Acquia CDP Overview

Discover comprehensive insights into Acquia CDP, the leading Customer Data Platform platform. Learn more about product features, capabilities and expert reviews based on 241 insights and explore use-cases showcasing how Acquia CDP enhances Engagement management and drives growth.

This is a summary of the comprehensive capabilities and benefits of Acquia CDP based on over 241 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Acquia CDP, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Acquia CDP is right for your needs? Our Cuspera AI engine can evaluate how Acquia CDP fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acquia CDP supports business activities such as:

  • Engagement Management
  • Lifetime Value Management
  • Helpdesk Management
  • Social Media Analytics
  • Relationship Management

Acquia CDP can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Customer Life Time Value, Increase Sales & Revenue, Build Brand Awareness, etc. It can help manage these activities if you use Offline Point Of Sale Omnichannel etc. for these needs. As a solution, Acquia CDP's capabilities include Personalization, and Micro Customer Segmenting.

Acquia CDP Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Analytics Reporting AgilOne presents turnkey dashboards, and customizable and sharable reports, including numerous built-in marketing and business performance reports to assist you to identify opportunities for revenue generation...." Peer review from Featured Customers

Acquia CDP Reviews

11 buyers and buying teams have used Cuspera to assess how well Acquia CDP solved their Customer Data Platform needs. Cuspera uses 241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Acquia CDP.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Lifetime Value Management , Helpdesk Management , as the business use cases that they have been most satisfied while using Acquia CDP.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Offline, Point Of Sale and Omnichannel

4.78/5 ★

Read Reviews (16)

"...Since AgilOne s inception, our vision has been to give marketers the direct power to understand who their customers are and engage with them in a genuine way in order to boost profitability and create the omnichannel experiences that customers crave...." Acquia nabs CDP startup AgilOne, which raised $41M TechCrunch
engaging and following up

4.61/5 ★

Read Reviews (10)

"...Seeing such significant increases in engagement and revenue lifts has proven that AgilOne really works...."
Lifetime Value Management with Omnichannel

4.82/5 ★

Read Reviews (13)

"...CDP brings customer data from online and offline technology platforms together into a single system of record, so enterprise-scale brands can build better customer relationships and increase customer lifetime value...." Acquia Announces Intent to Acquire Customer Data Platform AgilOne
Helpdesk Management with Phone Calls, E-Mail, Social Media, Offline, Point Of Sale and Mobile

4.78/5 ★

Read Reviews (11)

"...Campaign Design AgilOne is presented with turnkey campaigns across web, email, social, mobile, store, and call center marketing...."
PEER EXPERIENCES
Engagement Management with Offline, Point Of Sale and Omnichannel

4.78/5 ★

Read Reviews (16)

"...Since AgilOne s inception, our vision has been to give marketers the direct power to understand who their customers are and engage with them in a genuine way in order to boost profitability and create the omnichannel experiences that customers crave...." Acquia nabs CDP startup AgilOne, which raised $41M TechCrunch
engaging and following up

4.78/5 ★

Read Reviews (10)

Lifetime Value Management with Omnichannel

4.82/5 ★

Read Reviews (13)

"...CDP brings customer data from online and offline technology platforms together into a single system of record, so enterprise-scale brands can build better customer relationships and increase customer lifetime value...." Acquia Announces Intent to Acquire Customer Data Platform AgilOne
Helpdesk Management with Phone Calls, E-Mail, Social Media, Offline, Point Of Sale and Mobile

4.78/5 ★

Read Reviews (11)

"...Campaign Design AgilOne is presented with turnkey campaigns across web, email, social, mobile, store, and call center marketing...." Peer review from Featured Customers

16+ more Business Use Cases

Our AI advisor, Wyz, harnessed 241 insights from peers and experts to help you assess how these Acquia CDP use cases fit your Customer Data Platform needs.

Customer Stories

 

San Francisco International Airport - Government Administration - Large

San Francisco, USA

Acquia DAM helped San Francisco International Airport overhaul its digital asset management. The airport team fixed metadata issues and set up new governance for their DAM system. They created traini...ng resources and improved user experience with single sign-on and better file conversion options. Downloads increased by 498% and user numbers grew by 12%. The DAM platform became a key tool for sharing media and marketing assets across the organization.

Read more →
 

Rheem - Manufacturing - Large

Atlanta, USA

Acquia DAM helped Rheem manage digital assets across global divisions. Before, teams used Excel and email to share product data, which was slow and hard to track. With Acquia DAM, Rheem set up a sing...le source for product information and digital files. Teams now share assets with dealers and partners quickly. The system saves time, controls access, and supports e-commerce growth. Users can easily update, resize, and share content for different retailers.

Read more →
 

QA Higher Education - Education - Medium

London, UK

QA Higher Education used Acquia Web Governance to improve website quality and accessibility. They saw a 68% increase in quality assurance compliance scores and a 23% drop in accessibility issues per ...page. The team reduced issue response time by 74%. The platform's dashboard and reporting tools made it easy for non-technical users to find and fix errors. QA Higher Education now keeps content accurate and consistent across multiple university sites.

Read more →
 

Princeton University - Education - Large

Princeton, USA

Acquia Site Factory helped Princeton University migrate 650 websites to Drupal 9. The university needed a unified platform to support consistent branding and user experience across many sites. With F...FW, they built a multisite solution, automated migration, and created reusable templates. The project improved site launch speed, reduced costs, and enabled support for more sites without adding staff. Workflow automation and template use made ongoing site management easier and more efficient.

Read more →
 

Princeton University - Education - Large

Princeton, USA

Princeton University switched to Drupal for its website needs. The old CMS was hard to use and support was slow. Acquia helped with training and planning. Now, 287 live sites run on Drupal. Staff can... build and manage their own sites. Web accessibility and support improved a lot. IT can focus on new features instead of fixing problems.

Read more →
 

Pradco Outdoor Brands - Consumer Goods - Medium

Birmingham, USA

Acquia DAM and Acquia PIM helped Pradco Outdoor Brands manage over 5,000 product SKUs across many e-commerce channels. Before, teams struggled with slow, manual processes and scattered product data. ...With Acquia, all digital assets and product information are now in one place. Teams access approved content quickly, reducing errors and speeding up workflows. Pradco delivers a consistent, high-quality digital experience for retailers and customers.

Read more →

Popular Business Setting

for Acquia CDP

Top Industries

  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
lightning

Peers used Acquia CDP to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Acquia CDP

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5 ★

Read Reviews (32)
Micro customer segmenting

4.46/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5 ★

Read Reviews (32)
Micro customer segmenting

4.46/5 ★

Read Reviews (5)

IT and Other Capabilities

for Acquia CDP

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.70/5 ★

Read Reviews (11)
Data Export

4.55/5 ★

Read Reviews (7)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.70/5 ★

Read Reviews (11)
Data Export

4.55/5 ★

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5 ★

Read Reviews (16)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5 ★

Read Reviews (16)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (11)
Analytics

4.91/5 ★

Read Reviews (43)
Custom Reports

4.74/5 ★

Read Reviews (21)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (11)
Analytics

4.91/5 ★

Read Reviews (43)
Custom Reports

4.74/5 ★

Read Reviews (21)

Software Failure Risk Guidance

?

for Acquia CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Acquia CDP

Vendor Profile Details

Company Name

Acquia Inc.

Company Website

https://www.acquia.com/

HQ Location

53 State Street, Exchange Place, Boston, MA 02109, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES G