boost player protection by 20% and match rate by 20%. Entain faced issues with their old... CDP, including poor support and limited ID strategies. Zeotap enabled fast setup, advanced ID management, and easy integration with over 20 data sources. Entain activated 20+ use cases in 8 weeks across EU and US. They saw a 2.5% increase in same day FTDs and improved retargeting and personalisation.
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Zeotap CDP helped Entain improve their retargeting strategy in the gaming industry. Entain faced problems with their old CDP, including... poor support and limited ID options. Zeotap enabled better data management, flexible ID strategies, and easy integration with partners. Entain activated over 20 use cases in the EU and US within 8 weeks. They achieved a 4x higher match rate, a 20% increase in player protection, a 20% increase in match rate, and a 2.5% increase in same-day FTDs.
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Entain had trouble using their customer data for retargeting. Their old CDP vendor did not give enough support or transparency.... Entain wanted better data tracking and more control over IDs. They switched to Zeotap CDP. Zeotap helped set up new data sources and made it easy to connect with partners. Entain could now use more IDs and set up many audience segments. As a result, they saw a 4x higher Match Rate, a 20% increase in Player Protection, a 20% increase in Match Rate, and a 2.5% increase in same day FTDs.
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