Retail Case Studies and Customer Success Stories with Zeotap
Carrefour
- Retail
- Very Large
Boulogne-Billancourt, France
Zeotap CDP helped Carrefour automate cart recovery for its eCommerce shoppers. The marketing team used real-time data to trigger personalized... recovery emails after cart abandonment. This new flow reactivated dormant customers and improved the online shopping experience. Carrefour unlocked new revenue from high-intent shoppers. The project showed that targeted automation can boost engagement and sales.
Zeotap enriched a global retailer's CRM with high-quality age and gender data. The retailer faced gaps in its first-party data,... limiting its ability to personalize product recommendations. Zeotap provided enterprise data from over 130 sources, improving customer profiles. This enabled the retailer to deliver more relevant, consumer-centric recommendations. The initiative supported the retailer's focus on customer-centricity and digital-first experiences.
Zeotap CDP helped Breuninger boost sales by improving retargeting. Breuninger used Zeotap to segment and target high-value customers across channels.... They saw a 46% increase in average basket value and a 30% rise in cost order turnover. The solution enabled more precise, personalized campaigns. Breuninger also improved click-through and match rates with better audience segmentation.
Breuninger wanted to improve their customer retargeting. They had trouble using their data well and needed better customer profiles. They... worked with Zeotap to use Zeotap CDP for better data integration and audience targeting. They set up new ways to retarget customers, like focusing on high-value shoppers and people who left items in their cart. As a result, Breuninger saw a 30% increase in cost order turnover and a 46% boost in average basket value.
Banking Case Studies and Customer Success Stories with Zeotap
Global bank
- Banking
- Very Large
Zeotap's Customer Data Platform helped a global bank improve its customer acquisition strategy. The bank unified web, email, and mobile... customer IDs to build a single customer view. Zeotap enriched 60 million profiles and enabled lookalike audience targeting. The solution delivered a 50% match rate for new customer acquisition. The bank reduced yearly attrition by 20% to 30%, boosting revenue growth.
Zeotap’s Customer Data Platform helped a mobile bank lower customer acquisition costs and boost retention. The bank wanted to cut... acquisition costs by 20% and improve retention by 10% in Europe. Zeotap onboarded digital users and provided detailed audience insights. The bank used lookalike models and third-party data to expand reach. With better targeting, the bank increased marketing efficiency and delivered more relevant offers.
Zeotap unified web, email, and mobile customer IDs for a global bank. The bank used Zeotap’s Customer Data Platform to... enrich 60 million customer profiles. This enabled the bank to build lookalike audiences and improve customer acquisition. The solution delivered a 50% match rate. The bank reduced yearly attrition by 20% to 30%.
A mobile bank wanted to lower its customer acquisition costs and improve retention. The bank faced high attrition and low... retention as new digital banks entered the market. They used Zeotap’s Customer Intelligence Platform to get better audience insights and target users more effectively. The platform helped the bank identify signals that led to customer churn and respond with better offers. As a result, the bank increased marketing efficiency and spent less to get new customers.
Virgin Media O2 used Zeotap CDP to improve paid media suppression. This change saved the company £1M. The solution also... helped bring in more customers. Zeotap CDP unified customer data and enabled smarter audience targeting. Virgin Media O2 saw strong results from this partnership.
Zeotap CDP helped Sky Italia deliver real-time personalization to millions of customers. Sky used Zeotap to tailor content and offers... based on live customer behavior. The solution integrated with Sky’s data ecosystem for seamless, omnichannel experiences. Zeotap enabled rapid deployment, with the CDP implemented in just four months. Sky now provides personalized recommendations and services at scale, improving customer loyalty and satisfaction.
Zeotap CDP helped Virgin Media O2 save £1 million on paid media in one year. The company used Zeotap to... suppress 70% of existing customers from digital ad campaigns. This reduced cost per order by 37% and increased conversion rate by up to 43%. Virgin Media O2 unified customer data from web, mobile, and cable to target new prospects. The solution freed up budget for more prospecting and improved customer acquisition efficiency.
Virgin Media O2 used Zeotap CDP to improve paid media suppression. This change saved the company £1M. The solution also... helped bring in more customers. Zeotap CDP unified customer data and enabled smarter audience targeting. Virgin Media O2 saw strong results from this partnership.
Entertainment Case Studies and Customer Success Stories with Zeotap
Entain
- Entertainment
- Very Large
London, UK
Entain used Zeotap CDP to improve retargeting and real-time personalisation. In just 8 weeks, they activated 20+ use cases across... the EU and US. Zeotap enabled Entain to set up over 260 million EU profiles and 100 million US profiles. Entain achieved a 4x higher match rate at 90% on Facebook. Real-time journey orchestration let Entain react to user actions instantly, boosting engagement and relevance.
Entain used Zeotap CDP to improve their retargeting and real-time personalisation. They activated over 20 use cases in the first... 8 weeks across the EU and US. Zeotap enabled Entain to achieve a 4x higher match rate at 90% on Facebook. The solution allowed Entain to create and activate audience segments quickly, use real-time journey orchestration, and personalise banners and messages based on user actions. Ongoing support from Zeotap helped Entain deploy the product in just 2 months, much faster than before.
Automotive Case Studies and Customer Success Stories with Zeotap
Nissan
- Automotive
Nissan wanted to improve how it reached people for a new car launch. They used Zeotap CDP to find and... target the right audience online. Zeotap helped Nissan use verified data to make better ad campaigns. As a result, Nissan saw a 107% increase in conversions. They also saved 43% on media costs compared to older methods.
Mercedes-Benz wanted to improve their paid acquisition strategy for their new van model, Citan. They had trouble reaching the right... audience and wanted to boost visibility, website visits, and sales. Mercedes-Benz used Zeotap’s data platform to find and target small and medium enterprises. They worked with Smartclip to run the campaign using these audience segments. As a result, they saw a 175% increase in click rate, a 192% increase in conversions, and a 600% increase in impressions.
Design Case Studies and Customer Success Stories with Zeotap
Unidad Editorial
- Media
Unidad Editorial wanted to improve how they identify users and personalize their website. They chose Zeotap CDP to help them... collect better data and create user segments. Zeotap helped them connect user data across platforms and prepare for a cookieless future. With Zeotap, Unidad Editorial saw a 33.95% increase in click-through rate on campaigns. They also replaced manual work with automatic segmentation and saw faster integration with their systems.
Insurance Case Studies and Customer Success Stories with Zeotap
EU-based Tier-1 insurance company
- Insurance
- Very Large
Zeotap’s Customer Data Platform unified all customer data for a leading EU insurance company. The platform created a single customer... view and managed consent across channels. Predictive Audiences identified the best upsell targets. User Journey Orchestration enabled precise, multi-channel targeting. The company saw a 5.5% increase in upsell across key touchpoints.
Other Industry Case Studies and Success Stories with Zeotap
Entain
- Gaming
Entain had trouble using their customer data for retargeting. Their old CDP vendor did not give enough support or transparency.... Entain wanted better data tracking and more control over IDs. They switched to Zeotap CDP. Zeotap helped set up new data sources and made it easy to connect with partners. Entain could now use more IDs and set up many audience segments. As a result, they saw a 4x higher Match Rate, a 20% increase in Player Protection, a 20% increase in Match Rate, and a 2.5% increase in same day FTDs.
